Amigos
Amigos is a regional US grocery banner under Albertsons Companies that offers online ordering, in-store shopping, pickup, and 30-minute Flash delivery, plus pharmacy, catering, and subscription services to households across multiple states.
- Company typePrivate
- Founded2007
- HeadquartersPleasanton, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Amigos does
Amigos is a regional grocery banner operating as a subsidiary of Albertsons Companies, Inc. (NYSE: ACI), with headquarters in Pleasanton, California. The company runs a digital-first grocery retail platform through shopamigos.com and a mobile app available on iOS and Android, complemented by physical store locations across multiple US states. Its core offering is online grocery ordering with both in-store pickup and home delivery fulfillment, including a Flash Grocery Delivery service that promises delivery in as soon as 30 minutes in select areas. The platform supports a wide assortment spanning fresh produce, meat and seafood, bakery and deli, pantry staples, international and specialty-diet selections (Hispanic, Asian, Indian/Middle Eastern, Keto, Vegan, Gluten-free, Plant-based), baby and pet care, pharmacy services, and occasion-based offerings such as order-ahead catering trays and direct-shipped wedding flowers via FedEx.
The technology stack is built on a web-based e-commerce platform with a Shopify-integrated checkout layer and native mobile applications, augmented by an AI-powered shopping assistant branded "Amigos AI" that handles customer support and product recommendations. Customer-facing features include the FreshPass subscription (free delivery on grab-and-go items and 5% off recurring orders), Schedule & Save (automated recurring grocery ordering at a 5% discount), the Amigos for U loyalty program (points, digital coupons, and personalized deals), and a fresh-produce money-back guarantee on produce, meat, seafood, bakery, deli, and floral items.
Amigos generates revenue primarily through direct grocery transactions, supplemented by recurring subscription fees from FreshPass and Schedule & Save, professional services revenue from in-store pharmacy (prescriptions, vaccinations, health screenings), and ancillary revenue from catering and direct-shipped floral orders. Pricing follows a unit-pricing model with promotional pricing via the "New Lower Prices" program (items tagged at 8% or $1 lower) and a first-order acquisition offer of $30 off orders of $75+. The customer base is horizontal, serving individual households and families, pharmacy patients, parents and caregivers, and pet owners across multiple US markets, with no disclosed enterprise or SMB contract concentration.
Amigos firmographics
Firmographics- Name
- Amigos
- Legal name
- Albertsons Companies, Inc.
- Website
- https://amigosunited.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Amigos is a regional US grocery banner under Albertsons Companies that offers online ordering, in-store shopping, pickup, and 30-minute Flash delivery, plus pharmacy, catering, and subscription services to households across multiple states.
- Ownership category
- akta.pro rank
Amigos industry classification
Industry- Product category
- Online Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)
- SIC
- Retail-Food Stores (5400)
- akta.pro primary industry
- Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF)
Keywords
Where Amigos is headquartered
LocationHeadquarters
- HQ city
- Pleasanton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Amigos business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Grocery Sales: Direct sales of grocery products through online ordering with pickup or delivery fulfillment. Revenue generated from individual transactions at point of sale.
- FreshPass Subscription: Monthly/annual subscription providing free delivery and 5% savings on orders. Recurring revenue stream from membership fees.
- Schedule & Save: Recurring grocery delivery service where customers set up automated weekly/bi-weekly orders for a 5% discount
- Pharmacy Services: Prescription fulfillment and pharmacy services including vaccinations and health screenings
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Pricing |
| Subscription | Monthly | FreshPass Subscription |
| Subscription | Annual | Schedule & Save |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Amigos product offering
Product offeringCore offering
Amigos operates regional supermarket banners under Albertsons Companies that sell groceries, fresh produce, meat, seafood, bakery, deli, floral, household essentials, pharmacy, pet, and specialty international foods to individual consumers. Customers can shop in-store, online, or via mobile app, with fulfillment options including curbside pickup, scheduled home delivery, and Flash 30-minute delivery in select areas, supported by FreshPass and Schedule & Save subscription programs and the Amigos for U loyalty platform.
Product overview
Amigos is a regional online grocery delivery and pickup service operated by Albertsons Companies, offering a comprehensive digital grocery shopping platform through its website and mobile app. The core offering includes online grocery ordering with pickup and delivery options, supplemented by subscription services (FreshPass for free delivery), automated recurring orders (Schedule & Save with 5% discount), integrated pharmacy services, and floral offerings through the Overjoyed Boutique sub-brand. The platform features an AI-powered shopping assistant and provides order-ahead catering services.
Differentiator
Problem solved
Functional benefit
Brands
- Amigos for U: Loyalty rewards program offering points and digital deals for Amigos customers.
Products and services
- Online Grocery Delivery Scheduled and on-demand home delivery of groceries, fresh produce, meat, seafood, bakery, deli, household essentials, pharmacy, floral, and specialty items ordered through the Amigos website or mobile app for individual households and families, including Flash 30-minute delivery in select areas.
- Grocery Pickup Curbside pickup service allowing customers to order groceries online and collect them at a designated Amigos store location without leaving their vehicle.
- FreshPass Subscription Recurring membership program offering 5% off eligible purchases, free delivery on orders above a threshold, and other perks, sold as a subscription to individual shoppers.
- Schedule & Save Recurring auto-delivery subscription that lets customers schedule regular delivery of frequently purchased items such as groceries, household essentials, and pet food at chosen intervals.
- Pharmacy Services In-store pharmacy offering prescription fulfillment, refills, immunizations, and online prescription management for individual patients and caregivers.
- Wedding Flowers (Overjoyed Boutique) Fresh-cut wedding floral arrangements and bridal bouquets sold through the Overjoyed Boutique, with nationwide FedEx shipping available directly to customers and venues.
- Order Ahead Catering Catering service offering meal trays, roaster chickens, party trays, sandwiches, sushi, and other prepared foods ordered online and fulfilled at in-store catering counters for events and gatherings.
Quantifiable outcome
- Money-back guarantee on fresh produce, meat, seafood, bakery, deli and floral items
- +2 more outcomes
Companies that use Amigos
Customer profileSegments4 records
Ideal customer profiles4 records
Amigos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Amigos partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Albertsons CompaniescoreAmigos operates as a regional banner under Albertsons Companies, utilizing the parent company's supply chain, distribution network, technology platform, and corporate infrastructure including HR, finance, and marketing resources.
- FedExminorFedEx handles delivery for wedding floral arrangements, shipping pre-arranged flowers direct from farms to customers 3 days before events.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Amigos competitors and assessment
Company assessmentDirect peers
- Trader Joe's: Specialty private-label-led grocery chain with strong brand loyalty and curated assortment — comparable to Amigos' emphasis on private label, specialty/international items, and value-driven repeat-trip model.
- Safeway: Direct sister banner under Albertsons Companies offering the same online grocery, pickup, delivery, FreshPass-style subscriptions, pharmacy, and floral model. Identical technology and supply-chain stack make it the closest like-for-like comparison to Amigos.
- Vons: Another Albertsons regional banner operating in California with comparable online ordering, pickup, delivery, FreshPass subscriptions, and pharmacy services — competing for the same household shoppers in overlapping geographies.
- Sprouts Farmers Market: Specialty/natural-products grocery retailer with curated fresh assortment, strong private label, and growing e-commerce — comparable on the international/specialty diet positioning and small-format regional store economics Amigos advertises.
Broad incumbents
- Kroger: Largest pure-play U.S. supermarket operator with a comparable online grocery, pickup, Boost subscription, loyalty (Kroger Plus), and private-label portfolio — competing head-on across banners, pricing, and digital experience.
- Walmart: Mass retailer with the deepest grocery assortment and Walmart+ membership offering free delivery and fuel discounts. Sets the lower bound on grocery pricing and same-day delivery expectations across the U.S.
- Amazon Fresh: Amazon-owned online/offline grocery format leveraging Prime membership economics; competes on delivery speed, pricing, and assortment, and exerts structural pricing pressure on subscription-based grocers like Amigos.
- Target: Mass retailer with integrated grocery, Drive-Up pickup, Shipt delivery, and Target Circle 360 membership; competes in the same household essentials basket and rewards-driven loyalty use cases as Amigos.
Regional players
- H-E-B: Texas-based regional supermarket chain with strong private label, curbside, and digital grocery; overlaps with the Amigos value-oriented regional supermarket playbook in its home market and represents a credible regional peer model.
Emerging players
- Instacart: Online grocery delivery marketplace and enterprise platform powering many retailers' digital storefronts — represents both a competitive threat and a potential technology/distribution partner relative to Amigos' online grocery strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Amigos social profiles
Digital presenceAmigos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amigos leadership team
Management profileNumber of profiles
Amigos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amigos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amigos
What does Amigos do?
Amigos operates regional supermarket banners under Albertsons Companies that sell groceries, fresh produce, meat, seafood, bakery, deli, floral, household essentials, pharmacy, pet, and specialty international foods to individual consumers. Customers can shop in-store, online, or via mobile app, with fulfillment options including curbside pickup, scheduled home delivery, and Flash 30-minute delivery in select areas, supported by FreshPass and Schedule & Save subscription programs and the Amigos for U loyalty platform.
Is Amigos a public or private company?
Amigos is a private company. It is classified as corporate owned and is currently operating.
When was Amigos founded?
Amigos was founded in 2007. It employs 1 to 10 people.
Where is Amigos based?
Amigos is headquartered in Pleasanton, United States, in the North America region.
How does Amigos make money?
Four revenue lines are on record. Grocery Sales are the primary driver. The others are freshPass Subscription, schedule & Save and pharmacy Services.
Who are Amigos's main competitors?
Direct peers on record are Trader Joe's, Safeway, Vons and Sprouts Farmers Market. Broad incumbents are Kroger, Walmart, Amazon Fresh and Target. H-E-B is listed as a regional player. Instacart is listed as an emerging player.
Does Amigos have an API?
No public API is recorded for Amigos.
What industry is Amigos in?
Amigos's product category is Online Grocery Retail. Its primary akta.pro industry code is CRAHAAAF, Value-Oriented Traditional Supermarkets (Non-Club). Its NAICS code is 44511 and its SIC code is 5400.