destore network
DeStore Network is an Australian provider of GS1 Digital Link QR codes and Digital Product Passport infrastructure, helping Australian brands exporting to Europe meet the EU ESPR compliance deadline with AI-assisted catalogue migration and tamper-evident provenance records.
- Company typePrivate
- Founded2022
- HeadquartersByron Bay, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What destore network does
DeStore Network, operated by Metarock Pty Ltd, is an Australian infrastructure provider for GS1 Digital Link QR codes and Digital Product Passports (DPPs) used to give physical products a programmable digital identity. Founded in 2022 in Byron Bay by Josiah Kotzur (formerly 11 years Managing Director of marine engineering firm Offshore Fabrications), the company issues ISO/IEC-compliant SmartQR codes that resolve through GS1's global resolver network and anchors compliance-grade DPPs to a tamper-evident public ledger built on Polkadot, Ethereum and Base. The platform adds an AI Migration module that converts whole product catalogues into compliant QR codes and DPPs within 14 days, an Audit-Ready Compliance layer that exports ESPR-, CSRD- and AGEC-ready signed PDFs, a Circular Layer that tracks ownership, repair and resale events across a product's lifecycle, and real-time Scan Data Analytics covering post-sale engagement and product travel.
DeStore's commercial wedge is the EU Ecodesign for Sustainable Products Regulation (ESPR), under which products sold in Europe will require DPPs from 1 July 2027. The company is positioned as Australia's dedicated DPP issuance platform for Australian brands exporting to Europe, with the website featuring a live countdown to the deadline and offering free migration assessments and fixed-price migration quotes. Its go-to-market is enterprise direct sales, supported by partnerships with the organisations that define relevant standards — GS1 Australia, Laava, Sony (via the Sony innovation incubator), ASTAR, Polkadot, Ethereum, Base and SubQuery — giving the platform interoperability across retail POS, consumer engagement, supply-chain traceability and regulatory compliance.
DeStore monetises through a hybrid subscription-plus-usage model: a Growth Plan at $499 AUD per month for platform access, with Digital Link codes at $0.25 per unit and DPPs at $0.75 per unit. The company has 1–10 employees, has not disclosed revenue or external funding, and shows no visible enterprise logos beyond a single proof point (a Queensland opal issued the first permanent digital identity on Discovery Channel). Operating geographies are listed as Oceania / Australia only, despite EU-facing positioning.
destore network firmographics
Firmographics- Name
- destore network
- Legal name
- Metarock Pty Ltd
- Website
- https://destore.network
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DeStore Network is an Australian provider of GS1 Digital Link QR codes and Digital Product Passport infrastructure, helping Australian brands exporting to Europe meet the EU ESPR compliance deadline with AI-assisted catalogue migration and tamper-evident provenance records.
- Ownership category
- akta.pro rank
destore network industry classification
Industry- Product category
- Supply Chain Traceability Software
- NAICS
- Packaging and Labeling Services (56191)
- akta.pro primary industry
- Compliance Identity & KYC/KYB for Wallets (on-chain identity, reusable KYC, travel rule tooling) (FSAPACAL)
Keywords
Where destore network is headquartered
LocationHeadquarters
- HQ city
- Byron Bay
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
destore network business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Growth Plan: Monthly subscription at $499 AUD providing access to the DeStore platform for Digital Link and DPP issuance infrastructure.
- Usage-based - Digital Link: Per-unit pricing at $0.25 per Digital Link QR code issued.
- Usage-based - DPP: Per-unit pricing at $0.75 per Digital Product Passport issued.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Growth Plan - Core platform access with Digital Link and DPP issuance |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
destore network product offering
Product offeringCore offering
DeStore Network operates a GS1 Digital Link and Digital Product Passport (DPP) issuance platform that allows Australian brands to put programmable, ISO/IEC-compliant QR codes on their physical products. The platform issues compliance-grade Digital Product Passports anchored to a tamper-evident public ledger, with AI-assisted migration of entire product catalogues into compliant DPPs in 14 days. The core purpose is enabling brands exporting to the EU to meet ESPR (Ecodesign for Sustainable Products Regulation) requirements by the 1 July 2027 deadline.
Product overview
DeStore is Australia's dedicated GS1 Digital Link and Digital Product Passport infrastructure platform offering programmable QR codes for products. The platform consists of the core QR Layer (GS1 Digital Link SmartQR) and DPP Layer (ESPR-Ready Digital Passports), augmented by AI Migration for automated catalogue conversion in 14 days, Circular Layer for ownership/repair/resale records, Scan Data Analytics for real-time engagement tracking, and Audit-Ready Compliance tools for regulatory inspections. The platform is positioned for EU ESPR (European Sustainable Product Regulation) compliance with a July 2027 deadline.
Differentiator
Problem solved
Functional benefit
Products and services
- GS1 Digital Link SmartQR ISO/IEC-compliant programmable QR codes that resolve through GS1's global resolver network, enabling retailer POS scanning, consumer scanning anywhere, and supply-chain traceability from a single code. Priced at $0.25 per unit.
- ESPR-Ready Digital Product Passports (DPPs)
Quantifiable outcome
- DPPs issued in 48 hours
- +1 more outcomes
Companies that use destore network
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
destore network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
destore network partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- LaavacorePartner organization shown in 'Built alongside the organisations that define the standards' section on DeStore website.
- SonycorePartner through Sony's innovation incubator. DeStore anchored a Sony speaker to a tamper-evident provenance record. Listed in 'Built alongside organisations that define the standards' section.
- ASTARcorePartner organization shown in 'Built alongside the organisations that define the standards' section on DeStore website.
- PolkadotcoreBlockchain technology partner for tamper-evident public ledger functionality. Listed among standard-setting organizations.
- EthereumcoreBlockchain infrastructure partner for tamper-evident provenance records. Listed among standard-setting organizations.
- BasecoreLayer 2 blockchain solution partner. Listed among standard-setting organizations for the DeStore infrastructure.
- SubQuerycoreData indexing and query infrastructure partner. Listed among standard-setting organizations building the DeStore ecosystem.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
destore network competitors and assessment
Company assessmentDirect peers
- Avery Dennison (atma.io): Avery Dennison's atma.io connected-product cloud is a direct competitor for DPP issuance, GS1 Digital Link QR, and supply-chain traceability at enterprise scale. Targets the same EU ESPR compliance use case with substantially larger resources and a global delivery footprint.
- EVRYTHNG (Körber): EVRYTHNG, now part of Körber, is a product digital identity platform that issues GS1 Digital Link QR codes and DPPs for major CPG and apparel brands. Directly competes on the same core DPP and traceability proposition for global enterprises.
- Blue Bite: Blue Bite operates a connected-products platform enabling programmable QR codes, DPPs, and consumer engagement for brands. Comparable in offering programmable digital product identity with regulatory compliance positioning.
- Laava: Laava provides GS1-compliant SmartTags (QR codes) and product authentication infrastructure. Listed as a DeStore partner but operates in the same DPP/connected-product space and serves comparable Australian and global brand customers.
- OriginTrail: OriginTrail is a blockchain-anchored supply-chain data and digital identity network targeting DPP and traceability use cases. Competes on the same blockchain-verified provenance and DPP infrastructure angle.
- Circularise: Circularise offers blockchain-based DPP and material traceability for circular-economy and EU regulatory compliance. Direct overlap on blockchain-anchored DPP issuance and supply-chain traceability.
- Scanbuy: Scanbuy provides QR-code generation, scan analytics, and connected-product infrastructure at scale. Comparable on programmable QR, scan-data analytics, and brand engagement layers that complement DPP issuance.
- Mapped: Mapped builds data infrastructure for connected products and DPPs, focusing on buildings and physical assets. Comparable on the data-graph / digital-twin layer underpinning product identity and DPP ecosystems.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
destore network social profiles
Digital presencedestore network financial estimates
Financial estimateRevenue estimate
Valuation estimate
destore network leadership team
Management profileNumber of profiles
Profiles1 record
destore network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
destore network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about destore network
What does destore network do?
DeStore Network operates a GS1 Digital Link and Digital Product Passport (DPP) issuance platform that allows Australian brands to put programmable, ISO/IEC-compliant QR codes on their physical products. The platform issues compliance-grade Digital Product Passports anchored to a tamper-evident public ledger, with AI-assisted migration of entire product catalogues into compliant DPPs in 14 days. The core purpose is enabling brands exporting to the EU to meet ESPR (Ecodesign for Sustainable Products Regulation) requirements by the 1 July 2027 deadline.
Is destore network a public or private company?
destore network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was destore network founded?
destore network was founded in 2022. It employs 1 to 10 people.
Where is destore network based?
destore network is headquartered in Byron Bay, Australia, in the Oceania region.
How does destore network make money?
Three revenue lines are on record. Subscription - Growth Plan is the primary driver. The others are usage-based - Digital Link and usage-based - DPP.
Who are destore network's main competitors?
Direct peers on record are Avery Dennison (atma.io), EVRYTHNG (Körber), Blue Bite, Laava, OriginTrail, Circularise, Scanbuy and Mapped.
Does destore network have an API?
No public API is recorded for destore network.
What industry is destore network in?
destore network's product category is Supply Chain Traceability Software. Its primary akta.pro industry code is FSAPACAL, Compliance Identity & KYC/KYB for Wallets (on-chain identity, reusable KYC, travel rule tooling). Its NAICS code is 56191.