Blue Bite
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Blue Bite does
Blue Bite is a New York-based private advertising-technology company, founded in 2007 and operating as a subsidiary of Dover Group, that operates an omnichannel platform connecting real-world out-of-home (OOH) advertising exposure to measurable digital outcomes. The company's core offering is the Blue Bite Cloud Platform (BB Platform), a SaaS product that manages physical and digital objects linked to digital experiences via NFC, QR, URL, WiFi, and Bluetooth, layered with two primary solutions — Omnichannel Advertising and the proprietary Shadowfencing™ trademarked technology — that dynamically geofence moving OOH media (mobile billboards, transit, fleets, branded vehicles) and deliver mobile ads to proximate consumers in real time. The platform activates audiences across five channels (Audio, DOOH, Connected TV, Video, Display) and supports four cross-channel capabilities (Ad Measurement, Ad Retargeting, Audience Targeting, VWI Footfall Attribution), which connect exposure to site visits, store visits, conversions, brand lift, and sales lift.
The company monetizes through an annual SaaS subscription tied to the number of Licensee Objects on the BB Platform, with usage-based overage of $0.10 per excess interaction, supplemented by campaign-based services executed for enterprise brands and media agencies. Its go-to-market is consultative enterprise sales, evidenced by "Book a Strategy Call" CTAs and a four-stage Discover–Craft–Deploy–Learn & Scale campaign orchestration methodology, delivered through direct enterprise relationships and an extensive agency/media-owner partner network (Lamar Advertising, Vector Media, Kinetic, Publicis Media Exchange, Horizon Media, Hearts & Science, Zenith, Omnicom). Blue Bite's customer base spans major consumer brands across Food & Beverage, Retail, Banking, Telecom, Travel, Insurance, and Entertainment (e.g., NBCUniversal, Netflix, Anheuser-Busch, Ulta Beauty, Coca-Cola, Dunkin', AT&T, PayPal, TD Bank, Samsung), with reported cumulative scale of 2,000+ campaigns activated and 3B+ impressions delivered, and average campaign performance reported at 370%+ above industry benchmarks.
The company is led by CEO and co-founder Mikhail Damiani, with Thomas Duncan as President and Alex Kim as Chief Partnerships Officer, and is governed as Blue Bite LLC under the laws of New York. Operating geographies cover major US markets, with restricted-country provisions in its TULA consistent with US sanctions compliance.
Blue Bite firmographics
Firmographics- Name
- Blue Bite
- Legal name
- Blue Bite LLC
- Website
- https://bluebite.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Blue Bite industry classification
Industry- Product category
- Advertising Technology
- NAICS
- Media Buying Agencies (541830), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH)
- akta.pro secondary industry
- Ad Insertion & Monetization (SCTE-35, DAI/SSAI) (MPAHAKAH)
Keywords
Where Blue Bite is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blue Bite business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Blue Bite Cloud Platform (SaaS): Subscription-based SaaS platform providing access to the BB Platform for managing physical/digital objects linked to digital experiences via NFC, QR, URL, WiFi, Bluetooth. Fees are based on the number of Licensee Objects, with excess interactions billed at $0.10 per interaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SaaS Platform Subscription based on object count |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Blue Bite product offering
Product offeringCore offering
Blue Bite operates an omnichannel advertising technology platform that captures audiences from out-of-home media, retail locations, events, competitor locations, and moving media, then activates those audiences across mobile, desktop, connected TV, audio, video, and display with attribution built in. The company sells the Blue Bite Cloud Platform (BB Platform), a SaaS solution for managing physical and digital objects linked to digital experiences, alongside two flagship solutions—Omnichannel Advertising and Shadowfencing™—delivered to enterprise brands and media agencies.
Product overview
Blue Bite is an omnichannel advertising technology company that operates as a unified platform-plus-channels architecture. At its core is the Blue Bite Cloud Platform (BB Platform), a SaaS solution that manages physical and digital objects connected via NFC, QR, URL, WiFi, and Bluetooth. The platform is organized around two primary solutions (Omnichannel Advertising and Shadowfencing™), delivered across five channels (Audio, DOOH, Connected TV, Video, and Display), and supported by four key capabilities (Ad Measurement, Ad Retargeting, Audience Targeting, and VWI Footfall Attribution). This structure enables brands to capture audiences from out-of-home, retail, events, and competitor locations, then activate them across mobile, desktop, CTV, audio, and social with built-in attribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Blue Bite Cloud Platform (BB Platform)
Quantifiable outcome
- 370%+ average performance above industry benchmarks across campaigns
- +6 more outcomes
Companies that use Blue Bite
Customer profileNamed customers24 records
Segments8 records
Ideal customer profiles3 records
Blue Bite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Blue Bite partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- Do It OutdoorscoreDo It Outdoors is a media agency partner that works with Blue Bite on OOH geofencing campaigns. Multiple case studies (Ulta Beauty, Supercuts, Budweiser, Target) show collaboration on Shadowfencing and hyperlocal campaigns.
- Vector MediacoreVector Media is an outdoor advertising company partnered with Blue Bite for geofencing campaigns. Case studies include Discovery Inc., Visit Tampa Bay, Baltimore City Health Department, Genpact, and others.
- Lamar AdvertisingcoreLamar Advertising is a major OOH media company that partners with Blue Bite for campaigns including Walmart, Coca-Cola, Wendy's, Voodoo Festival.
- Horizon MediacoreHorizon Media is a media agency partner for Blue Bite campaigns including PayPal (foot traffic attribution), UnitedHealthcare, Tim Hortons.
- Publicis Media Exchange (PMX)corePublicis Media Exchange is part of Publicis Groupe and partners with Blue Bite on campaigns including Disneyland, Samsung, TD Bank.
- Hearts & SciencecoreHearts & Science is an agency within Publicis that partners with Blue Bite on AT&T campaigns (multiple case studies).
- BillupscoreBillups is an out-of-home advertising company that partners with Blue Bite for campaigns including Genpact/Envision Virgin Racing, WalkMe.
- Outdoor Media GroupcoreOutdoor Media Group is shown as a trusted partner logo on Blue Bite's website, collaborating on OOH advertising campaigns.
- RapportcoreRapport is shown as a trusted partner logo on Blue Bite's website, collaborating on OOH advertising campaigns.
- ZenithcoreZenith is part of Publicis and partners with Blue Bite on Farmers Insurance campaign with Customer Data Onboarding.
- Pivot Media VenturescorePivot Media Ventures partners with Blue Bite on Verizon Shadowfencing campaigns for Fios Home Internet messaging.
- KineticcoreKinetic is an OOH media company shown as a partner in Emblem Health and MyHomeCT case studies with Shadowfencing campaigns.
- OMA/PHDcoreOMA (Outdoor Media Alliance) and PHD are media agencies partnering with Blue Bite on Mailchimp campaigns.
- OMG (Omnicom Media Group)coreOMG partners with Blue Bite on Bayer campaigns for Points of Interest Geofencing at retail locations.
- Blue 449 (Publicis)coreBlue 449 (now part of Publicis) partners with Blue Bite on Dunkin' campaigns with 421% performance above industry average.
- UnivisioncoreUnivision is a media company that has partnered with Blue Bite on Hyperlocal OOH Geofencing campaigns.
- Lore Premiere/Rapport LAcoreRapport LA partners with Blue Bite on Lore Premiere tune-in measurement campaigns with 432% performance above benchmark.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Blue Bite competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Blue Bite social profiles
Digital presenceBlue Bite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Bite leadership team
Management profileNumber of profiles
Profiles3 records
Blue Bite funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Bite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Bite
What does Blue Bite do?
Blue Bite operates an omnichannel advertising technology platform that captures audiences from out-of-home media, retail locations, events, competitor locations, and moving media, then activates those audiences across mobile, desktop, connected TV, audio, video, and display with attribution built in. The company sells the Blue Bite Cloud Platform (BB Platform), a SaaS solution for managing physical and digital objects linked to digital experiences, alongside two flagship solutions—Omnichannel Advertising and Shadowfencing™—delivered to enterprise brands and media agencies.
Is Blue Bite a public or private company?
Blue Bite is a private company. It is classified as corporate owned and is currently operating.
When was Blue Bite founded?
Blue Bite was founded in 2007. It employs 11 to 50 people.
Where is Blue Bite based?
Blue Bite is headquartered in New York, United States, in the North America region.
How does Blue Bite make money?
One revenue line is on record: blue Bite Cloud Platform (SaaS).
Does Blue Bite have an API?
No public API is recorded for Blue Bite.
What industry is Blue Bite in?
Blue Bite's product category is Advertising Technology. Its primary akta.pro industry code is MPAAAMAH, Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production), with a secondary code of MPAHAKAH, Ad Insertion & Monetization (SCTE-35, DAI/SSAI). Its NAICS code is 541830 and its SIC code is 7310.