What Medisol does

Medisol BV is a Netherlands-based, brand-independent distributor of Automated External Defibrillators (AEDs) and Cardio-Pulmonary Resuscitation (CPR) products, operating across approximately 30 European countries through 20+ country-specific e-commerce webshops and customer support in 12 languages. The company sells AEDs from 11+ manufacturers alongside its own proprietary DefiSign product line (launched 2017), which includes standard AEDs, the cloud-connected DefiSign Online (2021), and accessories such as cabinets, electrodes, batteries, and CPR manikins from brands including Laerdal, Brayden, and Prestan. Medisol also provides installation, maintenance, and training products through its ISO 13485-certified Medisol Service Center, and in 2026 launched Heart Member, an all-inclusive AED subscription covering maintenance, software updates, and consumable replacement.

The company's revenue model is anchored in hardware sales (AEDs, consumables, and accessories) sold directly to consumers and through a structured reseller program with dropshipping, free shipping, and a points-based rewards system called Shocks. Recurring revenue has been growing through maintenance contracts and the new Heart Member subscription. Distribution combines direct-to-consumer e-commerce with territory-based direct sales teams for France, DACH, and international markets, supplemented by attendance at industry trade fairs and biennial Reseller Events in Vlissingen.

Medisol has been part of Safe Life Group since September 2024, a Swedish-rooted AED conglomerate with approximately 30 companies and 300+ employees across Europe and North America. In June 2026, Medisol's operational activities were transferred to Safe Life Europe BV, a central operational entity housed in the same Vlissingen headquarters, while Medisol continues as a commercial organisation under new CEO Anne-Marieke Wieman following founder Pieter Joziasse's transition after 25 years at the helm.

Name

Medisol

Legal name

Medisol BV

Website

https://medisol.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Medisol BV is a Netherlands-based, brand-independent e-commerce distributor of AEDs and CPR products, selling across 11+ AED brands through 20+ country-specific webshops in approximately 30 European countries, serving consumers, resellers, municipalities, and training organisations. It now operates as a commercial entity within Safe Life Group.

Ownership category

akta.pro rank

Product category

Defibrillators and Resuscitation Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Home Health Equipment Rental (532283), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

akta.pro secondary industries

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA), Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK), Mechanical Circulatory Support (VAD, IABP, ECMO) (HLAHAFAG)

Keywords

• Automated external defibrillators
• Cardiopulmonary resuscitation products
• Medical device distribution
• Resuscitation training equipment
• Defibrillator maintenance services

Headquarters

HQ city

Vlissingen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. AED and Resuscitation Hardware Sales: Core revenue stream from selling AEDs (semi-automatic and fully automatic), electrodes, batteries, cabinets (indoor and outdoor), CPR manikins, and accessories directly to consumers and through a reseller network. Revenue milestones: exceeded EUR 1M (2008), EUR 10M (2017), EUR 15M (2019). Brand-independent multi-brand offering across 11+ AED brands.
2. AED Maintenance and Service Contracts: Medisol offers various maintenance contracts for AEDs, including the new Heart Member all-inclusive subscription launched in 2026. The Service Center collects AEDs from customers, performs quality checks, replaces batteries and electrodes, and installs software updates.
3. Reseller Program: Resellers access Medisol's webshop to purchase AEDs and related products at wholesale/competitive prices. Resellers participate in an online rewards system ('Shocks') earning points for every euro spent, redeemable for discounts on future orders.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Medisol sells Automated External Defibrillators (AEDs), CPR/resuscitation training equipment, AED cabinets, electrodes, batteries, and related accessories to individual consumers, businesses, municipalities, and resellers across more than 30 European countries via 20+ country-specific webshops and a structured reseller program. The company also offers AED maintenance services through an ISO 13485-certified Service Center and subscription-based AED management through its Heart Member program, operating the proprietary DefiSign product line alongside 11+ third-party AED brands.

Product overview

Medisol operates as a multi-channel e-commerce company specializing in automated external defibrillators (AEDs) and related life-saving resuscitation products. The core product portfolio centers on AEDs (both semi-automatic and fully automatic), supplemented by the proprietary DefiSign brand launched in 2017 (including AEDs, respiratory masks, and wall cabinets) and the cloud-connected DefiSign Online (2021). The company offers a subscription service called Heart Member (2026) providing all-inclusive AED management with maintenance. Supporting products include AED cabinets (indoor and outdoor with climate control), replacement electrodes and batteries, CPR training manikins from brands like Laerdal and Brayden, AED trainer devices, and professional maintenance services through the Medisol Service Center. Medisol sells across 20+ webshops in approximately 30 European countries, serving both consumers and resellers.

Differentiator

Problem solved

Functional benefit

Brands

• DefiSign: Own product line launched in 2017, including respiratory masks, wall cabinets, and AEDs.
• Heart Member
• Saving Lives Foundation

Products and services

• AEDs (Automated External Defibrillators) Portable electronic devices that analyze heart rhythms and deliver electric shocks to restore normal heartbeat during cardiac arrest. Available in both semi-automatic and fully automatic variants across 11+ AED brands. Sold to consumers, businesses, municipalities, and resellers across Europe.
• DefiSign Brand AEDs and Accessories Proprietary product line including AEDs, respiratory masks, wall cabinets, and related accessories under the DefiSign brand, Medisol's in-house product offering distinct from third-party AED brands.
• DefiSign Online Cloud-connected AED that can be read remotely with software updates delivered via cloud, enabling remote monitoring and management of device status for fleet operators and emergency responders.
• Heart Member All-inclusive AED subscription service that includes maintenance, providing customers with comprehensive AED management under one plan covering maintenance, software updates, and parts replacement.
• AED Cabinets Indoor and outdoor wall cabinets for safely storing defibrillators. Outdoor cabinets include climate control to protect AEDs from weather conditions.
• Electrodes and Batteries Replacement electrodes with adhesive gel for cardiac rhythm analysis and shock delivery (shelf life 1.5-2 years), and replacement batteries for all AED brands offered.
• CPR Manikins Resuscitation training manikins from brands including Laerdal and Brayden, featuring rising chest, CPR feedback, and LED lights visualizing blood circulation. Includes child and baby resuscitation manikins. Used by training companies for CPR certification courses.
• AED Trainer Devices Training devices used for AED training simulations, complementing the CPR manikin range for comprehensive resuscitation training programs.
• AED Maintenance Services Maintenance services through the Medisol Service Center established in 2022, including durability checks of batteries and electrodes, functionality testing, software updates, and part replacement. Supports AEDs from all brands.

Quantifiable outcome

• Survival rate increases from 12% to 70% when resuscitation and defibrillation occur within 6 minutes; survival rate drops by 10% per minute of delay
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Saving Lives FoundationminorOthers · 1 January 2018Founded by Medisol in 2018 to support organizations that cannot afford an AED. Since its founding, more than EUR 100,000 worth of AEDs has been donated to initiatives. This foundation represents Medisol's social mission beyond commercial activities and supports the company's goal of making AEDs accessible to everyone by 2030.
• Dutch Government (National AED Reimbursement Program)coreOthers · 1 January 2017In 2018, the Dutch government took over Medisol's initiative and began reimbursing consumption costs (electrodes and batteries) after AED deployment. Medisol started this initiative in 2016 by giving away electrodes and batteries for free to customers after AED use, arguing that costs should never prevent AED use. This government partnership validated Medisol's advocacy and created a structural support mechanism for AED operators.
• Philips (AED Brand)coreTechnology or IntegrationPhilips is one of the AED brands sold through Medisol's webshops and reseller network. Philips presented at Medisol's Reseller Events in 2022, 2024, and 2026 on product and market developments.
• Laerdal (CPR Manikin Brand)coreTechnology or IntegrationLaerdal is a key supplier of CPR training manikins (including the Little Anne range) sold through Medisol. Laerdal presented at Medisol's Reseller Events and hosted a resuscitation competition at the 2024 event.
• Zoll (AED Brand)coreTechnology or IntegrationZoll is one of the AED brands offered through Medisol's platform. Zoll was present at the 2026 Medisol Reseller Event.
• Amsterdam UMC (Medical Research Partner)minorStrategic or Co-development PartnerAmsterdam UMC presented at the 2026 Medisol Reseller Event on the ARREST study, a clinical research initiative into cardiac arrest outcomes. This collaboration connects Medisol with leading clinical research in the AED/cardiac arrest domain.
• Mindray (AED Brand)coreTechnology or IntegrationMindray is one of the AED brands featured in Medisol's product imagery and offerings, supplying both semi-automatic and fully automatic defibrillators.
• a.s.r. (Pension Provider)minorOthersMedisol partners with Dutch insurance company a.s.r. for its modern pension scheme, offering employer contribution and the option for employees to save extra. This is part of Medisol's employee value proposition.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Zoll Medical: Manufacturer of AED Plus, AED Pro, and professional defibrillators. Zoll is a brand partner of Medisol but also competes directly for large institutional AED contracts in Europe.
• Philips (AED division): One of the largest AED manufacturers globally (HeartStart line). Philips is both a key brand sold through Medisol and a broader incumbent in resuscitation/patient monitoring that competes for the same end-customer budgets.
• Safe Life Group: Parent group of ~30 AED companies with 300+ employees across Europe and North America. Directly comparable as Medisol is now part of this group, and Safe Life consolidates the same AED distribution market across geographies.
• Mindray: Major Chinese medical device manufacturer offering AEDs and patient monitoring. Mindray is a brand supplied through Medisol's webshops and competes for the same European public-access AED contracts.
• Stryker (Physio-Control/LifePak): Global medical device leader with the LifePak and HeartSine AED brands. Comparable to Medisol in serving EMS, public access, and hospital defibrillation markets across Europe.

Direct peers

• AEDmaster / AED-Partner: European AED distributor offering multi-brand defibrillators with webshop and reseller channels. Directly comparable to Medisol in business model, customer segments, and geographic focus on Benelux/DACH.
• Defibtech: US-based AED manufacturer (Lifeline and View AEDs) with European distribution. Closely comparable as a focused AED brand targeting public access and first-responder segments similar to Medisol's customer base.
• Cardiac Science: Manufacturer of Powerheart AEDs sold through European distributors. Directly comparable AED specialist competing for the same municipal, workplace, and consumer AED segments Medisol serves.
• AEDvoordelig / Complus BV: Dutch AED e-commerce competitor acquired by Medisol in 2024. Direct competitor in the Netherlands and Belgium price-sensitive AED retail segment prior to the acquisition.

Emerging players

• CU Medical Systems: Korean AED manufacturer expanding in Europe with i-PAD and HeartPlus lines. Comparable as a growing AED brand pursuing European market share through distributor partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AEDwinkel
• Facebookfacebook.com/Medisolbv
• LinkedInlinkedin.com/company/medisol-b.v.
• Instagraminstagram.com/medisoleurope
• Xx.com/Medisol_AED

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medisol