St. Regis Aspen Resort
St. Regis Aspen Resort is a 5-star luxury hotel property in Aspen, Colorado, operated under the St. Regis brand by Marriott International. It serves affluent leisure, ski, corporate, and event travelers with accommodations, butler service, signature rituals, F&B, and event programming distributed through Marriott Bonvoy.
- Company typePrivate
- Founded1904
- HeadquartersAspen, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What St. Regis Aspen Resort does
St. Regis Aspen Resort is a single luxury hotel property located in Aspen, Colorado, operating under the St. Regis Hotels & Resorts brand and managed by Marriott International, Inc. (NYSE: MAR). The property offers 5-star accommodations supported by the brand's signature Butler Service, signature rituals (the 1934-origin Bloody Mary, Evening Ritual, Afternoon Tea, and Midnight Supper traditions tied to Caroline Astor's Gilded Age legacy), spa services, weddings and events programming (including the House of Celebration), and on-site dining venues — notably The Snow Lodge, which hosts seasonal restaurant partners such as Marea (opened December 2025) serving winter-tailored Italian seafood. Distribution is direct-to-consumer through st-regis.marriott.com (available in 9 languages), the Marriott mobile app, and the Marriott Bonvoy loyalty program, with marketing amplified by partnerships with Vogue, CFDA, STAUD, Vilebrequin, and brand Connoisseur Nacho Figueras.
The underlying technology footprint is conventional for a luxury branded property: a multi-language booking website, mobile-app integration with Bonvoy, and standard property-management infrastructure. The asset's competitive position is therefore not defined by proprietary technology but by brand IP (heritage dating to 1904, signature rituals) and by access to Marriott International's global distribution and loyalty ecosystem spanning 40+ St. Regis properties worldwide.
The business model is hospitality-driven: revenue is generated primarily from luxury room and suite rentals at quote-based pricing that varies by season and accommodation type, supplemented by F&B (Marea, The Snow Lodge, in-room dining), banqueting and weddings, and spa services. The target customer is the affluent luxury traveler segment — ski resort vacationers, corporate retreat organizers, and high-profile event hosts — acquired through direct booking, Bonvoy loyalty, and aspirational cultural partnerships. The property is not an independent investable entity; ownership and capital structure sit at the parent (Marriott International) or at an undisclosed individual-property owner, and no property-level revenue, capital, or management commentary is disclosed in the source material.
St. Regis Aspen Resort firmographics
Firmographics- Name
- St. Regis Aspen Resort
- Legal name
- St. Regis Aspen Resort
- Website
- https://st-regis.marriott.com
- Company type
- Private
- Founded year
- 1904
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- St. Regis Aspen Resort is a 5-star luxury hotel property in Aspen, Colorado, operated under the St. Regis brand by Marriott International. It serves affluent leisure, ski, corporate, and event travelers with accommodations, butler service, signature rituals, F&B, and event programming distributed through Marriott Bonvoy.
- Ownership category
- akta.pro rank
St. Regis Aspen Resort industry classification
Industry- Product category
- Luxury Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
Keywords
Where St. Regis Aspen Resort is headquartered
LocationHeadquarters
- HQ city
- Aspen
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
St. Regis Aspen Resort business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Luxury Hotel Accommodations: Rooms and suites rental at luxury resort property in Aspen, Colorado. Part of Marriott International luxury portfolio.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Luxury resort accommodations with personalized Butler Service |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
St. Regis Aspen Resort product offering
Product offeringCore offering
St. Regis Aspen Resort is a 5-star luxury mountain resort in Aspen, Colorado offering luxury hotel accommodations with personalized 24-hour Butler Service, signature brand rituals (Bloody Mary, Evening Ritual, Afternoon Tea, Midnight Supper), spa services, fine dining venues, and full-service event hosting for weddings, galas, and corporate retreats. The property operates within Marriott International's St. Regis brand portfolio and participates in the Marriott Bonvoy loyalty ecosystem.
Product overview
St. Regis Aspen Resort is a single luxury hotel property operated under the St. Regis Hotels & Resorts brand by Marriott International. The property offers 5-star accommodations with signature St. Regis Butler Service, signature rituals (Bloody Mary, Evening Ritual, Afternoon Tea, Midnight Supper), spa services, and event hosting including weddings. The resort complex includes The Snow Lodge dining venue, which hosts seasonal restaurant partners like Marea. The property participates in the Marriott Bonvoy loyalty program and mobile app ecosystem. The broader St. Regis brand encompasses over 40 hotels and resorts worldwide with consistent luxury positioning and brand standards.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Hotel Accommodations 5-star luxury hotel rooms and suites at the Aspen mountain resort property, including personalized 24-hour Butler Service and access to signature brand rituals.
- The Snow Lodge (within St. Regis Aspen Resort) Dining and après-ski venue within the St. Regis Aspen Resort complex that hosts seasonal restaurant partners and après-ski experiences.
- Marea Restaurant at The Snow Lodge Seasonal Italian seafood restaurant location operating within The Snow Lodge at the St. Regis Aspen Resort during the winter ski season (December 22 through end of March), serving signature dishes alongside new hearty après-ski options.
- Spas Luxury spa and wellness services offered at the property for guest relaxation and rejuvenation.
- Weddings and Celebrations Full-service event hosting for weddings and milestone celebrations under the St. Regis House of Celebration program, providing venue spaces, catering, and on-site coordination.
- Family Traditions Program Family-oriented experiences and programming designed for multigenerational guests traveling together at St. Regis properties, including curated activities and amenities for families.
Companies that use St. Regis Aspen Resort
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
St. Regis Aspen Resort technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
St. Regis Aspen Resort partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- Children's Oncology Support FundcoreCharity partnership hosting annual Aspen Snow Ball gala at St. Regis Aspen Resort, featuring celebrity headliners (Kate Hudson 2026) and host (Chelsea Handler 2026), raising funds for pediatric cancer research.
- VogueflagshipVogue x St. Regis partnership for fashion and lifestyle brand positioning, combining luxury hospitality with fashion editorial content and exclusive experiences.
- STAUDcoreLimited-edition collection of resort-ready accessories created in collaboration with St. Regis and STAUD fashion brand, targeting luxury travelers.
- VilebrequincoreElevated resort living collection of swimwear and accessories inspired by signature Family Traditions program of St. Regis.
- CFDA (Council of Fashion Designers of America)flagshipFashion partnership including Moda Americana a Firenze collaboration at Pitti Uomo, midnight supper events at St. Regis Florence, and designer collections showcasing American heritage and Italian charm.
- Nacho FiguerasflagshipRenowned Argentine polo star serves as first-ever St. Regis Connoisseur since 2010, embodying modern glamour and representing polo program and brand lifestyle positioning.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
St. Regis Aspen Resort competitors and assessment
Company assessmentDirect peers
- Hotel Jerome, Auberge Resorts Collection: Hotel Jerome is an Aspen landmark luxury hotel operated by Auberge Resorts. It competes directly with St. Regis Aspen for luxury ski-season guests, weddings, and high-profile events within the same destination.
- Montage Deer Valley: Montage Deer Valley is a luxury ski-in/ski-out resort in Park City, Utah, with a similar luxury positioning, ski-resort operating model, branded residences, and affluent family traveler focus as St. Regis Aspen.
- Four Seasons Resort and Residences Vail: Four Seasons Vail is a flagship luxury mountain resort in the Colorado ski corridor, competing with St. Regis Aspen for ultra-high-net-worth travelers, branded residences buyers, and winter ski-season demand.
- Park Hyatt Beaver Creek Resort & Spa: Park Hyatt Beaver Creek is a luxury ski resort within 30 miles of Aspen, targeting the same affluent ski clientele. Both properties draw on overlapping corporate retreat, family luxury, and group event demand.
- The Little Nell: The Little Nell is Aspen's only Five-Star, Five-Diamond hotel and the most direct luxury competitor in the same micro-market. It competes head-to-head for affluent ski-season travelers, luxury events, and F&B-driven experiences in Aspen.
- The Ritz-Carlton, Bachelor Gulch: Ritz-Carlton Bachelor Gulch is a Colorado ski-in/ski-out luxury resort in nearby Beaver Creek. It directly competes with St. Regis Aspen for affluent mountain travelers and luxury group business within the same regional resort set.
Broad incumbents
- Aman Resorts: Aman operates ultra-luxury resorts globally with a small-portfolio, exclusivity-led model. While not direct Aspen competition, Aman sets the upper bound for luxury hospitality pricing and experience design that informs St. Regis Aspen's competitive set.
- Rosewood Hotels & Resorts: Rosewood is a global luxury hotel operator with comparable resort properties and a similar emphasis on residential-style luxury. It competes for luxury travelers and group business with St. Regis at top destinations globally.
- Cheval Blanc (LVMH Hospitality): Cheval Blanc is LVMH's ultra-luxury hospitality brand, operating highly distinctive resort properties. Although geographically separate from Aspen, it competes for the same top-of-pyramid luxury traveler and shapes expectations for luxury resort pricing.
- Mandarin Oriental Hotel Group: Mandarin Oriental operates a global portfolio of luxury hotels with strong F&B and service positioning. It competes with St. Regis for the same international affluent traveler and corporate luxury segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
St. Regis Aspen Resort social profiles
Digital presenceSt. Regis Aspen Resort financial estimates
Financial estimateRevenue estimate
Valuation estimate
St. Regis Aspen Resort leadership team
Management profileNumber of profiles
St. Regis Aspen Resort funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
St. Regis Aspen Resort M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about St. Regis Aspen Resort
What does St. Regis Aspen Resort do?
St. Regis Aspen Resort is a 5-star luxury mountain resort in Aspen, Colorado offering luxury hotel accommodations with personalized 24-hour Butler Service, signature brand rituals (Bloody Mary, Evening Ritual, Afternoon Tea, Midnight Supper), spa services, fine dining venues, and full-service event hosting for weddings, galas, and corporate retreats. The property operates within Marriott International's St. Regis brand portfolio and participates in the Marriott Bonvoy loyalty ecosystem.
Is St. Regis Aspen Resort a public or private company?
St. Regis Aspen Resort is a private company. It is classified as corporate owned and is currently operating.
When was St. Regis Aspen Resort founded?
St. Regis Aspen Resort was founded in 1904. It employs 251 to 500 people.
Where is St. Regis Aspen Resort based?
St. Regis Aspen Resort is headquartered in Aspen, United States, in the North America region.
How does St. Regis Aspen Resort make money?
One revenue line is on record: luxury Hotel Accommodations.
Who are St. Regis Aspen Resort's main competitors?
Direct peers on record are Hotel Jerome, Auberge Resorts Collection, Montage Deer Valley, Four Seasons Resort and Residences Vail, Park Hyatt Beaver Creek Resort & Spa, The Little Nell and The Ritz-Carlton, Bachelor Gulch. Broad incumbents are Aman Resorts, Rosewood Hotels & Resorts, Cheval Blanc (LVMH Hospitality) and Mandarin Oriental Hotel Group.
Does St. Regis Aspen Resort have an API?
No public API is recorded for St. Regis Aspen Resort.
What industry is St. Regis Aspen Resort in?
St. Regis Aspen Resort's product category is Luxury Hospitality. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 72111 and its SIC code is 7011.