Genus

Enterprise No-Code Application Platformgenus.co

Company typePrivate
Founded1995
HeadquartersLysaker, Norway
Headcount51–100
GTM typeB2B
OfferingSoftware

Genus firmographics

Firmographics

Name: Genus
Legal name: Genus AS
Website: https://genus.co
Company type: Private
Founded year: 1995
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

Genus industry classification

Industry

Product category: Enterprise No-Code Application Platform
NAICS: Software Publishers (5132), Software Publishers (513210)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Low-Code/No-Code Application Platforms (HDAEAKAA)
akta.pro secondary industries: Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK), Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI), Enterprise Application Lifecycle Management (ALM) Platforms (HDAEAKAJ)

Keywords

Enterprise no-code platform
Model-driven application development
Business process automation
Cloud-native application platform
Enterprise digital transformation software

Where Genus is headquartered

Location

Headquarters

HQ city: Lysaker
HQ country: Norway
HQ region: Europe

Offices1 record

Markets served

Genus business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

Software Platform Subscription: Genus no-code platform sold as subscription with pricing based on model complexity, number of users, and deployment type (public cloud, private cloud, or on-premise). Provides recurring revenue from enterprise software licenses.
Professional Services: Professional Services department uses the platform to create IT solutions for customers. This includes implementation, customization, and application development services.
Partner Network Revenue: Revenue generated through partner ecosystem (EY, KPMG, Norconsult) who build and deliver solutions using the Genus platform. Partners expand market reach and customer acquisition.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Model Complexity-based pricing
Per seat	Annual	User-based pricing
Subscription	Monthly	Genus-as-a-service public
Subscription	Monthly	Genus-as-a-service private
Subscription	Multi-year contract	Genus private cloud or on-premise

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Genus product offering

Product offering

Core offering

Genus develops and licenses an AI-native enterprise no-code platform that uses pure model interpretation to build, deploy, and adapt mission-critical business applications without writing code. The offering includes the Genus Platform (Studio IDE, Services runtime, Web/Desktop clients), industry-specific solutions for insurance, banking, wealth management, staffing, and case management, plus multi-cloud deployment options. Professional Services and a partner ecosystem of consulting firms deliver implementations and customer solutions.

Product overview

Genus is an AI-native enterprise no-code platform for building adaptable mission-critical applications. The core offering is the Genus Platform, which includes Genus Studio (the development IDE), Genus Services (server-side runtime on Kubernetes microservices), Genus Web and Genus Desktop (end-user clients), and Genus Operator (infrastructure management). The platform ships industry-specific solutions including Genus Wealth Management, Genus Insurance, and Genus Banking and Finance modules, as well as operational solutions like Genus Hours (time tracking), Genus Loop (staffing), and Genus Resolve (case management). Deployment options include Genus-as-a-Service Public (multi-tenant Azure), Genus-as-a-Service Private (single-tenant), and Private Cloud/On-Premise.

Differentiator

Problem solved

Functional benefit

Brands

Genus Loop: Product in the Genus no-code platform suite.
Genus Hours
Genus Resolve
Genus Wealth Management
Genus Insurance
Genus Banking and Finance
Genus Platform

Products and services

Genus Platform The core AI-native no-code enterprise application development platform enabling visual, model-driven development without custom code. Includes Genus Studio (visual IDE), Genus Services (Kubernetes microservices runtime), Genus Web and Genus Desktop clients, and Genus Operator for environment management. Supports full-stack application development with UI design, business logic, data modeling, integrations, and security.
Genus Wealth Management Industry-specific solution for wealth management firms, enabling transaction cost optimization and legacy migration for fund management companies. Powers unit holder registries, transaction processing, and order management workflows.
Genus Insurance Industry-specific solution for insurance companies, supporting claims processing automation, email automation, and case management across insurance products such as Property and Casualty.
Genus Banking and Finance Industry-specific solution for banking and financial services, enabling loan application automation, risk mitigation, and operational efficiency improvements for Nordic financial institutions.
Genus Hours Time tracking and timesheet management solution built on the Genus platform for staffing and resource management operations, enabling automated timesheet processing.
Genus Loop Staffing and recruitment solution enabling ad-hoc vacancy filling, automated candidate notification, and shift management for staffing and resource operations.
Genus Resolve Case management and resolution solution for handling customer inquiries and support cases across enterprise workflows.

Quantifiable outcome

50% reduction in insurance claims processing time (Storebrand)
+6 more outcomes

Companies that use Genus

Customer profile

Named customers14 records

Segments7 records

Ideal customer profiles5 records

Genus technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Genus partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

Addnode GroupflagshipStrategic or Co-development Partner · 28 May 2025Addnode Group signed agreement to acquire Genus in May 2025. Genus will become part of Addnode Group's Process Management division. This acquisition represents a major strategic shift for the company, moving from independent employee-ownership to being part of a larger Swedish enterprise software group.
EY (Ernst & Young)coreImplementation/ SI/ Consulting Partner · 2 November 2020Strategic alliance announced November 2020 to help customers in financial services and insurance sectors. EY combines advisory services with Genus no-code platform capabilities for rapid digital solution implementation. Joint breakfast seminar hosted November 2021 with Forrester speaker.
KPMGcoreImplementation/ SI/ Consulting Partner · 22 November 2019Partnership announced November 2019 combining Genus no-code platform with KPMG's multidisciplinary consulting expertise in Nordic region. Enables innovative solutions and fast-track digital transformation for customers.
NorconsultcoreImplementation/ SI/ Consulting PartnerPartnership to help customers in Nordics accelerate digital transformation and improve innovation capabilities. Norconsult uses Genus platform for customer projects including webification of documents and analyses.
Microsoft AzurecoreTechnology or IntegrationGenus-as-a-service public built on Microsoft Azure. Deep integration with Azure services including Azure Monitor, Azure SQL Database, and Azure Container Registry. Platform deployment options include Azure as primary cloud provider.
Amazon Web Services (AWS)coreTechnology or IntegrationGenus supports deployment on AWS with native integration for services like AWS Auto Scaling Groups, CloudWatch monitoring, and Amazon Aurora databases. Cloud-agnostic platform supports AWS alongside Azure and GCP.
Google Cloud Platform (GCP)coreTechnology or IntegrationGenus supports deployment on Google Cloud Platform. Cloud-agnostic architecture allows customers to choose their preferred cloud provider.
Forrester ResearchminorGTM or Marketing PartnerForrester analyst John Rymer visited Genus for advisory day in October 2019. Diego Lo Giudice from Forrester presented at Genus-EY breakfast seminar. Genus included in Forrester Now Tech report on low-code platforms.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Genus competitors and assessment

Company assessment

Direct peers

OutSystems: OutSystems is a leading enterprise low-code application platform that enables visual development of mission-critical apps, directly comparable to Genus's model-driven no-code offering and target enterprise buyer.
Mendix (Siemens): Mendix, owned by Siemens, is a direct low-code platform competitor with strong positioning in regulated industries and visual model-driven development, directly overlapping with Genus's go-to-market in financial services.
Appian: Appian is a low-code process automation and case management platform competing head-to-head for insurance, banking, and public sector enterprise customers, with overlapping capabilities to Genus's process and case tooling.
Pegasystems: Pega is a low-code platform specialized in case management, CRM, and decisioning for financial services and insurance, directly comparable to Genus's vertical solutions like Genus Insurance and Genus Banking and Finance.
Betty Blocks: Betty Blocks is a Dutch-founded low-code/no-code citizen development platform targeting European enterprises, the most direct geographic and product peer to Genus in the European low-code market.
Quickbase: Quickbase is a no-code application platform purpose-built for operational and internal business apps, directly comparable to Genus's model of business-user-driven enterprise application development.

Broad incumbents

Microsoft Power Platform: Microsoft Power Platform (Power Apps, Power Automate) is a broad incumbent low-code suite deeply integrated with Microsoft 365 and Azure, the most ubiquitous alternative for the same enterprise buyers Genus targets.
ServiceNow App Engine: ServiceNow's low-code App Engine and workflow automation target large enterprise digital transformation, overlapping with Genus's case management, public sector, and process automation use cases.

Emerging players

Retool: Retool is a fast-growing low-code platform for building internal tools and dashboards, an emerging alternative for the data-app-builder use cases that Genus's Genus Hours, Genus Loop, and Genus Resolve address.
Zoho Creator: Zoho Creator is a low-code app builder within the broader Zoho business suite that competes for SMB and mid-market enterprise application builds, an alternative in the same no-code category as Genus.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

Genus financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Genus leadership team

Management profile

Number of profiles

Profiles6 records

Genus funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Genus M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genus

What does Genus do?

Is Genus a public or private company?

Genus is a private company. It is classified as corporate owned and is currently operating.

When was Genus founded?

Genus was founded in 1995. It employs 51 to 100 people.

Where is Genus based?

Genus is headquartered in Lysaker, Norway, in the Europe region.

How does Genus make money?

Three revenue lines are on record. Software Platform Subscription is the primary driver. The others are professional Services and partner Network Revenue.

Who are Genus's main competitors?

Direct peers on record are OutSystems, Mendix (Siemens), Appian, Pegasystems, Betty Blocks and Quickbase. Broad incumbents are Microsoft Power Platform and ServiceNow App Engine. Emerging players are Retool and Zoho Creator.

Does Genus have an API?

Yes. Genus provides built-in support for RESTful APIs enabling full CRUD operations (POST, GET, PUT, DELETE, PATCH) following the OpenAPI Specification (Swagger). Supports JSON or XML request/response formats and multipart form data. Also supports OData (Open Data Protocol) for external systems to query and consume data through standardized RESTful APIs with Entity Data Model (EDM), querying/filtering/sorting via URL parameters, and metadata exposure via OData-CSDL and OpenAPI Specification. SOAP-based web services are supported for legacy integrations with automatic WSDL generation. All web service integrations leverage Genus security model with consistent access permission enforcement. Authentication supports OAuth2 & OpenID Connect (Entra ID/Azure AD, Google, ADFS, BankID), API keys, and tokens for external frontends. Developer documentation is at genus.co/evaluation-guide/integrations.

What industry is Genus in?

Genus's product category is Enterprise No-Code Application Platform. Its primary akta.pro industry code is HDAEAKAA, Low-Code/No-Code Application Platforms, with a secondary code of HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools). Its NAICS code is 5132 and its SIC code is 7372.