crv vlaanderen

Name

crv vlaanderen

Legal name

CRV bv

Website

https://crv4all.be

Company type

Private

Founded year

1874

Operating status

Operating

Ownership category

akta.pro rank

Product category

Cattle Breeding & Dairy Genetics Services

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Artificial Insemination (AI) & Semen Collection/Distribution Services (AFAEAJAA)

akta.pro secondary industries

Stud Services & Managed Mating Programs (AFAEAJAG), Dairy Breeding & Genetics (AI, Embryo Transfer) (AFAEACAD), Sexed Semen & Sex Selection Services (AFAEAJAI), Cloning & Advanced Reproductive Technologies Services (AFAEAJAL)

Keywords

• Cattle breeding genetics
• Dairy herd management
• Artificial insemination services
• Bovine genetics programs
• Milk production recording

Headquarters

HQ city

Sint-denijs-westrem

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Genetic Products (Semen, Embryos): CRV generates revenue primarily from the sale of bovine semen (conventional and sexed/SiryX) and embryos. Pricing varies by bull, type of semen (conventional vs. sexed), and volume discounts. The company processes and sells approximately 4 million semen straws per year.
2. Subscription and Per-Animal Fees (CRV Managementpakket, CRV Dier, CRV Bedrijf): Recurring monthly fees for herd management software packages. CRV Managementpakket charges a fixed monthly fee (€4.20) plus per-animal tiered rates. CRV Dier and CRV Bedrijf have separate tiered per-animal pricing. These are billed monthly.
3. AI and Insemination Services: Fees for artificial insemination visits, insemination actions, pregnancy/heat detection, and veterinary services. Includes base fees per visit plus per-action charges (e.g., €8.65 per insemination, €16.10 base visit fee).
4. Milk Production Recording (MPR): Revenue from milk recording services including sample collection fees, per-milking-cow charges, cell count testing, and pregnancy testing via milk (MPR Dracht). Fees include fixed monthly contributions and per-cow variable charges.
5. Embryo Transfer Services: Revenue from MOET programs including flushing fees, embryo freezing, and transplantation services. Prices vary by number of embryos and whether the procedure is on-site or subsequent.
6. Breeding Registration and Certification: Fees for pedigree registration, DNA testing, offspring testing, certification of breed associations, and breeding barn name registration.
7. Insemination Materials: Sale of insemination consumables including gloves, sheaths, pistols, lubricants, nitrogen dipsticks, thawing devices, and protective clothing. Prices range from €0.002 (ear biopsy envelopes) to €330 (thawing device).
8. SAP/StierAdviesProgramma (Bull Advice Program): Monthly subscription for herd-specific breeding advice software, generating revenue from per-farm monthly fees and per-animal charges for personalized mating recommendations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

CRV Vlaanderen is the Flemish division of CRV, a farmer-owned cooperative that provides cattle genetics (semen, sexed semen, embryos), artificial insemination services, milk production recording, fertility and pregnancy testing, herd management software, breeding advice, and on-farm consulting to dairy and beef farmers in Belgium and beyond. The company operates the CRV Semen Processing Center, runs 12 breeding programs worldwide, and supports farmers through an e-commerce webshop, field AI technicians, and breeding specialists.

Product overview

CRV Vlaanderen operates as a cooperative offering a comprehensive portfolio of cattle genetics, breeding management, and farm management solutions for dairy and beef farmers. The core platform consists of the CRV Managementpakket combining CRV Dier (individual animal management app) and CRV Bedrijf (herd performance dashboard), supplemented by specialized breeding services including the StierAdviesProgramma (SAP) for mating advice, CRV FeedExcel for feed efficiency breeding, and SiryX for sexed semen. Fertility services encompass MPR (milk recording), MPR Dracht (pregnancy testing), Vruchtbaarheid Op Maat, KI-dienstverlening, and Embryotransplantatie. The ecosystem is accessible through the Mijn CRV customer portal and supported by monitoring tools like DigiKlauw and Ovalert. CRV positions its offering around two key indices—CRV Gezondheid (health) and CRV Efficiëntie (efficiency)—while serving young farmers through the Young CRV program. Products are complemented by a webshop for semen and insemination materials.

Differentiator

Problem solved

Functional benefit

Products and services

• CRV Managementpakket Comprehensive herd management package combining multiple CRV services including CRV Dier, CRV Bedrijf, and data management tools for dairy and beef cattle operations.
• CRV Dier Mobile and desktop application for managing individual animal data, registering births, pregnancies, inseminations, and scheduling AI appointments for dairy farmers.
• CRV Bedrijf Business intelligence dashboard providing overview of entire herd performance, including health, fertility, productivity metrics, and MPR results for dairy operations.
• StierAdviesProgramma (SAP) Bull advisory program providing personalized mating recommendations based on individual animal data, breeding values, and herd goals for dairy and beef cattle farmers.
• CRV FeedExcel Breeding strategy focused on feed efficiency, helping dairy farmers breed cows that produce more milk from less feed for improved profitability and sustainability.
• SiryX Sexed semen product ensuring approximately 90% female calves from inseminated cows, enabling targeted breeding for herd expansion and genetic improvement.
• Melkproductieregistratie (MPR) Milk production recording service providing regular milk samples and analysis of fat, protein, lactose, urea, and ketosis indicators for herd management decisions.
• MPR Dracht Automated pregnancy testing from milk samples using ELISA technology, detecting pregnancy-specific proteins for convenient herd fertility management.
• Vruchtbaarheid Op Maat Customized fertility program providing expert support to improve fertility results at all herd levels through specialized consultation for dairy farmers.
• KI-dienstverlening Artificial insemination service using trained veterinary specialists available 365 days per year for insemination, scanning, and pregnancy verification on dairy and beef farms.
• Embryotransplantatie (MOET) Multiple ovulation and embryo transfer service producing approximately 5.5 viable embryos per flushing, enabling rapid genetic improvement in dairy and beef cattle herds.
• Fokkerijadvies achter de koe On-farm breeding consultation where CRV experts visit the barn to provide customized mating advice based on SAP recommendations and practical observations.
• CRV Fokkerij Complete breeding program including genomic testing (marker breeding values), parentage verification, and genetic analysis for herd improvement.
• Mijn CRV Customer portal providing access to all CRV services, personal and business data management, product participation administration, and invoice viewing for existing customers.
• DigiKlauw Hoof health registration tool allowing dairy farmers to record claw diseases, providing data for reliable breeding values on hoof health.
• Ovalert Activity monitoring system with leg bands detecting cow movements to predict optimal insemination timing through behavioral analysis.
• Delta Satelliet Embryo product featuring the best embryos from CRV's breeding program offered at competitive pricing for herd improvement.
• Laatstekansembryo's Last-chance embryo service for valuable cows that have not become pregnant after multiple inseminations, with 50% pregnancy success rate.
• CRV Gezondheid Health breeding index combining breeding values for udder health, claw health, ketosis, fertility, calving ease, and calf viability for healthier herds.
• CRV Efficiëntie Efficiency breeding index for high-producing, feed-efficient cows with long lifespan and high lifetime production, combining production and longevity breeding values.
• Young CRV Youth organization for young people aged 16-36 interested in cattle farming, offering networking, learning activities, workshops, and farm trips.
• Inseminatiematerialen Range of insemination supplies including pistols, sheaths, gloves, lubricants, thawing devices, tweezers, scissors, and thermometer for AI technicians and farmers.

Quantifiable outcome

• Cows in the top 25% for CRV Health show 55,000 cells/ml lower somatic cell count, 0.3 fewer inseminations per pregnancy, and 23 days shorter calving interval vs bottom 25% (research on 100,000+ cows on 900+ farms)
• +7 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Groene KringcoreStrategic or Co-development Partner · 21 February 2026Young CRV collaborates with Groene Kring (an agricultural youth organization) on joint events such as the youth evening in Ravels on 21 February 2026 focused on food security, including a panel debate and networking. This partnership broadens reach to young farmers beyond the CRV member base.
• AgridagencoreStrategic or Co-development Partner · 21 February 2026Young CRV partners with Agridagen to organize the youth event in Ravels, combining CRV's agricultural expertise with Agridagen's event platform to reach young cattle farmers.
• Vlaamse Overheid / Departement Landbouw en VisserijcoreOthersCRV Vlaanderen vzw receives government subsidies from the Flemish government for cattle improvement activities including registration of fertilization and birth data, parentage controls, breed preservation programs, linear scoring of dairy and beef cattle, progeny testing, milk recording, and breeding value estimation. This subsidy framework is formalized under the fokkerijbesluit (breeding decree).
• Provincialbesturen West-Vlaanderen en Vlaams-BrabantminorOthersThe provincial authorities of West-Flanders and Flemish Brabant provide subsidies to CRV Vlaanderen vzw for the protection of endangered cattle breeds, supplementing the main Flemish government support.
• Young Breeder School (YBS) BatticecoreStrategic or Co-development PartnerYoung CRV partners with the Young Breeder School in Battice to send three young ambassadors (aged 13–25) to participate in the Belgian White Blue specialized edition of this premier training program. CRV subsidizes €100 of the €500 participation fee for its members.
• NAJK (Nederlandse Agrarische Jongeren Kontakt)minorStrategic or Co-development PartnerCRV collaborated with NAJK to produce a podcast titled 'Veilig werken met vee' (Safe working with livestock), raising awareness about safe working conditions in barns for both farmers and AI technicians.
• Coöperatie Koninklijke CRV U.A.coreStrategic or Co-development PartnerCRV Vlaanderen vzw has delegated the execution of its subsidized programs to CRV BV and Coöperatie Koninklijke CRV U.A., creating an integrated operating structure across the Netherlands and Belgium under the unified CRV cooperative umbrella.
• Coöperatie CRVcoreStrategic or Co-development PartnerThe cooperative CRV is the ultimate parent organization, owned by nearly 23,000 dairy farmers in the Netherlands and Flanders. The cooperative structure includes a members' council, main board, advisory board, dual-purpose council, and three youth councils.
• Dutch AI Organizations (joint KI organizations)minorChannel Partner/ Reseller/ DistributorDutch AI organizations have jointly developed safety materials (a flyer on safe working practices) and a discount campaign for separation pen equipment to improve safety for AI technicians working on farms.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Genus plc (ABS Global): Genus plc, through its ABS Global subsidiary, is the world's largest cattle genetics business and the most direct competitor to CRV in bovine AI, sexed semen, and genomic breeding services. Both operate cooperative/farmer-aligned distribution models and compete head-to-head for premium bull rankings globally.
• Alta Genetics: Alta Genetics is a leading global provider of bovine AI genetics, embryo programs, and dairy herd management services, headquartered in Canada with worldwide distribution. It competes directly with CRV in European and export dairy markets through similar product portfolios (conventional semen, sexed semen, embryo transfer).
• Semex Alliance: Semex is a Canadian farmer-owned AI cooperative providing bovine genetics, semen, and reproductive services to dairy and beef producers in over 80 countries. It is structurally comparable to CRV as a member-driven cooperative with international distribution and direct competition in dairy genetics.
• Select Sires Inc. Select Sires is a US farmer-owned cooperative offering bovine AI genetics, fertility services, and reproductive technology across North America and global export. Like CRV, it operates under cooperative governance with member-driven breeding programs and competes in the same sexed semen and embryo markets.
• VikingGenetics: VikingGenetics is a Scandinavian cooperative owned by Danish, Swedish, and Finnish farmers providing bovine AI and dairy genetics across Northern Europe. It mirrors CRV's cooperative structure and competes head-to-head in Northern European dairy markets with comparable breeding value programs.
• Cogent Breeding Ltd: Cogent is a UK-based provider of bovine genetics, sexed semen, and embryo transfer services to dairy and beef farmers. It is a direct competitor in the UK market where CRV also operates, with similar product offerings including sexed semen and genomic testing services.
• World Wide Sires Ltd. World Wide Sires is a global bovine genetics distributor representing Select Sires genetics in international markets outside North America. It is a direct competitor in CRV's export markets for premium dairy and beef genetics.

Broad incumbents

• URUS Group: URUS Group is a holding company operating multiple global cattle genetics businesses (including Alta Genetics and Jetstream Genetics) and dairy/livestock data platforms. It is a broader incumbent in bovine genetics and dairy data, competing with CRV across AI, sexed semen, and herd management software segments.

Regional players

• EastGen (Eastern Breeders Inc.): EastGen is a Canadian farmer-owned AI cooperative serving Ontario and Eastern Canada with bovine genetics, reproductive services, and herd management solutions. It is a regional cooperative peer comparable in governance model and product mix to CRV's Flanders division but does not directly compete in CRV's core geography.

Emerging players

• STgen (formerly Sexing Technologies): STgen is a leading sexed semen technology provider that licenses its technology to other AI organizations including CRV. It is an emerging player and technology enabler in the same sexed semen market where CRV's SiryX product competes, representing a partial-overlap competitor rather than full-service peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Young-CRV-110531759434692
• Instagraminstagram.com/young_crv

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about crv vlaanderen