ecohome
Ecohome is a Montreal-based sustainable building platform operating since 2004, providing homeowners and construction professionals with green building guides, a 1,000+ professional directory, prefab kit homes, and ECO+ Accreditation training.
- Company typePrivate
- Founded2004
- HeadquartersMontreal, Canada
- Headcount—
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What ecohome does
Ecohome (legally Raiiz Innovations Inc.) is a Montreal-based private company that has operated a sustainable building information platform at ecohome.net since 2004. The platform serves individual homeowners, DIY builders, and real estate buyers seeking guidance on green construction, alongside construction professionals, architects, and product suppliers targeting eco-conscious clients. Its core offering is a web-based content and directory platform that combines a categorized guide library (written from hands-on LEED v4 Platinum construction experience), a curated directory of 1,000+ green building organizations across North America and select international markets, an Ask the Experts forum with 1,000+ answered questions, a photo gallery exceeding 10,000 images, and an ECO+ Accreditation training program for professionals.
The business operates a freemium model across multiple revenue streams: free individual and basic professional memberships drive audience acquisition and SEO traffic, while paid professional subscriptions (annual, quote-based) provide enhanced listings, lead generation, and visibility tools. Additional monetization comes from affiliate and partner promotions on sustainable building products, ECO+ Accreditation training programs and online courses, and direct sales of architect-designed Écohabitation prefab kit homes in Quebec, Ontario, and the Northeastern United States. Distribution is primarily digital and self-serve, supported by SEO-optimized content, email newsletters, and earned media in sustainability publications. The platform has no disclosed external funding and appears to be founder-operated from its Montreal headquarters.
ecohome firmographics
Firmographics- Name
- ecohome
- Legal name
- Raiiz Innovations Inc.
- Website
- https://ecohome.net
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- Ecohome is a Montreal-based sustainable building platform operating since 2004, providing homeowners and construction professionals with green building guides, a 1,000+ professional directory, prefab kit homes, and ECO+ Accreditation training.
- Ownership category
- akta.pro rank
Where ecohome is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
ecohome business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Freemium Membership: Free individual membership provides access to guides, forums, and directory browsing. Professional memberships offer enhanced features including company profiles, lead generation, and promotional tools.
- Professional Listings and Advertising: Construction professionals and product suppliers pay for enhanced directory listings, company page features, and promotional placements within the platform to reach Ecohome's member base.
- Affiliate and Partner Promotions: Commission-based revenue through exclusive member promotions and partner offers on sustainable building products and services, including prefab homes, building materials, and professional services.
- Education and Training: ECO+ Accreditation training programs for construction professionals, along with online courses for homeowners seeking sustainable building knowledge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Individual Membership - Access to community features, guides, and member promotions |
| Freemium | Monthly | Free Pro Listing - Basic professional directory listing with company page |
| Subscription | Annual | Professional Subscription - Enhanced lead generation and visibility tools |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
ecohome product offering
Product offeringCore offering
Ecohome operates a web-based information and marketplace platform for the sustainable building industry, offering curated green building guides, a professional directory, product listings, real estate listings, prefab kit homes via its Écohabitation brand, and an education hub with ECO+ accreditation. The platform serves both homeowners researching eco-friendly construction and renovation, and construction professionals seeking leads, training, and visibility.
Product overview
Ecohome is a comprehensive sustainable building information platform and marketplace operating as a web-based platform that connects homeowners and construction professionals. The core offering includes the Ecohome website platform with multiple integrated products: the Écohabitation Prefab Kit Homes product line (featuring architect-designed LEED ready, Passive House suitable homes including S1600, L'Abri series, M Series, Le Refuge series, and La Charlevoix models), the Green Building Guides educational content library, the Find Professionals Directory connecting users with certified green builders, the Green Building Products Directory marketplace, the Member Program with exclusive discounts and promotions, the Education Hub with ECO+ Accreditation training, the Green Homes Real Estate Listings marketplace, the Sustainable Home Photo Gallery for inspiration, the Ask the Experts community forum, and the Net Zero Energy Homes Case Study resource. These products work together to serve the entire sustainable home building and renovation lifecycle from inspiration through completion.
Differentiator
Problem solved
Functional benefit
Products and services
- Écohabitation Prefab Kit Homes Architect-designed prefabricated sustainable eco home kits offered for direct purchase through Ecohome's partnership with Écohabitation, shipped across North America to homeowners and developers seeking turnkey green housing.
- Find a Green Building Professional Directory Searchable directory of more than 1,000 certified green building professionals across North America, providing lead-generation services to architects, builders, contractors, and other specialists while helping homeowners locate qualified experts.
- Green Building Products Directory Marketplace showcasing sustainable building products and suppliers, enabling manufacturers and retailers to promote eco-friendly materials to homeowners and construction professionals researching green construction options.
- Green Homes Real Estate Listings Listing service for eco-certified and energy-efficient homes for sale or rent, supporting real estate agents and homeowners marketing sustainable properties to environmentally conscious buyers.
- Ecohome Member Program Membership program that gives registered users exclusive deals, promotions, and updates from eco-friendly brand partners; provides Ecohome with email-marketing reach and partner-promotion revenue.
- Education Hub & ECO+ Accreditation Training and accreditation programs for construction professionals, including ECO+ certification, covering topics such as passive house construction, Net Zero energy homes, and sustainable renovation practices.
- Partner Promotions & Special Offers Affiliate-promotion and exclusive-offer placements that eco-friendly brand partners pay to feature on Ecohome, distributed to the platform's members and site visitors.
Quantifiable outcome
- Case study: 35 Net Zero Energy Ready homes built in cold climate near Montreal (2020-2021), demonstrating $2.50 CAD/day heating/lighting/EV charging cost and $1,500 annual savings
- +2 more outcomes
Companies that use ecohome
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
ecohome technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ecohome partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Groupe TRÉMÄcoreConstruction partner for the 35-unit Net Zero Energy Ready homes pilot project in Les Jardins du Coteau neighborhood near Montreal, Quebec. Built Novoclimat Select certified homes aiming for LEED V4 certification. This project demonstrates affordable Net Zero construction in cold climate.
- Owen's Corning CanadacoreInsulation and airtightness experts providing products and expertise for the Net Zero Energy Ready homes pilot project, ensuring high-performance building envelope standards.
- ÉcohabitationcoreQuebec's most respected sustainable building resource, responsible for training local building professionals and developing the range of LEED & Net Zero ready prefab kit homes available on Ecohome. Écohabitation has coached and trained professionals in sustainable construction practices.
- Studio MMA ArchitectscoreAward-winning architectural firm designing the Écohabitation sustainable prefab kit homes, including the S1600 and other models optimized for LEED, Net Zero, and Passive House certifications.
- PARA-SOLminorCanadian manufacturer and installer of prefab sustainable homes featured on Ecohome, providing turnkey and kit options for customers in Quebec and Ontario regions.
- Surgically Clean AirminorMedical-grade air purifier manufacturer offering exclusive member promotions to Ecohome members for Jade 2.0 and other air purification systems.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
ecohome competitors and assessment
Company assessmentDirect peers
- Green Building Advisor: Green Building Advisor is a leading US-based information platform and community for high-performance residential construction, offering expert advice, building science guides, and product reviews. It is directly comparable to Ecohome in mission (educating homeowners and pros on energy-efficient building) and content/community model, though US-focused rather than Canada-centric.
- BuildingGreen: BuildingGreen provides green building product specifications, articles, and reference materials for architects and builders (including the GreenSpec directory). It overlaps directly with Ecohome's Green Building Products Directory and educational guides, serving a similar professional audience interested in sustainable construction.
- TreeHugger: TreeHugger is a sustainability-focused media site covering green building, design, and consumer products. Ecohome has earned press coverage from TreeHugger; both publish sustainability content, though TreeHugger covers broader lifestyle topics while Ecohome specializes in home construction.
- GreenSpec: GreenSpec is a long-running directory of environmentally preferable building products, published historically by BuildingGreen. It is a direct comparable to Ecohome's Green Building Products Directory, serving architects and builders specifying sustainable materials.
Broad incumbents
- Houzz: Houzz is the dominant home renovation and design platform with photo galleries, professional directories, and product marketplaces. It is a broader incumbent overlapping Ecohome's directory, photo gallery, and product marketplace functionality, but at much greater scale and without Ecohome's sustainable-building specialization.
- Procore Technologies: Procore is a leading construction management platform serving contractors and project owners with software for project workflows. It addresses a different (B2B SaaS) need than Ecohome's content/directory model, but both serve construction professionals in the same residential market with a software/platform approach.
- DIY Home Center / Better Homes & Gardens (Dotdash Meredith): Better Homes & Gardens (via Dotdash Meredith) is a mainstream home and garden content platform with extensive DIY renovation guides. It competes for the same DIY homeowner search traffic as Ecohome's Green Building Guides, with vastly larger editorial scale but without Ecohome's certification/sustainability depth.
Emerging players
- ArchDaily: ArchDaily is the world's most-visited architecture platform, featuring project galleries, news, and product coverage including sustainable buildings. While primarily architecture-focused, it overlaps Ecohome's inspirational photo gallery and product/news dimensions, with significantly larger global reach.
- EnergySage: EnergySage is a marketplace and education platform for rooftop solar and home energy products, including heat pumps. It overlaps Ecohome's renewable energy content and partner/affiliate promotion channels (solar, heat pumps, batteries), but with deeper specialization in solar purchasing.
Regional players
- Net Zero Home (Canadian Home Builders' Association resources): The Canadian Home Builders' Association (CHBA) operates Net Zero Home labeling and resources for Canadian builders, overlapping Ecohome's Net Zero / Novoclimat content focus. It is a regional (Canadian) industry-association equivalent addressing the same homeowner and builder audience Ecohome serves in Quebec/Ontario.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ecohome social profiles
Digital presenceecohome compliance and trust
Trust signalCompliance4 records
ecohome financial estimates
Financial estimateRevenue estimate
Valuation estimate
ecohome leadership team
Management profileNumber of profiles
ecohome funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ecohome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ecohome
What does ecohome do?
Ecohome operates a web-based information and marketplace platform for the sustainable building industry, offering curated green building guides, a professional directory, product listings, real estate listings, prefab kit homes via its Écohabitation brand, and an education hub with ECO+ accreditation. The platform serves both homeowners researching eco-friendly construction and renovation, and construction professionals seeking leads, training, and visibility.
Is ecohome a public or private company?
ecohome is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ecohome founded?
ecohome was founded in 2004.
Where is ecohome based?
ecohome is headquartered in Montreal, Canada, in the North America region.
How does ecohome make money?
Four revenue lines are on record. Freemium Membership is the primary driver. The others are professional Listings and Advertising, affiliate and Partner Promotions and education and Training.
Who are ecohome's main competitors?
Direct peers on record are Green Building Advisor, BuildingGreen, TreeHugger and GreenSpec. Broad incumbents are Houzz, Procore Technologies and DIY Home Center / Better Homes & Gardens (Dotdash Meredith). Emerging players are ArchDaily and EnergySage. Net Zero Home (Canadian Home Builders' Association resources) is listed as a regional player.
Does ecohome have an API?
No public API is recorded for ecohome.