educational training institute

What educational training institute does

Educational Training Institute (ETI) is a private, online continuing education provider serving licensed fire protection professionals who must complete state-mandated continuing education to renew contractor and technician licenses. The catalog is structured around state-specific course bundles spanning fire alarm, sprinkler, fire extinguisher, fire pump, and hood-system disciplines, covering eight U.S. states (California, Colorado, Florida, Georgia, Minnesota, Montana, Vermont, Wisconsin) and three national accreditation bodies (NICET, ICC/NAFED, ACE). Most products are bundled licenses or exam-prep packages priced between $290 and $675, with individual courses starting around $35 and comprehensive bundles reaching $850.

The platform is delivered 100% online through an on-demand learning management system featuring a Course Timer completion system, automated State Reporting Integration (e.g., FireTRAQ) that pushes credit hours to state agencies, and a Company Dashboard for enterprise team enrollment and progress tracking. Stripe handles payment processing, indicating a standardized e-commerce stack. The address (Riverview, FL, suite #377) is consistent with a virtual/mail-forwarding office, and there is no public disclosure of management, headcount, funding, or financial history.

ETI's business model is primarily self-serve B2C e-commerce to individual licensed contractors and technicians pursuing renewal on multi-year cycles, supplemented by a B2B channel for fire-protection firms enrolling multiple technicians via the Company Dashboard. The go-to-market is built on domain-specific SEO around state license renewal queries, leveraging the approved-provider status with each state's fire marshal as the primary competitive gating factor. There is no disclosed pricing for the B2B dashboard and no announced subscription tier beyond per-course/per-bundle purchase.

Name

educational training institute

Legal name

Educational Training Institute

Website

https://eticed.com

Company type

Private

Operating status

Operating

Short description

Educational Training Institute (ETI) is a private, online continuing education provider for licensed fire protection professionals, offering state-approved and NICET/ICC/NAFED-accredited course bundles for license renewal across eight U.S. states via a 100% virtual, on-demand learning platform.

Ownership category

akta.pro rank

Product category

Professional Continuing Education

NAICS

Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Safety, Security & Emergency Services (OSHA, Fire, EMS, Security CE) (EDAAALAK)

Keywords

• Fire protection continuing education
• Online professional licensing courses
• Fire alarm training courses
• Fire sprinkler certification
• State-approved fire safety education

Headquarters

HQ city

Riverview

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Course Sales: Direct sales of individual courses and bundled course packages to licensed professionals for continuing education requirements. Courses range from 1-32 hours with pricing from $35 to $850 per course/bundle.
2. Enterprise Team Enrollment: Bulk registration of multiple employees from a single company with volume discounts. Company submits employee information via form, receives single invoice, and employees are enrolled in courses.
3. Custom Bundle Creation: Custom course bundles created for specific licensing requirements upon customer request, with special pricing for enterprise clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

ETI is an online continuing education provider that sells state-approved continuing education courses for licensed fire protection professionals across fire alarm, sprinkler, extinguisher, fire protection, fire watch, fire pump, fire suppression, and 10-30 State Exam Prep topics. The platform serves primarily Florida, California, Vermont, and other U.S. states through both individual course/bundle purchases and an enterprise team enrollment program for fire protection companies managing compliance training for multiple employees.

Product overview

ETI (Educational Training Institute) is an online continuing education platform for the fire protection industry, offering pre-recorded, on-demand courses accessible 24/7. The core product consists of state-specific course bundles for license renewal, including Florida Fire Protection System Contractor bundles (Contractors 1-5), Florida Fire Equipment Dealer bundles (A/B/C/D), California Sprinkler Fitter 30-hour bundles, Vermont Fire Sprinkler bundles, and Water Based Inspector courses. Additional offerings include NICET/ACE continuing professional development bundles for fire sprinkler and fire alarm certifications, and ICC/NAFED courses. Supporting services include a Company Employee Registration system for bulk enrollments with discounts and a Company Dashboard for tracking team progress and credentials.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Alarm Continuing Education Courses

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core.

• NICET (National Institute for Certification in Engineering Technologies)coreStrategic or Co-development PartnerETI is a recognized NICET training provider. Courses can be used towards NICET CPD (Continuing Professional Development) points for fire sprinkler and fire alarm certifications. Required: 90 CPD points per 3-year certification period.
• CAL FIRE / California Office of the State Fire MarshalcoreStrategic or Co-development PartnerAll California sprinkler fitter courses are approved by the State Fire Marshal's office for required continuing education (30 hours every 3 years).
• Florida State Fire MarshalcoreStrategic or Co-development PartnerCourses approved by Florida State Fire Marshal's Office for fire sprinkler contractors, fire equipment dealers, water-based inspectors, and other license types. ETI reports completions to FireTRAQ system monthly.
• Vermont Office of the State Fire MarshalcoreStrategic or Co-development PartnerCourses approved for Vermont T3 Fire Sprinkler License holders requiring 16 hours of continuing education every 3 years.
• Wisconsin Dept of Safety & Professional ServicescoreStrategic or Co-development PartnerCourses approved for Wisconsin fire protection professionals requiring continuing education for license renewal.
• Georgia State Fire MarshalcoreStrategic or Co-development PartnerCourses approved for Georgia fire equipment permit holders requiring 8 EEC hours per year.
• Colorado Division of Fire Prevention and Control (DFPC)coreStrategic or Co-development PartnerCourses approved for Colorado fire protection professionals by the Colorado DFPC.
• ICC/NAFEDcoreStrategic or Co-development PartnerETI offers continuing education and Experience and Education Credits (EEC) for Fire Equipment Certifications approved for ICC/NAFED renewals.
• ACE (American Council on Education)coreStrategic or Co-development PartnerACE credit recommendation service for military training and education applied to fire protection certifications.
• Montana State Fire MarshalcoreStrategic or Co-development PartnerCourses applicable for sprinkler contractors and inspectors in Montana.
• Minnesota Fire Fighter Training BoardcoreStrategic or Co-development PartnerCourses applicable for sprinkler fitters and contractors in Minnesota.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Fire Sprinkler Association (AFSA): National trade association for the fire sprinkler industry that also offers continuing education and training to its member contractors and fitters — directly overlapping ETI's primary customer segment of sprinkler contractors and fitters, and already appearing in ETI's partner ecosystem.
• National Fire Sprinkler Association (NFSA): Industry association providing fire sprinkler code education, training, and CE for designers, contractors, and AHJs. NFSA serves the same sprinkler/fitter/inspector audience as ETI and represents both a partner channel and a potential competitor for the same CE dollars.

Others

• NICET (National Institute for Certification in Engineering Technologies): The certification body whose CPD points ETI's courses are approved to fulfill. NICET is an ecosystem partner today but could plausibly launch or endorse competing CE content, making it a structural counterparty rather than a pure peer.

Emerging players

• Crane Institute of America / IFSTA-affiliated training providers: IFSTA and affiliated fire-service training organizations publish fire inspection and suppression content and offer certification-aligned CE. They overlap on water-based inspection and NICET-aligned fire protection content but with broader fire-service (vs. ETI's contractor) focus.
• Fire Engineering (Clarion Events): Fire-service media brand offering training content, webinars, and continuing education to firefighters, inspectors, and AHJs. Comparable to ETI on audience (fire-service professionals needing CE) and on domain authority, with growing digital training offerings.

Broad incumbents

• 360training: Large online regulatory-compliance training marketplace offering OSHA, safety, and trades CE to individuals and enterprises. Overlaps with ETI's enterprise/online CE motion and could expand into fire-protection CE given its scale and enterprise sales reach.
• Vector Solutions (RedVector): Enterprise SaaS platform for continuing education and compliance training across engineering, architecture, and skilled trades. Comparable to ETI in serving licensed professionals through state-approved CE, but at much broader scale and with deeper enterprise integrations.
• ClickSafety: Online safety and compliance training provider covering OSHA, construction, and general industry. Comparable in delivery model (online, on-demand, state-approved) and customer overlap (construction trades and safety professionals), but with a much broader catalog.
• J. J. Keller & Associates: Compliance and safety-focused publisher offering regulatory training, CE, and managed services to regulated industries. Comparable to ETI in delivering CE that satisfies licensing requirements, but with a much broader scope (DOT, OSHA, HR) and larger enterprise footprint.
• TPC Training (TPC Systems): Industrial and skilled-trades training provider offering online and instructor-led CE for maintenance, electrical, and safety. Overlaps with ETI on online delivery to licensed trades professionals but does not focus on fire-protection licensing specifically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about educational training institute