Frias Properties of Aspen Snowmass

What Frias Properties of Aspen Snowmass does

Frias Properties of Aspen Snowmass (legal entity: Frias Properties of Aspen, LLC) is a privately held, locally owned vacation rental and property management company headquartered in Aspen, Colorado, operating continuously since 1974. The company manages more than 170 short-term rental units across the Aspen and Snowmass Village corridor, with a portfolio mix that includes slope-side condominiums, private homes, hotel-condo units at the Independence Square Hotel, and luxury fractional residences under brands such as The Ritz-Carlton Club and St. Regis Residence Club. Customer segments served include luxury leisure travelers, ski and winter-sports visitors, family groups and celebrations, LGBTQ+ travelers (via AspenOUT / Aspen Gay Ski Week affinity), and extended-stay guests, all reached through a direct-to-consumer booking model built around friasproperties.com and phone reservations rather than heavy OTA dependence.

Revenue is generated through three primary streams: (1) vacation rental bookings, where the company retains a management fee or commission on nightly rates ranging from $400 to $5,000+; (2) full-service property management for individual homeowners; and (3) HOA management and fractional ownership management for luxury brand residences. Pricing follows a dynamic, seasonally driven model with peak rates during the December–January ski window, requires a 50% deposit at booking, and carries tiered cancellation policies by property category. Ancillary revenue is captured through an in-house concierge that coordinates lift tickets, ski rentals and equipment shipping, grocery delivery, dining, e-bike rentals, and airport transportation — extending wallet share per stay.

The technology backbone is Rezfusion's StreamlineVRS property management system, which powers the direct booking website, owner portal, real-time availability, and reservation workflow, integrated with Google Maps for property location, Trustpilot for review aggregation, and third-party payment processors for transactions. Operationally, the company runs from two physical offices — Aspen (730 East Durant Ave) and Snowmass Village (360 Wood Road) — and employs 51–100 people. No outside funding rounds, M&A activity, leadership transitions, or disclosed AI/ML initiatives are present in the input data, consistent with a mature, founder-/family-controlled operating business.

Name

Frias Properties of Aspen Snowmass

Legal name

Frias Properties of Aspen, LLC

Website

https://snowmasslodging.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Frias Properties of Aspen Snowmass is a privately held, locally owned vacation rental and property management company managing 170+ units across Aspen and Snowmass Village, Colorado, serving luxury travelers, ski enthusiasts, families, event groups, and LGBTQ+ guests since 1974.

Ownership category

akta.pro rank

Product category

Vacation Rental Property Management

NAICS

Real Estate Property Managers (53131), Residential Property Managers (531311), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531), Real Estate Operators (No Developers) & Lessors (6510)

akta.pro primary industry

Luxury Villa Property Management & Concierge Services (THAMAEAJ)

akta.pro secondary industries

Luxury Chalets & Ski-In/Ski-Out Homes (THAMAEAD), Mountain & Ski Homes (THAMAAAG), Ski & Mountain Full-Service Hotels (THAGAAAJ), Mountain & Alpine Lodges (THAGAIAE), HOA / Condominium Association Management (BPAJAFAH)

Keywords

• Vacation rental management
• Ski resort lodging
• Luxury vacation rentals
• Property management services
• Concierge services

Headquarters

HQ city

Aspen

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vacation Rental Bookings: The company earns revenue by managing and renting vacation properties on behalf of property owners. Revenue is generated through rental fees paid by guests, with the company retaining a management fee or commission from the rental income. The company offers over 170 vacation rentals including condos, private homes, hotel rooms, and resort residences in Aspen and Snowmass.
2. Property Management Services: Property management services for homeowners including short-term rental management, fractional management, and HOA management. The company handles marketing, guest services, housekeeping, maintenance, and financial reporting for property owners.
3. Luxury Brand Fractionals: Management of luxury fractional properties including The Aspen Mountain Residences, The Innsbruck Aspen, The Ritz-Carlton Club, and St. Regis Residence Club with premium service tiers and different payment/cancellation terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Frias Properties of Aspen Snowmass manages and rents more than 170 vacation properties across Aspen and Snowmass, including slope-side condos, downtown hotel rooms, private homes, and luxury resort residences, supported by in-house concierge services and complimentary amenities such as Aspen Airport transfers. The company also provides full-service property management for homeowners, covering short-term rental management, fractional ownership management for luxury brand residences, and HOA management.

Product overview

Frias Properties of Aspen Snowmass operates a vacation rental platform offering over 170 properties across Aspen and Snowmass Village areas. The portfolio includes slope-side condos, downtown Aspen hotel rooms (Independence Square Hotel), spacious private homes, and luxury resort residences (The Ritz-Carlton Club). Core offerings are supported by Frias Concierge Services for lift tickets, dining, ski rentals, grocery delivery, and transportation. The company also provides property management services for homeowners, including short-term rental management, fractional management for luxury properties, and HOA management. Properties are categorized by amenities including ski-in/ski-out access, hot tubs, heated pools, air conditioning, and extended-stay options. The platform is built on Rezfusion technology with Streamline VRS for owner portal management.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Rentals Short-term rental properties including slope-side condos, downtown Aspen hotel rooms, spacious private homes, and luxurious resort residences in Aspen and Snowmass areas; for leisure travelers, families, and groups visiting the resort.
• Monthly & Seasonal Rentals Extended-stay vacation rentals of 30+ days in the Aspen Snowmass area for guests seeking monthly or seasonal accommodations, including remote workers and long-stay visitors.
• Group Rentals Vacation rental properties and blocks suitable for group bookings, family reunions, and large gatherings in Aspen Snowmass.
• Wedding Blocks Accommodation blocks reserved for wedding parties and events in Aspen Snowmass.
• LGBTQ+-Friendly Stays Vacation rental accommodations and packages welcoming LGBTQ+ guests, including partnerships with AspenOUT and sponsorship of Aspen Gay Ski Week with exclusive promotional offers.
• Frias Concierge Services Full-service concierge offering lift tickets, dining reservations, ski rentals and delivery, grocery delivery, e-bike rentals, complimentary Aspen Airport transportation, and 24/7 guest support for visitors in Aspen Snowmass.
• Property Management Full-service property management for Aspen Snowmass homeowners, including marketing, housekeeping, maintenance, guest services, and financial reporting.
• Short-Term Rental Management Management services for homeowners renting their Aspen Snowmass properties on a short-term basis, including booking management, guest relations, housekeeping, and maintenance.
• Fractional Management Management services for fractional ownership properties including luxury brands such as Aspen Mountain Residences, The Innsbruck Aspen, The Ritz-Carlton Club, and St. Regis Residence Club, with premium service tiers.
• HOA Management Homeowner Association management services for residential communities in the Aspen Snowmass area.

Quantifiable outcome

• Over 170 vacation rental properties managed across Aspen and Snowmass
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AspenOUTcoreGTM or Marketing PartnerPartnership with AspenOUT, the organization behind Aspen Gay Ski Week. Frias Properties is a proud sponsor of this event and provides LGBTQ+-friendly accommodations. Aspen Gay Ski Week is described as the nation's largest and longest running on-snow pride event.
• Aspen Gay Ski WeekcoreGTM or Marketing PartnerAnnual sponsorship of Aspen Gay Ski Week, providing exclusive promotions like 'Book 4 Nights, Get 5th Free' during the event. The company leverages this partnership to reach the LGBTQ+ travel community.
• ShipSkiminorStrategic or Co-development PartnerPartnership for ski equipment shipping services, allowing guests to ship ski equipment ahead of their arrival for convenience.
• Rezfusion/StreamlineVRScoreTechnology or IntegrationTechnology platform provider powering the vacation rental booking website, property management system, and reservation infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vacasa: Large-scale vacation rental management company operating across North American mountain and resort markets including Colorado. Directly comparable as a short-term rental property manager with a portfolio of professionally managed units, owner services, and dynamic pricing technology.
• Evolve Vacation Rental: National vacation rental manager focused on full- and part-time homeowner properties in U.S. leisure destinations. Closely comparable business model of professional short-term rental management, owner portals, and tech-enabled booking infrastructure.
• Aspen Luxury Vacations (ALV): Local Aspen-focused vacation rental and property management company offering a similar mix of high-end condos, private homes, and chalets. Comparable as a direct head-to-head competitor in the same Aspen market targeting overlapping luxury traveler segments.
• Stay Aspen Snowmass: Locally based vacation rental and property management operator in Aspen Snowmass. Comparable as a direct local competitor managing a similar mix of condos, homes, and ski-in/ski-out inventory in the same destination.

Broad incumbents

• Airbnb: Global short-term rental marketplace with significant luxury and ski-market presence in Aspen/Snowmass. Comparable as a primary distribution and demand channel for vacation rentals, with overlapping guest base and competitive pressure on direct bookings.
• VRBO (Expedia Group): Major vacation rental marketplace owned by Expedia, with strong position in U.S. mountain destinations. Comparable as a competing distribution channel for vacation rental demand and as a benchmark for the professional property manager segment.

Regional players

• The Little Nell: Five-star luxury hotel in Aspen competing for the same high-end, ski-season traveler as Frias's luxury residences. Comparable as a premium lodging competitor in the Aspen micro-market targeting similar affluent, experience-driven guests.
• St. Regis Aspen Resort: Luxury full-service Aspen hotel under Marriott's St. Regis brand. Notable because Frias also manages the affiliated St. Regis Residence Club fractional inventory, making it both a property partner and a competing luxury accommodation provider.
• Hotel Jerome, Auberge Resorts Collection: Iconic luxury hotel in downtown Aspen offering full-service accommodations and concierge. Comparable as a competing luxury hospitality experience for affluent Aspen visitors and as a benchmark for concierge-driven guest service levels.
• Wedgewood Mountain Lodge: Boutique mountain lodging operator in the Aspen Snowmass area offering managed vacation rentals. Comparable as a regional hospitality competitor serving similar ski-season and group-travel demand with comparable concierge and amenity positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/FriasProperties
• Facebookfacebook.com/FriasProperties
• LinkedInlinkedin.com/company/frias-properties-of-aspen
• Instagraminstagram.com/friasaspensnowmass

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frias Properties of Aspen Snowmass