Body, Birth & Baby

What Body, Birth & Baby does

Body, Birth & Baby is a privately held, founder-led Australian business, registered with ABN 27 915 822 008 and operating from 348 St. Georges Road, Fitzroy North, Victoria. Founded in 2018 by Amber Gibson, a midwife with nearly 13 years of clinical experience in a caseload continuity-of-care program at a large Melbourne tertiary hospital and an International Board Certified Lactation Consultant (IBCLC) since 2020, the company delivers childbirth education, lactation consulting, and postpartum preparation services primarily to expectant parents in Melbourne and the Mornington Peninsula. Workshop delivery occurs at venues in Prahran (Melbourne) and Mornington (Mornington Peninsula), with bookings processed through the Squarespace-hosted website www.bodybirthandbaby.com.au.

The company's flagship offering is the Womb to World Workshop, a full-day, in-person group childbirth education class covering birth preparation, labour and pain management, breastfeeding, newborn care, postpartum recovery, and 'fourth trimester' planning. Pricing is set at $400 per couple in Mornington and $450 per couple in Melbourne, inclusive of one support person, with a $200 deposit on booking and the balance due 14 days before class; private health insurance rebates of approximately $300 may apply with participating funds. A digital extension, Womb to World Online, carries the curriculum beyond the in-person catchment. The companion Bloom with Body, Birth & Baby podcast, distributed via Apple Podcasts, Spotify, and Amazon Music and hosted on Buzzsprout, functions as a content marketing and sponsorship revenue arm and is available free to listeners.

The business is bootstrapped with no external institutional investment, no parent company, and no subsidiaries. Amber Gibson operates as the sole practitioner-teacher, director, and primary point of contact, with the team composition otherwise unclear. Commercial activity follows a direct-to-consumer model with revenue generated from workshop ticket sales, podcast episode sponsorship, and a limited e-commerce product line; payments are processed via Stripe or bank transfer. Marketing channels are organic: Instagram (@bodybirthandbaby), the Bloom podcast, the website, and direct email. As of source dates, the company is operating with classes scheduled for 2026, after which the founder will take maternity leave through April 2027.

Name

Body, Birth & Baby

Legal name

Body, Birth & Baby

Website

https://bodybirthandbaby.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Body, Birth & Baby is a private, founder-led Australian business delivering in-person childbirth education workshops (Womb to World) and a complementary podcast (Bloom) to expectant parents in Melbourne and the Mornington Peninsula.

Ownership category

akta.pro rank

Product category

Childbirth Education Services

NAICS

Educational Support Services (61171), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA)

akta.pro secondary industries

Feeding Support & Newborn Nutrition Care (NCS) (HSAAACAC), Infant & Toddler Sleep, Feeding & Diapering Support Programs (EDACAGAJ)

Keywords

• Childbirth education
• Midwifery services
• Lactation consulting
• Postpartum support
• Antenatal classes

Headquarters

HQ city

Fitzroy North

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. In-Person Childbirth Education Workshops: Full-day Womb to World Workshop offered at two locations (Melbourne and Mornington Peninsula). Revenue generated through per-session ticket sales at $400 (Mornington) and $450 (Melbourne). Payment structure includes $200 deposit on booking with remaining balance due 14 days before class. Partners/support persons included in price.
2. Podcast Sponsorship: Bloom podcast accepts episode sponsorships from aligned small businesses. Sponsorship package details available upon email request.
3. Product Sales (implied): Website Terms reference 'Products' available for purchase. Privacy Policy indicates e-commerce transaction capability. Specific products not detailed in available sources.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Body, Birth & Baby delivers full-day, in-person group childbirth education workshops (Womb to World Workshop) at venues in Melbourne (Prahran) and Mornington Peninsula (Mornington), priced at $400 and $450 per couple respectively. The workshop covers birth preparation, labour strategies, pain management, breastfeeding, postpartum recovery, and newborn care including feeding, settling, and safe sleep. The business also offers an online version of the workshop (Womb to World Online) and the Bloom podcast as supporting educational content.

Product overview

Body, Birth & Baby is a service-based business offering two interconnected offerings: the Womb to World Workshop (a full-day in-person group childbirth education class held in Melbourne and Mornington Peninsula) as the primary paid product, and the Bloom with Body, Birth & Baby Podcast (a free audio content series distributed via Apple Podcasts, Spotify, and Amazon Music) as an educational companion brand. The workshop is the core revenue product and encompasses antenatal education, breastfeeding preparation, and newborn care. The podcast serves as an educational marketing and content arm that extends the brand's reach beyond workshop attendees. The business is operated by a sole practitioner (Amber) who is both the founder and primary educator/consultant. All products are delivered in-person or via audio streaming platforms — no digital product downloads or API-accessible services are offered.

Differentiator

Problem solved

Functional benefit

Brands

• Womb to World Workshop: A full day, in-person group Childbirth Education class covering birth preparation, breastfeeding education, newborn care, and postpartum planning, offered in Melbourne (Prahran) and Mornington Peninsula
• Womb to World Online
• Bloom

Products and services

• Womb to World Workshop A full-day, in-person group childbirth education class taught by Amber, a midwife with nearly 13 years of experience and an IBCLC Lactation Consultant. The workshop covers birth preparation, labour strategies, pain management, breastfeeding, postpartum recovery, and newborn care. Offered in Melbourne (Prahran) at $450 per couple and Mornington at $400 per couple, inclusive of one support person, with private health insurance rebates potentially available.
• Bloom with Body, Birth & Baby Podcast A podcast featuring holistic education from pregnancy, birth, and postpartum professionals, covering topics that fill gaps in mainstream education including pregnancy nourishment, birth preparation, and postpartum care. Available free on Apple Podcasts, Spotify, and Amazon Music with episodes hosted on Buzzsprout.
• Womb to World Online Online version of the childbirth education course covering birth preparation, breastfeeding, postpartum, and newborn care, offered to customers unable to attend the in-person workshop. Pricing not specified in available sources.

Quantifiable outcome

• 135 couples (270 individuals) educated in first year of Womb to World program (2024)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered minor.

• Apple PodcastsminorChannel Partner/ Reseller/ DistributorPodcast distribution platform where Bloom with Body, Birth & Baby podcast is available for listeners.
• SpotifyminorChannel Partner/ Reseller/ DistributorPodcast distribution platform where Bloom with Body, Birth & Baby podcast is available for listeners.
• Amazon MusicminorChannel Partner/ Reseller/ DistributorPodcast distribution platform where Bloom with Body, Birth & Baby podcast is available for listeners.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Birth Beat: Australian online and in-person childbirth education brand offering pregnancy, birth and baby courses. Closely comparable to Body, Birth & Baby on product (full-day childbirth classes), geography (Australia), and target customer (expectant couples), though Birth Beat is larger and more digitally distributed.
• Calmbirth: Australia's leading dedicated childbirth education program focused on calm, evidence-based birth preparation. Directly comparable as a domestic childbirth education specialist targeting expectant parents with premium, structured classes — though Calmbirth operates nationally and is more established.
• The Bump Class: Melbourne-based childbirth and early parenting education provider offering in-person workshops for expectant parents. Highly comparable in geography, product format, target customer and price point to Body, Birth & Baby's Womb to World Workshop.
• She Births: Australian premium antenatal education program offering online courses, workshops and practitioner training. Comparable on target customer (expectant couples), premium positioning, and childbirth education category, though She Births operates more broadly across Australia and has a practitioner certification arm.
• Hypnobirthing Australia: Australian childbirth education provider specializing in hypnobirthing methodology with practitioner training and parent classes. Comparable in geography and product category (premium childbirth education for expectant parents) with a stronger national footprint and structured practitioner network.

Emerging players

• Mama Natural: US-based natural pregnancy and birth education brand with online courses, a popular podcast and a large social following. Comparable on content-led GTM, childbirth education product category, and target customer (expectant parents seeking natural/holistic birth preparation), though it operates at significantly larger scale in the US market.
• The Baby Academy: Online-first pregnancy and parenting education provider offering live and on-demand classes taught by healthcare professionals. Comparable in product (online childbirth and infant care classes), target customer (expectant parents), and credentialed-educator positioning.
• Tinyhood: US-based online parenting education marketplace offering on-demand classes on childbirth, infant care, breastfeeding and postpartum topics. Comparable product breadth (antenatal, breastfeeding, postpartum) and target customer, though delivered as a scalable marketplace rather than founder-led.

Broad incumbents

• Lamaze International: Long-established US-based childbirth education non-profit and credentialing body offering standardized Lamaze classes. Comparable as a major incumbent in the childbirth education category serving expectant parents globally, though operating as a non-profit network rather than a founder-led brand.

Others

• Red Nose Australia: Australian infant safe-sleep and parenting education organization offering evidence-based newborn care content. Comparable as a trusted Australian authority on newborn/infant care topics that overlap with Body, Birth & Baby's curriculum (safe sleep, feeding, newborn behaviour), though delivered as a non-profit rather than a paid service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bodybirthandbaby
• LinkedInlinkedin.com/company/body-birth-and-baby

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Body, Birth & Baby