cultural competence training & products

What cultural competence training & products does

Did You Know Publishing, Inc. is a Cincinnati, Ohio-based, founder-owned private company incorporated in 1991 by William D. Shoecraft, operating in the cultural competence training and educational products sector. The company's core offering is the Woven Traditions Cultural Competence Curriculum, a proprietary, interactive, non-lecture-style program spanning Pre-K through college via age-segmented modules (Pre-K, K-6, middle school, high school). The curriculum is built on over 300 pages of exercises, activities, conversational topics, and assessments, and is paired with a 21st Century Portfolio System that tracks and documents soft skills acquisition. Supporting products include the Woven Traditions Tool Kit ($109.99), Did You Know early-reader books ($15.99), educational jigsaw puzzles ($14.99), historical character posters ($3.99), Character Education Pocket Folders ($129 per carton), and Lasting M Pressions Notebook Paper ($19.91-$110.71). The company has expanded its product surface with a Personal Financial Literacy Curriculum (350+ pages, 14 standards) and a Soft Skills & Leadership Development program covering 49 soft skills with assessment rubrics.

The business operates three go-to-market motions: direct enterprise sales of customized on-site professional development training (15-30 hour engagements with a train-the-trainer model, weekly meetings, and trainer coaching); an e-commerce storefront for direct consumer product sales; and, most recently, an Applied AI training services line delivered through a 2025 partnership with RUDI (Responsible Use of Digital Intelligence). Revenue streams include one-time product sales, professional services fees for training, and curriculum licensing. The flagship enterprise validation is The Ohio State University's adoption of the Woven Traditions curriculum as a General Education REQUIREMENT for all incoming freshmen, with academic credit extensions through University of Dayton and Ashland University for participants completing 30+ hours of training. The company is supported by an 8-member team with over 300 years of combined educational experience and 100+ years of leadership/corporate experience, and serves a customer base that includes Jefferson County Public Schools, Cleveland Public Library, Butler Tech, University of Cincinnati, and various non-profits across the Midwest US.

Name

cultural competence training & products

Legal name

Did You Know Publishing, Inc.

Website

https://didyouknowpublishing.com

Company type

Private

Founded year

1991

Operating status

Operating

Short description

Did You Know Publishing, Inc. provides cultural competence curricula, professional development training, and educational products for K-12 schools, universities, and corporations, with its Woven Traditions curriculum adopted as a general education requirement at The Ohio State University.

Ownership category

akta.pro rank

Product category

Cultural Competence Training and Curriculum

NAICS

Office Supplies, Stationery, and Gift Retailers (4594), Hobby, Toy, and Game Retailers (45912)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Children’s Educational & Curriculum Publishing (MPAJAFAF)

akta.pro secondary industries

Children’s Nonfiction Educational (Science, History, Nature) (EDAGAIAC), Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE), Interdisciplinary/General Education & Study Skills (EDAGABAN)

Keywords

• Cultural competence training
• Educational curriculum publishing
• Professional development services
• Diversity equity inclusion
• Character education materials

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Educational Product Sales: Sale of educational materials including books, puzzles, posters, pocket folders, notebook paper, and tool kits through e-commerce storefront. One-time product purchases at various price points.
2. Professional Development Training Services: Customized on-site training and professional learning services for schools and corporate organizations. Includes 'train the trainer' model, weekly meetings, and communication support throughout the process. 15-30 hours of professional development recommended.
3. Curriculum Licensing: The Woven Traditions Cultural Competence Curriculum has been adopted by The Ohio State University as a General Education REQUIREMENT for all incoming freshmen. Training of 30 hours or more allows earning 1-3 graduate course credits through partner universities.
4. Applied AI Training Services: Partnership with RUDI providing Applied AI training services including strategic planning advisory, project development, workplace-specific training, and workflow integration consulting for businesses and schools.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Did You Know Publishing develops and sells the Woven Traditions Cultural Competence Curriculum and related educational products for Pre-K through college, including a 300+-page Tool Kit of exercises, activities, and assessments. The company also sells character-education books, puzzles, posters, notebook paper, and pocket folders featuring African American historical figures, and delivers customized on-site professional development training for schools and corporate organizations.

Product overview

Did You Know Publishing, Inc. offers a portfolio of cultural competence training products and educational curricula centered around the Woven Traditions brand. The core offering is the Woven Traditions Cultural Competence Curriculum, which spans Pre-K through college with age-appropriate modules for elementary (K-6), middle school, high school, and higher education. Supporting products include educational materials such as character education pocket folders, Did You Know early reader books featuring African American historical figures, educational jigsaw puzzles, historical character posters, and Lasting M Pressions notebook paper. The company also provides professional development programs including Soft Skills & Leadership Development training and a Personal Financial Literacy Curriculum. A recent addition is Applied AI services offered through a partnership with RUDI (Responsible Use of Digital Intelligence) for AI literacy training. The curriculum has been adopted by The Ohio State University as a General Education requirement for all incoming freshmen.

Differentiator

Problem solved

Functional benefit

Brands

• Woven Traditions: Cultural competence curriculum and training program for schools, businesses, and communities. Includes tool kits, lesson plans, assessments, and professional development materials for Pre-K through college level.

Products and services

• Woven Traditions Tool Kit Over 300 pages of interactive exercises, activities, conversational topics, and assessments for college professors and corporate trainers to deliver 21st Century cultural-competence training. Priced at $109.99.
• Woven Traditions Cultural Competence Curriculum The main cultural-competence and 21st Century skills curriculum for Pre-K through college, adopted by The Ohio State University as a General Education REQUIREMENT for all incoming freshmen. Delivered with train-the-trainer support, weekly meetings, and ongoing communication.
• Woven Traditions for Pre-K Cultural competence curriculum module designed specifically for Pre-K learners as part of the Woven Traditions Pre-K through college continuum.
• Woven Traditions for K thru 6 Cultural competence curriculum module designed for elementary students in grades K through 6 as part of the Woven Traditions continuum.
• Woven Traditions for Middle School Cultural competence curriculum module designed for middle school students as part of the Woven Traditions continuum.
• Woven Traditions for High School Cultural competence curriculum module designed for high school students as part of the Woven Traditions continuum.
• Personal Financial Literacy Curriculum Over 350 pages of financial learning exercises, activities, and experiences designed for elementary through high school and adult learners. Covers 14 personal-finance standards including earning income, taxes, banking, savings, investing, retirement planning, borrowing, credit, and fraud prevention.
• Soft Skills & Leadership Development Professional development program with working definitions for 49 different soft skills, a self-assessment rubric, professional development plan, and interactive training featuring role playing, case studies, vignettes, and energizers.
• Applied AI Services (RUDI Partnership) Applied AI literacy training and advisory services delivered in partnership with RUDI, including strategic planning advisory, project development, workplace-specific AI training, and workflow integration consulting for businesses and schools.
• Character Education Pocket Folders Two-pocket folders featuring historic images and facts about important African American characters. Sold in cartons of 48 folders (4 sets of 12) with 4-color images and words. Priced at $129.00 per carton.
• Did You Know Books Hard-bound, laminated early-reader books featuring African American historical leaders with larger text, colored illustrations, highlighted vocabulary, and a glossary. Available titles include Dr. Charles Drew, George Washington Carver, and Rosa Parks at $15.99 each.
• Educational Jigsaw Puzzles Laminated 8-piece puzzles (9" x 12") for ages 2-8 featuring African American historical figures. Four sets available: King/Dunbar/Wells, Tuskegee/Bethune/Marshall, Parks/Drew/Douglass, and Carver/Walker/Armstrong. Priced at $14.99 per set of three puzzles.
• Historical Character Posters Posters depicting important figures in African American history with facts about their contributions. Available titles include Rosa Parks, George Washington Carver, and Dr. Charles Drew at $3.99 each.
• Lasting M Pressions Notebook Paper Notebook paper watermarked with famous African American images on each sheet. 50 sheets per pack with 3-hole punched wide lines. Available in 3-Pack ($19.91) up to 24-Pack ($110.71).
• On-Site Professional Development Training Customized on-site training and professional learning services for schools and corporate organizations, including face-to-face training, field support, trainer coaching, weekly meetings, and ongoing communication. 15-30 hours of professional development recommended; 30+ hours can earn 1-3 graduate course credits through partner universities.

Quantifiable outcome

• The Woven Traditions Cultural Competence program has been adopted by The Ohio State University as a General Education REQUIREMENT for all incoming freshmen
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, minor and flagship.

• RUDI (Responsible Use of Digital Intelligence)coreStrategic or Co-development PartnerPartnership to offer Applied AI training services including strategic planning advisory, project development, workplace-specific Applied AI training for leadership teams, schools, businesses and staff, and intersection of AI and job-specific workflows. Services aimed at demystifying AI, building AI literacy, and helping organizations understand how employees are using AI.
• University of DaytonminorStrategic or Co-development PartnerUniversity partnership allowing participants who complete 30+ hours of professional development training to earn 1-3 graduate course credits through University of Dayton.
• Ashland UniversityminorStrategic or Co-development PartnerUniversity partnership allowing participants who complete 30+ hours of professional development training to earn 1-3 graduate course credits through Ashland University.
• The Ohio State UniversityflagshipStrategic or Co-development PartnerThe Woven Traditions Cultural Competence Curriculum has been adopted by The Ohio State University as a General Education REQUIREMENT for all incoming freshmen, representing the company's flagship customer adoption.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Facing History and Ourselves: Nonprofit that provides history and social justice curriculum, professional development, and resources for K-12 educators—directly comparable to Did You Know's cultural competence and Pre-K-through-college curriculum model.
• Learning for Justice (Southern Poverty Law Center): Provides free K-12 educational resources on social justice, race, identity, and inclusion through lesson plans, teaching kits, and print materials similar to the Woven Traditions toolkit and Did You Know book line.
• Anti-Defamation League (ADL Education): Operates an education division delivering anti-bias, Holocaust, and cultural diversity curriculum to schools and workplaces, overlapping with Did You Know's cultural competence training focus.
• EmbraceRace: Organization focused on raising children with racial literacy through articles, resources, and curated content for parents and educators—comparable mission and audience to Did You Know's parent and school segments.
• The Conscious Kid: Creates and curates children's books, educational materials, and resources about race, gender, and identity—directly comparable to Did You Know's children's nonfiction and activity products featuring African American historical figures.
• Rethinking Schools: Independent publisher of K-12 teaching materials emphasizing equity, social justice, and multicultural content—a direct peer in the cultural-competence educational publishing space.

Broad incumbents

• Scholastic: Large incumbent K-12 educational publisher with broad classroom libraries and diversity-focused content; not niche but operates in the same school-purchasing channels as Did You Know's products.
• McGraw-Hill Education: Major educational publisher with social studies and SEL curriculum offerings at scale; competes for K-12 instructional materials dollars alongside niche cultural competence providers.

Others

• Equity Literacy Institute: Provides professional development, workshops, and curriculum frameworks on equity for educators—adjacent trainer/consultant that competes for the same school PD budget as Woven Traditions.
• Teaching for Change: Nonprofit that provides K-12 teachers with social justice and multicultural books, lessons, and parent engagement resources—an ecosystem peer in the diversity-education publishing space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lasting-m-pressions-paper

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cultural competence training & products