What evolution chips does

Evolution Chips sells exclusively through a B2B2C channel: a network of 100+ approved installers across the UK and Europe read ECU files from customer vehicles using proprietary handheld programmers, transmit them to Evolution Chips' HQ for optimization, and then install the remapped file. End-customer pricing is one-time, quote-based by vehicle type and complexity, and underwritten by a lifetime warranty on OBD remaps and a 30-day money-back trial, with stored original ECU calibrations enabling restoration to factory settings. The company is owner-operated by Stewart Sanderson, has no disclosed external funding, no disclosed revenue, and serves a long tail of individual vehicle owners and commercial fleet operators distributed across multiple verticals, with no named anchor customers.

Name

evolution chips

Legal name

Motorsport Developments Blackpool Ltd

Website

https://evolutionchips.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Evolution Chips is a UK-based ECU remapping company, founded 2000 and operating in Blackpool, that recalibrates engine management software for cars, trucks, agricultural, marine, and plant vehicles via a 100+ installer network across the UK and Europe.

Ownership category

akta.pro rank

Product category

Automotive Performance Tuning

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Electrical Industrial Apparatus (3620), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Powertrain Electronics & Controls Remanufacturing (ECUs/TCUs, Mechatronics) (TLAKALAJ)

akta.pro secondary industries

Powertrain Test, Dyno & Validation Services (Post-rebuild/Reman QA) (TLAKALAN), Emissions Controls & Environmental Retrofit Services (SCR/FGD/ESP, CEMS) (EUAEALAL)

Keywords

• ECU remapping services
• Vehicle performance tuning
• Diesel engine remapping
• Automotive chip tuning
• OBD ECU recalibration

Headquarters

HQ city

Blackpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. ECU Remapping Services: One-time remapping service where customers pay installers for ECU recalibration. The installer network handles customer acquisition and fitting, while Evolution Chips provides the technology, software optimization, and quality assurance. Pricing varies by vehicle type and service complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Evolution Chips provides ECU (Engine Control Unit) recalibration and remapping services that modify engine management software to increase power, torque, and fuel efficiency for cars, vans, trucks, agricultural vehicles, marine engines, and motorcycles. The company also offers transmission/DSG gearbox remapping, emission system modification services (DPF, EGR, SCR/Adblue, speed limiter, DTC, lambda), and in-house 4WD rolling road dyno testing, all delivered through a network of over 100 approved installers across the UK and Europe with calibration work centralized at the Blackpool facility.

Product overview

Evolution Chips is a single-product performance tuning company with a modular service architecture centered on ECU recalibration. The core product is the Evolution Chips ECU Remapping service, which modifies engine control unit software to optimize power, torque, and fuel efficiency. Additional services (DPF Delete, EGR Delete, Speed Limiter Adjustment, DTC Deletion, Lambda Delete, SCR/Adblue Delete) are add-on modules that modify emission and safety systems within the ECU. Supporting services include Gearbox ECU Remapping (including DSG), a 4WD Rolling Road Dyno for testing, Lifetime Warranty, 30-Day Money Back Trial, and Fuel Economy Guarantee. The company operates through a network of over 100 approved installers across the UK and Europe, with calibration performed centrally at their Blackpool facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Evolution Chips ECU Remapping Core ECU recalibration service that modifies engine management system software to increase power, torque, and fuel efficiency, covering turbo diesel, turbo petrol, and normally aspirated engines for cars, vans, motorcycles, marine, agricultural, and HGV vehicles. Delivered to end customers through a network of 100+ approved installers.
• Gearbox ECU Remapping / DSG Remapping Transmission control unit recalibration service for DSG and automatic gearboxes, optimizing shift points and response times (up to 70% faster), launch control, and torque limiter settings for vehicle owners seeking improved gearbox performance.
• EGR Valve Delete Service Software modification that disables EGR (Exhaust Gas Recirculation) operation within the ECU to prevent detonation, poor running, and fault lights, intended for track, motorsport, and off-road applications.
• DPF (Diesel Particulate Filter) Delete Solutions ECU software modification that safely removes the Diesel Particulate Filter from the ECU map, preventing error codes and regeneration attempts, intended for off-road or motorsport vehicles.
• SCR / AdBlue Delete Service Software solution that removes SCR/AdBlue emission systems from the ECU for vehicles converted for track or off-road use.
• Vehicle Speed Limiter Adjustment Service Service to adjust or remove vehicle speed limits programmed in ECU calibration data, with safety check for tyre speed ratings, for track or commercial applications requiring adjusted limits.
• Rear O2 / Lambda Sensor Delete Service to remove lambda sensor fail DTC from ECU firmware, enabling the ECU to function properly after sensor removal, used for track cars and motorsport applications.
• DTC (Diagnostic Trouble Code) Deletion Service to remove diagnostic trouble codes from ECU firmware when engine management components are removed, preventing the vehicle from entering limited operation strategy mode.
• 4WD Dyno Cell / Rolling Road Testing Custom-built Dyno Dynamics 4WD rolling road dyno cell capable of measuring up to 2400BHP at the wheels, with integrated Snap-on Verdict diagnostic hardware and dealer-level software for in-house vehicle testing and calibration development.
• HGV and Truck Remapping Specialized ECU remapping service for heavy goods vehicles, trucks, and commercial turbo diesel engines, focused on fuel economy improvements and performance for fleet operators.
• Agricultural Vehicle Remapping ECU remapping service for agricultural tractors and harvesters, aimed at maintaining reliability and fuel economy while increasing power and tractability for farm and contractor operations.
• Remote PC Assistance Remote assistance service for installer clients experiencing tuning software and hardware issues, delivered via screen-sharing technology from Evolution Chips' technical team.

Quantifiable outcome

• Up to 100% more power and torque on turbocharged engines
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Dyno DynamicscoreTechnology or IntegrationEvolution Chips uses Dyno Dynamics 4WD rolling road equipment for dyno testing and calibration development. The dyno is capable of measuring up to 2400BHP and is integrated with diagnostic hardware for live vehicle testing.
• Snap-on (Verdict)supportingTechnology or IntegrationSnap-on Verdict wireless diagnostic hardware is used in conjunction with the dyno cell for dealer-level vehicle interrogation during dyno testing sessions.
• PayPalsupportingTechnology or IntegrationPayPal handles payment processing for website financial transactions. Evolution Chips shares customer information with PayPal only as necessary for payment processing.
• Shopper ApprovedsupportingGTM or Marketing PartnerCustomer review platform displaying verified reviews for Evolution Chips, building trust with potential customers through third-party validation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Superchips: Long-established UK ECU remapping and performance tuning company founded in the 1970s. Directly comparable to Evolution Chips on core service (ECU recalibration for cars, vans, commercial vehicles) and UK installer-style distribution model.
• Celtic Tuning: UK-based ECU remapping specialist with a national approved dealer network. Competes head-to-head with Evolution Chips in the B2B2C remapping channel and shares the same installer-finder, lifetime-warranty playbook.
• Viezu Technologies: UK ECU remapping company with a national dealer network and broad vehicle coverage including commercial and motorsport applications. Closely comparable service portfolio and channel structure to Evolution Chips.
• Revo Technik: Performance tuning company specializing in VAG group (VW/Audi/SEAT/Skoda) and other marques via ECU and TCU remapping, with global dealer footprint. Directly comparable technology stack and target customer base.
• Pendle Tuning: UK ECU remapping specialist focused on performance and economy gains for cars and commercial vehicles. Shares Evolution Chips' remapping-plus-installer-network business model and customer profile.
• Britek: UK ECU remapping and tuning company offering OBD and bench remapping services to consumers and trade. Direct overlap with Evolution Chips on product set, geography, and channel model.

Regional players

• MTM (Motoren Technik Mayer): German performance tuning company specializing in Audi/VW and other premium marques. Comparable on ECU recalibration and performance engineering, but serves primarily Continental European customers rather than UK volume.
• APR (Auto Performance Research): US-headquartered but globally distributed ECU tuning company with strong VAG group focus. Comparable technical capability and product line, but operates primarily outside the UK market where Evolution Chips is concentrated.

Broad incumbents

• Snap-on: Global automotive diagnostics and tooling incumbent whose Verdict diagnostic hardware Evolution Chips already uses. Adjacent rather than directly competitive, but increasingly relevant as OEMs gatekeep diagnostic access that remappers depend on.
• Bosch Automotive Service Solutions: Global supplier of automotive diagnostics, ECU development tools, and workshop equipment. Not a direct competitor in consumer remapping, but controls significant underlying calibration tooling and OEM service infrastructure that shapes the addressable market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Motorsportdev
• YouTubeyoutube.com/user/Motorsportdevelop
• Facebookfacebook.com/motorsport.developments
• Instagraminstagram.com/motorsportdevelopments

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about evolution chips