What Brooks Group Australia Pty. does

Brooks Group Australia Pty. Ltd. is a 100% family-owned, private Australian industrial services group founded in 1979 by Doug Brooks, headquartered at 30 Coulson Way, Canning Vale, Western Australia. It operates 32 branches nationwide and is organised into 14 integrated divisions covering equipment hire, equipment sales, transport, mechanical services, site services, parts, fleet vehicles, access platforms, cranes, air charter, medical air ambulance, finance, and airport operations, with an Aboriginal-owned mining and construction equipment supply subsidiary (Brooks OBR MAIA) and ownership of Murrayfield Airport.

The core business is the dry hire of over 6,000 pieces of construction and mining equipment (compressors, mobile plant, elevated work platforms, cranes, vehicles) on short-term, long-term, or permanent bases, complemented by new and used equipment sales as an authorised XCMG dealer, 24/7 mobile mechanical servicing, equipment transport via prime movers and specialised trailers, FIFO and charter aviation through Brooks Airways, international MedEvac services through Medical Air Ambulance, and captive equipment finance through Brooks Finance. Core technology is not publicly disclosed, and the operations are industrial asset-based rather than software-led.

Revenue is generated through a mix of usage-based rental fees, one-time equipment sales (new and used, plus parts), transaction-based transport and finance fees, and professional services for mechanical and site installations. The go-to-market is enterprise field sales executed through the 32-branch direct distribution network, supported by industry events such as the WA Mining Conference & Exhibition. Customers are concentrated in the Australian mining and construction verticals, with no external investors, private equity, or institutional funding disclosed.

Name

Brooks Group Australia Pty.

Legal name

Brooks Group Australia Pty. Ltd.

Website

https://brooksgroup.au

Company type

Private

Founded year

1979

Operating status

Operating

Short description

Brooks Group Australia is a privately owned, family-operated industrial services group that hires, sells, transports, and services construction and mining equipment through 32 branches and 14 divisions across Australia, serving mining and construction operators.

Ownership category

akta.pro rank

Product category

Construction and Mining Equipment Hire

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

akta.pro secondary industries

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Lifting & Hoisting Rental & Leasing (IMAHAJAN), Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

Keywords

• Construction equipment hire
• Mining equipment rental
• Mobile mechanical services
• Heavy equipment transport
• Industrial site services

Headquarters

HQ city

Canning Vale

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Hire: Dry hire of construction and mining equipment including compressors, mobile plant, elevated work platforms, cranes, and vehicles on short term, long term or permanent basis. Revenue generated through rental fees.
2. Equipment Sales: Sale of new and used construction equipment as authorized XCMG dealer. Includes parts sales through Brooks Parts division.
3. Transport Services: Transportation of equipment and cargo using fleet of prime movers, low loaders, tilt trays, and tipper trucks across Australia.
4. Mechanical Services: 24/7 mobile mechanical service including labour hire contracts, field service callouts, machinery assembly, and component rebuilds for mining and civil industries.
5. Air Charter Services: Private charters, FIFO flights, cargo transfers, and dangerous goods transportation to mining industry. Includes specialized MedEvac services.
6. Finance Services: Equipment finance and lending solutions for purchasing clients, offering quick application process with competitive rates.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Brooks Group Australia rents, sells, services, and transports construction and mining equipment through 14 divisions operating across 32 Australian branches. The core offering is dry hire of over 6,000 pieces of equipment (compressors, mobile plant, elevated work platforms, cranes, vehicles) on short term, long term, or permanent basis, complemented by authorised XCMG equipment sales, aftermarket parts, 24/7 mobile mechanical service, transport logistics, air charter, MedEvac, equipment finance, and site infrastructure solutions.

Product overview

Brooks Group Australia is a multi-divisional company operating 14 divisions across 32 branches throughout Australia, serving the mining and construction sectors. The portfolio includes Brooks Hire (equipment rental with 6000+ machines), Brooks Mining (mining equipment dry hire), Brooks Equipment Sales (XCMG dealer for new/used construction equipment), Brooks Mechanical (24/7 mobile mechanical service), Brooks Transport (logistics with trucks and trailers), Brooks Access and Brooks Cranes (elevated work platforms and mobile cranes), Brooks Parts (aftermarket replacement parts), Brooks Site Services (site infrastructure design/install/maintenance), Brooks Fleet (vehicle hire), Brooks OBR MAIA (Aboriginal-owned equipment supplier), Brooks Airways (air charter services), Medical Air Ambulance (aeromedical evacuation), Brooks Finance (equipment financing), and Murrayfield Airport. The company is 100% family-owned and is Australia's largest privately owned construction equipment hire company.

Differentiator

Problem solved

Functional benefit

Products and services

• Brooks Hire Equipment rental division offering over 6,000 pieces of equipment for dry hire on short term, long term, or permanent basis, serving the mining and construction industries.
• Brooks Mining Dry hire supply of large mining equipment to the Australian mining industry, with fleet meticulously maintained and 24/7 mechanical support.
• Brooks Equipment Sales Authorised XCMG dealer specialising in the sale of quality new and used construction equipment with parts inventory and service support.
• Brooks Mechanical 24/7 on-call mobile mechanical service offering equipment servicing, repair, rebuilds, skilled labour hire, and remote field service to mining and civil industries.
• Brooks Transport Transport logistics service with fleet of modern prime movers, low loaders, tilt trays, and tipper trucks for equipment delivery across Australia.
• Brooks Access Elevated work platform specialist offering scissor lifts, articulated booms, telescopic booms, telehandlers and forklifts for purchase or hire nationwide.
• Brooks Cranes Mobile crane services for heavy lifting needs across multiple industry sectors, operated in conjunction with Brooks Access.
• Brooks Parts

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• XCMGcoreChannel Partner/ Reseller/ DistributorBrooks Equipment Sales is an authorized XCMG Dealer, specializing in the sale of quality new and used construction equipment. This partnership positions Brooks as a distributor for XCMG machinery in Australia.

Scale indicators5 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• National Hire Group: Australian equipment rental company providing earthmoving, access, and material handling equipment hire, with a regional branch model similar to Brooks' 32-branch nationwide network.
• Coates Hire: Australia's largest equipment rental company (owned by Seven Group Holdings), offering a comparable range of earthmoving, material handling, and access equipment for hire and sale to mining and construction customers across the country.
• Kennards Hire: One of Australia's largest family-owned equipment hire operators with a broad branch network, providing general and specialized equipment rental to construction, trade, and DIY customers; competes with Brooks in earthmoving and access equipment.
• Onsite Rental Group: Australian mining-focused equipment rental specialist offering heavy earthmoving and mobile plant dry hire, directly comparable to Brooks Mining's core offering to large mining customers.
• Boom Logistics: ASX-listed Australian crane and lifting services company, directly comparable to Brooks Cranes' mobile crane hire business serving mining, construction, and infrastructure sectors.

Broad incumbents

• United Rentals: World's largest equipment rental company with broad fleet across aerial, earthmoving, and specialty equipment; a potential international incumbent whose entry or expansion into Australia would directly compete with Brooks.
• Ashtead Group (Sunbelt Rentals): Global equipment rental group operating Sunbelt Rentals in North America and Europe; a broader incumbent whose strategic expansion into Australia would be highly comparable and competitive with Brooks.
• Herc Rentals: US-based full-line equipment rental provider with growing international footprint; comparable as a broad incumbent in commercial and industrial equipment rental serving construction and industrial customers.
• Caterpillar: Global OEM of construction and mining equipment whose machines form a large share of Brooks' 6000+ fleet; comparable as the dominant incumbent supplier in the same Australian end markets.
• Komatsu: Major global OEM of construction, mining, and forestry equipment; comparable incumbent whose machines compete with XCMG and others across Brooks' mining and construction customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooks Group Australia Pty.