thaller gmbh

What thaller gmbh does

Thaller GmbH (doing business as Expert Thaller) is a privately held regional electrical retail and service company headquartered at Rathausplatz 1, Attnang-Puchheim, Upper Austria. It is a member of EXPERT Österreich e.Gen., a national cooperative of independent electrical specialists that share branding, marketing, and procurement. The company operates a single physical storefront plus an e-commerce shop at expert-thaller.at, serving residential and small commercial customers exclusively within Austria.

The company's commercial offering is a full-stack electrical solutions portfolio. It retails household appliances (washing machines, dryers, coffee machines, vacuum cleaners, TVs) from brands such as Miele, Bosch, Jura, Loewe, DeLonghi, and iRobot through both in-store and online channels. Beyond retail, it delivers professional services including electrical installation for new builds and renovations, KNX-based smart home and building automation, photovoltaic system design and installation with battery storage, security systems (alarm, video surveillance, access control, fire detection), heating and climate systems, certified manufacturer warranty repair, and tiered delivery-with-installation packages priced €6.95–€179.90. Klarna is the primary payment provider and DPD handles standard parcel logistics.

Revenue mechanics blend one-time retail transactions, project-based professional services (PV, electrical, security quoted per project), and warranty/certified repair work. The company holds managing directors Thomas Schöbinger and Wolfgang See, employs 11–50 people, and in 2025 onboarded as an authorized redemption partner for the Austrian federal Geräte-Retter-Prämie repair subsidy. Geographic scope is restricted to Austria, with deliveries nationwide but service-technician work concentrated in the Attnang-Puchheim / Upper Austria catchment.

Name

thaller gmbh

Legal name

Thaller GmbH

Website

https://expert-thaller.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Thaller GmbH (Expert Thaller) is a regional Austrian electrical retailer and service provider in Attnang-Puchheim that sells household appliances through a physical store and online shop while delivering installation, repair, photovoltaic, KNX smart home, and security services to residential and small commercial customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Attnang-puchheim

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Electronics Retail Sales: Sale of electrical appliances including washing machines, dryers, coffee machines, vacuum cleaners, and other household electronics through both physical store and online shop.
2. Delivery Services: Tiered delivery services including standard parcel delivery (€6.95), Expert Lieferservice Komfort (€79.90), Komfort Plus (€109.90), Premium (€129.90), and Premium Plus (€179.90) for household appliances and electronics with installation options.
3. Repair Services: Repair service for defective electrical household appliances. Certified service partner for many brands, performing manufacturer warranty repairs.
4. Electrical Installation Services: Professional electrical installation for new builds and renovations including house wiring, E-Check documentation, network cabling, lighting design, and smart home systems.
5. Photovoltaic Consulting and Installation: Planning, consulting, and installation of photovoltaic systems including support with permits and subsidies applications.
6. Disposal Services: Environmentally responsible recycling of old electrical appliances when purchasing new devices, provided free of charge.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Thaller GmbH sells electrical household appliances (washing machines, dryers, coffee machines, vacuums, TVs) through both a physical retail store and online shop, and provides related professional services including electrical installation for new builds and renovations, photovoltaic system design and installation, smart home/KNX automation, security system integration, heating and climate solutions, certified appliance repair, tiered delivery with setup, and free old-appliance disposal. The business operates exclusively in the Austrian market, anchored in Attnang-Puchheim, as part of the EXPERT Österreich e.Gen. cooperative.

Product overview

Expert Thaller operates as a regional electrical specialist retailer and service provider in Austria, offering a comprehensive portfolio of electrical appliances and related services through both physical retail and online shop channels. The core offering centers on the e-commerce platform (Expert Thaller Online Shop) where customers can purchase major appliances including washing machines, dryers, coffee machines, and cleaning equipment from brands like Miele, Bosch, Jura, and others. Beyond retail, the company provides extensive installation and service offerings including electrical installations for homes (smart home/KNX, network cabling, lighting), photovoltaic solar systems with battery storage, security systems (alarms, video surveillance, access control), and heating/climate solutions. Value-added services include tiered delivery options ranging from basic door delivery to full installation and old appliance disposal, professional repair services as a certified brand partner, and passport photo services. The company serves the Austrian market exclusively, with delivery and service operations centered in the Attnang-Puchheim area of Upper Austria.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Bundesministerium für Land- und Forstwirtschaft, Klima- und Umweltschutz, Regionen und Wasserwirtschaft (Austrian Federal Ministry)minorStrategic or Co-development Partner · 1 January 2025Government partnership for the 'Geräte-Retter-Prämie' (Device Saver Bonus) subsidy program. Federal ministry sponsors repair subsidies of up to 50% of eligible gross costs (max €130 for repairs, €30 for estimates). Expert Thaller processes these subsidies as authorized redemption partner.
• Expert Österreich e.Gen.coreChannel Partner/ Reseller/ DistributorThaller GmbH is a member of Expert Österreich e.Gen., a retail cooperative of electrical specialists in Austria. The Expert network provides collective branding, marketing, purchasing power, and operational support while member businesses maintain local autonomy and identity.
• A1, Magenta, 3 (Telecommunications)minorChannel Partner/ Reseller/ DistributorA1 Premium Partner, Magenta Partner, and 3 Best Partner offering complete product portfolios of Austria's major telecommunications providers including mobile devices, contracts, and related services.
• DPD (Parcel Service)minorChannel Partner/ Reseller/ DistributorStandard parcel delivery partner for packages up to 31.5 kg (excluding TVs). DPD handles standard shipping for online orders.
• KlarnacoreTechnology or IntegrationPayment service provider offering invoice, installment purchase, immediate transfer, credit card, Google Pay, Apple Pay, and direct debit payment options. Klarna provides buyer protection and TÜV-certified payment system.
• Various Appliance Manufacturers (Certified Service Partner)coreTechnology or IntegrationCertified service partner for many appliance brands performing manufacturer warranty repairs. Allows handling of warranty claims regardless of where the device was originally purchased.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EXPERT Österreich e.Gen. (parent cooperative): The Austrian retail cooperative that Thaller belongs to. Directly comparable because Thaller operates as a member store under the EXPERT umbrella — the cooperative runs shared branding, e-commerce contracts, and marketing for its member electrical retailers, making it the structural peer at the network level.
• EP: ElectronicPartner: Germany- and Austria-headquartered electronics retail cooperative. Comparable as a sister cooperative structure competing for the same household appliance and consumer electronics demand in the DACH region, with regional member stores offering installation and service.
• MediaMarkt Austria: Major Austrian consumer electronics and appliance big-box retailer. Comparable because MediaMarkt competes head-on in the same major and small appliance categories (washing machines, coffee machines, vacuums, TVs) with greater scale, omnichannel reach, and pricing power in Austria.
• Conrad Electronic: DACH-focused electronics and appliance retailer. Comparable as a broader incumbent competing for parts of the same Austrian consumer electronics and small appliance demand, with a stronger catalog and online presence but weaker local installation and service capabilities.

Direct peers

• Euronics (Austria): European electrical retailer cooperative with Austrian presence. Directly comparable because Euronics competes in the same consumer electronics/appliance retail category via a member-store cooperative model similar to EXPERT, offering both physical and online appliance retail in Austria.
• Red Zac: Austrian electronics retailer cooperative. Directly comparable as an Austria-focused consumer electronics and appliance retail cooperative with member stores offering similar products (washing machines, coffee machines, small appliances) plus delivery and installation services in the same geographic market.
• Hartlauer: Austrian specialty retailer of consumer electronics, photography, and optical products. Comparable as a domestic Austrian specialty chain competing for similar appliance and electronics spend, with physical retail locations and service offerings in overlapping Austrian regions.

Emerging players

• Cyberport: Online consumer electronics and appliance retailer active in Austria. Comparable as a digital-first competitor targeting the same Austrian household appliance and consumer electronics buyer that Thaller serves online via its e-commerce shop.
• Loxone: Austria-based smart home and building automation specialist. Comparable because Thaller's KNX / smart home installation offering competes for the same residential and small-commercial automation project demand that Loxone targets, though Loxone sells its own proprietary automation platform.

Others

• Fronius International: Austrian manufacturer of photovoltaic inverters, energy storage, and welding technology. Comparable as an adjacent Austrian player in the same photovoltaic ecosystem — Thaller installs residential PV systems using components from players like Fronius, positioning the companies as adjacent rather than directly competing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/expert.at
• Instagraminstagram.com/expert_at
• LinkedInlinkedin.com/company/expert-thaller

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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