What DG Business Technology does

DG Business Technology (DGBT, 株式会社DGビジネステクノロジー) is a Japanese digital commerce solutions provider that operates as a wholly-owned subsidiary of Digital Garage Group (TSE Prime: 4819). The company was formed in April 2025 through the business integration of three Digital Garage subsidiaries—NaviPlus, DG Commerce, and Sukudetto—consolidating roughly three decades of e-commerce heritage (the predecessor SI Web Shopping package was launched in 1996 as Japan's first EC site construction package) with contemporary AI capabilities. DGBT serves Japanese enterprise EC operators, B2B companies, D2C brands (including international brands entering Japan), and firms requiring cybersecurity, primarily in the domestic market under CEO 清水和徳 (Kazunori Shimizu).

DGBT's product portfolio spans three interconnected families. The NaviPlus series delivers EC marketing tools—site search (deployed across 350+ sites), recommendation engine, review management, retargeting email, LINE messaging, Q&A, and friend referral—claimed to serve the majority of major Japanese EC operators. SI Web Shopping provides highly customizable EC site construction supporting BtoC, BtoB, and mall-type configurations. Fraud detection solutions include proprietary Sardine (AI behavioral biometrics), Sift (used by 34,000+ sites globally), ReD Shield, and iovation Device Risk (with patented device identification technology). The third family covers AI/marketing products: DG AI Drive (hybrid AI marketing package), InsiteStream (industry-specific data platform), Acsim (AI requirements definition with ROUTE06), and the August 2026-launched DG Agentic One™, positioned as Japan's first unified agentic commerce optimization platform.

The company operates a hybrid revenue model combining recurring SaaS subscriptions (NaviPlus tiers, fraud detection products, DG AI Drive) with professional services (implementation, consulting, managed services) and enterprise solutions. Pricing spans entry-level subscriptions (YTGuard from ¥19,800/month) to quote-based enterprise contracts. Go-to-market is direct enterprise field sales supplemented by channel partnerships through ROUTE06, Vercel, Supabase, LINE Yahoo, Adobe Commerce, ecforce, Sekaicart, and Cloudflare. Named enterprise customers include Belluna, Tutuanna, Columbia Sportswear Japan, Surugaya, Rinnai, Utena, istyle retail, Miratap, Mouse Computer, Chiyoda, and Ceres, with documented outcomes including ohora's achievement of ¥3 billion annual revenue within 14 months of Japan market entry with DGBT support.

Name

DG Business Technology

Legal name

株式会社DGビジネステクノロジー

Website

https://dgbt.jp

Company type

Private

Founded year

2025

Operating status

Operating

Short description

DG Business Technology (DGBT) is a Japanese digital commerce solutions provider and Digital Garage Group subsidiary, offering SaaS marketing (NaviPlus), AI fraud detection, EC site construction (SI Web Shopping), and professional services to enterprise EC operators, B2B firms, and D2C brands across Japan.

Ownership category

akta.pro rank

Product category

E-commerce SaaS / Digital Commerce Solutions

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)

akta.pro secondary industry

Managed File Transfer (MFT) & B2B Integration (EDI) (HDAEAIAE)

Keywords

• E-commerce marketing solutions
• AI fraud detection
• Site search optimization
• Recommendation engine
• Digital commerce platform

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Services: Recurring subscription revenue from proprietary SaaS products including NaviPlus series (search, recommendation, review, email/messaging), SI Web Shopping, fraud detection services (Sardine, Sift, ReD Shield, iovation), DG AI Drive, and security solutions. Pricing varies by product tier and usage volume.
2. Professional Services: Implementation, consulting, and managed services for EC site construction, digital transformation, D2C business support, and strategic planning. Includes system integration, customization development, and ongoing operational support.
3. Enterprise Solutions: Comprehensive digital business support including EC site development, marketing strategy, promotion management, CRM, and business growth consulting for enterprise clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

DG Business Technology (DGBT) develops and sells a suite of e-commerce SaaS solutions including the NaviPlus series (site search, recommendations, reviews, retargeting email/messaging), SI Web Shopping EC site construction package, AI fraud detection (Sardine, Sift, ReD Shield, iovation), and the DG AI Drive hybrid AI marketing package. The company also delivers professional services including consulting, implementation, managed services, and D2C market entry support to enterprise e-commerce operators and B2B companies in Japan.

Product overview

DG Business Technology (DGBT) offers a unified digital business support platform combining multiple product families: the NaviPlus series (marketing optimization suite including site search, recommendations, reviews, follow emails/Messages, Q&A, and friend referral), SI Web Shopping (e-commerce site construction), fraud detection solutions (Sardine, Sift, ReD Shield, iovation), DG AI Drive (hybrid AI marketing package), InsiteStream (industry-specific data platform), and YTGuard (payment monitoring). The company provides end-to-end commerce support from strategy through promotion, purchase, and LTV maximization, with a dual structure alongside DG Financial Technology under the DG FinTech Shift strategy.

Differentiator

Problem solved

Functional benefit

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability12 records

Feature8 records

Partnerships

16 partnerships are on record, tiered major, supporting and core.

• アドソル日進 (Adniss)majorStrategic or Co-development Partner · 10 December 2025Joint development of restaurant DOCOYA, a SaaS-type trade area analysis tool for food service industry. Combines Digital Garage's InsiteStream with Adniss's GIS solution DOCOYA for location-based business intelligence.
• Vercel Inc.supportingTechnology or Integration · 25 September 2025Technical partnership for frontend development platform v0, used in combination with Acsim and Supabase for rapid prototype development. Demonstrated at joint webinar.
• Supabase Inc.supportingTechnology or Integration · 25 September 2025Backend development platform partnership for rapid API and database construction. Used in combination with Acsim and v0 for full-stack prototype development demonstrated at joint webinar.
• HALDATA株式会社coreStrategic or Co-development Partner · 18 August 2025Joint development of AI agents for EC review analysis and consumer product recommendations. DGBT and HALDATA collaborated to integrate review analysis technology with NaviPlus Review service, enabling cross-analysis of reviews and AI-powered product recommendations.
• ROUTE06coreStrategic or Co-development Partner · 1 September 2024Business partnership for AI-powered requirement definition platform Acsim. DGBT utilizes Acsim in actual projects and provides integrated demonstrations with frontend (v0) and backend (Supabase) tools.
• LINE YahoocoreTechnology or IntegrationLINE Technology Partner and LINE Sales Partner certified company. Digital Garage (parent company) holds multiple LINE-related products and accumulated expertise in LINE utilization, enabling seamless support from acquisition through UX/UI design to LTV maximization.
• Sardine (AI fraud detection)coreTechnology or IntegrationDGBT distributes Sardine, an AI-powered fraud detection service using behavioral biometrics and device intelligence. The service is used by major companies including カカクcoms (食べログ) and アソビュー for 3D Secure optimization and fraud prevention.
• CloudflaremajorTechnology or IntegrationDGBT offers Cloudflare CDN and security services including site acceleration, DDoS protection, and bot management. Case study with カ腿ログハウス demonstrating security improvements.
• StripesupportingTechnology or IntegrationStripe決済 services are integrated for payment processing, particularly for Sardine and other fraud detection solutions requiring secure payment infrastructure.
• Twilio Inc.supportingTechnology or IntegrationTwilio SendGrid service used for email transmission under NaviPlus Retargeting Mail and NaviPlus Review contracts. Provides reliable email delivery infrastructure.
• Okta, Inc.supportingTechnology or IntegrationAuth0 service by Okta used for user authentication under Socrates and Kudasai contracts. Part of DGBT's security infrastructure for user identity management.
• 株式会社デジタルガレージ (Digital Garage)coreOthersParent company and strategic partner. DGBT is a subsidiary of Digital Garage Group. Parent company provides payment platform services (DG Financial Technology) and strategic direction. DGBT is part of DG FinTech Shift group strategy.
• 株式会社DGフィナンシャルテクノロジー (DGFT)coreOthersGroup company providing payment platform services. DGBT operates in a two-wheel structure with DGFT, combining commerce solutions with payment processing capabilities for comprehensive merchant support.
• ウテナ (Utena)majorGTM or Marketing PartnerMarketing collaboration using DG AI Drive for AI creative production. Successfully created Showa-era inspired advertising creatives for Utena Moister brand, deployed in OOH advertising across major stations.
• ナッジ (Nudge)majorStrategic or Co-development PartnerJoint development of Fandom EC Platform, announced in August 2025. Collaboration for specialized e-commerce platform development.
• ABEJAsupportingTechnology or IntegrationAI technology partnership for advanced AI solutions integration within DGBT's service offerings.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shopify: Global e-commerce platform with merchant solutions including site building, payments, marketing, and AI features (Shopify Magic, Sidekick). Comparable because both offer integrated EC site building plus marketing and AI tooling to online merchants, though Shopify addresses a global SMB market vs. DGBT's Japan enterprise focus.
• Adobe Commerce (Magento): Enterprise e-commerce platform from Adobe offering customizable storefronts, B2B/B2C support, and integrated marketing. DGBT is a documented integration partner via SI Web Shopping for Adobe Commerce, and both compete in the customizable mid-market/enterprise EC site building category.
• Salesforce Commerce Cloud: Enterprise commerce platform within the Salesforce ecosystem offering storefronts, order management, and integrated CRM/marketing. Comparable to DGBT in serving enterprise e-commerce operators with combined commerce-plus-marketing capabilities, though on a much broader CRM platform.

Direct peers

• BigCommerce: Headless e-commerce SaaS platform serving mid-market and enterprise merchants with customizable storefronts, B2B Edition, and integrated marketing tools. Directly comparable to SI Web Shopping in customizable EC site construction for B2C/B2B/mall-style commerce.
• Bloomreach: Digital experience platform combining headless CMS, search/merchandising, recommendations, and marketing automation for e-commerce. Directly comparable to the NaviPlus series across site search (Bloomreach Search), recommendations (Bloomreach Recommendations), and personalization-driven marketing automation.
• Algolia: Search-as-a-service platform offering typo-tolerant, AI-ranked search APIs commonly used in e-commerce site search. Directly competes with NaviPlus Search in AI-optimized site search for EC platforms and has a dedicated Shopify app presence like NaviPlus.
• Coveo: AI-powered search, recommendation, and personalization platform widely used by enterprise e-commerce sites. Comparable to NaviPlus Search and NaviPlus Recommend in delivering AI-driven product discovery and personalization for large-scale EC catalogs.
• Yext: Search and content experience platform providing site search and AI-driven answers for enterprise sites. Comparable to NaviPlus Search and NaviPlus Q&A in delivering advanced on-site search and Q&A capabilities, with overlap on LLM-powered answers.
• Riskified: AI-powered e-commerce fraud prevention platform focusing on payment fraud and chargeback prevention for online merchants. Directly competes with the ReD Shield and Sardine products distributed by DGBT in the Japan e-commerce fraud detection market.
• Kibo Commerce: Headless e-commerce SaaS with API-first architecture serving mid-market and enterprise retailers with personalization and merchandising features. Comparable to DGBT's customizable EC platform approach with SI Web Shopping plus NaviPlus merchandising tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DG Business Technology