Kakadu Plum Co.

What Kakadu Plum Co. does

Kakadu Plum Co. is an Australian-owned private retail and e-commerce company headquartered in Mordialloc, Victoria, specializing in native Australian bush foods, with the Kakadu plum as its signature ingredient. The company curates and sells over 900 products across its own branded SKUs (Kakadu Plum Powder, Jilungin Bush Tea, Vital C+, spices, dukkah, jams) and third-party First Nations brands (Nagula Jarndu bush soaps, Bush Medijina body care, art from Warlulurlangu Art Centre, books, educational materials). Its proprietary differentiator is a freeze-drying process that preserves the whole Kakadu plum fruit (seed and flesh) for maximum nutritional density, supporting a premium positioning around the world's highest natural Vitamin C source.

The business operates a hybrid direct-to-consumer model via a Shopify storefront with international shipping, complemented by a physical retail showroom in Mordialloc, an approved wholesale stockist program, and a dedicated corporate gifting division managed by founder Tahlia. Revenue is generated through five streams: direct e-commerce retail (one-time and subscription), recurring subscriptions on key SKUs (15-20% discounts), wholesale distribution, custom corporate gifting (quote-based), and in-person retail. Pricing spans A$4.99 entry-level hamper add-ons to A$189 premium gift sets, with core supplements priced at A$23.95-A$59.95.

The customer base is distributed across health-conscious consumers, corporate gifting buyers, the education sector, gift shoppers, and specialty food retailers, with 7,484+ aggregate reviews and 92-96% 5-star ratings on primary SKUs (Kakadu Plum Powder, Vital C+, Jilungin Bush Tea) indicating strong product-market fit. The company does not disclose revenue, has no external funding, and relies on traditional Indigenous sourcing partnerships with Traditional Owners in Western Australia's Kimberley region as the foundation of its supply chain and brand narrative.

Name

Kakadu Plum Co.

Legal name

Kakadu Plum Co.

Website

https://kakaduplumco.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kakadu Plum Co. is an Australian retailer and e-commerce company that curates and sells native bush foods, Kakadu plum products, bush teas, gift hampers, and Indigenous-made gift, beauty, and educational items to health-conscious consumers, corporate gifting clients, and the education sector.

Ownership category

akta.pro rank

Product category

Specialty Foods

NAICS

Food (Health) Supplement Retailers (456191), Other Specialty Food Retailers (44529)

SIC

Retail-Food Stores (5400), Wholesale-Groceries, General Line (5141), Food And Kindred Products (2000)

akta.pro primary industry

Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)

Keywords

• Australian bush foods
• Native superfood powders
• Herbal bush tea
• Corporate gift hampers
• Indigenous art products

Headquarters

HQ city

Mordialloc

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Direct E-commerce Retail: Direct-to-consumer sales through the company's Shopify-powered website, offering individual products and curated gift hampers to end consumers in Australia and internationally.
2. Subscription/Recurring Revenue: Subscription model available for key products including Kakadu Plum Powder and Jilungin Bush Tea, offering 15-20% savings with automatic delivery on customer-defined schedules.
3. Wholesale Distribution: Wholesale pricing and stockist status offered to selected businesses for Kakadu Plum Co. branded products. Over 900 products listed with many available for wholesale. Resellers must be approved and cannot use Google Ads or Facebook advertising for Kakadu Plum products.
4. Corporate Gifting: Dedicated B2B corporate gifting division offering custom hamper creation, branded messaging, and personalization services for corporate clients. Managed by founder Tahlia.
5. Physical Retail: Retail store at Mordialloc warehouse open Monday-Friday 9:30am-2:30pm, offering in-person purchases and click-and-collect for online orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Kakadu Plum Co. is an Australian e-commerce retailer specializing in native Australian bush foods, with Kakadu plum as its flagship ingredient. The company sources, processes, and sells native superfood powders (notably freeze-dried whole Kakadu plum powder), wild-harvested bush teas, native spices, jams, chocolates, and curated gift hampers. It also retails First Nations-made body care, educational resources, art, and homewares, with a dedicated corporate gifting division producing custom branded hampers.

Product overview

Kakadu Plum Co. is an Australian-owned e-commerce retail company specializing in native Australian bush foods, Indigenous-inspired products, and gift hampers. The product portfolio centers on native superfoods (Kakadu Plum Powder, Vital C+ supplements), bush teas (Jilungin Bush Tea, Bush Gumby Tea, Berry Myrtle Tea), spices and condiments (The Spice Collection, Australian Bush Dukkah, Tasmanian Pepperberry), jams, chocolates, and First Nations body care products (Nagula Jarndu bush soaps, Bush Medijina balms). The company operates a hybrid retail model combining proprietary Kakadu Plum Co. branded products with curated First Nation brand collections, complemented by a custom corporate gifting service and build-your-own hamper option. The business also offers educational/teacher resources featuring Indigenous Australian learning materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Kakadu Plum Powder (Gubinge) Freeze-dried whole Kakadu plum powder (seed and flesh) marketed as the world's highest natural source of Vitamin C with up to 100 times the vitamin C of oranges. Available in 40g jar, 40g bag refill, 250g, 500g, and 1kg sizes, with both one-time purchase and subscription options.
• Jilungin Bush Tea 100% Australian wild-harvested herbal tea from The Kimberley in Western Australia, with earthy taste and calming properties traditionally used to support sleep. Available in 35g jar, 35g refill bag, and 250g bulk bag with one-time purchase or 20% subscription discount.
• Vital C+ with Kakadu Plum and Desert Lime Vitamin C superfood supplement blend containing Kakadu Plum, Desert Lime, Acerola, and Camu Camu, providing over 1000% of daily vitamin C intake per serve in a 120g pack with one-time purchase or subscription pricing.
• Tasmanian Pepperberry Native Australian spice (Mountain Pepper) from Tasmania, available whole or milled in 45g size, with antioxidant properties four times more powerful than blueberries.
• The Spice Collection Bundled collection of five popular native Australian herbs and spices including Lemon Myrtle, Anise Myrtle, Desert Lime, and seasonal varieties, sold as a set at 20% off.
• The Complete Bush Food Set Ultimate bush food pantry bundle including Salt Rub, Desert Lime, Davidson Plum, Saltbush, Wattleseed, Lemon Myrtle, Anise Myrtle, Pepperberry, Strawberry Gum, and Australian Bush Dukkah, sold at $185 saving $20.
• Bush Gumby Tea Traditional bush tea used by Aboriginal peoples for centuries with research from Griffith University indicating antibacterial, anti-fungal, and potential anti-tumour cell activity.
• Berry Myrtle Tea Blend of Australian native ingredients including lemon myrtle, cinnamon myrtle, aniseed myrtle, mountain pepper leaf and berry, and rosella, marketed for digestive support and after-meal enjoyment.
• Jam Bundle Gift box containing Kakadu Plum Strawberry Jam, Raspberry Finger Lime Jam, and Desert Lime Apricot Jam, sold as a 20% off bundle in gift box packaging.
• Australian Bush Dukkah Australian bush food dukkah made with macadamia nuts, sesame seeds, lemon myrtle, wattleseed, pepperberries, mountain pepper, Kakadu plum, and salt, marketed for fish, chicken, meat, and salads.
• Nagula Jarndu Bush Soaps Handmade body soaps by Aboriginal women from Broome, Western Australia, including Blue Eucalyptus & Activated Charcoal, Lemon Myrtle, Kimberley Bush Honey, Peppermint & Green Clay, Exfoliating Tea Tree, and Kakadu Plum varieties, all natural, vegan and palm oil free.
• Bush Medijina Products First Nations body care line including Happy Hair Oil, Mini Balm Pack, and various therapeutic balms for body nourishment.
• Build Your Own Hamper Customizable gift hamper service allowing customers to select products to be packaged into gift boxes, available in alcohol-free and alcoholic variants (wine, sparkling wine, Davidson Plum Gin, or alcoholic spritz).
• Indigenous Flavours Box Curated hamper featuring products from Indigenous businesses including bush soap, Jilungin Bush Tea, Indigiearth Dukkah Spice Mix, Indigenous-designed tea towel, chocolate, and Kakadu Plum Powder, with royalties going directly back to communities.
• The Good Vibes Box Gift hamper in collaboration with Warlulurlangu Art Centre, featuring artwork designed by Aboriginal Artist Sheree Napurrurla Wayne, containing chocolate, Leif Hand Balm, Nagula Jarndu Bush Soap, and soy candle.
• Teacher Resources and Educational Products First Nation educational resources for Australian classrooms including AIATSIS Map of Indigenous Australia, Aboriginal Science Topic Cards, First Nations Memory Game, Bush Foods Snap Game, yarning cards, flash cards, books, puzzles, and Indigenous learning games.
• Corporate Gifting Service Custom corporate gift hamper service with free branded note cards, personalized products with logo options, and dedicated contact managed by founder Tahlia for tailored bulk orders.

Quantifiable outcome

• Kakadu Plum contains up to 100 times more Vitamin C than oranges - the highest natural source of Vitamin C in the world
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Traditional Owners (Western Australia)coreStrategic or Co-development PartnerDirect partnerships with Traditional Owners who wild-harvest Kakadu Plum and other native ingredients on their lands using traditional practices. These relationships enable ethical sourcing and support Indigenous economic inclusion by allowing communities to work on country.
• Indigenous Communities (The Kimberley, Western Australia)coreStrategic or Co-development PartnerCommunities wild-harvest Jilungin bush tea from The Kimberley region. Purchases provide direct contribution back to community for traditional foraging activities, 'going out on country,' and employing more people.
• Warlulurlangu Art CentrecoreStrategic or Co-development PartnerCollaboration with Warlulurlangu Art Centre for The Good Vibes Box gift hamper. Artwork designed by Aboriginal Artist Sheree Napurrurla Wayne. Royalties from sales go directly back to Warlu Art Centre.
• Nagula JarnducoreChannel Partner/ Reseller/ DistributorAboriginal women from Broome, Western Australia who hand-make bush soaps. Products include Eucalyptus & Activated Charcoal Bush Soap, Lemon Myrtle Bush Soap, and Kimberley Bush Honey Soap. Natural ingredients, vegan and palm oil free.
• IndigiearthminorChannel Partner/ Reseller/ DistributorIndigenous-owned business supplying Dukkah Spice Mix for the Indigenous Flavours Box hamper.
• First Nations Brands (Various)coreChannel Partner/ Reseller/ DistributorCurated marketplace of Indigenous-made products including body care, books, educational toys, artifacts, soaps, clothing, and art. Includes brands like Bush Medijina, Merrika, and various Aboriginal artists.
• Duck Creek (Brookfarm)minorChannel Partner/ Reseller/ DistributorSupplier of premium Australian macadamia products including Roasted and Sea Salted Macadamias, Salted Caramel Macadamias, and macadamia chocolates.
• Tahlia (Founder/Manager)coreOthersFounder and manager overseeing corporate gifting division, wholesale inquiries, and overall business operations. Primary contact for custom corporate orders and partnership discussions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Brookfarm: Brookfarm produces premium Australian macadamia products including roasted macadamias, muesli, and chocolates, sold through retail, gift hampers, and specialty stores. It is a comparable peer because it competes in the same Australian premium pantry and gift hamper category and is already a partner/supplier to Kakadu Plum Co.'s hampers.

Emerging players

• Berringa: Berringa is an Australian brand specializing in high-antioxidant native honey (including Manuka and other Australian varieties) sold DTC and through health food retail. It is an emerging peer because it overlaps in the premium Australian natural health category and competes for the same health-conscious consumer wallet share, though its core focus is honey rather than bush foods.

Broad incumbents

• Honest to Goodness: Honest to Goodness is an established Australian organic and natural foods retailer/wholesaler offering a broad catalog of pantry staples, superfoods, and supplements. It is a broad incumbent peer because it competes for the same health-conscious consumer in Australia with a much larger SKU range and wholesale footprint, but does not specialize in Indigenous bush foods.

Direct peers

• Outback Pride: Outback Pride supplies Australian native fruits, herbs, and spices including Kakadu Plum, Davidson Plum, lemon myrtle, and finger lime for retail and food service. It is a direct peer because it shares the same wild-harvested native ingredient catalog, Indigenous-community sourcing model, and food industry customer base as Kakadu Plum Co.
• Warndu: Warndu is an Australian native food brand offering spices, condiments, and pantry products made from Indigenous Australian ingredients including Kakadu Plum, lemon myrtle, wattleseed, and Davidson Plum. It is a direct peer because it targets the same health-conscious Australian consumer with a similar native superfood and bush food range, sourced directly from Indigenous growers.
• Something Wild Australia: Something Wild Australia is an Aboriginal-owned business specializing in Australian native game meats, bush tucker, and foraged native ingredients for retail and foodservice. It is a direct peer because it operates in the same Australian native ingredients category with strong Indigenous sourcing credentials and a multi-channel retail/wholesale distribution model.
• Indigiearth: Indigiearth is an Indigenous-owned Australian business producing native food products including dukkah, jams, sauces, and Kakadu Plum items. It is a direct peer because it shares the same Indigenous-sourcing narrative, native ingredient portfolio, and direct-to-consumer + wholesale model as Kakadu Plum Co. (and is already a partner/supplier).
• The Australian Superfood Co. The Australian Superfood Co. markets Australian native superfoods (Kakadu Plum, Davidson Plum, finger lime) as powders, supplements, and pantry items primarily through DTC e-commerce. It is a direct peer because it sells overlapping hero products (especially Kakadu Plum-based powders and supplements) to the same health-conscious consumer through a similar Shopify-style online model.
• Bush Medijina: Bush Medijina is a First Nations-owned Australian business producing native botanical body care products including balms, hair oils, and skincare. It is a direct peer because it sells Indigenous-made body care products through the same kind of curated marketplace channels (and is already a partner stocked by Kakadu Plum Co.).
• Nagula Jarndu: Nagula Jarndu is an Aboriginal women-led social enterprise from Broome producing handmade natural bush soaps. It is a direct peer because it shares the First Nations-owned producer profile and the curated marketplace/channel relationship model with Kakadu Plum Co. (and is already an existing partner).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbqoSDWgRBpUkmxxTq-8ewg
• Facebookfacebook.com/kakaduplumco
• Instagraminstagram.com/kakaduplumco
• Pinterestpinterest.com.au/kakaduplum1
• TikToktiktok.com/@kakaduplumco
• Xx.com/kakaduplumco
• LinkedInlinkedin.com/company/kakadu-plum

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kakadu Plum Co.