Boolah
Boolah is an Australian, family-owned vertically integrated agricultural enterprise that pools farmland through its Connected Farms collective (26,500+ hectares, $350M AUM) and supplies about 60% of Australia's malt barley market to beverage manufacturers via a commercial-scale trial farm network and proprietary sustainability framework.
- Company typePrivate
- Founded2002
- HeadquartersNorth Melbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Boolah does
Boolah Group is an Australian, family-owned vertically integrated agricultural enterprise founded in 2002 by Stuart and Lyndall Tighe. The company operates across four interconnected divisions: Boolah Ag Services (farm and land management), Pure Network/Pure Grain Connections (grain trading and farm-to-customer traceability), Pure Grain Services (grain storage and handling), and Regen4Real (sustainability measurement and traceability framework). Through its Connected Farms collective model, Boolah pools land from multiple landholders, currently managing more than 26,500 hectares and approximately $350 million in assets under management across nine entities and 15 industrial farms in New South Wales, Victoria, and Western Australia.
The company's core technology and differentiator is a vertically integrated supply chain platform anchored by a commercial-scale trial farm network spanning four major Australian grain growing regions. This network, combined with the proprietary Regen4real Sustainability Framework, allows Boolah to validate low-emission, traceable barley at scale and supply approximately 60% of the Australian malt barley market through direct relationships with end users including Barrett Burston Malting and Asahi Beverages. The platform is supported by long-term R&D partnerships with agritech and input companies (Corteva, LoamBio, Terragen, KIVAS), data and connectivity providers (AxisTech, Downforce Technologies), and industry/government bodies (Grains Australia, Westpac, University of New England).
Boolah's revenue model combines multiple streams: primary production and contract farming of malt barley, cotton, cereal grains and legumes; managed services through Connected Farms with transparent cost contributions and income distributions to landholders; transaction-based grain marketing and trading through Pure Grain Connections; and professional agricultural services including grain storage via Boolah Ag Services. The company employs approximately 35 permanent staff supplemented by seasonal workers, generates revenue from over 500 individual suppliers and contractors, and pursues an event-driven go-to-market strategy anchored by its annual Trial Farm Field Day, which drew more than 400 growers, agronomists, and industry leaders in 2025.
Boolah firmographics
Firmographics- Name
- Boolah
- Legal name
- Boolah Group Pty Ltd
- Website
- https://boolah.com.au
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boolah is an Australian, family-owned vertically integrated agricultural enterprise that pools farmland through its Connected Farms collective (26,500+ hectares, $350M AUM) and supplies about 60% of Australia's malt barley market to beverage manufacturers via a commercial-scale trial farm network and proprietary sustainability framework.
- Ownership category
- akta.pro rank
Boolah industry classification
Industry- Product category
- Agricultural Services
- NAICS
- Farm Management Services (115116)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Malting Barley Production (Brewing/Distilling Supply) (AFAGAAAJ)
Keywords
Where Boolah is headquartered
LocationHeadquarters
- HQ city
- North Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Boolah business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Primary Production & Contract Farming: Boolah produces malt barley, cotton, cereal grains and legumes across its owned and managed farmland. The company also operates contract farming arrangements with landholders.
- Connected Farms Management: Expert management of pooled land assets through the Connected Farms model, with transparent operating cost contributions and income distributions. Over 26,500 hectares and $350 million in assets under management.
- Grain Marketing & Trading: Marketing and selling grain commodities through Pure Grain Connections, connecting growers to markets. Boolah supplies approximately 60% of the Australian malt barley market.
- Agricultural Services: Grain storage and handling services through Boolah Ag Services division, providing hands-on land and farm management.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Boolah product offering
Product offeringCore offering
Boolah is a vertically integrated Australian agricultural company that produces and supplies grains (notably malt barley), provides hands-on land and farm management services, manages a collective farming model that pools landholder assets, markets grain directly to malt houses and end users, and runs a commercial-scale trial farm network with a proprietary sustainability framework (Regen4real) for validating low-emission, traceable barley from paddock to end user.
Differentiator
Problem solved
Functional benefit
Brands
- Boolah Ag Services: Hands-on land and farm management delivering innovation and sustainable, regenerative operations.
- Pure Network (Pure Grain Network)
- Connected Farms
- Regen4Real
Products and services
- Boolah Ag Services Hands-on land and farm management service delivering innovation and sustainable, regenerative farming operations across Boolah's network and contracted customers, including grain storage and handling for supply chain participants.
- Pure Network (Pure Grain Network)
- Connected Farms
- Regen4real Sustainability Framework
- Pure Grain Connections
- Pure Grain Services
Companies that use Boolah
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Boolah technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Boolah partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- Asahi BeveragescoreAsahi Beverages is Boolah's National Trial Farm Partner and Sunset Drinks sponsor for the Field Day event. They represent the end-user perspective in the supply chain, connecting the needs of a major beverage producer with growers and suppliers. Cameron Wilson, Category Manager, participates in Field Day panels discussing sustainable barley sourcing.
- KIVAS (formerly Mort & Co Fertilisers)coreKIVAS is a Long-Term Trial Farm Partner, participating in commercial-scale trials at Boolah's trial farms. CEO Grant Statton participates in the Margin Matters panel discussion.
- Barrett Burston MaltingcoreBBM is a Long-Term Trial Farm Partner and malt house operator. Director of Supply Chain Dean Ganino participates in Future Opportunity panels, representing the processor perspective in the supply chain.
- LoamBioflagshipPlatinum Field Day Partner and Trial Farm Participant. LoamBio participates in commercial-scale trials focused on low-emissions agriculture and carbon sequestration.
- Corteva AgrisciencecoreInnovation Partner and Trial Farm Participant. Corteva contributes technologies and input products to the trial farm network for commercial-scale testing.
- TerragencoreLong-Term Trial Farm Partner. Dr Joss West, COO, participates in Field Day panels bringing practical perspective on biological technologies for farm productivity.
- Grains AustraliacoreJohn Woods, Chair of Grains Australia, MCs and speaks at Boolah Field Day events. Grains Australia represents grain industry leadership.
- WestpacminorRachel Kerlin, Sector Lead Agribusiness at Westpac, participates in Future Opportunity panel discussing finance and sustainability in agriculture.
- University of New EnglandminorAssociate Professor Richard Flavel delivers keynote on soil science and farm performance at Field Day events.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
Boolah competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Boolah social profiles
Digital presenceBoolah financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boolah leadership team
Management profileNumber of profiles
Profiles10 records
Boolah subsidiaries and ownership
Company hierarchySubsidiaries7 records
Boolah funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boolah M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boolah
What does Boolah do?
Boolah is a vertically integrated Australian agricultural company that produces and supplies grains (notably malt barley), provides hands-on land and farm management services, manages a collective farming model that pools landholder assets, markets grain directly to malt houses and end users, and runs a commercial-scale trial farm network with a proprietary sustainability framework (Regen4real) for validating low-emission, traceable barley from paddock to end user.
Is Boolah a public or private company?
Boolah is a private company. It is classified as family owned and is currently operating.
When was Boolah founded?
Boolah was founded in 2002. It employs 11 to 50 people.
Where is Boolah based?
Boolah is headquartered in North Melbourne, Australia, in the Oceania region.
How does Boolah make money?
Four revenue lines are on record. Primary Production & Contract Farming is the primary driver. The others are connected Farms Management, grain Marketing & Trading and agricultural Services.
Does Boolah have an API?
No public API is recorded for Boolah.
What industry is Boolah in?
Boolah's product category is Agricultural Services. Its primary akta.pro industry code is AFAGAAAJ, Malting Barley Production (Brewing/Distilling Supply). Its NAICS code is 115116 and its SIC code is 700.