Edelmann

What Edelmann does

Edelmann GmbH is a privately held, family-owned packaging manufacturer founded in 1913 and headquartered in Heidenheim an der Brenz, Germany. The company designs and produces paper and board-based packaging solutions—predominantly folding boxes, patient information leaflets, rigid boxes, system packaging, vial cards, wet adhesive labels, corrugated board shippers, and integrated CO-Packing solutions—for three verticals: Health Care, Beauty Care, and Consumer Brands. Customers documented in the input include L'Oréal, Beiersdorf/Nivea, Ferrero, Reckitt (Air Wick), Estée Lauder (GlamGlow, Urban Decay), Procter & Gamble, 3M, Himalaya, Dentsply Sirona, ZWILLING Beauty, Dr. Grandel, Mary Cohr, Schülke + Mayer, Liqui Moly, Kneipp, and ISANA, among others.

Production runs across at least eleven facilities in Germany (Heidenheim, Wuppertal, Bitterfeld, Burscheid, Lindau, Norderstedt, Weilheim), Brazil (São Paulo), Mexico (Mexico City), India (Edelmann Packaging India Pvt Ltd), Poland, and Hungary, with further commercial presence in the USA, France, and China. Edelmann employs 3,000+ people globally and enforces a unified "High Q Packaging" quality standard across plants. Specialized equipment includes Koenig & Bauer thin-print (Dünndruck) presses at Wuppertal for pharmaceutical leaflet work and the LEONHARD KURZ DM-MAXLINER 3D system for digital metallization and spot coating. Certifications span ISO 9001:2015, ISO 14001, ISO 45001, ISO 12647, BRCGS Packaging, and FSC chain-of-custody across multiple sites.

The business model is direct B2B enterprise sales with custom-quoted, specification-driven pricing (no public list). Revenue is generated through one-time purchase orders for packaging production plus professional-services-style CO-Packing work where product and packaging are integrated; customer procurement is relationship-led via account teams serving multinational brand owners. Management consists of a three-person Geschäftsführung led by CEO Uwe Väth alongside Managing Directors Meino Adam and Rainer Veith; ownership remains entirely family-held with no parent, PE, or VC exposure.

Name

Edelmann

Legal name

Edelmann GmbH

Website

https://edelmann.de

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

251–500 employees

Short description

Edelmann is a family-owned German packaging manufacturer (founded 1913, 3,000+ employees) producing paper and board packaging—folding boxes, leaflets, rigid boxes, labels—for Health Care, Beauty Care, and Consumer Brands customers across Europe, the Americas, and Asia.

Ownership category

akta.pro rank

Product category

Paper and Board Packaging Manufacturing

NAICS

Folding Paperboard Box Manufacturing (322212), Other Paperboard Container Manufacturing (322219)

SIC

Paperboard Containers & Boxes (2650), Papers & Allied Products (2600)

akta.pro primary industry

Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)

akta.pro secondary industries

Specialty Paper Packaging (Gift Boxes, Luxury Cartons, Composite Paper Cans) (IMALACAI), Protective Paper Packaging (Honeycomb, Paper Cushioning, Paper Wrap) (IMALACAH)

Keywords

• Paper packaging manufacturing
• Pharmaceutical folding boxes
• Beauty care packaging
• Consumer brand packaging
• Digital embellishment printing

Headquarters

HQ city

Heidenheim

HQ country

Germany

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Packaging Solutions Production and Sales: Design and production of high-quality packaging solutions (folding boxes, leaflets, rigid boxes, system packaging, vial cards, wet adhesive labels, corrugated board products) for health care, beauty care, and consumer brands sectors. Revenue generated through direct B2B sales to enterprise customers.
2. CO-Packing Solutions: Product and packaging integration services where product and packaging form a single unit, creating packaging experience.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Edelmann designs and produces high-quality paper and board packaging solutions for the health care, beauty care, and consumer brands sectors. Its core portfolio comprises folding boxes, patient information leaflets, rigid boxes, system packaging, vial cards, wet adhesive labels, corrugated board products, and integrated CO-Packing solutions, manufactured to customer specifications at facilities across Germany, Brazil, Mexico, India, Poland, and Hungary.

Product overview

Edelmann is a packaging manufacturer offering a comprehensive portfolio of physical packaging products. The core offering consists of eight main product categories: Folding Boxes, Leaflets (including patient information leaflets), Rigid Boxes, System Packaging, Vial Cards, Wet Adhesive Labels, Corrugated Board Products, and CO-Packing Solutions. These products serve three primary market sectors: Beauty Care, Health Care, and Consumer Brands. The company operates under a 'Packaging Experience' philosophy, providing integrated solutions where products like folding boxes work together with leaflets and system packaging components. The portfolio emphasizes high-quality, sustainable packaging with digital embellishment capabilities including metallization and spot coating technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Folding Boxes Tailor-made paper-based folding boxes that are high-quality, informative, and emotionally appealing, designed for health care, beauty care, and consumer brand customers.
• Leaflets Patient information leaflets and instructional materials that consolidate all necessary information in one place, featuring highly diverse and complex content for pharmaceutical and healthcare customers.
• Rigid Boxes Exclusive paper-based boxes with beautifully embellished covers offering a wide range of applications, suitable for premium product packaging in luxury beauty and gift segments.
• System Packaging Supplementary paper-based packaging elements designed to work together as an integrated solution from a single source, complementing primary folding box and leaflet products.
• Vial Cards Sales-boosting cards featuring original samples of high-quality cosmetics products, designed for brand promotion and consumer engagement by beauty care customers.
• Wet Adhesive Labels Individual labels for brand products from food and beverage producers, offering customized labeling solutions for consumer brands.
• Corrugated Board Products Cardboard boxes suitable for shipping all kinds of folding boxes, providing protective transit packaging for supply chain operations.
• CO-Packing Solutions Integrated product and packaging assembly services where the product and packaging form a single unit, creating a complete packaging experience for the customer.

Quantifiable outcome

• WorldStar Awards 2024, 2023 - Multiple product awards demonstrating industry-leading quality
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• LEONHARD KURZcoreTechnology or Integration · 21 September 2021Edelmann adopted the DM-MAXLINER 3D machine system developed by KURZ subsidiary Steinemann DPE. This system provides digital metallization and spot coating with haptic effects, enabling nearly unlimited finishing options for sustainable packaging with environmentally friendly effects.
• Koenig & BauercoreTechnology or Integration · 20 January 2021Edelmann invested in a new 2+2 Koenig & Bauer printing machine with thin-print equipment (Dünndrucktechnologie) to increase production capacity at Wuppertal location. This investment strengthens the leaflet segment and enables the growing demand for holistic solutions combining folding boxes and package inserts with highest precision.
• ProCartonminorStrategic or Co-development PartnerEdelmann participates in ProCarton's TICCIT program (Trees into Cartons, Cartons into Trees) to educate children about trees, forests, paper and carton making processes, and recycling. The initiative supports sustainability education for young generations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mayr-Melnhof Karton: Austrian-headquartered folding carton and solid board packaging manufacturer with broad healthcare, cosmetics, and consumer goods exposure. Closely comparable to Edelmann in product mix (folding cartons, leaflets, rigid boxes), customer verticals, and European mid-market positioning.
• Graphic Packaging: US-based folding carton and paperboard packaging producer with strong presence in beauty, personal care, beverage, and consumer goods. Direct competitor for North American and global beauty/healthcare carton contracts with similar specialty finishing capabilities.
• CCL Industries: Global specialty labels and packaging converter with major healthcare, beauty, and consumer products exposure. Comparable to Edelmann's wet adhesive labels business and healthcare/beauty packaging mix, with greater scale in labels and specialty converting.
• Gerresheimer: German-headquartered pharmaceutical and healthcare packaging specialist producing primary packaging, vials, syringes, and folding cartons for global pharma customers. Direct peer in pharmaceutical leaflet and carton precision packaging serving Edelmann's healthcare vertical.

Broad incumbents

• Smurfit Kappa: Global paper-based packaging leader with vertically integrated paperboard mills and broad consumer goods, beauty, and pharma exposure. Competes with Edelmann for multinational consumer/beauty contracts but at significantly larger scale with back-integrated supply.
• Mondi: Integrated paper and packaging group with significant corrugated and folding carton operations serving consumer goods, beauty, and healthcare customers globally. Overlaps with Edelmann in converted paper products for FMCG and personal care end markets.
• Sonoco Products: Diversified global packaging producer with consumer, healthcare, and industrial paper-based packaging divisions. Overlaps with Edelmann in folding cartons, labels, and consumer brand packaging across multiple geographies.
• WestRock: Major US paper and packaging conglomerate with consumer paperboard, folding carton, and beauty/healthcare offerings. Competes with Edelmann on volume beauty and consumer brands contracts, particularly in the Americas via its folding carton operations.
• Stora Enso: Integrated European paperboard and packaging producer with significant folding carton board and consumer packaging operations. Competes with Edelmann in Europe for folding cartons and offers both the raw material (board) and converted products.

Emerging players

• AptarGroup: US-headquartered dispensing and active material packaging specialist with growing presence in beauty, personal care, and healthcare. Adjacent competitor to Edelmann in premium beauty packaging, particularly where functional packaging components integrate with the secondary cartons Edelmann supplies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EdelmannGroup
• LinkedInlinkedin.com/company/edelmann-group
• Instagraminstagram.com/edelmanngroup

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edelmann