Event Industry News

What Event Industry News does

Event Industry News (EIN) is a privately held, UK-based online trade magazine founded in 2010 and headquartered in Retford, operating as a digital-first B2B publication for the global events industry. The platform aggregates news, views, and reviews across more than ten categories — agency news, concerts and touring, conferences, exhibitions, festivals, recruitment, sporting events, sustainability, event technology, venues, and weddings — with separate editorial coverage for UK/Europe and US/Canada markets. EIN is co-founded and edited by Adam Parry, who also organizes Event Tech Live and the Event Technology Awards in London.

The product surface sits on a WordPress-based CMS and comprises the core news magazine, a supplier Directory, EIN TV/podcasts, curated Guides and Content Bundles, and a Spotlights series themed by sub-sector (Agency, Event Operations, Event Tech, Sustainable Supplier, Venue). Distribution is exclusively digital — the website, email newsletter, and an active presence across Facebook, Instagram, LinkedIn, X, and YouTube — with no mobile app or physical product. The team is small (1-10 employees), led by Parry and including an assistant content manager and three named staff writers.

EIN's revenue model is advertising-led, with display and sponsored content as the primary stream, supplemented by recurring directory listing fees and media partnership sponsorships (notably Event Tech Live, CHS Manchester, and the AI Report 2025 co-developed with EventMobi). Pricing is not publicly disclosed; advertising rates and directory fees are available via media kit on request. EIN has raised a single small disclosed round of approximately $80,930 in October 2014 from unknown investors and has no parent company, institutional backers, or M&A activity on record.

Name

Event Industry News

Legal name

Event Industry News

Website

https://eventindustrynews.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Event Industry News (EIN) is a UK-based online B2B magazine founded in 2010 that aggregates news, reviews, and a supplier directory for event professionals across the UK/Europe and US/Canada. It monetizes via advertising, directory listings, and media partnerships with industry events like Event Tech Live.

Ownership category

akta.pro rank

Product category

Trade Media & Industry News

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Trade Shows & Industry Expos (B2B) (MPAGAHAB)

Keywords

• Event industry news
• Trade media publication
• Supplier directory services
• Events industry coverage
• Trade news media

Headquarters

HQ city

Retford

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Advertising: The primary revenue stream appears to be advertising, with display banners, sponsored content placements, and advertisement packages offered to event industry suppliers and venues. The site features multiple advertising placement opportunities including sidebar banners, in-content advertisements, and sponsored section banners.
2. Directory Listings: The supplier directory feature allows companies to list their services, providing a recurring visibility revenue stream for the platform.
3. Media Partnership Sponsorships: Revenue generated through official media partnership arrangements with events and exhibitions, where EIN serves as the designated media channel.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Event Industry News (EIN) is an online news magazine that publishes daily news, views, features, podcasts, and video content covering the global events industry across categories such as agency news, conferences, exhibitions, festivals, technology, venues, and weddings. The platform supplements its editorial coverage with a paid supplier directory, curated content bundles, themed spotlights, and a job board, monetising primarily through advertising, sponsored content, media partnerships, and directory listings.

Product overview

Event Industry News (EIN) is a unified online media platform offering comprehensive coverage of the events industry through multiple integrated channels. The core offering is the news publication, supplemented by a supplier Directory, audio/visual content through Podcasts/EIN TV, industry Guides and Content Bundles, and themed Spotlights. The platform serves as a central hub for event professionals including organizers, promoters, event managers, production companies, suppliers, agencies, and local government.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Industry News (EIN) Online Publication
• EIN Supplier Directory
• EIN Guides and Content Bundle
• EIN AI Report 2025
• EIN TV and Podcast Series

Quantifiable outcome

• The AI Report 2025 found 45% of event organisers are actively using AI tools, with 55% of AI adopters being small businesses (1-50 employees), indicating the growing importance of industry-specific news coverage for technology adoption trends.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Rare FoundersminorGTM or Marketing Partner · 17 February 2025Event Industry News covered the partnership between CrowdComms and Rare Founders for London's Largest Demo Day 2025. EIN's role is as a media outlet covering the announcement and event coverage.
• EventMobicoreStrategic or Co-development Partner · 14 February 2025Event Industry News partnered with EventMobi to produce the AI Report 2025, a comprehensive research publication examining how AI is transforming the events industry. The report includes exclusive insights into AI adoption, industry trends, and challenges faced by event professionals. EventMobi is a leading provider of event technology solutions and contributed thought leadership through CEO Bob Vaez.
• Event Tech LivecoreGTM or Marketing Partner · 1 January 2025Event Industry News is co-organised with Event Tech Live, Europe's only show dedicated to event technology, along with the Event Technology Awards. Both events take place in November in London, creating a significant industry platform and partnership.
• CHS ManchestercoreGTM or Marketing PartnerEvent Industry News serves as Official Media Partner for CHS Manchester, a brand-new exhibition for event professionals. The partnership provides EIN with exclusive promotional access and content rights while CHS Manchester gains media coverage and industry visibility through EIN's platform and audience.
• EventQuominorStrategic or Co-development PartnerThe Association of Bridal Consultants announced a strategic partnership with EventQuo to empower wedding professionals through innovative event technology. EIN reported on this partnership as part of its wedding and events technology coverage.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skift: Skift is a B2B media company covering the travel and events industry with news, research reports, and events. It is directly comparable to EIN as a digital trade publication monetizing a similar professional audience through advertising, subscriptions, and research.
• BizBash: BizBash is a leading trade media brand for event professionals, covering event planning, venues, and suppliers. It directly competes with EIN for the same event-organizer audience through news, directories, and event-industry content.
• Event Manager Blog: Event Manager Blog is a digital publication delivering event industry news, trends, and resources to event professionals worldwide. It is a direct competitor to EIN in online trade media for the events industry.
• Mash Media: Mash Media is a UK-based event industry publisher producing titles such as Exhibition News and Conference News. It is a direct peer in the UK B2B trade media space, also serving event professionals with news, directories, and events.
• MeetingsNet: MeetingsNet is a B2B media outlet covering meetings, conferences, and the events industry with news, resources, and supplier directories. It directly parallels EIN's editorial focus and audience of corporate event planners and suppliers.
• Special Events Magazine: Special Events Magazine covers the special events industry including corporate, social, and wedding events with news, vendor listings, and trend coverage. It is a direct peer of EIN in event-industry trade publishing.
• Exhibition World: Exhibition World is a global trade publication covering the exhibitions industry with news, features, and supplier content. It is a close peer to EIN, particularly within EIN's Exhibition News category, serving a similar supplier and organizer audience.

Broad incumbents

• The Meeting Professional (PCMA): PCMA is the leading association for the business events industry, producing media content, research, and education for meeting professionals. It is a broad incumbent peer reaching a substantially overlapping audience with EIN via association-driven publishing.

Emerging players

• Event Tech Brief: Event Tech Brief covers event technology news, products, and trends, overlapping with EIN's dedicated Event Technology category. It is an emerging digital peer with a narrower but directly adjacent editorial focus.

Others

• Event Industry News — sister brand Event Tech Live: Event Tech Live, co-organized by EIN's founder Adam Parry, is Europe's leading event-technology exhibition. It is not a competing publication but a closely affiliated event-business that demonstrates the founder's adjacent platform and is highly relevant to understanding EIN's ecosystem positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/eventnewsblog
• YouTubeyoutube.com/user/eventindustrynews
• Facebookfacebook.com/eventindustrynewsuk
• LinkedInlinkedin.com/company/event-industry-news
• Instagraminstagram.com/eventindustrynews

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event Industry News