Count

What Count does

Count North Sydney (formerly CountPlus One) is a member firm of the Count network of accounting and wealth services practices in Australia, operating as part of Count Limited (ABN 11 126 990 832), which is listed on the Australian Securities Exchange. The firm carries a 40-year operating history in greater Sydney and delivers professional services across eight core service lines: accounting, taxation, advisory (including a Virtual CFO offering), audit and assurance, wealth advice, self-managed super funds, finance and lending, and Xero implementations. Underlying technology is principally third-party SaaS — Xero for cloud accounting implementation and Class Super for SMSF administration — rather than proprietary platforms. The firm also lists actuarial, training, and digital/IT systems services across the broader Count platform.

Count North Sydney serves a diversified client base spanning small business owners, retirees and individuals, subsidiaries of global corporations (including significant global entities), not-for-profit organisations, and sector-specialised verticals such as trades and construction (QBCC-licensed), medical practices, childcare, management rights, and hospitality. Engagement models are personalised and quote-based, delivered through face-to-face consultations across five Australian offices: North Sydney (head office, Suite 901 Level 9, 77 Pacific Hwy), Hornsby (new in 2024), Western Sydney, Adelaide, and Gold Coast.

The business model is professional-services fee-for-service across the eight service lines, with financial advisers operating as authorised representatives of Count Financial Limited (AFSL 227232), a wholly-owned subsidiary of Count Limited that holds the network's Australian Financial Services Licence. Revenue mechanics are therefore a mix of compliance retainers (accounting, tax, audit, SMSF administration) and project-based advisory billing (VCFO, M&A, due diligence, business valuations, succession planning), with wealth advice monetised via the AFSL-representative channel. Customer acquisition relies primarily on direct referrals, the firm's regional office footprint, and third-party credibility signals such as the FY24 Xero Innovative Partner of the Year finalist recognition, rather than on a defined marketing or inside-sales motion. No revenue, ARR, headcount, or pricing data is publicly disclosed.

Name

Count

Legal name

Count Limited

Website

https://brigdens.com.au

Company type

Public

Operating status

Operating

Short description

Count North Sydney is an Australian accounting and wealth services firm operating as a member of ASX-listed Count Limited, delivering accounting, tax, audit, advisory, SMSF, and wealth services to SMBs, retirees, NFPs, and global-corporation subsidiaries across five Australian offices.

Ownership category

akta.pro rank

Product category

Accounting & Advisory Services

NAICS

Trusts, Estates, and Agency Accounts (52592)

akta.pro primary industry

Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB)

Keywords

• Accounting services
• Tax advisory
• Wealth management
• Audit assurance
• Business advisory

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Accounting: Tracking and reporting on business and individual financial transactions including income and expenses, bookkeeping, and financial reporting services.
2. Professional Services - Taxation: Tax planning, preparation, and submission services for businesses and individuals, including compliance and advisory services.
3. Professional Services - Advisory: Specialist advisory services including business valuations, due diligence, succession planning, M&A guidance, and strategic planning.
4. Professional Services - Audit and Assurance: Independent examination and assessment of financial records, internal controls, and regulatory compliance.
5. Wealth Management and Financial Advice: Wealth planning and advice services including superannuation, investment portfolio management, retirement income, and estate planning.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Count provides accounting, tax, audit, advisory, and wealth services to businesses and individuals across Australia. Core offerings include bookkeeping and financial reporting, taxation planning and compliance, audit and assurance, business advisory (including Virtual CFO, exit strategy, M&A, due diligence, and valuations), and wealth management covering SMSFs, superannuation, retirement planning, and investment portfolio management. Services are delivered through direct office-based consultations across multiple Australian locations under the authorisation of Count Financial Limited (AFSL 227232).

Product overview

Count is an integrated accounting and wealth services network offering a comprehensive suite of professional services. The core offering combines traditional accounting services (bookkeeping, financial reporting, taxation compliance) with advisory capabilities (Virtual CFO, business strategy, M&A) and wealth management (investment advisory, superannuation, retirement planning). Key service lines include Audit and Assurance, Taxation, Advisory (including Virtual CFO Offering), Wealth Advice, and Self Managed Super Funds. The firm also provides specialized Xero Implementations for cloud accounting integration and operates across multiple Australian locations serving businesses, individuals, and not-for-profit organisations.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting Services Tracking and reporting on business financial transactions including income and expenses, bookkeeping, budgeting, financial modelling, cashflow forecasting, and general purpose financial reporting for businesses and individuals.
• Taxation Services Planning, preparing and submitting tax returns with ongoing advice to ensure compliance while maximising entitled benefits across capital gains tax, fringe benefits tax, international tax, and other tax types for businesses and individuals.
• Advisory Services Specialist business advisory including exit strategy, succession planning, mergers and acquisitions, due diligence, business valuations, strategic planning, start-up support, franchising, and grant applications for business owners.
• Audit and Assurance Services Independent examination and assessment of business financial records, internal controls, and compliance with relevant laws and regulations, including AFSL audits for licensed entities.
• Virtual CFO Offering (vCFO) Provides access to Chief Financial Officer (CFO) skills for small to medium businesses without the capacity to employ one full-time, delivering CFO-level strategic and financial guidance on an outsourced basis.
• Wealth Advice Financial planning and advisory services including investment portfolio management, retirement income planning, transition to retirement strategies, estate planning, and strategic financial advisory for individuals.
• Self Managed Super Funds (SMSF) Comprehensive SMSF advisory services including limited recourse borrowing arrangements, investment portfolio optimisation, compliance management, and ongoing administration support for SMSF trustees.
• Xero Implementations Implementing Xero cloud accounting software in client businesses, including integration, training and ongoing support to enable modern cloud-based bookkeeping and reporting.

Named customers3 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• Count Financial LimitedcoreChannel Partner/ Reseller/ DistributorCount North Sydney advisers are authorised representatives of Count Financial Limited (AFSL No 227232), which authorises the network of representatives and financial advisers. Count Financial Limited is a subsidiary of Count Limited, the ASX-listed parent company.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• RSM Australia: Mid-tier audit, tax, and consulting firm focused on middle-market Australian businesses; closely comparable in target client size and service breadth.
• HLB Mann Judd: Australian mid-tier accounting and advisory firm with a strong network model offering audit, tax, corporate finance, and wealth services — closely comparable scale and structure.
• Pitcher Partners: Mid-tier Australian accounting, advisory, and wealth network with national offices offering accounting, tax, business advisory, and wealth services — directly comparable in size, service mix, and go-to-market (partner-led network model).
• BDO Australia: Top-tier mid-market Australian accounting and advisory firm offering audit, tax, advisory, and consulting to SMBs through global corporates; structurally aligned with Count's full-service approach.
• Grant Thornton Australia: Mid-tier Australian advisory firm providing audit, tax, and consulting with strong SMB and middle-market focus — overlapping service lines, client size, and pricing model.
• PKF Australia: Independent mid-tier Australian accounting network offering assurance, advisory, and tax services to SMBs and family businesses — comparable structure and segment focus.
• Crowe Australasia: Mid-tier accounting and advisory network serving Australian mid-market clients with audit, tax, and consulting services; similar multi-office regional model.
• Nexia Australia: Top-20 Australian accounting network providing audit, tax, and advisory services to privately-held businesses and HNW individuals; parallel partner-led delivery model.
• Bentleys Australia: Mid-tier Australian accounting and advisory network serving SMBs and family businesses with audit, tax, and business advisory services — comparable geography, segments, and service portfolio.
• William Buck: Australian mid-tier accounting and advisory firm focused on privately-held businesses, family groups, and HNW individuals — overlapping target segments and service lines, particularly advisory and wealth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/countcf
• LinkedInlinkedin.com/company/count-au

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Count