What event marketing corproation does

Event Marketing Corporation, operating under the brand Event Marketer, is a B2B media company founded in 2002 and owned by Access Intelligence, LLC. The company serves as the world's largest information source on event and experiential marketing, targeting strategic brand-side event marketers, agency executives, trade show exhibit managers, and event suppliers/vendors. Its audience spans Fortune 1000 brands including American Express, IBM, Ford, Sephora, Salesforce, PepsiCo, DreamWorks, and Pernod Ricard, with readership and attendees collectively controlling more than $20 billion in event budgets.

Event Marketer's core products include a flagship print and digital magazine (Event Marketer Magazine, published twice yearly), the Campaign Finder database of 1,500+ case studies, the annual EventTrack Research Report (the industry's longest-running experiential marketing research), biannual Experiential Intelligence Reports on benchmarking and compensation, multiple newsletters (The Sizzle, B-to-Beat, Trend of the Week, Exhibit Strategies, Performance IQ), The Event Peeps Podcast, and webinars. The company's flagship live event, the Experiential Marketing Summit, is now in its 25th year and brings together 1,000+ brand marketers at MGM Grand Las Vegas. Awards and editorial franchises include Ex Awards, Experience Design Awards, the Experiential Marketing Hall of Fame, the It List (Top 100 Agencies, 24th year), Fab 50 (Top Fabricators), B-to-B Dream Team, and the RFP Superbook (world's largest event industry supplier directory).

The business model is multi-stream: tiered B2B subscriptions (Elite at $55/month or $599/year, Pro at $35/month or $299/year) providing access to content, research, webinars, and the Campaign Finder database; event sponsorship and exhibitor fees from the Experiential Marketing Summit (passes priced $1,250–$2,300); revenue from awards programs and editorial rankings; and directory/advertising via the RFP Superbook and newsletters. Distribution is digital-first through eventmarketer.com, email, podcast, and YouTube, anchored by the annual in-person summit at MGM Grand Las Vegas.

Name

event marketing corproation

Legal name

Event Marketer (published by Access Intelligence, LLC)

Website

https://eventmarketing.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Event Marketer is a B2B media brand serving strategic brand-side event marketers, agencies, and event suppliers since 2002, producing a magazine, research reports, awards, and the flagship Experiential Marketing Summit under parent Access Intelligence, LLC.

Ownership category

akta.pro rank

Product category

B2B Event Marketing Media

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Advertising (7310)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Corporate Conferences & Sales Kickoffs (MPAGAGAC), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• B2B event media
• Experiential marketing content
• Trade publication subscriptions
• Industry research reports
• Marketing industry conferences

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Revenue: Two-tier subscription model: Elite tier at $55/month or $599/year and Pro tier at $35/month or $299/year. Subscriptions provide unlimited web access, webinar registration, Experiential Intelligence Reports, magazine issues, Campaign Finder database access, newsletters, event discounts, and the EventTrack Research Report.
2. Event Sponsorship & Exhibitor Fees: Revenue generated from sponsorships and booth fees at the Experiential Marketing Summit and other events. More than $20 billion in event budgets are controlled by Event Marketer buyers.
3. Awards Programs: Revenue from industry awards programs including Ex Awards, Experience Design Awards, and experiential marketing Hall of Fame inductees.
4. Editorial Rankings & Listings: Revenue generated from editorial rankings including It List (Top 100 agencies) and Fab 50 (Top fabricators), plus RFP Superbook directory listings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Event Marketer is a B2B media brand that publishes Event Marketer Magazine, operates the annual Experiential Marketing Summit, and sells tiered subscriptions giving access to industry news, case studies, proprietary research reports (EventTrack, Experiential Intelligence Reports), the Campaign Finder database, multiple newsletters, webinars, and the Event Peeps Podcast. Revenue is generated through subscription fees (Elite at $55/month or $599/year; Pro at $35/month or $299/year), conference sponsorships and exhibitor fees, and awards and directory listings targeting brand-side event marketers and event agencies.

Product overview

Event Marketer is a media company operating as the world's largest information source on event and experiential marketing. The company publishes Event Marketer Magazine (print and digital editions twice yearly) and produces multiple digital content products including newsletters (The Sizzle, B-TO-BEAT, Trend of the Week, Exhibit Strategies, Performance IQ), The Event Peeps Podcast, and the Experiential Intelligence Reports and EventTrack Research Report. Their flagship event is the Experiential Marketing Summit (EMS), now in its 25th year, along with Agency Forum and various award programs (Ex Awards, Experience Design Awards). Additional offerings include editorial lists (IT List: Top 100 Agencies, Fab 50: Best Fabricators), the Experiential Marketing Hall of Fame, Campaign Finder database (1,500+ case studies for subscribers), and exhibitor services including booth analytics (via FastSensor) and attendee invitation tools (via Feathr). The company is owned by Access Intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• Experiential Marketing Summit: The flagship annual conference for the experiential marketing industry produced by Event Marketer, held at MGM Grand Las Vegas.
• Event Marketer Magazine
• The Event Peeps Podcast
• Ex Awards
• Experience Design Awards
• IT List: Top 100 Event Agencies
• Fab 50

Products and services

• Event Marketer Magazine Flagship print and digital publication covering event and experiential marketing, published twice yearly with digital archives. Features case studies, best practices, trends, Q&As with industry leaders, and expert analysis. Targeted at brand-side event marketers, event agencies, trade show exhibit managers, and event suppliers.
• Experiential Marketing Summit (EMS) Flagship annual conference focused on live experiences and brand activations, held at MGM Grand Las Vegas. Now in its 25th year, the event brings together 1,000+ brand marketers, event agencies, trade show managers, and event tech innovators. Passes range from $1,250 (1-Day) to $2,300 (3-Day); sponsorship packages available.
• Campaign Finder Subscriber-exclusive searchable database containing more than 1,500 best-in-class event marketing case studies, used for brainstorming, CMO pitches, and team meetings by brand-side marketers and agencies.
• Experiential Intelligence Reports Proprietary research reports delivered to subscribers twice yearly, covering Measurement Benchmarking, Industry Compensation, Annual Spending and Forecast, and Cost Benchmarking within experiential marketing.
• EventTrack Research Report Annual flagship research study on experiential marketing, described as the industry's largest and longest-running research on the sector. Includes key infographics and presentation materials for sales pitches. Included with Elite and Pro subscriptions.
• The Event Peeps Podcast Industry podcast covering trends, insights, and conversations with event marketing professionals, distributed via eventmarketer.com and podcast platforms.
• Ex Awards Industry awards program judged entirely by client-side panels, recognizing excellence in experiential marketing campaigns and activations. Open to agencies and brands entering campaigns for recognition.
• Experience Design Awards Industry awards program recognizing outstanding design in experiential marketing and event experiences, with 2026 EDAs currently open for submissions.
• IT List: Top 100 Event Agencies Annual editorial ranking of the top 100 event marketing agencies, in its 24th year. Functions as an industry resource for corporate event marketers seeking agency partners and as a credibility marker for ranked agencies.
• Fab 50: Best Fabricators Annual editorial ranking of the top 50 fabricators and builders serving the event and exhibit industries in North America, running for over a decade.
• Experiential Marketing Hall of Fame Annual recognition program honoring individuals who have impacted the evolution and effectiveness of event and experiential marketing throughout their careers.
• RFP Superbook The world's largest online directory of event industry suppliers and vendors, serving as a resource for RFP processes and supplier discovery by agencies and brand-side event marketers.
• Agency Forum Annual event and networking forum for event agency professionals, providing peer networking and professional development for the agency side of the event marketing industry.
• Event Measurement Certification Course Partnership with EMMA (Experiential Marketing Measurement Coalition) and Storycraft Lab offering the industry's most comprehensive event measurement certification course with 13 modules, designed for event marketers seeking professional certification.
• Newsletter Suite Suite of editorial newsletters including The Sizzle (weekly), B-to-Beat (monthly), Trend of the Week (weekly), Exhibit Strategies (monthly), Performance IQ (monthly), and Research & Webinars, delivered to subscribers.

Quantifiable outcome

• Over 1,000 brand marketers attend the Experiential Marketing Summit annually
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• MGM Grand Las VegascoreStrategic or Co-development PartnerVenue partnership for the Experiential Marketing Summit. The 2027 EMS will be held at MGM Grand Las Vegas (3799 S Las Vegas Blvd, Las Vegas, NV 89109) with discounted hotel rooms available through Connections Housing.
• Connections HousingcoreChannel Partner/ Reseller/ DistributorOfficial housing vendor for Experiential Marketing Summit 2027. Manages hotel reservations and discount room blocks for attendees.
• FreemancoreStrategic or Co-development PartnerGeneral Services Contractor for Experiential Marketing Summit. Handles material handling, labor services, and ancillary services including AV/internet, electric, and shipping.
• Experiential Marketing Measurement Coalition (EMMA)coreStrategic or Co-development PartnerPartnership providing discounted membership to the Experiential Marketing Measurement Coalition for Elite subscribers, advancing industry measurement standards.
• The Exhibitor AdvocatecoreStrategic or Co-development PartnerStrategic alliance with the only nonprofit organization exclusively dedicated to championing the interests and success of trade show exhibitors. Includes exclusive content, research, and event experiences.
• Storycraft LabminorImplementation/ SI/ Consulting PartnerLearning experience design and facilitation specialists collaborating on EMMA's Event Measurement Certification Course development.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BizBash: Long-standing trade media brand covering the event and experiential marketing industry, with comparable editorial, awards, and community offerings targeting event professionals — directly competitive with Event Marketer's audience and content mix.
• MeetingsNet: Trade publication and resource serving corporate meeting and event planners, overlapping significantly with Event Marketer's brand-side event marketer audience and editorial coverage of business events.
• Trade Show News Network (TSNN): Leading trade show industry media platform covering exhibitions, expos, and trade show producers — directly comparable to Event Marketer's trade show and exhibit management coverage.
• Smart Meetings: Media brand serving the meetings and events industry with editorial content, awards, and events targeting corporate planners — overlaps materially with Event Marketer's brand-side audience.
• Connect: Media and events company focused on the corporate meetings and events industry, producing editorial content and industry awards — directly comparable in audience and product mix.
• Special Events Magazine: Trade publication serving event planners and experiential marketers with editorial coverage of industry trends, vendor resources, and event inspiration — competing for the same brand-side and agency audience.

Broad incumbents

• Skift: Larger media brand covering the broader travel, hospitality, and meetings/events industry with research, newsletters, and events — overlapping in audience but serving a wider category than Event Marketer's experiential focus.

Emerging players

• PCMA (Professional Convention Management Association): Industry association for meeting and event professionals that publishes content, hosts events, and offers education — overlapping in audience but differentiated by its association/membership structure versus Event Marketer's media model.

Others

• Chief Marketer: Sister brand within Access Intelligence's portfolio covering broader B2B marketing leadership — shares parent ownership and operational infrastructure with Event Marketer and represents an internal adjacency rather than external competition.

Regional players

• Event Industry News: UK-based trade media brand covering the events industry with editorial and awards — comparable in editorial model and audience but primarily serving a different geography from Event Marketer's US-centric base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@EventMarketer
• Xx.com/eventmarketer
• Facebookfacebook.com/eventmarketer
• LinkedInlinkedin.com/company/3804215

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about event marketing corproation