AMIC

What AMIC does

AMIC Professional Office Services Pty Ltd is a privately held Australian bookkeeping and accounting services firm headquartered in Greensborough, Victoria. Founded in 2003 by Amanda Grollo, the firm delivers BAS/IAS preparation and lodgement, general bookkeeping, payroll processing (including leave and RDO accumulation), cash flow forecasting, credit control, invoicing, reconciliations, end-of-financial-year preparation, financial reporting, and business advisory services to small and medium businesses, sole traders, partnerships, and trusts in the local Greensborough/Victoria market.

The firm's underlying technology is composed entirely of established third-party cloud accounting platforms — MYOB AccountRightLive, Xero, QuickBooks, and Saasu — across which AMIC staff are proficient and within which they create tailored, in-house client-specific workflows and system migrations. The firm holds BAS Agent registration with the Tax Practitioners Board (No. 24664357) and membership with the Institute of Certified Bookkeepers (No. 316532), and staff hold Certificate IV in Financial Services qualifications, with Professional Indemnity Insurance in place.

AMIC operates a direct-to-consumer professional services model with a small team (1-10 employees) under a quote-based, pay-as-you-go pricing structure. Revenue is generated per-engagement from individualized service packages rather than standardized subscriptions. The go-to-motion is relationship-driven and local, relying on the firm's website, direct phone/email contact, professional credentials, and customer testimonials. There is no public funding, no M&A history, and the firm serves a concentrated client base that includes long-tenured relationships such as Correct Cabinets (since 2004), Beaute Boutique, and Acorn Group.

Name

AMIC

Legal name

AMIC Professional Office Services Pty Ltd

Website

https://amicservices.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

AMIC Professional Office Services is a privately held Australian bookkeeping firm in Greensborough, Victoria, providing BAS lodgement, payroll, and accounting services to local small and medium businesses, sole traders, and trusts using MYOB, Xero, QuickBooks, and Saasu.

Ownership category

akta.pro rank

Headquarters

HQ city

Greensborough

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Bookkeeping Services: Core revenue stream from providing comprehensive bookkeeping and administrative services including general bookkeeping, payroll processing, BAS/IAS preparation and lodgement, cash flow forecasting, credit control, bill payments, reconciliations, end of financial year preparation, and financial reporting.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

AMIC provides comprehensive bookkeeping, BAS/IAS preparation and lodgement, payroll processing, cash flow forecasting, credit control, bill payments, reconciliations, end-of-financial-year preparation, financial reporting, and liaison services with accountants and solicitors. The firm also offers TPAR/Suby reporting, State Revenue Office lodgements, and government lodgement services (Workcover, Coinvest, Incolink, Apprenticeship Schemes) for sole traders, partnerships, trusts, and companies in the Greensborough, Victoria area.

Product overview

AMIC provides a comprehensive suite of bookkeeping and administrative services for businesses. The offering consists of multiple integrated service modules centered around core accounting functions including BAS/IAS preparation and lodgement, general bookkeeping, payroll processing, cash flow management, financial reporting, and government lodgements. The company specializes in working with popular accounting platforms including MYOB, Xero, Quickbooks, and Saasu, and can either set up new systems or take on existing systems for clients ranging from sole traders to businesses with 30+ staff.

Differentiator

Problem solved

Functional benefit

Products and services

• BAS/IAS Preparation & Lodgement Business Activity Statement and Instalment Activity Statement preparation and lodgement services for Australian businesses, delivered by Registered BAS Agents.
• General Bookkeeping Services Accurate ongoing bookkeeping and administrative services to maintain financial records for small and medium Australian businesses.
• Payroll Services Payroll processing including sick leave, annual leave, RDO accumulation, and payment management for client businesses.
• Cash Flow Forecasting and Budgeting Cash flow analysis, forecasting, and budgeting services to help businesses manage finances and plan ahead.
• TPAR/Suby Reporting Taxable Payments Annual Report and Subcontractor reporting preparation and lodgement services.
• Credit Control and Bill Payments Credit control management and bill payment processing services to manage receivables and payables for client businesses.
• Reconciliations Financial reconciliation services to ensure accurate matching of bank, ledger, and other financial records.
• End of Financial Year Preparation and Close Off End of financial year preparation services including account close-off procedures to ready client records for accountant review.
• Financial Reporting Financial reporting services providing business insights and compliance documentation for client decision-making.
• Liaison with Accountants and Solicitors Coordination and communication services with accountants and solicitors on behalf of clients to streamline financial and legal interactions.
• State Revenue Office Lodgements Lodgement services for State Revenue Office requirements, including payroll tax obligations.
• Invoicing Services Customer invoicing services for business operations, supporting accounts receivable workflows.
• Government Lodgement Services Lodgement services for Workcover, Coinvest, Incolink, and Apprenticeship Schemes where required by client businesses.
• Management Services Business management and administrative support services for clients needing broader operational assistance beyond core bookkeeping.

Quantifiable outcome

• Customer (Acorn Group) grew from 5 to 30+ staff with AMIC's support
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• MYOBcoreTechnology or IntegrationMYOB AccountRightLive partnership - AMIC staff are proficient in MYOB accounting software for client bookkeeping and financial management services
• XerocoreTechnology or IntegrationXero partnership - AMIC staff are proficient in Xero cloud accounting platform for providing bookkeeping services to clients
• Tax Practitioners BoardOthersRegulatory body registration - AMIC is a registered BAS Agent with the Tax Practitioners Board, required for legally providing BAS/IAS preparation and lodgement services in Australia
• Institute of Certified BookkeepersOthersProfessional membership organization - AMIC holds membership (316532) with the Institute of Certified Bookkeepers, demonstrating professional standards and ongoing professional development

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Bookkept: Australian cloud bookkeeping firm offering BAS lodgement, payroll, and bookkeeping for SMBs. Direct competitor in the same local SMB segment as AMIC, with a similar service suite and platform partnerships (Xero, MYOB).
• Coastal Bookkeeping Services: Australian bookkeeping practice serving small businesses with BAS, payroll, and general ledger services. Comparable in scale, target customer (SMBs), and service offering to AMIC.
• Add-Vantage Bookkeeping: Australian bookkeeping firm offering BAS lodgement, payroll, and reconciliation services to SMBs and sole traders. Directly comparable in services, customer segment, and regulatory positioning.
• Financial Mentors: Australian accounting and bookkeeping practice providing BAS, tax compliance, and advisory to small businesses. Comparable scope of services and customer base, with additional advisory focus.

Regional players

• CFO Partners Australia: Australian outsourced CFO and bookkeeping firm serving growth-stage SMBs. Comparable SMB client profile and bookkeeping/BAS services, with an additional fractional CFO upsell similar to AMIC's business advisory.

Broad incumbents

• Pilot: US-based bookkeeping and accounting firm serving SMBs, startups, and e-commerce businesses. Comparable SMB-focused bookkeeping service offering but at significantly larger scale and with technology-driven delivery.
• Bench: North American bookkeeping service combining dedicated bookkeepers with proprietary software for SMBs. Overlaps with AMIC in core SMB bookkeeping but operates a tech-enabled, scaled model.
• Xero: Global cloud accounting platform that AMIC partners with and is proficient in. Represents both a partner and indirect competitive threat as it increasingly embeds bookkeeping automation.
• MYOB: Major Australian cloud accounting platform whose software AMIC uses and partners with. Comparable in serving Australian SMB compliance needs and a potential disruptor if automation features reduce reliance on bookkeepers.

Emerging players

• Botkeeper: AI-driven bookkeeping automation platform serving accounting firms and SMBs. Comparable end-customer (SMBs needing bookkeeping) but represents an emerging technology-based threat to traditional manual bookkeeping services like AMIC's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMIC