First Rescue Training and Supplies

What First Rescue Training and Supplies does

First Rescue Training and Supplies Limited, trading as DefibWarehouse, is a UK-based e-commerce supplier and service provider focused on automated external defibrillators (AEDs) and emergency first aid equipment. The company is headquartered in Irlam, Manchester, and operates as a subsidiary of Swedish group Safe Life AB. Its core catalogue spans 11 AED brands including ZOLL, Cardiac Science, Philips, Physio Control, HeartSine, Defibtech, Mindray, Schiller/DefiSign, Primedic, iPAD, Mediana, and CU Medical, with hardware priced from £745 to £2,200. Beyond hardware, the company sells cabinets, brackets, carry cases, replacement pads and batteries, training manikins and training AEDs, and signage. Distribution is primarily product-led e-commerce via defibwarehouse.co.uk, supplemented by a technical phone sales team and NHS/local authority purchase order acceptance for institutional buyers.

The business model layers one-time hardware sales with recurring aftermarket and services revenue streams. Recurring layers include replacement pads and batteries (typically every 2-5 years), maintenance contracts with health checks, and comprehensive AED rental packages that bundle installation, Level 3 trainer-delivered onsite AED and CPR training, pad/battery replacement, and replacement AED if used in emergency. Professional services revenue comes from TQUK-accredited training courses including Level 3 Emergency First Aid at Work, Level 2 CPR and AED, and Level 3 First Aid at Work and Requalification. Customer segments span construction, schools and education, medical professionals, community/public access, leisure, offices, dental, sports clubs, and home/residential buyers. The company holds an eKomi Gold Seal rating of 4.6/5.

Underlying technology is supplied by OEM partners rather than developed in-house — differentiating features include ZOLL's Real CPR Help, Mindray's QShock (shock in ~8 seconds), Defibtech's Lifeline VIEW full-motion video display, and various IP-rated (IP54/IP55) ruggedised enclosures. The company has no disclosed proprietary software, AI/ML capabilities, or API offerings. Marketing relies on content (blog, how-to guides, AED site assessments), customer reviews, email opt-ins, and event participation such as Restart a Heart Day. Geographic scope is single-country UK, with no international expansion disclosed.

Name

First Rescue Training and Supplies

Legal name

First Rescue Training and Supplies Limited

Website

https://defibwarehouse.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Short description

First Rescue Training and Supplies, trading as DefibWarehouse, is a UK-based e-commerce supplier of AEDs and first aid equipment from 11+ brands, serving schools, NHS, construction, and community buyers with hardware, rentals, maintenance, and TQUK-accredited training.

Ownership category

akta.pro rank

Product category

Emergency Medical Equipment Retailing

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Safety, Security & Emergency Supplies/Equipment (First Aid, AEDs, PPE, Lockdown Kits) (EDAEAIAL)

akta.pro secondary industries

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ), Emergency Medical Response & On-Campus EMS/AED Programs (EDAEACAO), Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG)

Keywords

• Defibrillator supply
• Automated external defibrillators
• First aid training services
• AED accessories and consumables
• Emergency medical equipment

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: One-time purchase of defibrillators, cabinets, brackets, and accessories. Products sold include AEDs from £745 to £2,200, carry cases, prep kits, signs, and other accessories. Revenue generated through e-commerce sales to businesses and consumers.
2. Defibrillator Rental: Rental packages including installation, training, maintenance, and replacement AED if used in emergency. Includes loyalty bonus with new machine and price reductions.
3. Training Services: Level 3 trainer delivered onsite AED and CPR refresher training. TQUK accredited courses including Level 3 Emergency First Aid at Work, Level 2 CPR and AED, and First Aid at Work qualifications.
4. Consumables: Recurring revenue from replacement pads, batteries, and consumables for defibrillators. Pads typically need replacement every 2-5 years depending on model.
5. Maintenance Contracts: Maintenance contracts including regular health checks and pad/battery replacement services for defibrillators.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

First Rescue Training and Supplies (trading as DefibWarehouse) is a UK-based retailer and service provider supplying automated external defibrillators (AEDs) from leading brands (ZOLL, Cardiac Science, Philips, Physio Control, HeartSine, Defibtech, Mindray, Primedic, Schiller), along with AED accessories, storage cabinets, replacement pads and batteries, training manikins, and TQUK-accredited first aid and CPR/AED training courses. The company additionally offers rental packages, maintenance contracts, installation, and defibrillator health checks for institutional and individual customers across the UK.

Product overview

First Rescue Training and Supplies (trading as DefibWarehouse) is a UK-based supplier of life-saving emergency equipment, primarily focused on automated external defibrillators (AEDs) and first aid training. The product portfolio centres on defibrillators from major brands including ZOLL (AED Plus, AED 3), Cardiac Science (Powerheart G5), Philips (HeartStart HS1, FRx), Physio Control (LIFEPAK CR2 USB), Defibtech (Lifeline, Lifeline VIEW), HeartSine (Samaritan PAD series, 500P), Mindray (BeneHeart C1A), iPAD (SP1), Primedic (HeartSave YA), and Schiller (DefiSign LIFE, FRED Easyport Plus). Products are offered as standalone units, bundled packages (indoor and outdoor configurations), and rental options. Supporting offerings include defibrillator storage cabinets and brackets, consumables (pads and batteries), training equipment (manikins and training AEDs), and accredited training courses (TQUK qualifications in CPR/AED and First Aid at Work). Services encompass rental packages with installation and maintenance, maintenance contracts, and health checks.

Differentiator

Problem solved

Functional benefit

Products and services

• ZOLL AED Plus Semi-Automatic Defibrillator Semi-automatic defibrillator with Real CPR Help technology delivering audio and visual prompts guiding chest compressions to correct depth and rate. IP55 rated, up to 5-year battery life. For workplaces, schools, and public spaces.
• ZOLL AED 3 Fully Automatic Defibrillator Advanced fully automatic defibrillator with colour touchscreen, Wi-Fi connectivity, Rapid Shock analysis, and integrated paediatric capabilities. IP55 rated with up to 5-year battery life. For enterprise and professional users.
• Cardiac Science Powerheart G5 AED Semi-automatic AED with variable escalating energy (95J-354J adult, 22J-82J paediatric), shock delivery under 10 seconds, and Intellisense battery up to 4 years standby. For trained responders and public access.
• Philips HeartStart HS1 Defibrillator FDA-cleared semi-automatic defibrillator with SMART Analysis technology, step-by-step voice prompts and CPR coaching, long-life battery (4 years). For offices, homes, and public access.
• Philips HeartStart FRx Defibrillator Rugged semi-automatic defibrillator with IP55 rating, Infant/Child Key for paediatric use, Quick Shock feature, and pre-connected SMART Pads II. For harsh environments including construction and outdoor use.
• Defibtech Lifeline VIEW AED First AED with high-resolution full-colour LCD screen delivering full-motion video instructions throughout rescue. Charge time under 4 seconds, IP55 rated, 4-year battery standby. For untrained users in public spaces.
• Mindray BeneHeart C1A AED Fully automatic AED with QShock technology delivering shock in as little as 8 seconds. Universal pre-connected pads for adult and paediatric use, IP55 rated, 1.5m drop resistant, 8-year warranty. For public and professional settings.
• Defibrillator Cabinets and Brackets Storage solutions including outdoor and indoor defibrillator cabinets, wall brackets, and bleed control cabinets for securing and protecting AEDs in various environments.
• Defibrillator Pads and Batteries Replacement consumables including adult pads, paediatric pads, pads and battery bundles, and batteries for all major AED brands. Pads typically need replacement every 2-5 years.
• Training Manikins CPR training manikins including Laerdal, Practi-Man, and Prestan brands with associated consumables and parts. For first aid instructors and training providers.
• Training Defibrillators Non-functional training AEDs and associated training pads, batteries, and parts for realistic emergency response practice.
• Defibrillator Rental Packages Short-term and long-term rental packages including full installation, onsite AED training, maintenance and service, regular health checks, pad/battery replacement, and replacement AED if used in emergency. Includes loyalty bonus with new machine and price reductions.
• Defibrillator Maintenance Services Maintenance contracts, defibrillator health checks, and professional installation services for ongoing equipment readiness. Includes regular health checks and pad/battery replacement.
• TQUK Level 3 Emergency First Aid at Work (RQF) TQUK accredited regulated qualification providing skills and knowledge to act as a first aider in the workplace, covering AED usage. Delivered onsite by Level 3 trainers.
• TQUK Level 2 Award in CPR and AED 4-hour TQUK accredited course focused specifically on CPR techniques and automated external defibrillator operation.
• TQUK Level 3 Award in First Aid at Work (3 Days) 3-day comprehensive TQUK accredited first aid at work qualification covering a wide range of first aid emergencies including AED operation.

Quantifiable outcome

• Survival rates can increase from 6% to 74% when defibrillator used within minutes of cardiac arrest
• +2 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• St John Ambulance: UK's leading first aid training and supplies organisation, offering TQUK-equivalent first aid courses alongside AED equipment and consumables. Direct overlap with DefibWarehouse's training and supplies business, though SJA operates at a much larger scale as a charity-led national body.
• Reliance Medical: UK-based manufacturer and wholesaler of first aid supplies, medical equipment and consumables serving workplaces, schools and the NHS. Broader portfolio than DefibWarehouse but overlap on first aid kits, AED consumables and wholesale supply to institutional buyers.
• Safety First Aid Group: UK-based specialist wholesaler of first aid kits, defibrillators and emergency response supplies serving workplaces, education and the public sector. Competitive overlap with DefibWarehouse's workplace and education verticals, though broader first aid range.
• Stryker (Physio-Control/LIFEPAK): Global medical device manufacturer whose Physio-Control LIFEPAK AED line is one of the brands distributed by DefibWarehouse. As the OEM it sits upstream of DefibWarehouse and could in principle bypass the distributor via direct sales, making it both supplier and competitive threat.

Direct peers

• Martek Medical: UK-based specialist AED distributor stocking Philips, ZOLL, Cardiac Science and other leading brands, supplying schools, offices and public access settings. Closest direct competitor to DefibWarehouse's e-commerce-first AED distribution model.
• WEL Medical: UK distributor of defibrillators and AED accessories carrying multiple leading brands with focus on the workplace and community segments. Directly competitive with DefibWarehouse across the SMB and institutional buyer base.
• HeartSafe (AEDLocator/Brady Corp): UK AED specialist supplying cabinets, defibrillators and site assessments to community and school buyers. Comparable niche specialist retailer serving overlapping public-access and education verticals.
• Cardiac Services: UK supplier of defibrillators and accessories including pads, batteries and cabinets. Operates as a multi-brand distributor targeting similar workplace, community and school segments as DefibWarehouse.

Emerging players

• AEDdonate: UK charity-funded AED distribution and community placement programme supplying public-access AEDs and cabinets. Comparable supply chain and product mix but with a community-grant funding model rather than commercial retail.

Regional players

• Medisol BV: Netherlands-headquartered European specialist in AED distribution offering multi-brand sales, training and maintenance services. Same multi-brand specialist distributor model as DefibWarehouse but serving Continental European rather than UK markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Rescue Training and Supplies