Name

elite garden studios

Legal name

Conservatory Insulations Northwest Limited

Website

https://elitegardenstudios.co.uk

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bespoke Garden Room Sales: Elite Garden Studios sells bespoke, luxury garden rooms. Pricing starts at £27,000 for a 3m x 3m internal size studio. Each project is custom-tailored to individual specifications. The company also offers financing options (Buy Now Pay Later / interest-free credit) through Novuna Personal Finance, facilitated by Conservatory Insulations Northwest Limited as an FCA-authorised credit broker.
2. Financing / Credit Facilitation: The company acts as a credit broker (FRN: 784951) authorised by the Financial Conduct Authority, offering financing through Novuna Personal Finance (a trading style of Mitsubishi HC Capital UK PLC). This provides customers with Buy Now Pay Later and interest-free credit options, creating a revenue stream through credit facilitation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Elite Garden Studios designs, manufactures, and installs bespoke luxury garden rooms for residential and small-business customers across the UK. Each studio is built around the proprietary CHRIS® (Comfort, Heat, Reflective, Insulation System) insulation technology and tailored to specific use cases including home offices, gyms, music studios, games rooms, home cinemas, teenage dens, and entertaining spaces. Pricing starts at £27,000 for a 3m x 3m internal studio, with free nationwide delivery and installation included.

Product overview

Elite Garden Studios offers bespoke luxury garden rooms as standalone structures expanding living space into outdoor areas. The product portfolio centers on eight distinct room types (Home Office, Small Business, Home Gym, Music Studio, Teenage Den, Games Room, Home Cinema, and Entertaining Space), all built around the proprietary CHRIS® Insulation System and premium materials including composite cladding, triple-glazed aluminum windows, and EPDM rubber roofing. All garden rooms include standard electrics (sockets, LED lighting, panel heater) and interior finishing packages, with optional customization such as partition walls, decking, and canopies. Garden rooms are priced starting at £27,000 for a 3m x 3m internal size and fall under permitted development rights (under 2.5m tall, under 30m² footprint). Financing is available through Novuna Personal Finance.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Office Garden Room Bespoke insulated garden room designed as a dedicated home office workspace, featuring customizable desks (including A3-drawing options), storage solutions, soundproof walls, and year-round climate control for remote and hybrid workers.
• Small Business Garden Studio Bespoke garden studio configured for small business use, such as physiotherapy clinics, accounting practices, makeup artistry, beauty services, photography studios, and client consultations, providing a professional workspace separate from the home.
• Home Gym Garden Room Bespoke garden room configured as a private home gym, featuring shock-absorption flooring for heavier weights, optimised lighting, mirrors, and ventilation to enable cardio, strength training, and yoga in a climate-controlled, year-round space.
• Music Studio Garden Room Soundproofed garden room designed for music practice, recording, and creation, featuring acoustic treatments, adjustable mood lighting, and instrument storage to contain internal sound while preventing external noise intrusion.
• Teenage Den Garden Room Garden room designed as a private retreat for teenagers, featuring study areas, entertainment zones with gaming consoles and TVs, relaxation corners, and personalised decor.
• Games Room Garden Studio Garden room configured as an entertainment space for gaming, pool, snooker, darts, air hockey, shuffleboard, board games, and family game nights, with the CHRIS® insulation system enabling year-round comfort.
• Home Cinema Garden Room Theatre-style garden room featuring blackout capabilities, plush seating, surround sound systems, and smart lighting for immersive movie, sports, and gaming-marathon experiences.
• Entertaining Space Garden Room

Quantifiable outcome

• U-value of 0.16 W/m²K — exceeding industry standards for garden room insulation, validated by independent engineering consultants (members of the Centre for Window and Cladding Technology)
• +3 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship, minor and core.

• Rolls-Royce Enthusiasts' Club (RREC)flagshipGTM or Marketing Partner · 22 April 2024Elite Garden Studios is an official partner of the Rolls-Royce Enthusiasts' Club (RREC) as part of the club's 120-year anniversary celebration. The company is featured in a commemorative hardback book publication '120 Years of Rolls-Royce' curated by the RREC and St James's House. The partnership reflects shared values of craftsmanship, legacy, and pursuit of perfection, aligning the Elite Garden Studios brand with luxury automotive excellence. The official launch event took place at Grosvenor House.
• Grand DesignsflagshipGTM or Marketing Partner · 26 February 2024Elite Garden Studios achieved Grand Designs Premium Partner status — a prestigious endorsement from the renowned home design magazine and BAFTA-winning TV series. To secure this endorsement, the company was required to demonstrate outstanding customer service, pioneering product innovation, and robust sustainable business practices. Grand Designs reaches 3 million magazine readers monthly and hosts a bi-annual exhibition, providing significant brand credibility and exposure in the home improvement market.
• Bury HospiceminorOthers · 9 February 2024Elite Garden Studios provided headline sponsorship of Bury Hospice's 'For the Love of' charity dinner held at Village Hotel in Bury on February 9th. The event raised funds and awareness for Bury Hospice's palliative care services. The company states it is deeply rooted in the community and aims to build stronger communities alongside building garden rooms.
• CI Group (Conservatory Insulations Northwest Limited)coreStrategic or Co-development PartnerElite Garden Studios is a subsidiary (trading style) of Conservatory Insulations Northwest Limited, part of the CI Group family of companies. CI Group has been the market leader in home improvement and insulation for over two decades. Elite Garden Studios leverages CI Group's expertise, brand, supply chains, and infrastructure. Sister companies include Tile Your Conservatory, We Need Solar, and Conservatory Insulations.

Scale indicators3 records

Direct peers

• Green Retreats: One of the largest UK manufacturers of bespoke garden rooms and garden offices, offering a wide range of styles for home offices, gyms, studios, and leisure. Direct competitor to Elite Garden Studios in the premium UK garden room market with similar use-case segmentation, bespoke design service, and nationwide installation footprint.
• Smart Garden Offices: UK specialist in high-end, insulated garden offices with a focus on year-round usability and contemporary design. Competes head-to-head with Elite Garden Studios in the premium home-office garden room category with comparable pricing tiers, site-visit-based consultative selling, and nationwide delivery and installation.
• Garden Room Homes: UK designer and installer of bespoke garden rooms and garden offices with extensive use-case range (home office, gym, studio, annexe). Closely comparable to Elite Garden Studios on bespoke design process, premium positioning, and multi-use-case product portfolio across the UK.
• Dunster House: Established UK manufacturer and retailer of garden buildings, garden rooms, log cabins, and outdoor structures sold direct to consumers. Competitor in the garden room category with nationwide delivery and a broader product catalogue, though positioned more in the mid-market than Elite Garden Studios' premium tier.
• Posh Sheds: Boutique UK maker of handcrafted, design-led garden rooms and sheds often featuring in Grand Designs and similar publications. Comparable to Elite Garden Studios on premium design-led positioning and use of heritage / luxury media for brand building, though at smaller scale.
• Scotts of Thrapston: Long-established UK manufacturer of high-quality timber garden buildings, summerhouses, and garden rooms. Direct competitor in the premium timber garden room segment with bespoke design services and nationwide delivery, comparable to Elite Garden Studios on craftsmanship-led positioning.
• Crane Garden Buildings: UK designer and manufacturer of premium timber garden rooms, summerhouses, and home offices. Direct competitor with a comparable bespoke positioning, multi-use-case product set (office, studio, gym), and UK-wide delivery and installation offering.
• Malvern Garden Buildings: UK manufacturer of high-end timber garden rooms, studios, and summerhouses with extensive customisation options. Comparable to Elite Garden Studios on bespoke UK manufacturing, premium pricing, and broad use-case coverage including offices, gyms, and studios.
• Bakers Garden Buildings: UK family-run manufacturer of bespoke timber garden rooms, offices, and studios with bespoke design service. Closely comparable to Elite Garden Studios on family-business heritage, custom build process, and premium positioning in the residential garden room market.
• National Garden Rooms: UK specialist in bespoke garden rooms and garden offices with year-round insulation and nationwide installation. Direct competitor to Elite Garden Studios in the premium insulated garden room segment with similar use-case segmentation and consultative sales-led GTM motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/elite-garden-studios

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about elite garden studios