Schwartz Media
- Company typePrivate
- Founded2005
- HeadquartersCollingwood, Australia
- Headcount—
- GTM typeB2C
- OfferingServices
Schwartz Media firmographics
Firmographics- Name
- Schwartz Media
- Legal name
- Schwartz Media Pty Ltd
- Website
- https://schwartzmedia.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where Schwartz Media is headquartered
LocationHeadquarters
- HQ city
- Collingwood
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Schwartz Media business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscriptions: Recurring subscription revenue from digital and print subscriptions to The Monthly, The Saturday Paper, and Australian Foreign Affairs. Subscriptions auto-renew on monthly, six-monthly, or annual cycles. Gift subscriptions, bundle subscriptions, and third-party channel subscriptions are also offered.
- Single Issue Sales: One-time purchase of individual print issues and digital editions sold through the company's own shop.
- Merchandise: Sale of branded merchandise including The Saturday Paper x Celeste Mountjoy mugs, embroidered caps, tote bags, and other branded items produced in collaboration with Crumpler, Blunt, and Alpha60.
- Advertising: Display and branded advertising across publication websites, print editions, and newsletter properties. The Saturday Paper notes it is 'a crucial newspaper for brands that aim to influence consumer choice and gain exposure in the premium segment of the media market.'
- Reader Contributions: One-off or recurring financial contributions from readers to support editorial independence, processed via credit/debit card or PayPal through a secure third-party payment gateway.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital-only subscription |
| Subscription | Monthly | Print and digital bundle subscription |
| Subscription | Monthly | Print-only subscription |
| Subscription | Multi-year contract | Gift subscriptions |
| Unit Pricing | Pay-as-you-go | Single print issues |
| One time/ perpetual license | Pay-as-you-go | eBook purchases |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Schwartz Media product offering
Product offeringCore offering
Schwartz Media is an independent Australian publishing company that publishes three flagship long-form journalism titles—The Monthly (monthly politics and culture magazine), The Saturday Paper (weekly news newspaper), and Australian Foreign Affairs (quarterly foreign affairs journal)—alongside the free Post weekday newsletter and, until its pending sale to Solstice Media, the 7am daily news podcast. Its core commercial offering is auto-renewing digital and print subscriptions to these publications, sold direct to consumers via company websites and through third-party platforms, supplemented by single-issue sales, branded merchandise, eBooks, and gift subscriptions.
Product overview
Schwartz Media is an Australian independent publishing company operating a multi-platform media business comprising three main print/digital publications—The Saturday Paper (weekly, launched 2014), The Monthly (monthly, launched 2005), and Australian Foreign Affairs (quarterly)—along with a free weekday newsletter (Post), the daily news podcast 7am (pending sale to Solstice Media), and merchandise products. All publications offer digital subscription access through their respective websites and third-party platforms (Apple App Store, Google Play), with merchandise sold through the Schwartz Media shop.
Differentiator
Problem solved
Functional benefit
Brands
- The Monthly: Australia's foremost magazine on politics and culture, publishing long-form journalism from the nation's leading writers and thinkers.
- The Saturday Paper
- Australian Foreign Affairs
- 7am
- Post
Products and services
- The Saturday Paper
- The Monthly
- Australian Foreign Affairs
- Post Newsletter
- Gift Subscriptions
- Branded Merchandise
Quantifiable outcome
- Three Walkley Award wins in 2023 (longform journalism, explanatory journalism, and specialist reporting) across The Monthly, The Saturday Paper, and 7am.
Companies that use Schwartz Media
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Schwartz Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature2 records
Schwartz Media partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ABC Radio NationalcoreThe Monthly entered into a partnership with ABC Radio National to expand on the reach and impact of the annual Boyer Lectures. Beginning October 2025, The Monthly publishes written transcripts of the lectures and re-releases an archive of notable lectures from the series' 65-year history. This partnership significantly extends The Monthly's reach into broadcast media.
- Solstice MediacoreSchwartz Media entered into a heads of agreement to sell its daily news podcast, 7am, to Solstice Media. This represents a significant portfolio rationalisation, with Schwartz Media divesting its podcast property while maintaining its core publishing business.
- GooglecoreSchwartz Media and Google announced a new phase in their ongoing partnership with a comprehensive digital transformation initiative focusing on optimising the paywall of The Saturday Paper. This is a significant technology and product partnership aimed at improving digital subscription infrastructure.
- MUBIcoreThe Monthly and MUBI announced a new partnership — the first of its kind for Schwartz Media — celebrating culturally significant content across cinema and journalism, with a limited-time subscription offer to both titles. This cross-media partnership combines film streaming and journalism.
- CrumplerminorCollaboration on merchandise production, including branded bags and accessories.
- BluntminorCollaboration on merchandise production, including branded umbrellas and accessories.
- Alpha60minorCollaboration on branded merchandise including The Saturday Paper embroidered caps and tote bags, produced with the same attention to detail as the company's journalism.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Schwartz Media competitors and assessment
Company assessmentDirect peers
- Private Media (Crikey): Private Media publishes Crikey, an independent Australian news and current affairs subscription product. It is the closest direct competitor to Schwartz Media in the Australian premium independent subscription market, with a similar D2C, paywall-driven business model targeting politically engaged readers.
- Solstice Media: Solstice Media is an Australian independent digital media company operating titles including The Guardian Australia-adjacent properties and InReview. It directly peers with Schwartz Media as an independent Australian digital publisher, and is now the acquirer of Schwartz's 7am podcast, deepening the competitive and structural linkage between the two.
- The Conversation Australia: The Conversation is an Australian independent news analysis outlet publishing academic and expert commentary, funded through a mix of university and reader support. It is directly comparable to Schwartz Media's mission of in-depth, public-interest journalism and competes for the same educated Australian readership.
- New Statesman: New Statesman is a UK-based long-form political and cultural magazine with a subscription business. It mirrors The Monthly's positioning as a politics-and-culture magazine for educated readers and represents an international reference point for Schwartz Media's flagship magazine.
- Meanjin: Meanjin is an Australian literary and cultural quarterly magazine publishing long-form essays on Australian culture, politics and ideas. It overlaps with The Monthly's editorial remit and targets a similar literary, educated Australian reader.
Broad incumbents
- Guardian Australia: Guardian Australia is the Australian edition of The Guardian, a large-scale independent digital news outlet with a reader-funded model. It overlaps materially with Schwartz Media on independent Australian news and politics coverage but operates at much greater scale and with broader topic scope.
- The Atlantic: The Atlantic is a long-form American magazine and digital publication covering politics, culture, and ideas — a near-parallel to The Monthly in editorial positioning and premium subscription model. Comparable on the magazine side of Schwartz Media's portfolio.
- The Economist: The Economist is a global weekly news publication covering politics, economics, and international affairs. It parallels Schwartz Media's Australian Foreign Affairs and Saturday Paper on the international-affairs and weekly-news subscription model, and competes for the same premium, globally-oriented subscriber.
- The New York Times: The New York Times is the benchmark premium digital subscription news business globally, with bundle products, paywalls, and lifestyle verticals. It is the most relevant international benchmark for Schwartz Media's subscription economics, D2C bundling, and paywall optimisation strategy.
Regional players
- Mumbrella / MediaWeek Australia: Mumbrella is an Australian media-industry trade publication covering advertising, marketing, and media business news. It is a useful adjacent peer because Schwartz Media monetises premium advertising through its publications, and Mumbrella sits at the intersection of premium journalism and advertising intelligence in Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Schwartz Media social profiles
Digital presenceSchwartz Media compliance and trust
Trust signalCompliance3 records
Schwartz Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schwartz Media leadership team
Management profileNumber of profiles
Profiles6 records
Schwartz Media subsidiaries and ownership
Company hierarchySubsidiaries3 records
Schwartz Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schwartz Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schwartz Media
What does Schwartz Media do?
Schwartz Media is an independent Australian publishing company that publishes three flagship long-form journalism titles—The Monthly (monthly politics and culture magazine), The Saturday Paper (weekly news newspaper), and Australian Foreign Affairs (quarterly foreign affairs journal)—alongside the free Post weekday newsletter and, until its pending sale to Solstice Media, the 7am daily news podcast. Its core commercial offering is auto-renewing digital and print subscriptions to these publications, sold direct to consumers via company websites and through third-party platforms, supplemented by single-issue sales, branded merchandise, eBooks, and gift subscriptions.
Is Schwartz Media a public or private company?
Schwartz Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Schwartz Media founded?
Schwartz Media was founded in 2005.
Where is Schwartz Media based?
Schwartz Media is headquartered in Collingwood, Australia, in the Oceania region.
How does Schwartz Media make money?
Five revenue lines are on record. Subscriptions are the primary driver. The others are single Issue Sales, merchandise, advertising and reader Contributions.
Who are Schwartz Media's main competitors?
Direct peers on record are Private Media (Crikey), Solstice Media, The Conversation Australia, New Statesman and Meanjin. Broad incumbents are Guardian Australia, The Atlantic, The Economist and The New York Times. Mumbrella / MediaWeek Australia is listed as a regional player.
Does Schwartz Media have an API?
No public API is recorded for Schwartz Media.