Fujimi Kogen Resort

What Fujimi Kogen Resort does

Fujimi Kogen Resort (富士見高原リゾート株式会社) is a privately-held, community-rooted four-season mountain resort operating at 1,250–1,420m elevation in Fujimi Town, Nagano Prefecture, Japan, founded in 1972 and held independently without external capital. The company operates seven integrated facilities under one destination footprint: Fujimi Kogen Ski Resort (Tokyo's closest Nagano ski area, seasonal), Hotel Happoen Shika no Yu (hot spring hotel with emerald-green onsen water from 1,800m underground), Fujimi Kogen Golf Course (18-hole, 7,000+ yard), Hana no Sato (a 1,250m flower garden with three themed zones — Romance, Shirakaba, Campsite — featuring 160+ plant species), the Sky Cart (an automated electromagnetic-guided cart opened in April 2024 that carries guests to the 1,420m Creation Forest sculpture park in 25 minutes), Fujimi Kogen Vacation Rentals (dog-friendly cottages with private dog runs), and Junes Yatsugatake (sports training and seminar facility), plus estate management services for vacation-home owners.

Revenue mechanics are direct-to-consumer, unit-priced, and distributed across facility admissions (e.g., Sky Cart ¥1,400 adult round-trip, flower garden ¥300 adult), lodging and onsen day bathing, golf green fees, ski lift tickets and rentals, cabin/campsite reservations, adaptive-equipment experiences (Dual-Ski ¥26,000/2-hour program), and professional services for filming and corporate event venue rental. Distribution is entirely direct — walk-in, online, or telephone — and the corporate group sales line handles enterprise bookings; there are no third-party resellers. Customer segments are broad and B2C-skewed: individual/family tourists (primary), corporate group/event organizers (primary), event production companies, film/TV production companies, and vacation homeowners.

The company differentiates via a Japan-leading Universal Field accessibility program (HIPPO outdoor wheelchairs, JINRIKI traction devices, Japan-first Dual-Ski adaptive ski with patented lift-access mechanism, Bi-Ski, sky-cart accessibility, and ¥10,000 guided tours), three 2018 government commendations (Cabinet Office Barrier-Free Award, Nagano Tourism Omotenashi Award, Nagano Welfare Award), Nagano Prefecture SDGs Promotion Company registration (first 80-company cohort), and 50+ years of continuous community operation recognized in the Ministry of Land, Infrastructure, Transport and Tourism's "100 Fuji Views from Kanto" listing. Go-to-market is event-driven (Takeda Shingen Wolf Fire Relay, Outdoor Dog Festa, THE CAMP BOOK music festival, TRIUMPH NATIONAL RALLY, cross-country competition) supported by organic social (Instagram, YouTube), a regularly updated blog, a Traditional Chinese website for Taiwan visitors, and earned media via filming-location usage.

Name

Fujimi Kogen Resort

Legal name

富士見高原リゾート株式会社

Website

https://fujimikogen-resort.jp

Company type

Private

Founded year

1972

Operating status

Operating

Short description

Fujimi Kogen Resort is a privately-held four-season mountain resort in Nagano Prefecture, Japan, operating an integrated complex of ski area, hot spring hotel, golf course, flower garden, automated sky cart, vacation rentals, and training facilities — serving individual tourists, families, corporate groups, and accessibility-focused visitors across 50+ years of community-rooted operation.

Ownership category

akta.pro rank

Product category

Mountain Resort and Highland Recreation Services

NAICS

Skiing Facilities (713920), Nature Parks and Other Similar Institutions (712190), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational Goods Rental (532284)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Mountain & Ski Homes (THAMAAAG), Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE), Nature Lodges & Eco-Resorts (THAAAAAI), Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF)

Keywords

• Mountain resort operations
• Ski and winter recreation
• Hot spring hospitality
• Accessible tourism services
• Outdoor recreation lodging

Headquarters

HQ city

Fujimi

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel and Hot Spring (八峯苑 鹿の湯): Onsen hotel with day spa and restaurant (そば処 花鳥野). Rooms, meal plans, and day-use bathing. Operates year-round.
2. Ski Area Operations: Lift tickets, ski rentals, and related winter sports services. Seasonal (December–March). Known as the closest Nagano ski area to Tokyo.
3. Sky Cart (天空カート): Automated cart rides to 1,420m summit (創造の森). Round-trip ticket sales. Adults ¥1,400, children ¥700, infants ¥500. Operating April–November annually.
4. Golf Course (富士見高原 Golf Course): 18-hole golf course with 7,000+ yard distance and fast Western grass greens. Open March–December. Summer average temperature 24°C.
5. Vacation Rental Cabins (貸別荘): Dog-friendly vacation cabins with dog runs. Camping sites also available. Seasonal operations with online reservations.
6. Flower Garden and Campground (花の里): Floral resort area at 1,250m elevation with three themed zones (Romance, White Birch, Camping). Campground open April, full flower garden open July–September.
7. Group/Event Venue Rental: Field coordination services for filming (movie, TV, CM, music videos), corporate training, and large-scale outdoor events (music festivals, dog festivals, rallies).
8. Vacation Lot Management (別荘地管理): Property management and real estate brokerage services for vacation lots in the Fujimi Kogen area.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fujimi Kogen Resort operates a four-season highland resort at 1,250–1,420m elevation in Nagano Prefecture, Japan, selling lift tickets, golf rounds, hot spring hotel accommodations (Hotel Happoen Shika no Yu), flower garden admissions (Hana no Sato), vacation cabin rentals, automated Sky Cart rides to a summit sculpture park, and sports training camp facilities (Junes Yatsugatake). The resort is differentiated by its Universal Field accessibility program providing HIPPO wheelchairs, JINRIKI traction devices, Dual-Ski and Bi-Ski adaptive equipment, plus guided universal tours, and is operated as a community-rooted enterprise rather than by external capital.

Product overview

Fujimi Kogen Resort is a four-season highland resort at elevation 1,250-1,420m in Nagano Prefecture, operated by regional community stakeholders rather than external capital. The resort offers a portfolio of integrated hospitality and recreation services centered around seven main facilities: Fujimi Kogen Ski Resort (skiing), Hana no Sato (flower garden at elevation 1,250m with Romance Area, Shirakaba Area, and campsite), Sky Cart (automated self-driving cart to Creation Forest at 1,420m), Hotel Happoen Shika no Yu (hot spring hotel), Fujimi Kogen Golf Course (7,000+ yard course), Fujimi Kogen Vacation Rentals (dog-friendly cottages with camping), Junes Yatsugatake (training camp facility), and Fujimi Kogen Estate Management (property management). The resort also operates a Universal Field initiative featuring specialized accessibility equipment including HIPPO outdoor wheelchairs, JINRIKI traction devices, Dual-Ski, Bi-Ski, and guided tour programs. Creation Forest (創造の森), accessible via Sky Cart, serves as a sculpture park and panoramic viewpoint featuring Japan's top 3 mountains. The diverse product ecosystem targets families, nature enthusiasts, outdoor adventurers, and visitors requiring accessibility accommodations.

Differentiator

Problem solved

Functional benefit

Brands

• 富士見高原スキー場 (Fujimi Kogen Ski Area): Tokyo's closest Nagano ski resort, skier-only slopes suitable for beginners. Located at approximately 1,250m elevation.
• 富士見高原 花の里 (Fujimi Kogen Flower Village)
• 天空カート (Sky Cart)
• ホテル八峯苑 鹿の湯 (Hotel Happoen Shikanoyu)
• 富士見高原 Golf Course
• ジュネス八ヶ岳 (Junes Yatsugatake)
• 富士見高原貸別荘 (Fujimi Kogen Vacation Villas)
• 富士見高原別荘地管理 (Fujimi Kogen Estate Management)
• 創造の森 (Sōzō no Mori / Creation Forest)
• 鹿の池 (Shika no Ike / Deer Pond)

Products and services

• Fujimi Kogen Ski Resort (富士見高原スキー場) A skier-only ski resort at approximately 1,250m elevation in the Yatsugatake mountains, located 2.5 hours from Tokyo and Nagoya. Offers Romance and Center slopes suitable for beginners with panoramic Southern Alps views. Seasonal operations December–March with lift tickets, ski rentals, and winter sports facilities.
• Hana no Sato (花の里) Flower Garden A flower garden resort at 1,250m elevation featuring three distinct areas (Romance Area, White Birch Area, and Camping Site) with over 160 varieties of perennials, butterflies, and birds. Adult admission ¥300. Main flower viewing season July–September.
• Sky Cart (天空カート) An automated self-driving cart transporting visitors from the base station to the 1,420m summit (Creation Forest sculpture park) in approximately 25 minutes. Uses electromagnetic induction guide wires embedded in road surface. Round-trip adults ¥1,400, elementary school children ¥700, infants ¥500, pets ¥500. Operates April–November annually.
• Hotel Happoen Shika no Yu (ホテル八峯苑 鹿の湯) A hot spring hotel featuring 'Midorino-yu' (emerald green spring water) sourced from 1,800m underground, multi-course meals with local seasonal ingredients, day-use hot spring bathing, and an on-site soba restaurant (Sobadokoro Kacho). Operates year-round.
• Fujimi Kogen Golf Course (富士見高原ゴルフコース) A traditional 7,000+ yard 18-hole golf course with Western grass fast greens, located at approximately 1,250m elevation with summer average temperature of 24°C. Open March–December. Attracts golfers from the Tokyo metropolitan area.
• Fujimi Kogen Vacation Rentals (富士見高原貸別荘) Dog-friendly vacation cottage rentals featuring private dog runs, with adjacent camping sites allowing guests to enjoy nature with their pets. Online reservations open from March 15 annually. Seasonal operations.
• Junes Yatsugatake (ジュネス八ヶ岳) A sports and learning complex at 1,300m elevation ideal for training camps, seminars, workshops, and club activities. Equipped for orientation, cycling, and cross-country running programs with multi-day group support.
• Fujimi Kogen Estate Management (富士見高原別荘地管理) Property management and real estate brokerage services for vacation homes in the Fujimi Kogen area, including villa sales support, ongoing maintenance, and waste collection for vacation homeowners.
• Hana no Sato Campsite (花の里キャンプ場) A campsite at 1,300m elevation within the Hana no Sato flower garden area offering nature-focused camping and glamping experiences with views of Mt. Fuji and the Southern Alps.
• Hana no Sato Shirakaba Area (花の里 白樺エリア) Birch forest area within Hana no Sato featuring contrasting sunlight and shade views, hiking trails, and seasonal flowers including rhododendron, hydrangea annabelle, and hemerocallis. Grand-opened July 2026 after pre-opening in June 2026.
• Creation Forest (創造の森) Sculpture Park An outdoor sculpture park at 1,420m elevation featuring 50 outdoor sculptures and panoramic views of Japan's top three peaks (including Mt. Fuji). Accessible only via Sky Cart.
• Universal Field (ユニバーサルフィールド) Accessibility Program Accessibility-focused program ensuring visitors of all ages and abilities, including those with disabilities and their caregivers, can enjoy the resort together. Provides Dual-Ski and Bi-Ski adaptive ski equipment, HIPPO outdoor wheelchairs, JINRIKI traction assist devices, and Sky Cart accessibility. Recognized with the 2018 Cabinet Office Barrier-Free Universal Design Encouragement Award.
• Universal Field Tour (ユニバーサルフィールド・ツアー) Guided tour program for visitors with mobility challenges using HIPPO wheelchairs, including visits to scenic spots like Hana no Sato and Creation Forest. Pricing ¥10,000/person (excluding tax) for up to 4 people; held April–November.

Quantifiable outcome

• 16 consecutive years of clear weather for sunrise viewing on January 1 (as of 2026)
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• 八ヶ岳観光圏 (Yatsugatake Tourism Area)coreStrategic or Co-development Partner · 19 July 2025Fujimi Kogen Resort entered into a coordination agreement with the Yatsugatake Tourism Area organization on July 19, 2025. The partnership aims to promote regional tourism experiences in the Yatsugatake area under the tagline '特別な体験を～澄み切った自分に還る～' (special experiences — returning to your clearest self).
• 株式会社プライムクリート (Prime Create Co., Ltd.)coreGTM or Marketing Partner · 1 January 2023Prime Create Co., Ltd. organizes the annual Outdoor Dog Festa in Yatsugatake (アウトドアドッグフェスタ八ヶ岳) at Fujimi Kogen Resort. The event is Japan's only outdoor dog festival, held over 2 days in September. The resort's sky cart allows attendees to ride with their dogs. The event attracted many participants to the resort in 2023 and 2024.
• 長野県 (Nagano Prefecture)coreStrategic or Co-development PartnerNagano Prefecture's SDGs Promotion Company Registration program. The resort participates in prefecture-led initiatives aligned with SDGs Goals 7 (clean energy), 11 (sustainable cities), 3 (health and welfare), 8 (decent work), and universal tourism. Also featured in Nagano Tourism Organization's GoNAGANO portal for accessible tourism.
• 富士見町 (Fujimi Town)coreStrategic or Co-development PartnerFujimi Town operates a dual-resort campaign (2大リゾート無料キャンペーン) promoting both Fujimi Kogen Resort and a second local resort to drive tourism. The campaign provided free/discounted access to both resorts. Fujimi Town is also the municipality governing the resort's location.

Scale indicators4 records

Recent moves15 records

Expansion highlights6 records

Direct peers

• GALA Yuzawa: Direct peer operating a ski resort with integrated hot spring and snow play facilities in Niigata Prefecture, approximately 75 minutes from Tokyo via Shinkansen. Comparable as a Tokyo-accessible integrated mountain resort with multi-season facilities and on-property lodging.
• Nozawa Onsen: Direct peer operating a historic Japanese ski village with onsen hot springs, ski operations, lodging, and summer hiking in Nagano Prefecture. Comparable as a Nagano mountain resort combining skiing, onsen, and multi-season nature tourism.
• Hakone: Direct peer destination area combining mountain views (Mt. Fuji), onsen hotels, ropeways/aerial transport, museums, and outdoor recreation within a 90-minute Tokyo drive radius. Comparable as a Tokyo-adjacent mountain resort destination with integrated lodging and sightseeing attractions.
• Appi Kogen: Direct peer operating a major ski resort with hotel lodging, golf course, and summer activities in Iwate Prefecture (Tohoku). Comparable as a multi-season mountain resort with integrated hotel, ski, and golf operations.
• Rusutsu Resort: Direct peer operating a major Hokkaido mountain resort combining ski, hotel, golf, and amusement park facilities. Comparable as a multi-season integrated mountain resort with hotel, ski, golf, and on-property attractions.
• Myoko Suginohara / Akakura Onsen: Direct peer ski resort area in Niigata Prefecture combining skiing, onsen hot springs, and mountain lodging. Comparable as a Japanese mountain resort combining ski operations with hot spring accommodation and multi-season offerings.
• Shiga Kogen: Direct peer operating Japan's largest interconnected ski area in Nagano Prefecture, with onsen hotels and summer activities. Comparable as a Nagano mountain ski resort with lodging and multi-season operations.
• Naeba / Prince Naeba Hotel: Direct peer ski and mountain resort in Niigata operated by Prince Hotels with on-property hotel, ski operations, and gondola-based sightseeing. Comparable as a Tokyo-accessible mountain resort with hotel, ski, and aerial sightseeing attractions.

Broad incumbents

• Karuizawa Prince Hotel / Hoshino Resorts Karuizawa: Larger incumbent Nagano mountain resort complex with multiple hotels, golf, ski, outlet shopping, and broader lodging scale. Comparable as a multi-facility mountain resort serving the Tokyo metropolitan day-trip and overnight market.

Regional players

• Tsumagoi (Kusatsu area): Regional peer operating ski resorts, onsen, and summer flower/camping activities in Gunma Prefecture near Kusatsu Onsen. Comparable as a Japanese mountain resort offering ski operations, hot spring hotels, and summer flower/camping experiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@fujimikogenresort
• Facebookfacebook.com/fujimikogen
• Instagraminstagram.com/fujimikogen_resort

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fujimi Kogen Resort