shula\'s

What shula\'s does

Shula's, legally organized as Shula's Steak Houses, LLLP and Shula Burger, LLC, is a private restaurant group headquartered in Fort Lauderdale, Florida, that operates modern American dining under the Shula's American Kitchen brand. The company runs a single flagship full-service restaurant located inside the Hilton Richmond Hotel & Spa in Richmond, Virginia, with a second location announced for Palm Beach Gardens, Florida. The restaurant offers shareable starters, salads, handcrafted sandwiches, chef-driven entrées, house-made desserts, and a curated beverage program; private dining capacity of up to 24 guests supports corporate events and celebrations.

The company's underlying technology stack is a standard WordPress-based website with WooCommerce for the online steak storefront, CloudFlare for CDN, Google Analytics for traffic measurement, and WP Engine for hosting. Third-party SaaS integrations include Givex for gift card fulfillment, Thanx for the Team Shula loyalty program, and OpenTable for reservations. Ancillary revenue streams extend beyond the dining room: a Ship Our Steaks e-commerce site enables mail-order packaged steaks, gift cards are sold online, and a franchise program (shulas.com/franchise) is marketed to license the concept to third-party operators.

The business model is multi-channel restaurant revenue: à la carte dining in a hotel-anchored location, private event bookings, gift card sales via Givex, direct-to-consumer mail-order steaks, and a loyalty program driving repeat visits. Customer segments are horizontal, serving individual diners, families, groups, and corporate event clients. The company is privately held with no disclosed funding rounds, no headcount data, no M&A activity, and no financial disclosures; marketing is conducted through the website, email newsletter, and Instagram, with email cadence of 1-2 messages per month.

Name

shula\'s

Legal name

Shula's Steak Houses, LLLP and Shula Burger, LLC

Website

https://donshula.com

Company type

Private

Operating status

Operating

Short description

Shula's is a private Fort Lauderdale-based restaurant group operating the Shula's American Kitchen brand, currently running one full-service dining location in Richmond, VA inside a Hilton hotel, with a second location coming in Palm Beach Gardens, FL, plus gift cards, mail-order steaks, private events, and a franchise program.

Ownership category

akta.pro rank

Product category

Casual Upscale American Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

akta.pro secondary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• American restaurant dining
• Private event catering
• Mail order steaks
• Restaurant franchise
• Casual upscale dining

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Restaurant Dining: In-restaurant dining revenue from food and beverage sales including shareable starters, salads, sandwiches, chef-driven entrées, and house-made desserts

Distribution channels5 records

Marketing channels3 records

Core offering

Shula's operates modern American casual upscale restaurants serving elevated comfort food with bold flavors and fresh ingredients, including shareable starters, salads, sandwiches, chef-driven entrées, and house-made desserts. Beyond in-restaurant dining, the company offers private dining for special events, mail-order steak shipping (Ship Our Steaks), gift cards, a customer loyalty program (Team Shula), and a franchise program for expansion.

Product overview

Shula's American Kitchen is a modern American restaurant serving elevated comfort food made with fresh ingredients and bold flavors. The menu features shareable starters, crisp salads, handcrafted sandwiches, chef-driven entrées, and house-made desserts, alongside a curated selection of signature drinks and local favorites. The company operates a single flagship location in Richmond, VA at the Hilton Richmond Hotel & Spa, with a second location in Palm Beach Gardens, FL announced as coming soon. Services include private dining (up to 24 guests), gift card sales, mail-order steak shipping, a customer loyalty program (Team Shula), and a franchise program for new location expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Shula's American Kitchen

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ruth's Chris Steak House: National upscale steakhouse chain serving USDA Prime steaks in a polished fine-dining setting. Directly comparable to Shula's in heritage, steakhouse positioning, and private dining/event catering focus, though at much larger scale.
• The Capital Grille: Upscale steakhouse chain operated by Darden, focused on dry-aged steaks, wine, and private dining for business and celebrations. Closely matches Shula's steakhouse heritage, event-driven model, and elevated American dining experience.
• Morton's The Steakhouse: Established national steakhouse brand serving prime steaks and seafood in clubby, upscale settings. Comparable on steakhouse category, private event offerings, and full-service dining model.
• Fleming's Prime Steakhouse & Wine Bar: Darden-operated upscale steakhouse chain emphasizing prime steaks and an extensive wine program. Directly comparable in upscale American steakhouse positioning, private dining, and special-occasion target occasions.
• Smith & Wollensky: Iconic American steakhouse group with locations in major U.S. cities, offering USDA Prime steaks and private event spaces. Comparable steakhouse heritage, dine-in/private-event mix, and elevated price-point positioning.
• Eddie V's Prime Seafood: Darden-operated upscale prime seafood and steakhouse chain with a polished lounge atmosphere. Comparable in elevated full-service dining, signature cocktail program, and special-occasion guest experience.
• Seasons 52: Darden-operated fresh grill and wine bar concept focused on seasonal, fresh-ingredient American cuisine. Comparable in upscale-casual American positioning, polished dining atmosphere, and chef-driven menu approach.
• Hillstone Restaurant Group: Operator of upscale-casual American concepts (Hillstone, Houston's, South Beverly Grill) emphasizing polished service, scratch kitchens, and consistent quality. Directly comparable in elevated American casual positioning and approachability.
• Del Frisco's Double Eagle Steakhouse: Premium steakhouse chain offering prime steaks, extensive wine list, and large private dining rooms. Comparable in upscale steakhouse category, private event focus, and steak-centric menu.

Broad incumbents

• The Cheesecake Factory: Iconic broad-menu casual dining chain with extensive menu, full bar, and large-format locations. Comparable in casual full-service American dining model and special-occasion use cases, though at vastly different scale and price point.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about shula\'s