emerging minds

What emerging minds does

Emerging Minds (legally Australian Infant Child Adolescent and Family Mental Health Association Ltd) is an Adelaide-headquartered, Australian non-profit founded in 2000 that develops training, resources, policy and services focused on infant, child and adolescent mental health. The organisation serves four primary audiences: practitioners and healthcare professionals, families and parents, organisations working with children, and researchers, with supplementary content for Aboriginal and Torres Strait Islander communities. Its core digital platforms include Emerging Minds Learning (an online learning management system at learning.emergingminds.com.au), Emerging Minds Focus (a quality improvement platform at focus.emergingminds.com.au), and Emerging Minds Families (a co-produced portal for parents and carers), complemented by the National Workforce Centre for Child Mental Health program and the historical COPMI national initiative. Technology infrastructure is conventional web-based content delivery with no disclosed AI/ML components, APIs, or proprietary models.

The business model is grant-funded rather than commercial: all training, resources and services are provided free of charge to end users, with revenue derived primarily from Australian Government program funding under the National Workforce Centre for Child Mental Health. The organisation shares de-identified program data with the government to inform policy. Go-to-market is hybrid and community-led, combining a national network of regionally-based Child Mental Health Workforce Consultants (a field-based distribution channel) with digital channels including the website resource library, LMS, social media, podcasts, webinars, and in-person events and conferences. Partnerships with the Australian Institute of Family Studies, RACGP, MHPN, FrameWorks Institute, and the Parenting Research Centre, plus co-production with family members with lived experience, form the surrounding ecosystem. Customer concentration is high on the funding side (single government funder) while end-user reach is broad and distributed across Australia.

Name

emerging minds

Legal name

Australian Infant Child Adolescent and Family Mental Health Association Ltd

Website

https://emergingminds.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Emerging Minds is an Australian non-profit that develops free training, resources, and policy for child mental health, serving practitioners, families, and organisations across Australia via digital platforms and a national network of regional consultants, funded primarily by the Australian Government.

Ownership category

akta.pro rank

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Funding: Emerging Minds is a non-profit organisation that receives funding from the Australian Government to develop and deliver programs, training, and resources for child mental health. The National Workforce Centre for Child Mental Health is supported by funding provided by the Australian Government.
2. Free Services to End Users: All training, resources, and services are provided free of charge to healthcare professionals, families, and organisations. The organisation collects de-identified data to provide to the Australian Government to assess programs and make policy decisions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Emerging Minds develops and delivers free child mental health training, evidence-based resources, practice guides, and programs for Australian practitioners, families, and organisations. Its offerings include the Emerging Minds Learning online course platform, the Emerging Minds Focus organisational quality improvement platform, the Emerging Minds Families resource portal, and the National Workforce Centre for Child Mental Health program supported by regional consultants.

Product overview

Emerging Minds operates as a platform-plus-programs organisation offering multiple interconnected digital products and programs for child mental health. The core offerings include Emerging Minds Learning (an online training platform), Emerging Minds Focus (a quality improvement platform for organisations), and Emerging Minds Families (a sub-brand providing family-facing resources). These are complemented by the National Workforce Centre for Child Mental Health program and the COPMI national initiative, which collectively provide training, practice guides, webinars, toolkits, and resources. The organisation also offers a Learning Workplace Dashboard for organisational users to track training.

Differentiator

Problem solved

Functional benefit

Products and services

• Emerging Minds Learning Online learning platform providing free training courses for professionals and practitioners who work with children and families, helping them develop skills in identifying, assessing, and supporting children at risk of mental health conditions.
• Emerging Minds Focus Quality improvement platform that supports organisations on their journey to improving the social and emotional wellbeing and mental health outcomes of infants, children, and their families.
• Emerging Minds Families Sub-brand and resource portal providing practical and trustworthy child mental health information for families, developed in collaboration with family members with lived experience and practitioners and intended for direct family use or for practitioners to share with parents and families.
• National Workforce Centre for Child Mental Health National program providing an online workforce gateway with free training, practice guides, webinars, and tools, supported by a national network of regionally-based Child Mental Health Workforce Consultants and a Communication and Knowledge Translation Strategy.
• Children of Parents with a Mental Illness (COPMI) National Initiative National initiative improving outcomes for children and families where a parent experiences mental illness, providing information for parents, families, and friends, complemented by online training courses for professionals.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Australian Institute of Family Studies (AIFS)coreStrategic or Co-development PartnerCollaborates on monthly child mental health research highlights, preparing summaries of recently released papers, systematic reviews and meta-analyses. Jointly produces resources and webinars on topics such as food insecurity and family mental health.
• National Workforce Centre for Child Mental Health (NWC)coreStrategic or Co-development PartnerA key program incorporating online workforce gateway, national network of regionally-based Child Mental Health Workforce Consultants, and Communication and Knowledge Translation Strategy. Previously incorporated the COPMI national initiative.
• Dr Melinda GoodyearcoreOthersChief Advisor of Policy and Impact at Emerging Minds. Collaborated with over 100 experts from 17 countries on international perspectives on implementation of system change in family mental health.
• Child Family Community Australia (CFCA)coreStrategic or Co-development PartnerCo-produces resources and webinars with Emerging Minds on topics including supporting families through financial hardship, trauma-informed practice, and neurodivergent family support.
• Mental Health Professionals' Network (MHPN)minorStrategic or Co-development PartnerJointly produces webinars integrating lived experience expertise into practice for infant and family mental health.
• Family Members with Lived ExperiencecoreStrategic or Co-development PartnerCo-produce resources and programs including Emerging Minds Families, developed in collaboration with family members who have lived experience of child mental health challenges.
• Royal Australian College of General Practitioners (RACGP)minorStrategic or Co-development PartnerJointly produces webinars on implementing support for children experiencing attention and behaviour challenges, and supporting children in general practice.
• FrameWorks InstituteminorStrategic or Co-development PartnerCollaborated on Children's mental health and social determinants of health mini toolkit for communicating about social determinants of children's mental health.
• Parenting Research CentreminorStrategic or Co-development PartnerJointly produced Nature nurtures practitioner guide and paper exploring greenspace and positive child mental health.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• headspace: Australia's National Youth Mental Health Foundation, federally funded to deliver early intervention mental health services and resources for young people aged 12-25. Directly comparable to Emerging Minds as a government-funded non-profit targeting child/adolescent mental health with national reach and digital service delivery.
• Orygen: Australian youth mental health organisation focused on research, training and clinical innovation for young people aged 12-25. Comparable to Emerging Minds as a non-profit combining research translation, workforce training and clinical resource development for under-25 mental health in Australia.
• ReachOut Australia: Australia's leading online mental health service for young people, providing digital information, peer support and self-help tools. Comparable to Emerging Minds as a free, digital-first non-profit delivering mental health resources and tools to young Australians and the practitioners who support them.
• Raising Children Network: Australian non-profit delivering evidence-based parenting information and resources, including on child development and wellbeing, funded by the Australian Government. Highly comparable to Emerging Minds Families sub-brand, targeting the same parent audience with government-funded, evidence-based child development resources.
• Mental Health Professionals' Network (MHPN): Australian government-funded initiative supporting interdisciplinary mental health professional development through webinars, networks and practice resources. Listed as a minor partner of Emerging Minds; directly comparable as a federally-supported non-profit delivering free practitioner training in mental health with national reach.

Broad incumbents

• Beyond Blue: Australia's largest mental health organisation providing information, support and resources across all age groups including children and young people. Comparable as a federally-supported non-profit delivering free digital mental health resources, training and workforce programs, though operating across the full mental health spectrum rather than specialising in infants/children.
• Black Dog Institute: Australian medical research institute focused on mental health across the lifespan, delivering clinician training, digital tools (e.g. myCompass, StepCare) and school-based programs. Comparable to Emerging Minds as an Australian non-profit delivering evidence-based mental health training, digital platforms and workforce development with government and research partnerships.

Regional players

• Kids Helpline: Australia's free 24/7 counseling service for children and young people aged 5-25, operated by yourtown. Comparable as an Australian non-profit child-focused mental health service, though delivering direct crisis counselling rather than workforce training and practitioner resources.

Emerging players

• Child Family Community Australia (CFCA): Australian Institute of Family Studies subsidiary producing resource sheets, webinars and papers on child and family wellbeing for practitioners and policymakers. Listed as a strategic co-development partner of Emerging Minds; operates in the same child/family resource space with overlapping audience and content focus.
• Parenting Research Centre: Australian non-profit undertaking applied research and producing practitioner resources on parenting and child wellbeing. Listed as a strategic partner of Emerging Minds (collaborated on 'Nature nurtures' practitioner guide); comparable as a research-to-practice child wellbeing organisation targeting professionals supporting families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbI7s9kW1fibwy2J7K4EVow
• Facebookfacebook.com/EmergingMindsAU
• LinkedInlinkedin.com/company/emerging-minds-australia
• Instagraminstagram.com/emergingmindsau

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about emerging minds