The Standard
- Company typePrivate
- Founded1827
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
The Standard firmographics
Firmographics- Name
- The Standard
- Legal name
- Evening Standard Ltd.
- Website
- https://standard.co.uk
- Company type
- Private
- Founded year
- 1827
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
The Standard industry classification
Industry- Product category
- Digital News Media
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where The Standard is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Standard business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels2 records
Marketing channels4 records
The Standard product offering
Product offeringCore offering
The Standard is a London-based digital-first news publication (formerly the London Evening Standard) that produces original journalism and editorial content across news, sport, business, lifestyle, culture, going out, homes and property, and opinion verticals. It operates standard.co.uk as its primary distribution channel and publishes sub-brands including ESBest shopping recommendations, Standard Shopping, email newsletters, and podcasts (such as Thames Unfiltered). The company is privately held, employing between 51 and 100 people, and is affiliated with The Independent.
Product overview
The Standard operates as a digital-first news and media platform publishing London-focused journalism across multiple content verticals. The core offering is the digital platform delivering news, sport, business, lifestyle, culture, and entertainment coverage. Supporting products include ESBest (a shopping recommendations vertical), newsletters (delivering curated content via email), podcasts (audio programming including Thames Unfiltered), and Standard Shopping (product review and buying guide content). The portfolio functions as a unified content platform with supplementary modules rather than a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Companies that use The Standard
Customer profileSegments1 record
Ideal customer profiles2 records
The Standard technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Standard partnerships and signals
Strategic signalRecent moves5 records
The Standard competitors and assessment
Company assessmentDirect peers
- The Independent: The Independent is a UK national digital news outlet and corporate sibling of The Standard (same ownership group). It went digital-only in 2017 and covers similar news, sport, lifestyle, and culture verticals, making it the most directly comparable peer in business model and audience.
- The Guardian: The Guardian is a major UK national digital-first news publisher with reader-funded revenue model. It competes for the same UK news, sport, lifestyle, and culture audiences and operates a much larger scale digital subscription and membership program.
- Metro (UK): Metro is a UK free newspaper and digital news site distributed in London and other major cities. It shares The Standard's free-distribution model and broad news, lifestyle, and entertainment coverage targeting urban commuters.
- Time Out London: Time Out London is a London-focused media brand covering going out, food, culture, and events. It directly overlaps with The Standard's lifestyle, culture, and Going Out verticals in the same London audience.
- City AM: City AM is a London-based business and financial news title distributed free in the City of London. It competes with The Standard's Business section for London professional and finance audiences.
Broad incumbents
- BBC News: BBC News is the UK's dominant public-service news provider covering news, sport, business, lifestyle, and culture at massive scale. It is a broad incumbent competitor that captures much of the same London and UK news audience that The Standard targets.
- The Telegraph: The Telegraph is a large UK national subscription-based news publisher with strong London and political coverage. It is a broad incumbent offering overlapping news, business, sport, and lifestyle verticals with a paywall model The Standard lacks.
- The Times: The Times is a UK national subscription news publisher with extensive London and UK news, business, sport, and culture coverage. It competes for similar London professional and consumer audiences but behind a paywall at larger scale.
- Sky News: Sky News is a major UK and global news broadcaster with extensive digital news coverage of UK politics, business, and culture. It competes for London and UK news audiences across web and video formats.
Others
- PressReader: PressReader is a digital newsstand and content distribution platform that distributes The Standard's content globally. It is an ecosystem partner/distributor rather than a competitor, providing infrastructure that extends The Standard's reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
The Standard social profiles
Digital presenceThe Standard financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Standard leadership team
Management profileNumber of profiles
The Standard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Standard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Standard
What does The Standard do?
The Standard is a London-based digital-first news publication (formerly the London Evening Standard) that produces original journalism and editorial content across news, sport, business, lifestyle, culture, going out, homes and property, and opinion verticals. It operates standard.co.uk as its primary distribution channel and publishes sub-brands including ESBest shopping recommendations, Standard Shopping, email newsletters, and podcasts (such as Thames Unfiltered). The company is privately held, employing between 51 and 100 people, and is affiliated with The Independent.
Is The Standard a public or private company?
The Standard is a private company. It is classified as unknown and is currently operating.
When was The Standard founded?
The Standard was founded in 1827. It employs 51 to 100 people.
Where is The Standard based?
The Standard is headquartered in London, United Kingdom, in the Europe region.
Who are The Standard's main competitors?
Direct peers on record are The Independent, The Guardian, Metro (UK), Time Out London and City AM. Broad incumbents are BBC News, The Telegraph, The Times and Sky News. PressReader is listed as an others.
Does The Standard have an API?
No public API is recorded for The Standard.
What industry is The Standard in?
The Standard's product category is Digital News Media. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines. Its NAICS code is 513110 and its SIC code is 2711.