Ancient Lakes Magnesium

What Ancient Lakes Magnesium does

Ancient Lakes Magnesium Pty Ltd is a privately held, family-run Australian company that sustainably harvests magnesium-rich minerals from Lake Deborah, a pristine ancient salt lake located within a Salt Harvest Sanctuary in Western Australia's deserts. Its product portfolio is organized around three lines: Magnesium and Salts (Natural Liquid Magnesium bittern in 95 mL, 200 mL, and 500 mL sizes; Mineral Balance Essential Electrolytes; Keto Salt Blend; and Magnesium Enriched Natural Lake Salt); Skincare (Deep Soothe Magnesium Thermal Balm, Magnesium Moisturising Cream, Magnesium Topical Spray, and Revitalising Serum); and Mineral Balancing (C+Salts Kakadu Plum Mineral Support Powder in two sizes and Pure Kakadu Plum Powder), alongside accessories (glass bottles, glass salt jars) and value bundles such as the Daily Hydration Starter pack and Electrolyte Essentials bundle.

The company operates a direct-to-consumer e-commerce model via a Shopify storefront, primarily serving three loosely defined consumer segments: health-conscious consumers seeking daily mineral supplementation and hydration support, athletes and fitness enthusiasts targeting post-workout electrolyte replacement, and natural skincare seekers seeking topical magnesium- and Kakadu-plum-based formulations. Pricing is unit-based and pay-as-you-go across roughly $14–$70 per unit, with bundles priced at $49–$61. Distribution is achieved through the company's owned Shopify storefront, a stockist/reseller wholesale program targeting independent retail partners, and shipping primarily within Australia (with free shipping over $100) plus New Zealand on an inquiry basis. The Natural Liquid Magnesium 95 mL SKU carries Certified Organic Input status (Certification Number 6399M); no other certifications, patents, or trademarks have been disclosed.

Revenue is generated entirely through one-time product sales with no subscription or recurring model, and the company is bootstrapped — no funding rounds, institutional investors, or M&A activity have been disclosed. Operations are run by a small team with no external staff (contact person Scot, phone 0407 440 664), and the company markets through Facebook, Instagram, an email newsletter with a 20% first-order incentive, an owned blog, and organic SEO. No revenue, headcount time-series, or growth metrics have been publicly disclosed.

Name

Ancient Lakes Magnesium

Legal name

Ancient Lakes Magnesium Pty Ltd

Website

https://ancientlakesmagnesium.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Ancient Lakes Magnesium is a family-run Australian firm that harvests magnesium-rich minerals from Lake Deborah in Western Australia. It sells liquid magnesium, electrolyte salts, skincare, and Kakadu plum supplements via Shopify to consumers in Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Ground or Treated Mineral and Earth Manufacturing (327992), Forest Nurseries and Gathering of Forest Products (11321)

SIC

Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400)

akta.pro primary industry

Minerals & Trace Elements (Calcium, Magnesium, Zinc, Iron; Chelated Minerals) (AFAJAKAB)

akta.pro secondary industries

Salt & Salt-Based Seasonings (Sea Salt, Flake, Seasoned Salts) (AFAJANAE), Trace Mineral Premixes (Chelated/Organic & Inorganic) (AFADAGAD)

Keywords

• Magnesium supplements
• Mineral electrolytes
• Natural skincare products
• Keto salt blends
• Dietary supplements

Headquarters

HQ city

Swanbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Product Sales: Direct e-commerce sales of magnesium and mineral-based health, wellness, and skincare products. One-time purchase model with unit-based pricing. Includes free shipping threshold for orders over $100 within Australia.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ancient Lakes Magnesium sustainably harvests magnesium-rich brines from Lake Deborah, a pristine ancient salt lake in Western Australia's Salt Harvest Sanctuary, and produces a range of magnesium supplements, electrolyte salt blends, keto salts, and magnesium-infused skincare products. The portfolio includes Natural Liquid Magnesium (bittern), Mineral Balance Essential Electrolytes, Keto Salt Blend, Magnesium Enriched Lake Salt, C+Salts Kakadu Plum Mineral Support Powder, Pure Kakadu Plum Powder, and skincare items (Deep Soothe Thermal Balm, Magnesium Moisturising Cream, Magnesium Topical Spray, Revitalising Serum). Products are sold direct-to-consumer via Shopify e-commerce, with shipping primarily to Australia and New Zealand.

Product overview

Ancient Lakes Magnesium is a family-run Australian company that sustainably harvests magnesium-rich minerals from Lake Deborah, a pristine ancient salt lake in Western Australia, to create a range of health, wellness, and skincare products. The portfolio consists of three main product lines: (1) Magnesium and Salts — including Natural Liquid Magnesium bittern in three sizes (95mL, 200mL, 500mL), Mineral Balance Essential Electrolytes, Keto Salt Blend, and Magnesium Enriched Lake Salt; (2) Skincare — comprising Deep Soothe Magnesium Thermal Balm, Magnesium Moisturising Cream, Magnesium Topical Spray, and Revitalising Serum; and (3) Mineral Balancing — featuring C+Salts Kakadu Plum Mineral Support Powder and Pure Kakadu Plum Powder. The company also offers value bundles (Electrolyte Essentials bundle, Daily Hydration Starter pack) and accessories (glass bottles, glass salt jars). Products are sourced from Lake Deborah's mineral-rich brines and wild-harvested Australian Kakadu Plum, with one product carrying certified organic input status.

Differentiator

Problem solved

Functional benefit

Products and services

• Mineral Balance - Essential Electrolytes 450g A specialised blend of essential, naturally-derived macro minerals (ancient lake salt, potassium chloride, natural liquid magnesium solution) for supplementing and replacing electrolytes. Contains 728mg sodium, 457mg potassium, and 22mg magnesium per 3g serve. Priced at $19.00 per unit.
• Natural Liquid Magnesium 95 mL A concentrated liquid bittern drawn from Lake Deborah, rich in magnesium chloride and other essential minerals. Certified organic input, highly bioavailable, stored in glass with glass dropper. Contains 98.5mg magnesium per 1mL (20 drops) serve. Priced at $26.00 per unit.
• Natural Liquid Magnesium 200 mL Larger format of the Natural Liquid Magnesium bittern, sourced from Lake Deborah. Same formulation as the 95mL version with 98.5mg magnesium per 1mL serve. Priced at $37.00 per unit.
• Natural Liquid Magnesium 500 mL Largest format of the Natural Liquid Magnesium bittern, sourced from Lake Deborah. Same formulation with 98.5mg magnesium per 1mL serve. Priced at $70.00 per unit.
• Keto Salt Blend 425g A salt blend formulated for keto dieters, combining Lake Deborah magnesium-enriched salt with potassium chloride for mineral balance. Priced at $19.00 per unit.
• Magnesium Enriched Natural Lake Salt 425g Natural lake salt enriched with magnesium sourced from Lake Deborah, serving as a mineral-rich alternative to regular table salt. Priced at $14.00 per unit.
• C+Salts Kakadu Plum Mineral Support Powder 120g A mineral supplement powder combining wild-harvested organic Kakadu Plum (world's most concentrated wholefood vitamin C source), Australian salt from Lake Deborah, and potassium chloride. Contains 83mg vitamin C per 2.5g serve. Priced at $41.00 per unit.
• C+Salts Kakadu Plum Mineral Support Powder 300g Mega Pack Economy-sized version of the C+Salts powder with 300g (120 serves), offering 25% savings versus the regular pack. Same formulation with Kakadu Plum, Lake Deborah salt, and potassium chloride. Priced at $68.00 per unit.
• Pure Kakadu Plum Powder 100% wild-harvested organic Kakadu Plum powder (Terminalia ferdinandiana), the world's most concentrated wholefood vitamin C source. Low temperature dried to retain nutrients. Contains 90mg vitamin C per 0.5g serve. Priced at $48.00 per unit.
• Deep Soothe Magnesium Thermal Balm A 100% natural heating and cooling topical balm combining Lake Deborah magnesium with fermented chilli extract, camphor, menthol, eucalyptus, and wintergreen essential oils for soothing warmth and cooling sensation. Priced at $19.00 per unit.
• Magnesium Moisturising Cream A gentle moisturising cream combining Ancient Lakes natural magnesium with organic Kakadu Plum to restore moisture, soothe dry skin, and leave it hydrated, smoother and brighter. Suitable for face and body. Priced at $27.00 per unit.
• Magnesium Topical Spray (Magnesium Oil) A magnesium oil spray sourced from Lake Deborah, naturally solar evaporated and sustainably harvested. Free from additives, applied directly to skin for topical magnesium absorption. Priced at $16.00 (regularly $22.00, 27% off).
• Revitalising Serum A rapidly absorbed, antioxidant-rich serum delivering Lake Deborah magnesium, mircoalgae extract, and hyaluronic acid to hydrate, protect, and restore skin luminosity. Priced at $37.00 per unit.
• Daily Hydration Starter Pack A starter bundle combining 95mL Natural Liquid Magnesium, 450g Essential Electrolytes Salt, and a 500mL ALM glass drink bottle for everyday mineral supplementation. Priced at $49.00 (regularly $66.00, 26% off).
• Electrolyte Essentials Bundle A bundle including three 450g bags of Essential Electrolytes Salt, an ALM Glass Storage Jar with Bamboo Lid, and a Bamboo Measuring Spoon for convenient storage and consistent use. Priced at $61.00 (regularly $77.00, 21% off).
• Ancient Lakes Glass Bottle 500mL A durable glass drink bottle for everyday use with mineral products. Included in the Daily Hydration Starter Pack. Priced at $22.00 per unit.
• Ancient Lakes Glass Salt Jar A glass storage jar with bamboo lid for convenient countertop storage of electrolyte salts. Included in the Electrolyte Essentials Bundle. Priced at $22.00 per unit.
• Ancient Lakes Gift Card Digital gift cards available in variable denominations starting from $18.23, for gifting Ancient Lakes Magnesium products.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Amazing Oils: Australian-based DTC brand specializing in topical magnesium oil and magnesium chloride products. Most direct comparable given same geography, similar DTC model, and overlapping product categories (magnesium oils, flakes, topical applications).
• BetterYou: UK-based magnesium supplement brand specializing in transdermal magnesium oils, sprays, and bath flakes. Direct comparable on magnesium topical/oral product range, with overlapping customer base seeking natural mineral supplementation.
• Ancient Minerals: Magnesium chloride brand offering magnesium oil, flakes, lotion, and gel products sourced from ancient seabed deposits. Direct peer with comparable name/provenance narrative and overlapping magnesium product line including topical applications.
• LMNT: Premium electrolyte drink mix brand with strong DTC presence. Direct peer on the Essential Electrolytes product line, both targeting health-conscious consumers seeking sodium, potassium, and magnesium electrolyte replenishment.
• Kakadu Plum Co: Australian brand focused on wild-harvested Kakadu Plum native botanical products including powders and skincare. Direct peer on the C+Salts Kakadu Plum Mineral Support Powder line, leveraging the same native Australian ingredient story.
• Life-Flo Pure Magnesium: Health and wellness brand with a magnesium-focused product line including topical magnesium oil, lotion, and supplements. Comparable on magnesium topical and skincare crossover products targeting similar health-conscious consumers.

Broad incumbents

• Blackmores: Australia's largest vitamin and supplement brand offering broad health and wellness ranges including magnesium products. Broad incumbent operating at scale across multiple categories including mineral supplementation, providing competitive pressure at mainstream retail.
• Swisse Wellness: Major Australian premium supplement and wellness brand with broad portfolio including magnesium and electrolyte products. Broad incumbent offering premium positioning that competes at higher brand-awareness tiers in the same geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ancientlakesmagnesium
• Instagraminstagram.com/ancientlakesmagnesium
• LinkedInlinkedin.com/company/ancient-lakes-magnesium

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ancient Lakes Magnesium