Birth Beat
Birth Beat is an Australian online antenatal and parental education company selling birth, C-section, and first aid courses directly to expectant parents and via 11 private hospital partnerships across Australia.
- Company typePrivate
- Founded2015
- HeadquartersTamworth, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Birth Beat does
Birth Beat is an Australian online antenatal and parental education company founded in 2015 and headquartered in Tamworth. It sells three core courses directly to expectant parents through its e-commerce website: The Ultimate Online Birth Course ($397 AUD), the Online C-Section Course ($147 AUD), and the Premium Online Baby & Child First Aid Course ($197 AUD), priced as one-time purchases with lifetime access. The underlying technology is a web-based course delivery platform centred on a members portal, extended through hospital-branded subdomains for 11 private hospital partners across Australia (Newcastle, Gold Coast, Norwest, Darwin, Prince of Wales, St George, Northshore, Westmead, The Bays Hospital, The Wesley Hospital, Mater Sydney), creating a B2B2C distribution layer where hospital staff direct maternity patients to Birth Beat content.
The business operates as a bootstrapped, founder-led company under Edwina Sharrock, a Registered Midwife & Nurse, with 1-10 employees and no disclosed external funding. Revenue is generated through one-time course purchases plus private health insurance rebate eligibility, supplemented by a free content funnel (blog, podcast, free guides and videos) used for lead generation. Distribution spans DTC e-commerce and channel partnerships with Healthscope, Ramsay Health, and independent private hospitals. The company holds no disclosed patents, certifications, or regulatory clearances beyond recognised provider status with private health insurers, and does not disclose any AI/ML capabilities. Its competitive positioning rests on clinical credibility, Australian private hospital distribution, and editorial brand presence in Vogue, Russh, Body & Soul, The Grace Tales, and Marie Claire.
Birth Beat firmographics
Firmographics- Name
- Birth Beat
- Legal name
- Birth Beat
- Website
- https://birthbeat.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Birth Beat is an Australian online antenatal and parental education company selling birth, C-section, and first aid courses directly to expectant parents and via 11 private hospital partnerships across Australia.
- Ownership category
- akta.pro rank
Birth Beat industry classification
Industry- Product category
- Antenatal and Parental Education
- NAICS
- Educational Services (611), Educational Support Services (61171), Other Schools and Instruction (6116)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Family Engagement & Parent-Facing Early Learning Content (EDAGACAJ)
- akta.pro secondary industry
- Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons) (EDACAJAK)
Keywords
Where Birth Beat is headquartered
LocationHeadquarters
- HQ city
- Tamworth
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Birth Beat business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Online course sales: One-time purchase model for individual online antenatal and first aid courses sold directly to consumers. Customers pay upfront for lifetime access to course content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ultimate Birth Course - comprehensive antenatal preparation |
| One time/ perpetual license | Pay-as-you-go | C-Section Course - preparation for cesarean birth |
| One time/ perpetual license | Pay-as-you-go | Baby First Aid Course - infant and child emergency response training |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Birth Beat product offering
Product offeringCore offering
Birth Beat sells online antenatal and parental education courses directly to expectant parents, including The Ultimate Online Birth Course ($397), the Online C-Section Course ($147), and the Premium Online Baby & Child First Aid Course ($197). The courses are delivered through a web-based membership portal and extend via branded member portals at 11 private Australian hospitals where maternity patients access the content through their healthcare provider.
Product overview
Birth Beat is an online antenatal education platform offering a suite of three primary paid courses: The Ultimate Online Birth Course ($397), the Online C-Section Course ($147), and the Premium Online Baby & Child First Aid Course ($197). The platform operates through a membership portal (members.birthbeat.com) and extends its services through private hospital partnerships, with dedicated member portals at over 11 partner hospitals across Australia. In addition to paid courses, Birth Beat provides free resources including guides on bathing newborns, baby choking response, birth plan templates, and birth bag checklists.
Differentiator
Problem solved
Functional benefit
Products and services
- The Ultimate Online Birth Course A comprehensive online antenatal course designed to prepare expectant parents for labour, birth, and early parenting. Delivered by an experienced Registered Midwife and Nurse, it covers the full childbirth preparation journey and is accessible on-demand from home. Priced at $397.00 as a one-time perpetual license.
- Online C-Section Course A specialised online course covering caesarean section birth preparation, providing information and support for parents facing a planned or expected C-section delivery. Priced at $147.00 as a one-time perpetual license.
- Premium Online Baby & Child First Aid Course A first aid training course focused on infant and child emergency care, including techniques for choking, CPR, and other critical situations involving babies and young children. Priced at $197.00 as a one-time perpetual license.
- Birth Beat Members Portal A membership platform providing access to Birth Beat's online course content and community features for registered members who have purchased courses directly.
Companies that use Birth Beat
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Birth Beat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Birth Beat partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Newcastle Private HospitalcoreBirth Beat provides a private member portal for Newcastle Private Hospital maternity patients, offering branded access to Birth Beat courses for their expectant parents.
- Gold Coast Private HospitalcoreBirth Beat provides a private member portal for Gold Coast Private Hospital maternity patients, offering branded access to Birth Beat courses.
- Norwest Private HospitalcoreBirth Beat provides a private member portal for Norwest Private Hospital maternity patients.
- Darwin Private HospitalcoreBirth Beat provides a private member portal for Darwin Private Hospital maternity patients.
- Prince of Wales Private HospitalcoreBirth Beat provides a private member portal for Prince of Wales Private Hospital maternity patients.
- St George Private HospitalcoreBirth Beat provides a private member portal for St George Private Hospital (Ramsay Health) maternity patients.
- Northshore Private HospitalcoreBirth Beat provides a private member portal for Northshore Private Hospital (Ramsay Health) maternity patients.
- Westmead Private HospitalcoreBirth Beat provides a private member portal for Westmead Private Hospital maternity patients.
- The Bays HospitalcoreBirth Beat provides a private member portal for The Bays Hospital maternity patients.
- The Wesley HospitalcoreBirth Beat provides a private member portal for The Wesley Hospital maternity patients.
- Mater SydneycoreBirth Beat provides a private member portal for Mater Sydney maternity patients.
Scale indicators2 records
Recent moves1 record
Expansion highlights6 records
Birth Beat competitors and assessment
Company assessmentBroad incumbents
- Cleo: Parental benefits platform combining expert guidance, classes, and care navigation for working parents, sold via employers. Overlaps Birth Beat's curriculum/education role inside a broader benefits product.
- BabyCenter: Large global pregnancy and parenting content brand owned by Everyday Health Group. Indirect competitor setting expectations for free content depth in the same buyer journey.
- What to Expect: Established pregnancy and parenting media brand with mobile app and editorial content. Comparable audience and category, though content-led rather than paid-course-led.
- Maven Clinic: Well-funded virtual care platform for women's and family health, including pregnancy and postpartum support sold largely to employers and health plans. Adjacent offering with deeper resources and B2B distribution.
Direct peers
- The Positive Birth Company: UK-based digital-first company selling online birth and hypnobirthing courses to expectant parents via direct e-commerce. Closest comparable in product, target customer, and online course-led business model.
- Kopa: US-based provider of online birth preparation courses sold direct-to-consumer. Direct competitor in the online antenatal course category with a similar one-time purchase model.
- Tinyhood: Online marketplace/school offering pre-recorded video classes for expectant and new parents across birth, baby care, and first aid. Comparable in product mix (antenatal + first aid) and DTC online course delivery.
Emerging players
- Mahmee: Maternal and infant health platform providing education, support, and care coordination, often via health plan and provider partnerships. Comparable in target audience and provider-channel distribution.
- Mother.ly: Content and community platform serving expecting and new mothers, with courses and editorial content. Partial overlap in the parent-facing education category.
- HypnoBirthing International (The Mongan Method): Specialised antenatal education brand offering structured birth preparation courses and practitioner training. Comparable in course-based childbirth education with credentialed instructors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Birth Beat social profiles
Digital presenceBirth Beat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Birth Beat leadership team
Management profileNumber of profiles
Profiles1 record
Birth Beat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Birth Beat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Birth Beat
What does Birth Beat do?
Birth Beat sells online antenatal and parental education courses directly to expectant parents, including The Ultimate Online Birth Course ($397), the Online C-Section Course ($147), and the Premium Online Baby & Child First Aid Course ($197). The courses are delivered through a web-based membership portal and extend via branded member portals at 11 private Australian hospitals where maternity patients access the content through their healthcare provider.
Is Birth Beat a public or private company?
Birth Beat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Birth Beat founded?
Birth Beat was founded in 2015. It employs 1 to 10 people.
Where is Birth Beat based?
Birth Beat is headquartered in Tamworth, Australia, in the Oceania region.
How does Birth Beat make money?
One revenue line is on record: online course sales.
Who are Birth Beat's main competitors?
Broad incumbents on record are Cleo, BabyCenter, What to Expect and Maven Clinic. Direct peers are The Positive Birth Company, Kopa and Tinyhood. Emerging players are Mahmee, Mother.ly and HypnoBirthing International (The Mongan Method).
Does Birth Beat have an API?
No public API is recorded for Birth Beat.
What industry is Birth Beat in?
Birth Beat's product category is Antenatal and Parental Education. Its primary akta.pro industry code is EDAGACAJ, Family Engagement & Parent-Facing Early Learning Content, with a secondary code of EDACAJAK, Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons). Its NAICS code is 611 and its SIC code is 8200.