fairway cares
Fairway Cares is a 501(c)(3) non-profit founded in 2016 under Fairway Home Mortgage that delivers care packages and financial assistance to individuals facing illness, trauma, or bereavement, funded primarily by Fairway employee contributions and branded merchandise sales.
- Company typePrivate
- Founded2016
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What fairway cares does
Fairway Cares is a 501(c)(3) non-profit organization founded in 2016 as a corporate-affiliated charity under Fairway Home Mortgage. It delivers care packages and direct financial assistance to individuals and families experiencing illness, trauma, or bereavement, with a focus on communities connected to Fairway's employee and industry networks. Since inception it has shipped more than 16,000 care packages, indicating sustained operational throughput over an approximately eight-year operating history.
The organization's core activity is service delivery — assembling and distributing physical care packages and disbursing cash assistance to beneficiaries — rather than technology product development. Its disclosed digital infrastructure is limited to a branded merchandise e-commerce store built on Shopify, which serves as a fundraising channel rather than a primary operational system. No proprietary technology platform, AI/ML system, or complex software stack is described.
Fairway Cares' funding model is heavily concentrated: voluntary contributions from Fairway Home Mortgage employees constitute the principal revenue source, supplemented by proceeds from the Shopify merchandise store. This dual mechanism — payroll-giving plus branded merchandise e-commerce — defines its go-to-market. There is no disclosed individual-donor acquisition program, foundation grantmaking, or government funding. The beneficiary side is non-paying, meaning the organization's "customers" are effectively its donors (Fairway employees and merchandise buyers), not its recipients.
fairway cares firmographics
Firmographics- Name
- fairway cares
- Legal name
- Fairway Cares
- Website
- https://fairwaycares.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- Fairway Cares is a 501(c)(3) non-profit founded in 2016 under Fairway Home Mortgage that delivers care packages and financial assistance to individuals facing illness, trauma, or bereavement, funded primarily by Fairway employee contributions and branded merchandise sales.
- Ownership category
- akta.pro rank
fairway cares industry classification
Industry- Product category
- Nonprofit Care Assistance
- NAICS
- Emergency and Other Relief Services (624230), Individual and Family Services (6241)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Respite Hospice Care (Short-Term Relief) (HSABAFAD)
- akta.pro secondary industries
- Emergency / On-Demand Respite Care (HSABAGAD), Volunteer & Companion Support Services (Hospice Volunteer Programs) (HSABAFAO)
Keywords
fairway cares business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Others, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Donations and Employee Funding: Fairway Cares is generously funded by Fairway employees who contribute to support the organization's care package and financial assistance programs for individuals facing critical illness, loss, or physical trauma.
- Merchandise Sales: The organization sells branded merchandise including apparel (1/4 zip jackets, sweaters, hats), blankets, notecards, bears, and art kits through its Shopify-powered online store. Revenue from these sales supports the care package and assistance programs.
- Per-Loan Donations: Fairway Mortgage has a per-loan donation program where a portion of each loan transaction is donated to Fairway Cares, providing a recurring funding stream tied to mortgage activity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fairway Cares Curly Bear - $20 suggested donation |
| Unit Pricing | Pay-as-you-go | 1/4 Zip Classic Style apparel - $50 |
| Unit Pricing | Pay-as-you-go | Paint the Street Pink Blanket - $30 |
| Unit Pricing | Pay-as-you-go | White Hats with Pink Heart - $10 |
| Unit Pricing | Pay-as-you-go | House Notecards - 100 Count - $75 (sale price, was $80) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
fairway cares product offering
Product offeringCore offering
Fairway Cares is a nonprofit charitable organization that provides care packages containing comfort items and handwritten notes, along with financial support, to individuals and families facing critical illness, physical trauma, or the loss of a loved one. Requests are initiated through the Fairway employee network, and branded merchandise sold through an online store helps fund the assistance programs.
Product overview
Fairway Cares is a non-profit organization founded in 2016 as one of the charities of Fairway Home Mortgage. The organization supports individuals and families battling critical illness, physical trauma, and loss of a loved one by shipping care packages containing handwritten notes of love and comfort (over 16,000 packages shipped to date). The product portfolio consists of two main offerings: (1) Care packages and financial support services provided to Fairway employees' family members, co-workers, and community members facing hardship, and (2) A merchandise store featuring Fairway Cares branded items including plush bears, apparel (quarter-zip jackets, sweaters, hats), and stationery products (notecards from the Young at Art contest, Paint the Street Pink blankets). The merchandise store operates on Shopify and is powered by PayPal and Venmo payment integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Young at Art: Art contest program supporting community engagement
- Paint the Street Pink
- Pacing for Packages
Products and services
- Care Packages Comfort packages containing items such as blankets, socks, and bears, together with handwritten notes, for qualifying individuals and families facing critical illness, physical trauma, or loss. Requests are submitted through a Fairway employee.
- Financial Assistance Charitable financial support requested by a Fairway employee for a qualifying individual or family experiencing critical illness, sustained physical trauma, or the loss of a loved one.
- 1-Fairway Cares Curly Bear The first-ever logoed Fairway Cares bear, offered as a suggested $20 donation item.
- 1/4 Zip Classic Style-black A classic-style black quarter-zip jacket priced at $50 USD.
- 1/4 Zip Classic Style-red A medium-weight, comfortable red quarter-zip jacket priced at $50 USD.
- Art Kit-Young at Art Contest A Young at Art kit containing markers, colored pencils, a logoed canvas tote, permission slip, flyer, and a logoed art caddy with supplies for 20 children.
- Cuddle Sweater A soft pink Cuddle Sweater by Boxercraft with sleeve detailing and a Fairway Cares gray embroidered logo on the chest.
- House Notecards - 100 Count Notecards featuring one-of-a-kind Young at Art designs, supplied as 100 cards with envelopes at a $75 USD sale price, reduced from $80 USD.
- Paint the Street Pink Blanket A super-soft 50x60 blanket with a custom Paint the Street Pink design, priced at $30 USD.
- Variety Notecards - 100 Count A 100-count variety pack of Young at Art notecards with Fairway branding; the included style varies depending on availability.
- White Hats with Pink Heart White hats featuring a pink heart design, priced at $10 USD.
- Young at Art Notecards-25 count One-of-a-kind Young at Art contest cards supplied as 25 cards with 25 envelopes.
Quantifiable outcome
- Over 16,000 packages shipped with handwritten notes of love and comfort
Companies that use fairway cares
Customer profileSegments1 record
Ideal customer profiles1 record
fairway cares technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
fairway cares partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fairway Home MortgagecoreFairway Cares was created as one of the non-profits of Fairway Home Mortgage in 2016. The organization is generously funded by Fairway employees, and Fairway provides the infrastructure and support for the charitable initiative. Fairway Mortgage employees serve as the primary channel for identifying and requesting support for individuals and families in need.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
fairway cares competitors and assessment
Company assessmentDirect peers
- Convoy of Hope: Disaster-relief and hunger-relief non-profit with donation, volunteer, and merchandise-based support. Comparable emergency relief orientation and event-driven engagement.
- Make-A-Wish Foundation: Grants life-changing experiences to children with critical illnesses. Highly comparable mission focus (critical illness, family support) and similar non-profit, donation-funded operating model.
- Ronald McDonald House Charities: Provides comfort and lodging to families with children receiving medical treatment away from home. Closely comparable comfort-package and family-care positioning during medical crisis.
- Soldiers' Angels: Ships care packages to deployed military, veterans, and their families. Direct operational parallel: volunteer-driven care package distribution funded by donations and merchandise.
- Hospice Foundation of America: Supports individuals and families through end-of-life care, grief, and loss. Comparable emotional support and bereavement focus, though delivered via education rather than physical care packages.
- Susan G. Komen: Largest US breast cancer non-profit. Directly comparable via Fairway Cares' Paint the Street Pink breast cancer awareness sub-brand and shared merchandise-and-event fundraising model.
- CarMax Foundation: Corporate-affiliated charitable foundation funded by CarMax associates. Closely comparable corporate-nonprofit structure and employee-driven funding model.
Broad incumbents
- American Cancer Society: Largest US cancer-focused non-profit. Overlapping critical-illness support mission and merchandise/residential volunteer model, but at vastly larger scale with research, lodging, and 24/7 hotlines.
- Livestrong Foundation: Supports people affected by cancer with navigation, fertility resources, and emotional support. Comparable illness-and-recovery mission with a heavily merchandise-driven brand.
Others
- GiveSendGo: Crowdfunding platform for medical, memorial, and hardship campaigns. Adjacent infrastructure provider serving similar recipient needs through individual fundraising rather than institutional non-profit.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
fairway cares social profiles
Digital presencefairway cares financial estimates
Financial estimateRevenue estimate
Valuation estimate
fairway cares leadership team
Management profileNumber of profiles
fairway cares funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
fairway cares M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about fairway cares
What does fairway cares do?
Fairway Cares is a nonprofit charitable organization that provides care packages containing comfort items and handwritten notes, along with financial support, to individuals and families facing critical illness, physical trauma, or the loss of a loved one. Requests are initiated through the Fairway employee network, and branded merchandise sold through an online store helps fund the assistance programs.
Is fairway cares a public or private company?
fairway cares is a private company. It is classified as corporate owned and is currently operating.
When was fairway cares founded?
fairway cares was founded in 2016.
How does fairway cares make money?
Three revenue lines are on record. Donations and Employee Funding is the primary driver. The others are merchandise Sales and per-Loan Donations.
Who are fairway cares's main competitors?
Direct peers on record are Convoy of Hope, Make-A-Wish Foundation, Ronald McDonald House Charities, Soldiers' Angels, Hospice Foundation of America, Susan G. Komen and CarMax Foundation. Broad incumbents are American Cancer Society and Livestrong Foundation. GiveSendGo is listed as an others.
Does fairway cares have an API?
No public API is recorded for fairway cares.
What industry is fairway cares in?
fairway cares's product category is Nonprofit Care Assistance. Its primary akta.pro industry code is HSABAFAD, Respite Hospice Care (Short-Term Relief), with a secondary code of HSABAGAD, Emergency / On-Demand Respite Care. Its NAICS code is 624230 and its SIC code is 8090.