What curtis park deli does

Curtis Park Deli is a privately held, independent neighborhood delicatessen founded in 2011 by co-owners Michael Reif and Dash Harrison. The company operates three retail locations in the Denver/Boulder, Colorado market: the original Downtown Curtis Park store at 2532 Champa Street, the Cherry Creek location at 2700 E 6th Avenue, and the East Boulder location at 3000 Pearl Parkway (inside the Reve apartment building). All locations operate six days a week from 10am to 4pm.

The company's core product is made-to-order sandwiches built on ciabatta bread delivered fresh every morning from City Bakery, paired with house-made condiments, pickles, and locally sourced ingredients. The menu includes signature sandwiches (Curtis, French, Italian, Park, American, Fish, Beef, Caprese, Veggie, Vegan) priced between $13.50 and $16.60, plus a rotating beverage program (Kaladi Brothers coffee, Big B's juices, kombucha, CBD drinks, sparkling water) and boxed-lunch catering for groups of 5-100 with gluten-free, vegetarian, and vegan options. Ordering is conducted through Square-based online storefronts for pick-up, with catering delivery available within Denver proper.

The business operates a direct-to-consumer retail model supplemented by a catering stream, with no app, no API, and no disclosed technology platform beyond standard POS and Square e-commerce. Revenue derives entirely from in-store sandwich and beverage transactions plus catering orders. No institutional funding, M&A activity, or parent-company involvement is present in the record; the company is wholly founder-owned.

Name

curtis park deli

Legal name

Curtis Park Deli

Website

https://curtisparkdeli.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Curtis Park Deli is a privately held neighborhood delicatessen founded in 2011, operating three retail locations in Denver and Boulder, Colorado. It sells made-to-order sandwiches, beverages, and boxed-lunch catering, serving local residents, office workers, and event customers via in-store and Square online ordering.

Ownership category

akta.pro rank

Product category

Delicatessen / Quick-Service Restaurant

NAICS

Baked Goods Retailers (445291), Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Delis & Sandwich Specialty Stores (CRAHAGAF)

Keywords

• Delicatessen sandwiches
• Box lunch catering
• Locally sourced deli
• Made-to-order sandwiches
• Neighborhood sandwich shop

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Sandwich Sales: One-time transaction sales of made-to-order sandwiches at retail locations. Sandwiches made fresh daily with house-made condiments and locally sourced ingredients.
2. Catering Services: Boxed lunch catering for offices and events. Includes sandwich, chips, and cookie. Serves 5-100 people with delivery available in Denver.
3. Beverage Sales: Sale of drinks including local sodas, kombucha, Big B's juice, sparkling water, CBD drinks, coffee (Kaladi Brothers), fresh brewed iced tea, and coconut water.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Curtis Park Deli is a neighborhood delicatessen that prepares and sells made-to-order sandwiches on just-baked ciabatta bread from City Bakery, accompanied by house-made condiments, pickles, and seasonal vegetables, plus a curated beverage program. The business supplements retail counter sales with boxed-lunch catering (sandwich, chips, cookie) for 5-100 people, including gluten-free, vegetarian, and vegan options, with delivery available in the Denver metro area.

Product overview

Curtis Park Deli is a locally sourced neighborhood delicatessen operating as a single unified brand across three locations in Denver and Boulder, Colorado. The core product offering consists of handcrafted sandwiches made to order with fresh, locally sourced ingredients including house-made condiments and daily-baked ciabatta bread from City Bakery. Supporting offerings include catering services (box lunches and platters for groups of 5-100), online ordering for pick-up, and beverages. The company was established in 2011 and is co-owned by Michael Reif and Dash Harrison.

Differentiator

Problem solved

Functional benefit

Products and services

• Handcrafted Deli Sandwiches Made-to-order deli sandwiches on just-baked ciabatta from City Bakery, with house-made condiments and pickles, clean meats, and crisp seasonal vegetables. Menu includes Curtis (corned beef), French (Niman ham and brie), Veggie (portobello), Italian (salame and pepperoni), Park (fried egg and prosciutto), American (oven roasted turkey), Fish (smoked rainbow trout), Beef (pastrami), Caprese, and a Vegan option, sold individually at the counter and online for pick-up.
• Catering Services (Boxed Lunches and Boards) Boxed-lunch catering for offices and events including a sandwich, chips, and a free cookie, accommodating 5-100 people with gluten-free, vegetarian, and vegan options. Meat and cheese boards available by special request, with free delivery within Denver proper and a small fee outside Denver. Pricing is per person (e.g., Deli Choice at $14.85/sandwich, Veggie and Vegan at $13.50/sandwich, American at $15.50/sandwich, Fish at $16.60/sandwich) plus 12% tax.
• Beverages and Coffee À la carte drink offerings sold at all three locations alongside sandwiches, including local sodas, kombucha, Big B's juice, sparkling water, CBD drinks, caffeinated drinks, fresh brewed unsweetened iced tea, coconut water, and Kaladi Brothers coffee served in ceramic cups. Items are individually priced (e.g., Big B's Juice $3.50, Sparkling Water $2.50).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• City BakerycoreStrategic or Co-development PartnerCity Bakery delivers bread every morning to guarantee freshness. This partnership ensures daily baked ciabatta for all sandwiches, a key component of the deli's quality promise.
• Kaladi Brothers CoffeeminorStrategic or Co-development PartnerKaladi Brothers provides locally roasted coffee beans. The deli serves traditional coffee using these beans, poured into ceramic cups with hot water or milk.
• Reve Apartment Building (Boulder)minorStrategic or Co-development PartnerBoulder location is located inside the Reve apartment building, making it convenient for residents to access fresh sandwiches.

Scale indicators4 records

Expansion highlights3 records

Direct peers

• Snarf's Sandwiches: Colorado-based sandwich chain founded in Boulder in 1996 with multiple Denver-area locations. Direct competitor to Curtis Park Deli in the locally-sourced, made-to-order sandwich category with overlapping menu and customer base in the same metro.
• Cheba Hut: Fort Collins, Colorado-originated sandwich chain with a strong Denver/Boulder footprint. Direct competitor offering toasted subs with a similar counter-service, made-to-order format and similar price points to Curtis Park Deli.

Broad incumbents

• Jersey Mike's Subs: National submarine sandwich franchise with locations across the Denver metro. Competes with Curtis Park Deli in the made-to-order sub segment but operates a standardized chain model without local artisan sourcing.
• Jimmy John's: National sandwich franchise with heavy Denver/Boulder presence, competing on speed and delivery in the same lunch occasion as Curtis Park Deli. Broader menu and faster service model differentiate it from the deli's artisanal positioning.
• Firehouse Subs: National hot-sub chain with Denver-area franchises. Competes in the premium sandwich category with a broader footprint and brand recognition beyond what Curtis Park Deli can match locally.
• Panera Bread: National bakery-cafe chain with multiple Denver/Boulder locations. Overlaps with Curtis Park Deli in bread-forward sandwich offerings and catering services but operates at much larger scale and broader daypart coverage.
• Potbelly Sandwich Shop: National toasted-sandwich chain with a Denver presence, targeting a similar lunch crowd with a similar made-to-order, walk-in counter-service format. Larger footprint and standardized operations differentiate it from the local deli.
• McAlister's Deli: National deli-style chain serving sandwiches, soups, and catering. Directly comparable to Curtis Park Deli in category (deli/sandwich) and catering offering, but operates at chain scale with broader geographic reach.

Regional players

• Illegal Pete's: Colorado-based Mexican restaurant chain with multiple Denver and Boulder locations. Competes for the same neighborhood lunch crowd and local-casual dining occasions as Curtis Park Deli in overlapping trade areas, though in a different cuisine category.

Others

• City Bakery: Denver bakery that supplies Curtis Park Deli's daily ciabatta bread. Adjacent ecosystem participant as a key supplier rather than direct competitor, but its operational continuity is critical to the deli's product quality promise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/curtis-park-delicatessen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about curtis park deli