crt riviera cote d'azur

What crt riviera cote d'azur does

Côte d'Azur France Tourisme, legally known as CRT Côte d'Azur France, is a non-profit regional tourism committee (Comité Régional de Tourisme) headquartered at 455 Promenade des Anglais in Nice, France. The organization holds the official institutional mandate to promote the Côte d'Azur destination nationally and internationally, executing approximately 100 territorial-marketing actions annually in coordination with elected officials, institutional actors, and tourism professionals. Its remit spans the coastal arc from Menton to Hyères (including Monaco) and extends into the Alpine hinterland of the Mercantour National Park, covering roughly 200 kilometers of Mediterranean coastline, six islands, and mountain territories above 3,000 meters.

The organization operates three primary digital and commercial surfaces: the official destination portal cotedazurfrance.fr (discovery, itineraries, accommodation and restaurant listings), the Pass Côte d'Azur France (an activity pass aggregating 100+ attractions with advertised savings up to 30%), and the Médiathèque, a professional media library with more than 2,500 images licensed for trade press and partner use. A secondary commercial surface is the COLLECTIONS CÔTE d'AZUR FRANCE e-commerce boutique, which sells licensed merchandise from roughly 15 heritage artisan collaborations including Fragonard, Maison Gannac, Confiserie Florian, Alziari, Malongo, and Huilerie Saint Michel. The organization manages the CÔTE D'AZUR FRANCE and ALPES sub-brands and structures three Clusters (Sport, Culture, MICE) to organize the destination's sub-sectors.

The business model is institutionally funded (government and regional subsidies) rather than commercially driven; secondary revenue is generated through licensing royalties on the COLLECTIONS brand and through the Pass activity pass. The entity is governed by Présidente déléguée Alexandra Borchio-Fontimp, who also serves as Sénatrice des Alpes-Maritimes. Customer segments split between individual domestic and international leisure tourists (primary), MICE/event professionals, and B2B tourism partners and institutional actors within the territory.

Name

crt riviera cote d'azur

Legal name

Côte d'Azur France Tourisme

Website

https://cotedazur-tourisme.com

Company type

Private

Operating status

Operating

Short description

Côte d'Azur France Tourisme (CRT Côte d'Azur France) is a non-profit regional tourism committee headquartered in Nice that institutionally promotes the French Riviera destination through a destination portal, the Pass Côte d'Azur France activity pass, a professional media library, and the COLLECTIONS licensed artisan brand, serving individual leisure tourists, MICE professionals, and tourism partners.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Tourism Trade & Services Exports Development (BPADAMAO)

akta.pro secondary industry

Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)

Keywords

• Destination marketing
• Tourism promotion
• Tourist information
• Travel planning
• Regional tourism

Headquarters

HQ city

Nice

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Institutional Funding and Promotion Services: As a public institutional body (Comité Régional de Tourisme), Côte d'Azur France Tourisme operates primarily through government and institutional funding rather than commercial revenue generation. The organization's mission focuses on tourism promotion and development rather than revenue generation. Secondary revenue streams include licensing agreements for the CÔTE d'AZUR FRANCE brand through product collaborations (COLLECTIONS CÔTE d'AZUR FRANCE) with local artisans and producers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Côte d'Azur France Tourisme operates as the institutional territorial marketing agency promoting the Côte d'Azur destination nationally and internationally through an official website, the Pass Côte d'Azur France tourist pass, a professional media library, and a licensed merchandise boutique. The organization implements approximately 100 promotional actions annually in collaboration with elected officials, institutional actors, and tourism professionals. It balances coastal and mountain territory promotion through the CÔTE d'AZUR FRANCE and ALPES sub-brands, and structures sport, culture, and MICE sectors through dedicated Clusters.

Product overview

Côte d'Azur France Tourisme operates the official tourism destination website for the Côte d'Azur region, functioning as a platform for regional tourism promotion rather than a traditional SaaS product. The core offering includes the Pass Côte d'Azur France (a tourist activity pass), the Boutique featuring licensed merchandise collaborations with local artisan brands, and the Médiathèque (media library) for professional image access. The destination covers tourism activities across the French Riviera from Menton to Hyères, including cultural sites, natural attractions, gastronomy, sports, and events.

Differentiator

Problem solved

Functional benefit

Brands

• CÔTE d'AZUR FRANCE: The territorial brand managed by Côte d'Azur France Tourisme for promotion of the Côte d'Azur destination
• ALPES
• Pass Côte d'Azur France
• COLLECTIONS CÔTE d'AZUR FRANCE

Products and services

• Pass Côte d'Azur France Tourist activity pass providing discounted access to over 100 activities and attractions across the Côte d'Azur, spanning museums, excursions, cultural sites, and sports activities between Menton and Fréjus. Targeted at leisure visitors planning multi-activity itineraries.
• Boutique Côte d'Azur France (COLLECTIONS CÔTE d'AZUR FRANCE) Official e-commerce store selling licensed CÔTE d'AZUR FRANCE branded merchandise developed in collaboration with regional artisan brands (Fragonard, Malongo, Confiserie Florian, Maison Gannac, Alziari, Biscuiterie d'Azur, Choco Mon Amour, Socca Chips, and others). Products span food specialties, cosmetics, candles, perfume, coffee, and tableware.
• Médiathèque Côte d'Azur France Professional media library providing registered tourism professionals, journalists, and trade partners with access to over 2,500 high-quality images and assets for promotional use, organized by themes covering the Côte d'Azur destination.

Quantifiable outcome

• Access to over 100 activities through the Pass Côte d'Azur France with savings up to 30%
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor and core.

• Maître SavonittominorGTM or Marketing PartnerArtisan candle maker located in Seillans, Haut Var, specializing in handmade candles for over 25 years. Collaboration for CÔTE d'AZUR FRANCE licensed lavender candles featured in the official boutique.
• Aqui d'AïaminorGTM or Marketing PartnerNatural nomadic cosmetics specialist based in Haut Var, creating products from traceable local ingredients for 25 years. Collaboration for CÔTE d'AZUR FRANCE branded natural cosmetic products.
• Socca ChipsminorGTM or Marketing PartnerNice-based company reimagining the emblematic Niçois specialty socca (chickpea pancake) as premium chips. Licensed CÔTE d'AZUR FRANCE branded product.
• Château de CrématminorGTM or Marketing PartnerHistoric estate in the Côte d'Azur hills producing artisanal flower honey from their own beehives. Collaboration for CÔTE d'AZUR FRANCE branded honey products.
• Brasserie du ComtéminorGTM or Marketing PartnerTraditional brewing methods preserving unique aromas and flavors while investing in sustainability. Licensed CÔTE d'AZUR FRANCE branded beverages.
• FragonardcoreGTM or Marketing PartnerRenowned perfumer established in Grasse since 1926, sharing deep connection with Côte d'Azur scents from Mediterranean sea breezes to Grasse flower fields. Premium collaboration partner for CÔTE d'AZUR FRANCE branded perfume and beauty products.
• Choco Mon AmourminorGTM or Marketing PartnerArtisan chocolate shop in Nice founded by Xenophon and Kitsas Sara, specializing in high-quality chocolates. Collaboration for CÔTE d'AZUR FRANCE branded chocolate specialties.
• MalongominorGTM or Marketing PartnerFrench coffee brand founded in 1934, based in Carros in Alpes-Maritimes. Offers organic and fair-trade coffee. Licensed CÔTE d'AZUR FRANCE branded coffee products.
• Barbier SAminorGTM or Marketing PartnerEstablished in 1830, specializing in tableware and home products. The table as a place of encounter and conviviality. Licensed CÔTE d'AZUR FRANCE branded tableware including mugs.
• Confiserie FlorianminorGTM or Marketing PartnerTraditional confectionery since 1921 at Gorges du Loup, transforming Riviera citrus and Grasse flowers into delicious specialties. Licensed CÔTE d'AZUR FRANCE branded citrus preserves and confections.
• Maison GannacminorGTM or Marketing PartnerFamily business in Menton since 1929, specializing in premium quality lemons. Licensed CÔTE d'AZUR FRANCE branded lemon products including gift boxes.
• Huilerie Saint MichelminorGTM or Marketing PartnerFamily olive oil producer created in 1896 in Menton on the Mediterranean shores, perpetuating four generations of expertise. Licensed CÔTE d'AZUR FRANCE branded olive oil products.
• AlziariminorGTM or Marketing PartnerEstablished in 1868, a reference in quality olive oil and olive candy. Licensed CÔTE d'AZUR FRANCE branded olive products.
• Biscuiterie d'AzurminorGTM or Marketing PartnerArtisan biscuit maker since 2003 in Châteauneuf-de-Grasse, specializing in canistrelli, croquets, crowns, and navettes with Mediterranean flavors. Handmade with carefully selected ingredients. Licensed CÔTE d'AZUR FRANCE branded biscuits in decorated metal boxes.
• Clusters Côte d'Azur France (Sport, Culture, MICE)coreStrategic or Co-development PartnerStrategic sector clusters organizing and structuring the sport, culture, and MICE (meetings, incentives, conferences, exhibitions) industries within the destination. These clusters support the organization's mission to dynamize constituent sectors and maintain territorial balance.
• Tourism Offices NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of local tourism offices (offices de tourisme) throughout the Côte d'Azur region including Nice, Cannes, Antibes, Menton, Saint-Tropez, and others that serve as front-line visitor services and local promotion.
• Elus and Institutional ActorscoreStrategic or Co-development PartnerElected officials and institutional stakeholders who collaborate with Côte d'Azur France Tourisme in implementing territorial marketing approaches for the benefit of the entire destination.
• Professional PhotographerscoreTechnology or IntegrationNetwork of professional photographers collaborating with Côte d'Azur France Tourisme for reportages and photo rights acquisitions. Their work populates the professional media library with over 2,500 images showcasing the region's diverse facets.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Atout France: Atout France is France's national tourism development agency, operating as the institutional counterpart to regional CRTs. It promotes France as a destination internationally, mirroring the destination promotion mandate of Côte d'Azur France Tourisme but at the national level with overlapping functions in international marketing, trade engagement, and tourism development.
• Visit Monaco (Monaco Tourism): Visit Monaco promotes the neighboring principality of Monaco as a destination and is explicitly part of the Côte d'Azur tourism territory covered by the subject company. Both organizations operate destination websites, promote luxury leisure travel, and coordinate with the same tourism professional network in the French Riviera region.
• Paris je t'aime (Office du Tourisme et des Congrès de Paris): Paris je t'aime is the official tourism and congress office for Paris, performing institutional destination promotion, MICE coordination, and visitor information services. It serves the same destination marketing organization function as Côte d'Azur France Tourisme for France's other flagship destination, with comparable mandate, structure, and revenue model.
• Comité Régional du Tourisme Sud Provence-Alpes-Côte d'Azur: The regional CRT for the broader Provence-Alpes-Côte d'Azur region, operating the same institutional CRT model as Côte d'Azur France Tourisme but covering the wider regional territory. Both organizations share the French regional tourism committee structure, coordinate on MICE cluster activities, and collaborate on destination promotion.
• Visit London (London & Partners): London & Partners operates as London's destination marketing organization with a similar mandate to promote leisure and business tourism, run convention bureau services, and coordinate international marketing. It serves as a structurally comparable peer for benchmarking destination marketing organization operations and impact.
• Brand USA: Brand USA is the national destination marketing organization for the United States, performing comparable large-scale international destination promotion, marketing campaign execution, and trade engagement. Despite operating at a national rather than regional level, it shares the public-private partnership structure and promotional mission.
• Switzerland Tourism (Schweiz Tourismus): Switzerland Tourism is the national tourism marketing organization for Switzerland, operating a destination website, media library, and experience packages similar to the subject company's offerings. Both organizations combine alpine/mountain tourism promotion with destination branding and use multi-channel digital marketing strategies.
• Visit Dubai (Dubai Department of Economy and Tourism): Visit Dubai promotes Dubai as a destination internationally with comprehensive leisure, MICE, and luxury tourism positioning. It shares the destination marketing organization function, multi-channel digital presence, and event coordination mandate with Côte d'Azur France Tourisme.
• Tourism Australia: Tourism Australia is Australia's national destination marketing organization, performing international tourism promotion, marketing campaigns, and trade engagement with similar structural function to the subject company. Comparable destination marketing organization with a public-mandate, government-aligned funding model.
• Visit Flanders: Visit Flanders is the regional tourism organization for Flanders, Belgium, performing destination promotion, MICE development, and cultural route curation similar to Côte d'Azur France Tourisme. Comparable regional destination marketing organization structure and operational scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/VisitCotedazur
• YouTubeyoutube.com/channel/UCfDRYxdvXreDjTE6tUZc7Kw
• Facebookfacebook.com/visitcotedazur
• LinkedInlinkedin.com/company/crtcotedazurfrance
• Instagraminstagram.com/visitcotedazur
• TikToktiktok.com/@visitcotedazur
• Pinterestfr.pinterest.com/visitcotedazur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about crt riviera cote d'azur