emp mailorder italia

What emp mailorder italia does

EMP Mailorder Italia S.r.l. is the Italian operating subsidiary of E.M.P. Merchandising Handelsgesellschaft mbH, a German-headquartered mail-order group founded in 1986 that explicitly brands itself as "A Warner Music Group Company." It runs a B2C e-commerce storefront at emp-online.it selling officially licensed rock, metal, entertainment (films, TV, anime), and gaming franchise merchandise — including apparel, accessories, collectibles (notably Funko Pop!), and home/lifestyle items — alongside seven own sub-brands (Black Premium, RED, Gothicana, Rock Rebel, EMP Special Collection, EMP Signature Collection, Backstage Club). Catalog depth is approximately 16,500 SKUs across 276 pages, supplied through licensing partnerships with Warner Music Group artists, Disney, Marvel, Harry Potter, Pokemon, Minecraft, Cyberpunk 2077, and others.

The technical platform is a Salesforce Commerce Cloud (Demandware) storefront with localized country shops, iOS and Android mobile apps, Apple/Google/Facebook single sign-on, and a checkout integrating PayPal, Klarna (pay-in-3), credit cards, and bank transfer; fulfillment is handled via DHL with home and pickup-point options. The customer base spans four persona segments — Rock & Metal Fans (primary), Entertainment & Pop Culture Fans, Gamers, and Alternative Lifestyle & Festival Goers — aggregated across a 6+ million customer community and a Backstage Club free membership that drives retention via free shipping, exclusive pricing, and event access.

The business model is direct-to-consumer one-time product sales with promotional pricing (SAVE15 newsletter code, up to 70% off seasonal sales, 30-day free returns) rather than subscription, anchored on licensed-IP merchandise plus private-label margin. Distribution is exclusively online (no physical retail). The company is privately held as a wholly-owned Italian S.r.l. subsidiary, with no public financials, funding history, or headcount disclosed.

Name

emp mailorder italia

Legal name

EMP Mailorder Italia S.r.l.

Website

https://emp-online.it

Company type

Private

Founded year

1986

Operating status

Operating

Short description

EMP Mailorder Italia S.r.l. is the Italian e-commerce subsidiary of Germany's E.M.P. Merchandising group, selling officially licensed rock, entertainment, gaming, and alternative fashion merchandise to Italian consumers via emp-online.it.

Ownership category

akta.pro rank

Product category

Licensed Entertainment & Alternative Fashion Retail

NAICS

Hobby, Toy, and Game Retailers (45912), All Other Miscellaneous Retailers (459999)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Apparel & Accessory Stores (5600), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK)

akta.pro secondary industries

Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.) (CRALAGAK), Entertainment Memorabilia Retail (Film/TV/Music) (CRALAGAJ)

Keywords

• Licensed band merchandise
• Alternative fashion retail
• Entertainment fan apparel
• Gaming collectibles
• Pop culture merchandise

Headquarters

HQ city

Riolo Terme (Ravenna)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Product Sales: Direct-to-consumer e-commerce sales of licensed rock, entertainment, and gaming merchandise including apparel, accessories, collectibles, and home decor. Revenue generated from one-time product transactions with optional promotional discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

EMP Mailorder Italia S.r.l. operates a direct-to-consumer e-commerce platform selling officially licensed rock, metal, and entertainment merchandise to Italian consumers. The assortment spans band apparel, movie/TV/gaming franchise merchandise, Funko Pop! collectibles, and the company's own alternative fashion sub-brands (Rock Rebel, RED, Black Premium, Gothicana). Sales are fulfilled online through a Demandware storefront with mobile apps and DHL shipping across Italy.

Product overview

EMP Online Italia operates a comprehensive e-commerce platform for rock, metal, and entertainment merchandise. The platform offers a diverse portfolio including Band Merch (official band merchandise from rock and metal artists), Fan Merch/Entertainment (merchandise for films, TV series, and video games), and own fashion sub-brands (Black Premium by EMP, RED by EMP, Gothicana by EMP, Rock Rebel by EMP). The company also features Gaming Merchandise (Minecraft, Cyberpunk 2077, Pokemon, etc.), Children's Merchandise, Funko Pop! collectibles, and Home & Lifestyle products. A Backstage Club membership program provides exclusive discounts and VIP access. The platform supports multiple payment methods including PayPal, Klarna installments, credit cards, and bank transfer, with shipping via DHL.

Differentiator

Problem solved

Functional benefit

Brands

• Rock Rebel by EMP: EMP's own rock fashion sub-brand featuring alternative clothing, boots and accessories.
• RED by EMP
• Black Premium by EMP
• Gothicana by EMP
• Backstage Club
• EMP Special Collection
• EMP Signature Collection

Products and services

• EMP Online Italia E-commerce Storefront Online retail platform offering rock, metal, and entertainment merchandise to Italian consumers, with localized checkout, account management, and product catalog.
• Band Merchandise Officially licensed rock and metal band merchandise including t-shirts, hoodies, accessories, and collectibles sold to music fans.
• Fan Merch / Entertainment Licensed merchandise for films, TV series, anime, and pop culture franchises such as Harry Potter, Pokemon, and Cyberpunk 2077.
• Gaming Merchandise Video game franchise apparel, collectibles, and accessories for Minecraft, Cyberpunk 2077, Pokemon, Sonic, and Fortnite, among others.
• Black Premium by EMP EMP's own premium gothic and alternative fashion label offering clothing, accessories, and footwear with dark and streetwear styling.
• RED by EMP EMP's own streetwear and casual wear brand with punk and rock influences.
• Gothicana by EMP
• Rock Rebel by EMP EMP's own alternative fashion label focused on rock and rebellion aesthetics, including clothing, boots, and accessories.
• Backstage Club Membership Free loyalty program offering members exclusive pricing, free shipping, exclusive product access, VIP contests, and backstage event access.
• Funko Pop! Collectibles Officially licensed Funko Pop! vinyl figurines spanning Pokemon, movies, TV shows, and video game franchises.
• Home & Lifestyle Products Home decor and lifestyle accessories featuring entertainment and gaming themes such as lamps, mugs, and collectibles.
• Children's Merchandise Children's clothing and merchandise featuring band, gaming, and entertainment themes.
• EMP Mobile App Mobile shopping application available on iOS and Android that lets customers browse the EMP catalog and place orders.

Quantifiable outcome

• 30-day free returns
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core, major and minor.

• E.M.P. Merchandising Handelsgesellschaft mbHcoreStrategic or Co-development PartnerParent German entity controlling the EMP Group; Shared technology platform (Demandware), operational infrastructure, and licensing partnerships across 18 countries.
• FunkomajorGTM or Marketing PartnerLicensed distributor of Funko Pop! products including Pokemon, Harry Potter, and various entertainment franchises. Marketing newsletter partnerships with Funko.
• DHLminorOthersLogistics partner for order fulfillment and delivery services across Italy.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Impericon: European online retailer specializing in metal, rock, and alternative band merchandise and alternative fashion. Closest direct competitor to EMP in the same licensed rock/entertainment merch category and customer base.
• Spreadshirt: European print-on-demand and custom apparel marketplace with strong artist and band merchandise presence. Competes for the same fan-driven apparel and merchandise wallet, particularly via user-generated and licensed designs.
• Zavvi: UK-based online entertainment merchandise and collectibles retailer carrying licensed film, TV, gaming, and pop culture products. Directly comparable assortment and online-only model to EMP Mailorder Italia.

Regional players

• EMP Deutschland: German flagship of the EMP Group, operating the same Demandware platform and licensing stack but serving the DACH market. Directly comparable assortment and business model, just at a larger scale and in a different geography.
• EMP UK: United Kingdom storefront of the EMP Group selling the same licensed band, entertainment, and gaming merchandise under the EMP brand to UK customers. Operates as a sister regional site with shared catalog.
• EMP France: French-language EMP Group storefront offering the same licensed rock, entertainment, and alternative fashion catalog. Comparable assortment and GTM to the Italian operation, with similar localization challenges.
• EMP Polska: Polish EMP Group storefront with identical merchandising and licensing playbook targeting Polish-speaking rock and pop culture fans. Sister site within the same technology and operations stack.
• EMP España: Spanish-language EMP Group storefront serving the Iberian market with the same licensed merchandise catalog. Sister regional site with shared parent, technology, and licensing relationships.

Broad incumbents

• Hot Topic: Largest US specialty retailer of licensed music, entertainment, and pop culture merchandise and apparel. Overlaps with EMP in licensed IP (Disney, Marvel, gaming franchises) and alternative fashion, though operating primarily offline/omnichannel in North America.
• BoxLunch: US pop culture and licensed merchandise retailer (part of Hot Topic/Arcadia group). Sells collectibles, apparel, and gifts tied to entertainment franchises, comparable to EMP's mix of fandom merch and Funko collectibles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/emp-mailorder-italia-s-r-l-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about emp mailorder italia