Australian Golf Foundation

What Australian Golf Foundation does

The Australian Golf Foundation Limited (ACN 630 654 063) is a nonprofit organization headquartered at the Australian Golf Centre, Sandringham Golf Links, Cheltenham, Victoria, and serves as the official national fundraising body for golf in Australia. It operates a portfolio of five interconnected programs: MyGolf (a national introductory program delivered at schools and golf facilities by PGA Professionals and accredited Community Instructors, reaching 109,626 children in 2023/24); the Junior Girls Scholarship Program (scholarships for girls aged 9-16 delivering coaching and 12-month club memberships, with 6,000+ scholarships granted since launch in 2021 across 173+ clubs); TeeMates (a subsidized junior membership scheme launched in 2023 with US-based Youth on Course, offering $5 rounds at 250 facilities and onboarding 1,485 juniors in year one); the GA Rookie Program (established 2009 via The Kinghorn Foundation to support talented amateurs transitioning to professional golf, with 12 scholarships in 2023/24); and the Australian Golf Heritage Hub (a heritage preservation project managing collections at the Australian Golf Centre). The foundation is governed by Executive Director Cameron Wade and Founder/Director Bonnie Boezeman AO.

The foundation generates revenue exclusively through donations, corporate partnerships, planned giving (including the Peter Thomson Society), and a Give Back program in which professional golfers contribute a portion of their earnings — alumni including Cameron Smith, Minjee Lee, Hannah Green, Lucas Herbert, Cameron Davis, and Min Woo Lee have collectively contributed over $900,000. The Australian Sports Foundation acts as its sole deductible gift recipient partner, processing all tax-deductible donations. All programs are delivered free of charge to child participants, with TeeMates offering subsidized rounds at $5 per game through the Youth on Course network. Distribution flows through 173+ golf clubs, PGA Professionals, the Sporting Schools program, and Youth on Course facilities — clubs receive $2,100+ GST per Junior Girls program delivered.

Strategically, AGF's positioning combines a regulatory edge (official national fundraising body status via the Australian Sports Foundation) with a brand reinforced by major championship alumni and an institutional network spanning Golf Australia, the PGA of Australia, the WPGA Tour of Australasia, state associations, and The R&A. There is no proprietary technology stack; operations are program-delivery and fundraising oriented, not software-oriented. The foundation tracks outcomes such as 88% of scholarship recipients retaining club membership post-program and has set an internal goal of 10,000 cumulative Junior Girls Scholarships by 2029.

Name

Australian Golf Foundation

Legal name

Australian Golf Foundation Limited

Website

https://australiangolffoundation.org.au

Company type

Private

Operating status

Operating

Short description

The Australian Golf Foundation is a nonprofit national fundraising body for golf in Australia, channeling donations and corporate partnerships into free junior programs — MyGolf, the Junior Girls Scholarship Program, TeeMates, the GA Rookie Program, and the Heritage Hub — delivered through 173+ golf clubs, schools, and PGA Professionals for children aged 9-18.

Ownership category

akta.pro rank

Product category

Youth Sports Development & Nonprofit Fundraising

NAICS

Grantmaking Foundations (813211)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Junior golf development
• Nonprofit fundraising
• Youth sports programs
• Golf scholarship programs
• Sports heritage preservation

Headquarters

HQ city

Cheltenham

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: The foundation raises funds through individual donations, corporate partnerships, and bequests. Donations are tax-deductible through the Australian Sports Foundation, the official fundraising partner. The foundation also receives major gifts from benefactors and has established The Peter Thomson Society for planned giving.
2. Give Back Program: Professional golfers contribute a portion of their earnings back to the foundation through Golf Australia's Give Back initiative, creating an endowment for golf development programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Australian Golf Foundation is a national nonprofit fundraising body that raises and distributes funds to support junior golf participation, youth development, and golf heritage preservation in Australia. It operates a portfolio of programs — MyGolf, the Junior Girls Scholarship Program, TeeMates, and the GA Rookie Program — delivered through a network of golf clubs, PGA Professionals, and schools to provide coaching, club memberships, equipment, and competition access to children.

Product overview

Australian Golf Foundation is a national fundraising body for golf in Australia operating as a platform of interconnected programs. The portfolio consists of: MyGolf (national junior introductory program at schools and golf facilities), the Junior Girls Scholarship Program (scholarships with coaching and club membership for girls aged 9-16), TeeMates (affordable junior membership with subsidised rounds via Youth on Course partnership), the GA Rookie Program (transition support from amateur to professional golf established 2009), and the Australian Golf Heritage Hub (heritage preservation project). These programs work together to fulfil the Foundation's mission of making golf accessible to children and developing future champions.

Differentiator

Problem solved

Functional benefit

Brands

• GA Rookie Program: Program supporting young athletes transitioning from amateur to professional golf with financial support, training facilities, coaching, and competition opportunities.
• AGF Junior Girls Scholarship Program
• TeeMates
• MyGolf

Products and services

• MyGolf Australia's national junior introductory program delivered at schools and golf facilities by PGA Professionals and accredited Community Instructors, engaging children to learn golf skills in a fun and engaging environment. Targeted at children in most need of support.
• AGF Junior Girls Scholarship Program Scholarship program for girls aged 9-16 providing coaching, 12-month junior club membership, and GA handicap to foster a love for golf and reduce dropout rates of teenage girls, with particular focus on regional areas and disadvantaged communities.
• TeeMates Australia's junior golf community offering an affordable virtual golf membership for kids under 18, enabling subsidised rounds at 250 selected courses for $5 per round through partnership with Youth on Course.
• GA Rookie Program Scholarship program helping promising young athletes transition from amateur to professional golf by providing funding for training facilities, coaching, competition opportunities, and international tournament experience.
• Australian Golf Heritage Hub Heritage preservation project providing professional services for the care, protection, and elevation of golf heritage in Australia, managing collections and assets at the Australian Golf Centre.

Quantifiable outcome

• 6,000+ scholarships granted to girls since 2021
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Youth on CoursecoreStrategic or Co-development Partner · 1 January 2023US-based philanthropic initiative partnering with AGF on TeeMates program, enabling subsidized $5 rounds at 250 facilities across Australia.
• Golf AustraliacoreStrategic or Co-development PartnerAGF supports Golf Australia's vision to grow golf by investing in targeted initiatives. Golf Australia administers MyGolf program and provides High Performance support.
• PGA of AustraliacoreStrategic or Co-development PartnerPartners with AGF on program delivery. PGA Professionals deliver coaching sessions for scholarship programs and Rookie Program support.
• WPGA Tour of AustralasiacoreStrategic or Co-development PartnerWomen's professional golf tour partner with PGA of Australia and AGF for scholarship programs and rookie development.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/australiangolffoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Golf Foundation