News America Marketing

What News America Marketing does

News America Marketing, founded in 1997 and headquartered at 200 Hudson Street in Jersey City, NJ, is a wholly-owned subsidiary of Neptune Retail Solutions and the foundational in-store media business that anchors Neptune's omnichannel retail marketing platform. The company operates North America's largest in-store media network with exclusive access across 70+ retailers spanning 35,000+ retail locations, providing at-shelf signage, floor displays, security pedestals, and other point-of-purchase media that influence purchase decisions at the moment of truth. Following its 2020 acquisition by Neptune Retail Solutions, it has been integrated into a broader platform alongside acquired capabilities including Checkout 51 (2015), Revtrax (2021), and Quotient Technology (2023).

The combined platform delivers five integrated solutions: in-store media, digital incentives (the largest digital incentives network in North America with exclusive POS integrations at major grocery, drug, and dollar retailers), digital out-of-home advertising powered by the Polaris Targeting Platform across 720,000+ screens, programmatic digital media including CTV and paid social, and data & analytics built on the proprietary Promotions Intelligence Platform (PIP). PIP applies machine learning across 50+ input variables from 250,000+ monthly promotions and billions of annual activations to optimize offer parameters with stated 95% accuracy. Supporting products include the Connected Shelf solution that links in-store signage to retailer apps, Universal Mobile Offer (UMO) with embedded fraud-detection AI, the NRS Creative Builder, and the Checkout 51 cashback app with 18M+ members across the US and Canada.

The business model combines advertising revenue (in-store media, DOOH, programmatic digital) with transaction-based fees on digital incentive activations and Checkout 51 cashback offers. Go-to-market is enterprise field sales through 2,400+ North American representatives engaging directly with CPG brands and retailer partners on multi-year contracts. Customers include major CPG advertisers (625+ adult beverage brands alone) and tier-one retailers (Albertsons, Dollar General, CVS, Walgreens, Target, Kroger, Hy-Vee, HEB, Giant Eagle, BJ's, Total Wine & More). Reported outcomes include up to 9% sales lift for in-store campaigns, $3.37 average ROAS on Checkout 51, and 90% execution compliance with results delivered within 72 hours.

Name

News America Marketing

Legal name

Neptune Retail Solutions

Website

https://neptuneretailsolutions.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

News America Marketing, a Neptune Retail Solutions subsidiary, operates North America's largest in-store media and digital incentives network across 35,000+ retail locations and 720,000+ DOOH screens, serving CPG brands and major retailers with AI-powered campaign planning, execution, and measurement.

Ownership category

akta.pro rank

Product category

Retail Marketing and Shopper Media

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181), Media Buying Agencies (54183), Media Buying Agencies (541830), Direct Mail Advertising (54186)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Media Barter & Trade Media Buying (BPAFABAL)

Keywords

• In-store media
• Digital coupons
• Shopper marketing
• Retail promotions
• CPG advertising

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. In-Store Media Advertising: Brands pay for placement across Neptune's extensive in-store media network including shelf signage, floor displays, security pedestals, stanchion signs, cart signs, basket liners, and at-shelf solutions. Revenue generated through media buys across 35k+ retail locations.
2. Digital Incentives & Promotions: Brands pay for promotional incentives distributed through retailer POS integrations and apps including checkout 51 cashback platform. Includes coupon distribution, cash rebates, and loyalty rewards with per-activation and transaction-based pricing.
3. Digital Media & Programmatic: Programmatic digital advertising across multiple formats including cross-device display, connected TV, targeted email, paid social, and premium mobile. Revenue from media buys using exclusive audience data and targeting capabilities.
4. Digital Out-of-Home (DOOH): DOOH advertising inventory across 720k+ screens in North America. Brands pay for targeted near-store placements with screen-level indexing and measurement capabilities linked to in-store campaigns.
5. Checkout 51 Platform: Cash back incentives and brand media through the Checkout 51 app with over 18M members across US and Canada. Average ROAS of $3.37 with 2.4x redemption lift when combined with Checkout 51 media.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

News America Marketing is a retail marketing company that connects consumer packaged goods (CPG) brands with shoppers through in-store advertising media, digital coupons, free-standing inserts (FSIs), and digital out-of-home (DOOH) networks. The company operates a national field sales force of more than 2,400 representatives that delivers and executes promotional media at retail locations across the United States.

Product overview

Neptune Retail Solutions (formerly News America Marketing) operates as a unified omnichannel marketing platform connecting consumers through every step of their shopping journey. The portfolio integrates five core solutions: In-Store Media (largest in-store media network at major retailers), Digital Incentives (largest digital incentives network with exclusive POS integrations), Digital Out-Of-Home/DOOH powered by Polaris (720k+ targeted screens), Digital Media (precision-targeted advertising with exclusive retail data), and Data & Analytics (proprietary machine learning for campaign optimization). Supporting these are Creative Services with proprietary Creative Builder tool, and platforms including Promotions Intelligence Platform (PIP) for ML-driven optimization and Polaris Targeting Platform for DOOH planning. The company grew through acquisitions: Checkout 51 (2015 digital incentives), News America Marketing (2020), Revtrax/Universal Mobile Offer (2021), and Quotient Technology (2023). Connected Shelf uniquely links in-store and digital ecosystems. The company serves hundreds of top-tier CPGs and retailers with 2,400+ field reps across North America.

Differentiator

Problem solved

Functional benefit

Brands

• Checkout 51: Dynamic touchpoint within National Digital Incentives Network delivering cash back incentives and high-impact brand media with over 18 million members across US and Canada
• Polaris Targeting Platform
• Promotions Intelligence Platform (PIP)
• Universal Mobile Offer (UMO)
• Connected Shelf

Products and services

• Free-Standing Inserts (FSIs) Print coupon inserts distributed via Sunday newspapers that deliver CPG brand offers and promotions directly to consumers' homes; sold to CPG advertisers seeking mass reach.
• Connected Shelf Digital shelf-edge signage solution placed at the point of sale in retail stores to display CPG brand messages, pricing, and promotional content to shoppers.
• Universal Mobile Offer (UMO) Digital mobile coupon platform that delivers targeted CPG brand offers directly to consumers' smartphones for redemption at participating retailers.
• Polaris Targeting Platform Data-driven targeting platform that enables CPG brands and retailers to plan, target, and measure in-store and digital promotional media campaigns using shopper data.
• Promotions Intelligence Platform (PIP) Platform providing promotional planning, competitive intelligence, and performance analytics for CPG brands and retailers managing in-store and digital promotions.
• Digital Out-of-Home (DOOH) Advertising Network of digital advertising screens placed in retail-adjacent venues and high-traffic locations to extend CPG brand reach beyond traditional in-store placements.

Quantifiable outcome

• Up to 9% sales lift for adult beverage brands
• +9 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• KrogercoreChannel Partner/ Reseller/ Distributor · 4 June 2025Expanded media capabilities into retail sector through digital out-of-home partnership with Kroger, enhancing Neptune's DOOH offerings with major grocery retailer integration.
• Dollar GeneralflagshipChannel Partner/ Reseller/ Distributor · 7 February 2024Became exclusive in-store media provider for Dollar General in February 2024, strengthening omnichannel partnership and expanding Neptune's footprint in the dollar retail channel.
• Quotient Technology Inc.coreStrategic or Co-development Partner · 1 January 2023Acquired in September 2023, Quotient created Neptune's market-leading in-store media network linked to the market-leading digital incentives network, providing integrated platform capabilities for CPG brands and retailers.
• RevTraxcoreTechnology or Integration · 1 January 2021Acquired in 2021, RevTrax provides the Universal Mobile Offer (UMO) platform delivering secure and frictionless mobile offers at scale with fraud elimination capabilities and price sensitivity AI.
• RevTrax PartnershipcoreTechnology or Integration · 1 January 2021Exclusive partnership to provide personalized digital offers to the shelf at scale, combining RevTrax's offer technology with Neptune's in-store media network.
• News America MarketingcoreStrategic or Co-development Partner · 1 January 2020Acquired in 2020, News America Marketing was a major player in retail media and in-store marketing solutions, significantly expanding Neptune's capabilities and market presence in the grocery, drug, and dollar store channels.
• Checkout 51coreTechnology or Integration · 1 January 2015Acquired in 2015, Checkout 51 is a dynamic touchpoint within Neptune's National Digital Incentives Network delivering cash back incentives and high-impact brand media with 18M+ members across US and Canada.
• AlbertsonsflagshipChannel Partner/ Reseller/ DistributorMajor retail partner providing POS data, promotional activation data, and adult beverage audience targeting. Albertsons is a key anchor tenant in Neptune's retailer network.
• WalgreensflagshipChannel Partner/ Reseller/ DistributorRx transaction data provider for category targeting and promotional activation. Provides valuable healthcare/retail audience insights for targeted campaigns.
• CircanacoreTechnology or IntegrationData provider supplying household panel data and Adult Bev ProScores for enhanced targeting and measurement capabilities across Neptune's campaign optimization.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Publicis Groupe: Global advertising holding company with media buying (Publicis Media), creative, and data assets (Epsilon) that compete for the same CPG client wallet share as Neptune across media planning and audience targeting.
• GroupM: WPP's media investment arm is a broad incumbent in media buying across channels including DOOH, CTV, and programmatic—serving many of the same CPG clients that Neptune serves through complementary capabilities.

Direct peers

• Walmart Connect: Walmart's retailer-owned retail media network competes with Neptune for CPG advertising budgets and represents both a partner (via shared programs) and a competitive threat as Walmart internalizes media monetization.
• Inmar: Inmar operates digital incentives, promotions, and media solutions for retailers and CPGs, overlapping directly with Neptune's Digital Incentives and Checkout 51-style cashback offerings.
• Catalina Marketing: Catalina is a direct competitor in retail media and digital incentives, operating buyer-targeted in-store and digital coupon networks for CPG brands and retailers—closely matching Neptune's core offering.
• Kroger Precision Marketing: Kroger's retailer-owned retail media network leverages first-party data to sell media and targeting capabilities to CPG brands—directly competitive with Neptune's media-buying value proposition.
• Instacart Ads: Instacart's CPG advertising platform competes for digital trade marketing dollars via retail media and has expanded into off-platform display, CTV, and measurement—overlapping with Neptune's Digital Media offering.
• Roundel (Target): Target's in-house retail media business sells on- and off-Target ad placements to CPG brands using Target's shopper data—a direct competitor for CPG media budgets that Neptune also targets.

Emerging players

• Circana (formerly IRI): Circana is both a data partner to Neptune (household panel data) and a competitive measurement/analytics provider for CPGs and retailers, with overlapping capabilities in campaign measurement and category insights.
• The Trade Desk: Demand-side platform for programmatic and CTV advertising that competes for digital media budgets Neptune sells to CPG clients; represents the broader programmatic ecosystem competing for trade marketing dollars.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/newsamericajobs
• Facebookfacebook.com/39666243628
• LinkedInlinkedin.com/company/165181

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about News America Marketing