Advanced Metal Curving

What Advanced Metal Curving does

Advanced Metal Curving is an Australian industrial service provider specialising in the cold rolling, bending, and curving of structural and sheet metal sections in steel, aluminium, brass, and copper. Founded in 2006 by Ken Shepherd-Ashby and based in Carole Park, Queensland, the company operates as a multi-generational business (Ken, son Luke, and grandson Elijah) and positions itself as Australia's only dedicated section curving specialist. Its capacity includes 12 specialised machines capable of processing materials up to 15 metres long and bending sections such as 360UB44 universal beams the hard way.

The service scope covers angle rolling, channel sections, circular hollow sections (CHS), flat bar, plate rolling, rectangular and square hollow sections (RHS, SHS), solid sections, and universal beams and columns, supported by proprietary in-house tooling developed to prevent deformation during large or complex bends (including 273mm / 250NB pipe). Notable completed work includes 513 curved stainless steel SHS sections for Brisbane's Story Bridge, 443 steel tendrils for the South Bank Parklands Grand Arbour, components for Adelaide Oval, Pacific Fair (Gold Coast), and North Queensland Cowboys Stadium, plus international projects at the San Diego Symphony Rady Shell (USA) and a Dubai pirate-ship structure (UAE).

The business operates on a sales-led, quote-based pricing model with direct customer engagement, serving fabricators, contractors, project managers, and the general public on a per-project basis across Australia and select international markets. Revenue is project-driven and not publicly disclosed; the business is privately held with a small family workforce and 18 years of continuous operation.

Name

Advanced Metal Curving

Legal name

Advanced Metal Curving Pty Ltd

Website

https://advancedmetalcurving.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Advanced Metal Curving is a family-run Australian industrial service provider specialising in cold rolling and bending of structural steel, aluminium, brass, and copper sections. Founded 2006 in Carole Park, Queensland, it operates 12 machines serving construction, infrastructure, and architectural clients domestically and internationally.

Ownership category

akta.pro rank

Product category

Metal Fabrication Services

NAICS

Sheet Metal Work Manufacturing (332322)

SIC

Sheet Metal Work (3444)

akta.pro industry

PRIMARYIMADACAE

Architectural & Miscellaneous Metals (Stairs, Railings, Ladders)

Industrials, Manufacturing & Construction/Building Materials & Products/Structural Steel & Metal Building Products

SECONDARYIMAFAMAE

Sheet Metal & Flashing Works (Gutters, Copings, Edge Metal, Downspouts)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Building Envelope & Exterior Works (Roofing, Facades, Glazing)

Keywords

• Cold rolling services
• Metal section curving
• Structural beam bending
• Metal fabrication services
• Tube and pipe curving

Headquarters

HQ city

Carole Park

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Metal Curving Services: Project-based custom metal curving, rolling and bending services. Customers submit project specifications for custom quotes. Services include angle rolling, channel sections, CHS, flat bar, plate rolling, RHS, SHS, solid sections, universal beams, universal columns, and other specialized sections. Work with various metals including carbon steel, stainless steel, painted and galvanised steels, aluminium, copper, and brass. Can process materials from short lengths up to 15 metres long.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Advanced Metal Curving provides custom cold rolling, bending, and curving services for metal profiles including steel (carbon, stainless, painted, galvanised), aluminium, copper, and brass. The company curves various sections—angles, channels (PFC), circular hollow sections (CHS), flat bars, plates, rectangular and square hollow sections (RHS/SHS), solid sections, universal beams, and universal columns—processing material lengths from short pieces up to 15 metres. Services are delivered to fabricators, contractors, project managers, and the general public across domestic and international markets.

Product overview

Advanced Metal Curving is the industry leader for high-quality metal curving, rolling and bending solutions. The company operates as Australia's only dedicated section curving company, offering a comprehensive suite of cold rolling services for various metal profiles including angle rolling, channel sections (PFC), circular hollow sections (CHS), flat bar bending, plate rolling, rectangular hollow sections (RHS), square hollow sections (SHS), solid sections, universal beams, universal columns, and other specialized sections. The company works with materials including carbon steel, stainless steel, painted and galvanised steels, aluminium, copper, and brass, processing material lengths up to 15 metres. Their 12 cutting-edge machines enable curving of sections from 6mm round bar to some of the largest structural beams in Australia. The company serves diverse industries including architecture, construction, mining, agriculture, industrial, transport, and more, with projects ranging from domestic residential work to large-scale international projects such as the Adelaide Oval and Story Bridge.

Differentiator

Problem solved

Functional benefit

Products and services

• Angle Rolling

Quantifiable outcome

• 513 curved stainless steel SHS upright poles for Story Bridge suicide prevention barrier
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Barnshaws Section Benders: UK-headquartered global leader in structural steel section bending with operations across the UK, Middle East, and USA. Directly comparable service offering (cold roll bending of beams, columns, hollow sections, plate) and serves the same architectural, construction, and infrastructure end-markets as Advanced Metal Curving.
• Keuka Studios: US-based custom architectural metal bending and fabrication studio specializing in curved staircases, railings, and ornamental metalwork. Comparable niche focus on bending and rolling of structural sections for high-end architectural projects.
• Shape Industries: US structural steel bending and fabrication specialist offering section rolling, plate rolling, and beam bending services. Overlaps directly with Advanced Metal Curving's core service portfolio and target customer base of contractors and project managers.
• Steel Mains: Australian steel fabrication business specializing in infrastructure steel products including pipe and structural sections. Comparable Australian peer serving infrastructure and construction markets with overlapping bending and forming capabilities.
• Neumann Steel: Australian structural steel fabrication and processing company providing steel sections and custom fabrication services. Direct domestic competitor operating in overlapping geographies (Queensland, New South Wales) and serving similar construction and infrastructure customers.
• Forma Steel: US custom steel fabrication company specializing in architectural and structural metal forming, bending, and rolling. Comparable service model focused on curved steel components for architectural and construction projects.
• Max Weiss Company: US-based structural steel bending and plate rolling specialist with a long history of curved steel work for architectural and infrastructure projects. Directly comparable service offering and customer base to Advanced Metal Curving's Australian operations.

Broad incumbents

• BlueScope Steel: Australia's largest steel manufacturer producing flat steel, long steel, and coated products through brands like Lysaght. While not a direct section-bending specialist, it is the dominant upstream supplier of steel sections and an industry incumbent that could vertically integrate into bending services.
• InfraBuild: Major Australian steel producer and rebar distributor (formerly OneSteel), supplying structural and reinforcing steel across Australia. Broad incumbent with potential to expand into custom section bending, representing a competitive threat to smaller specialists.

Regional players

• McFarlane Steel Products: US structural steel bending and fabrication specialist serving primarily North American construction and architectural markets. Comparable section bending capabilities but operates in different geography than Advanced Metal Curving's Australia-anchored base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/amcqld

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Metal Curving