entertainment technology

What entertainment technology does

ET Press Ltd., operating commercially as ETNow, is an independent UK-based media and publishing company founded in 1999 and headquartered in Cambridge, United Kingdom. The company operates ETNow.com, an online news publication covering the entertainment technology industry, alongside ET Magazine (covering industry news, equipment, and features), Sightline (a technical publication), ET Express (a weekly industry newsletter), and an ET Books publishing division at etbooks.co.uk. Editorial coverage spans headlines, business, equipment, project, production, people, training & standards, and event categories, with continuous coverage of major industry events including PLASA Show and ABTT Theatre Show.

The company's revenue model is anchored on advertising sales, print and digital subscriptions, book publishing, and industry job listings. Distribution is B2B trade media, reaching manufacturers, distributors, rental companies, venues, and production professionals across the entertainment technology sector, primarily in the United Kingdom and Europe. The company has extended into the German-speaking market through etnow.de under the "VPLT live" brand. Legal entity is ET Press Ltd., a private limited company registered in the United Kingdom, with no evidence of parent ownership, institutional investment, or external acquisition activity across its operating history from 1999 through 2026.

The underlying technology stack is a standard CMS-based publishing platform with no disclosed AI/ML capabilities, proprietary algorithms, APIs, mobile applications, or software products. Sub-brands include ET Magazine, Sightline, ET Express, and ET Books. The data also surfaces extensive reference to A.C. Entertainment Technologies (AC-ET), a separate distribution company that appears as both a content subject and an advertising partner of ET Press, but AC-ET is a distinct legal entity headquartered in Buckinghamshire rather than the subject company itself.

Name

entertainment technology

Legal name

ET Press Ltd.

Website

https://etnow.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

ET Press Ltd. operates ETNow.com and publishes ET Magazine, Sightline technical journal, ET Express newsletter, and ET Books, delivering news, reviews, and editorial coverage to the UK and European entertainment technology industry.

Ownership category

akta.pro rank

Product category

Trade Media Publishing

NAICS

Book Publishers (51313), Periodical Publishers (51312)

SIC

Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Reference Works & Academic Databases (Encyclopedias, Indexes, Abstracts) (MPAJABAI)

akta.pro secondary industry

E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA)

Keywords

• Trade media publishing
• Industry news website
• Entertainment technology publications
• B2B trade press
• Professional industry magazines

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Equipment Distribution: Distribution of professional lighting, audio, rigging and video equipment to dealers, distributors, rental companies and end users across multiple entertainment market verticals. Revenue generated through product sales with technical advisory support.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

ET Press Ltd. publishes entertainment technology industry news, editorial content, magazines, newsletters, and books through ETNow.com, ET Magazine, Sightline, ET Express, and ET Books (etbooks.co.uk). The company also sells advertising space on its website and across its publications, and operates an industry book publishing division. Its content covers equipment, production, projects, business, people, training & standards, and event news for the entertainment technology sector.

Product overview

ETNow operates as an entertainment technology news publication providing industry news, publications, and books. The company offers ETNow News (online news website), ET Magazine, Sightline publications, and ET Books through etbooks.co.uk. The core offering is news and editorial content covering the entertainment technology industry across multiple categories including equipment, production, projects, and events.

Differentiator

Problem solved

Functional benefit

Brands

• ET Magazine: Industry magazine covering entertainment technology news, equipment, and features.
• Sightline
• ET Express
• ET Books

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• NEXOcoreChannel Partner/ Reseller/ Distributor · 1 January 2026AC-ET appointed as Official Stocking Distributor for NEXO, the internationally renowned French manufacturer of high-performance loudspeaker systems. This stocking distribution agreement ensures rapid availability of NEXO products to AC-ET customers across the UK market.
• ETNow/ET Press LtdminorGTM or Marketing PartnerAC-ET is an active advertiser and content partner with ETNow, the entertainment technology news publication. Regular editorial coverage includes AC-ET product news, appointments and event participation.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• MusicTech: Consumer/pro trade hybrid covering music production and audio technology; partial overlap with ETNow's audio coverage but skewed toward musicians and home studios.

Direct peers

• Lighting & Sound International (LSi): Long-running UK B2B trade magazine covering lighting, sound, staging and AV technology for live events and installation—directly overlapping ETNow's editorial scope and target advertisers.
• Total Production International (TPI Magazine): UK-based B2B title focused on the touring, live events and production services industry—same readers, same advertisers (rental companies, manufacturers) as ET Press.
• ProSound News Europe: European B2B publication dedicated to professional audio for touring, broadcast and installation; competes for the same audio-equipment advertiser spend as ETNow.
• Audio Media International: Global B2B title for pro audio, recording and broadcast—directly comparable to ETNow's audio coverage and overlapping target advertisers.

Broad incumbents

• AV Magazine: Long-established UK AV/IT integration trade title serving corporate, education and install verticals—an incumbent adjacent to ETNow's entertainment-tech focus with broader pro-AV coverage.
• Live Design: US-based but globally read B2B brand covering lighting, sound and production design for entertainment—competes internationally for the same manufacturer advertisers.
• Mondo DR: Global B2B entertainment-technology publication spanning installation, live and AV—overlaps with ETNow's equipment, project and event coverage.
• Installation Magazine: B2B trade title for the AV installation market, overlapping ETNow's architectural/installation and corporate segments while broadening into commercial AV.

Others

• PLASA (Professional Lighting and Sound Association): Industry trade body that owns the flagship PLASA Show and runs editorial/news channels—an ecosystem peer that ETNow both covers commercially and competes with for audience attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/entertainment-technology-press-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about entertainment technology