News Creation

What News Creation does

News Creation is a private, Yokohama-based local advertising and marketing-services company serving small and midsize businesses, restaurants, food-delivery operators, real estate companies, educational institutions, retailers, advertising agencies, and community organizations. Its core service is door-to-door flyer distribution, with newspaper insertion, flyer design and printing, promotional goods, signage, and direct-mail delivery sold through direct outreach and inquiry-based website engagement, primarily in Kanagawa Prefecture.

Flyer distribution is performed by office-based and home-based staff equipped with GPS loggers. News Creation introduced the tracking system in 2011 and reports distributing 185,000 posts weekly across 269,000 households in Minami, Konan, and Isogo wards of Yokohama in fiscal 2023; its starting posting price is ¥2.5 per sheet, with actual pricing varying by area, size, distribution method, and volume.

The revenue model combines per-sheet distribution fees, per-piece newspaper insertion, and project-based design, printing, promotional-goods, signage, and mail-delivery services. Current revenue, customer count, and headcount are not disclosed. In 2026, the company became part of Posting Holdings, which is intended to combine the parent's technology with News Creation's field operations. Primary.

Name

News Creation

Legal name

株式会社ニュースクリエイション

Website

https://news-creation.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

News Creation is a Yokohama-based local marketing-services company providing GPS-tracked flyer distribution, newspaper inserts, design, printing, promotional goods, signage, and mail delivery to primarily small and midsize businesses and institutions in Kanagawa, Japan.

Ownership category

akta.pro rank

Product category

Local Advertising Distribution Services

NAICS

Advertising Material Distribution Services (541870), Advertising Material Distribution Services (54187), Direct Mail Advertising (541860), Direct Mail Advertising (54186)

SIC

Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

Keywords

• Flyer distribution services
• Newspaper insertion advertising
• Direct mail marketing
• Local area marketing
• Promotional design printing

Headquarters

HQ city

Yokohama

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Posting/Distribution Services: Core revenue stream from door-to-door flyer and advertisement distribution services. Pricing based on per-sheet unit cost with rates varying by area, size, and distribution method (roller vs. segment distribution).
2. Newspaper Insertion Services: Newspaper insertion advertising services in partnership with Kanagawa newspaper companies. Fees based on newspaper type, area coverage, and insert volume.
3. Design and Printing Services: Flyer design, production, and printing services through partnership with株式会社ピスト. Integrated offering combining creative design with distribution capabilities.
4. SP Goods and Promotional Items: Original promotional goods and merchandise planning and production using affiliated factory capabilities for client differentiation.
5. Signage Services: Billboard and signage production support through partner companies for comprehensive promotional campaigns.
6. Direct Mail Delivery: Mail delivery services utilizing the existing distribution network for targeted direct mail campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

News Creation provides door-to-door flyer posting (ポスティング) directly to residential mailboxes and newspaper insertion advertising (新聞折込) primarily across Kanagawa Prefecture, with a claimed weekly distribution capacity of 185,000 posts across 269,000 households in Yokohama's Minami-ku, Konan-ku, and Isogo-ku. The company also offers complementary design, printing, SP promotional goods, signage, and direct mail delivery services, packaged as a one-stop local marketing solution for local businesses priced from ¥2.5 per sheet.

Product overview

News Creation operates as a comprehensive promotional services company offering six interconnected services centered on direct marketing and advertising distribution. The core offerings are ポスティング (mailbox flyer distribution) and 新聞折込 (newspaper insertion), supplemented by ちらシデザイン・制作・印刷 (design/printing) for creative services, SPグッズ・企画 (promotional goods) for merchandise, 看板 (signboards) for physical signage, and メール便 (mail delivery) for direct mail. Services are priced from ¥2.5 per flyer for posting and include design services, with the company emphasizing its 20-year industry expertise and GPS-based distribution management.

Differentiator

Problem solved

Functional benefit

Products and services

• Posting (ポスティング) — Door-to-Door Flyer Distribution Door-to-door flyer and promotional material distribution directly to residential mailboxes across Kanagawa Prefecture, reaching both newspaper subscribers and non-subscribers. Offered to clients needing targeted area-based marketing with claimed weekly distribution capacity of 185,000 posts across 269,000 households in Yokohama's Minami-ku, Konan-ku, and Isogo-ku, priced from ¥2.5 per sheet.
• Newspaper Insertion Advertising (新聞折込広告) Insertion of promotional flyers into Kanagawa local and national newspapers, achieving 100% delivery to newspaper subscribers and complementing posting services for higher area coverage. Available across all Kanagawa newspapers and national papers nationwide, with size-tiered pricing (e.g., ¥4.29 for B5/A5, ¥4.37 for B4/A4, ¥5.95 for B3/A3 in Kanagawa).
• Flyer Design, Production and Printing (チラシデザイン・制作・印刷) Full-service flyer creation including design, production, and printing, delivered in partnership with Pist Inc. (株式会社ピスト) to combine News Creation's field experience with high-impact creative output. For clients needing a complete creative-to-distribution workflow.
• SP Promotional Goods and Planning (SPグッズ・企画) Original promotional goods and novelty item planning, production, and procurement through affiliated factory partnerships, used to help clients differentiate campaigns from competitors.
• Signage Production (看板) Billboard and signage production and installation services through partner companies, offering comprehensive promotional support beyond paper-based distribution.
• Direct Mail Delivery (メール便) Direct mail delivery services that utilize the existing posting distribution network for efficient targeted mail campaigns, leveraging the same home-based staff and routing capabilities.

Quantifiable outcome

• Weekly distribution capacity of 185,000 posts across 269,000 households in Yokohama area
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• 株式会社ポスティングホールディングス (Posting Holdings Co., Ltd.)coreStrategic or Co-development Partner · 18 August 2026Parent company acquisition announced August 2026. Integration combines Posting Holdings' technology capabilities with News Creation's field operational expertise. Existing services, contracts, and staff remain unchanged. Aims to deliver higher value services to customers through combining technology and on-ground capabilities.
• 株式会社 PistcoreStrategic or Co-development Partner · 1 May 2021Creative design partnership for flyer design and printing services. Company provides field experience and design proposals based on distribution knowledge; Pist provides high-impact creative and printing capabilities. One-stop service combining design, production, printing, and distribution.
• 神奈川新聞総合サービス (Kanagawa Shimbun Sogo Service)coreChannel Partner/ Reseller/ Distributor · 1 May 2021Business partnership for newspaper insertion services and distribution center operations. Company established Honmoku Distribution Center in partner's warehouse facility. Enables newspaper insertion advertising and expanded distribution capabilities in Yokohama Naka-ku area.
• 神奈川県ポスティング協同組合 (Kanagawa Posting Cooperative Association)minorOthers · 1 November 2017Industry association membership providing industry standards, networking with other local posting companies, and collective representation in the Kanagawa Prefecture area.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Posting Co., Ltd. (株式会社ポスティング): Japanese direct-mail and flyer distribution company offering posting services to households across Japan. Directly competes with News Creation in the same product category (mailbox flyer distribution) for local SMB customers using similar per-sheet unit pricing.
• QOOK Oki Nishimura (株式会社キューオキ西村): Established Japanese flyer distribution and direct-mail company operating across multiple regions. Closely comparable to News Creation's posting and newspaper insertion services for SMB and enterprise clients seeking targeted geographic distribution.
• Neo Post Co., Ltd. (株式会社ネオポスト): Japanese direct-mail and posting service provider with national reach. Competes with News Creation on mailbox flyer distribution and direct mail delivery, with similar customer base of local businesses needing geographic targeting.

Regional players

• Advance Create Co., Ltd. (株式会社アドバンスクリエイト): Japanese listed direct-marketing services company offering direct mail, DM production, and customer acquisition support. Comparable in offering direct mail design, printing, and distribution services though with broader national coverage and a different end-market emphasis.
• Chiiki Shimbunsha Co., Ltd. (株式会社地域新聞社): Japanese local newspaper and free-paper publisher that also handles advertising insertion and distribution in regional markets. Comparable to News Creation's newspaper insertion service line and local advertising distribution operations.

Broad incumbents

• Valassis: US-based direct mail and marketing services company, now part of MacAndrews & Forbes. A broad incumbent in the same product category as News Creation (flyer distribution and newspaper inserts) though operating at much larger scale across North America.
• News America Marketing: Subsidiary of News Corp focused on in-store and direct mail marketing solutions including FSI (Free-Standing Inserts) comparable to newspaper insertions. A larger incumbent operating in adjacent distribution and promotional channels.
• Dai Nippon Printing (DNP) (大日本印刷株式会社): One of Japan's largest printing conglomerates offering commercial printing, information communication, and marketing services. Broad incumbent with overlapping capabilities in flyer design, printing, and promotional material production that News Creation offers through partnerships.

Emerging players

• Lob: US-based direct mail automation platform providing API-driven printing and mailing of postcards, letters, and flyers. Emerging player addressing the same direct-mail distribution opportunity as News Creation but with a software-first, programmatic model rather than physical field operations.
• PostGrid: Direct mail API platform offering automated printing and mailing of postcards, letters, and checks. Emerging tech-enabled peer in the same direct-mail distribution category, though focused on digital workflow rather than traditional Japanese-style physical posting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about News Creation