Snarf’s
Snarf's Sandwiches is a privately held, family-owned quick-service restaurant chain operating approximately 60 company-owned locations across Colorado, Texas, and Missouri, serving oven-toasted premium sandwiches, salads, soups, and catering to individual consumers and small-group catering customers.
- Company typePrivate
- Founded1996
- HeadquartersDenver, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Snarf’s does
Snarf's Sandwiches is a privately held, family-owned quick-service restaurant chain founded in 1996 by Jimmy 'Snarf' Seidel in Boulder, Colorado. The company operates approximately 60 company-owned locations across three U.S. states — Colorado (Front Range, Denver metro, Boulder, Colorado Springs, Dillon, Fort Collins), Texas (Austin, Dallas-Fort Worth), and Missouri (St. Louis metro) — plus a Denver International Airport unit. Core menu positioning is oven-toasted submarine sandwiches made with premium hand-sliced meats and cheeses, served on proprietary bread delivered fresh six days a week, accompanied by salads, soups, a 'Not-On-The-Menu' secret menu, gluten-free options, and full catering.
The company's technology stack is built on best-in-class restaurant SaaS rather than proprietary systems: Olo powers online ordering for CO and TX (snarfssandwiches.olo.com); Punchh runs the Snarf Rewards loyalty program; Shopify hosts the branded merchandise storefront (shop.eatsnarfs.com); CardFoundry processes gift cards; and third-party delivery partners (DoorDash, Grubhub in St. Louis; Favor in Austin) handle last-mile fulfillment in specific markets. The Snarf's mobile app (iOS/Android) integrates ordering, payment, saved favorites, and loyalty. The company also operates a sister brand, Snarfburger — an all-American burger concept launched in 2019 in Colorado that has won Best Burger recognition from Westword.
Revenue mechanics are predominantly transaction-based: dine-in, takeout, delivery, catering (direct for CO/TX, via ezCater as a third-party channel), gift cards, and merchandise. Pricing is not publicly disclosed on the website. The Snarf Rewards loyalty program (excluding third-party-platform orders) functions as a direct-channel pull mechanism. Distribution is entirely company-owned retail — no franchising is disclosed. The company reports no external funding rounds and appears bootstrapped with organic growth, though financial figures are not publicly disclosed. Corporate structure is Snarf's Worldwide Holding Company, LLC, domiciled in Colorado.
Snarf’s firmographics
Firmographics- Name
- Snarf’s
- Legal name
- Snarf's Worldwide Holding Company, LLC
- Website
- https://eatsnarfs.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Snarf's Sandwiches is a privately held, family-owned quick-service restaurant chain operating approximately 60 company-owned locations across Colorado, Texas, and Missouri, serving oven-toasted premium sandwiches, salads, soups, and catering to individual consumers and small-group catering customers.
- Ownership category
- akta.pro rank
Snarf’s industry classification
Industry- Product category
- Fast Casual Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Sandwiches & Subs QSR (THAFAAAD)
Keywords
Where Snarf’s is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices66 records
Markets served
Snarf’s business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Sandwich and food sales: Core revenue from selling oven-toasted sandwiches, salads, soups, and sides at restaurant locations. Customers can dine in, takeout, or get delivery. Revenue generated from individual transactions at each location.
- Catering services: Full catering menu for groups and events. Colorado and Texas catering orders can be placed directly through the website or mobile app. Catering generates additional revenue per order.
- Loyalty program: Snarf Rewards program where customers earn points with each purchase that can be redeemed for free food. Points are earned on direct orders but not on third-party platforms like ezCater.
- Gift cards: Digital and physical gift cards sold through the website for Colorado/Texas and separately for Missouri locations.
- Merchandise: Snarf's branded merchandise sold through their Shopify-powered online store at shop.eatsnarfs.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual sandwich pricing |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
Snarf’s product offering
Product offeringCore offering
Snarf's operates a fast-casual sandwich restaurant chain selling oven-toasted subs made with premium hand-sliced meats and cheeses on signature bread, alongside salads, soups, sides, and desserts. The chain operates nearly 60 company-owned locations across Colorado, Texas, and Missouri, with dine-in, takeout, delivery, online ordering, catering, gift cards, and branded merchandise.
Product overview
Snarf's Sandwiches operates as a fast-casual restaurant chain offering oven-toasted submarine sandwiches and related food products. The core offering consists of Snarf's Sandwiches (premium hand-sliced meats and cheeses on signature bread), supplemented by a sister brand Snarfburger (burger chain). Additional products include a loyalty rewards program (Snarf Rewards), mobile ordering apps for iOS and Android, catering services, a secret "Not-On-The-Menu" specialty items, gluten-free options, gift cards, and branded merchandise. The company operates nearly 60 locations across Colorado, Texas, and Missouri.
Differentiator
Problem solved
Functional benefit
Brands
- Snarfburger: A sister brand all-American burger stand experience. Voted Best Burger & Best Fries 2020 and 2021 by Westword.
Products and services
- Snarf's Sandwiches Fast-casual sandwich restaurant menu featuring oven-toasted subs made with premium hand-sliced meats and cheeses on signature bread, including classics like The Italian, Prime Rib, French Dip, and NY Steak, plus salads, rotating soups, sides, desserts, vegetarian, kid-sized, and gluten-free options for dine-in, takeout, and delivery customers across Colorado, Texas, and Missouri.
- Snarfburger Sister-brand all-American burger stand experience operated by Snarf's in Colorado. Voted Best Burger and Best Fries 2020 and 2021 by Westword. Customers can order Snarfburger through the Snarf's mobile app alongside Snarf's Sandwiches orders.
- Catering Menu Full catering menu for groups and events with orders placed directly through the Snarf's website, mobile app, or dedicated catering ordering system for Colorado and Texas; Missouri locations use a separate catering system and orders are also available through ezCater. Snarf Rewards loyalty points are earned on direct orders.
- Snarf's Gift Cards Digital and physical gift cards sold through the Snarf's website for use at company locations. Separate ordering systems are used for Colorado/Texas (CardFoundry) and Missouri (ToastTab).
- Snarf's Branded Merchandise Snarf's branded merchandise, including apparel and related items, sold online through a Shopify-powered e-commerce store at shop.eatsnarfs.com.
Quantifiable outcome
- Over 120,000 meals funded to local food banks through Bite Back Hunger Day initiative
- +2 more outcomes
Companies that use Snarf’s
Customer profileSegments4 records
Ideal customer profiles2 records
Snarf’s technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Snarf’s partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- OlocoreOlo provides the digital ordering platform for Snarf's Colorado and Texas locations. Customers order for pickup or delivery through snarfssandwiches.olo.com. Olo handles the online ordering infrastructure and integration with Snarf's restaurant systems.
- Food Bank of RockiesminorAnnual Bite Back Hunger Day partnership where 100% of Snarf's profits are donated to local food banks including Food Bank of Rockies. Has funded over 120,000 meals for those experiencing food insecurity.
- PunchhcorePunchh powers the Snarf Rewards loyalty program. Tracks customer purchases, manages loyalty points, and handles promotional communications including SMS and email marketing for the loyalty program.
- ezCaterminorThird-party catering ordering platform for Snarf's. Note that loyalty points are NOT earned on orders placed through ezCater, directing customers to order directly for reward benefits.
- DoorDashminorThird-party delivery partner for St. Louis, Missouri Snarf's locations. Enables delivery service for customers who prefer not to pick up orders.
- GrubhubminorThird-party delivery partner for St. Louis, Missouri Snarf's locations. Connects customers with delivery options through the Grubhub platform.
- FavorminorDelivery partner for Austin, Texas Snarf's locations. Enables delivery service through the Favor platform, with customers ordering via the Favor website link on location pages.
- Green Dining AllianceminorSt. Louis locations are certified restaurants of the Green Dining Alliance, indicating environmental consciousness and sustainable restaurant practices.
- Jen HaleyminorColorado artist who creates custom mosaics and artwork for Snarf's restaurant locations. Each location features unique art created specifically for that community.
Scale indicators6 records
Recent moves10 records
Expansion highlights3 records
Snarf’s competitors and assessment
Company assessmentBroad incumbents
- Subway: Largest global sub QSR chain. Provides incumbent-scale context for category dynamics, though Subway is mass-market assembly-line rather than premium hand-sliced, so direct overlap is partial.
Direct peers
- Penn Station East Coast Subs: Mid-Atlantic sub chain known for grilled sub preparation. Direct comparable to Snarf's on toasted/grilled sub method and franchise model.
- Blimpie: Long-established sub QSR chain primarily franchise-operated. Comparable on the submarine sandwich QSR format, though smaller and less differentiated today.
- Togo's: West Coast-leaning sub QSR chain. Direct comparable to Snarf's on sandwich QSR format with similar regional chain positioning.
- Jimmy John's: National 'freaky fast' sub QSR chain with a broad menu of cold and toasted subs. Direct competitor in the sandwich QSR category with a significantly larger system size.
- Which Wich Superior Sandwiches: Franchised sandwich QSR chain with customizable sub ordering. Comparable on the QSR sandwich category and franchise-led unit growth model.
- Firehouse Subs: National sub QSR chain emphasizing premium meats and cheeses with toasted subs. Operates with a franchise model and competes for similar lunchtime customers.
- Jersey Mike's Subs: National submarine sandwich QSR chain featuring oven-toasted subs on the menu with 3,000+ locations and aggressive franchise-led expansion. Closest large-scale comparable to Snarf's on product positioning and category.
- Potbelly Sandwich Shop: Public fast-casual toasted-sub chain with similar toasted-sandwich positioning and urban lunch trade. Useful public-market comparable for unit economics and brand-building.
- Capriotti's Sandwich Shop: Privately held sub QSR chain emphasizing premium hand-prepared ingredients and a signature sandwich. Closely comparable to Snarf's on product philosophy and franchise-led growth model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Snarf’s social profiles
Digital presenceSnarf’s compliance and trust
Trust signalCompliance3 records
Snarf’s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snarf’s leadership team
Management profileNumber of profiles
Profiles2 records
Snarf’s subsidiaries and ownership
Company hierarchySubsidiaries1 record
Snarf’s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snarf’s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snarf’s
What does Snarf’s do?
Snarf's operates a fast-casual sandwich restaurant chain selling oven-toasted subs made with premium hand-sliced meats and cheeses on signature bread, alongside salads, soups, sides, and desserts. The chain operates nearly 60 company-owned locations across Colorado, Texas, and Missouri, with dine-in, takeout, delivery, online ordering, catering, gift cards, and branded merchandise.
Is Snarf’s a public or private company?
Snarf’s is a private company. It is classified as family owned and is currently operating.
When was Snarf’s founded?
Snarf’s was founded in 1996. It employs 501 to 1,000 people.
Where is Snarf’s based?
Snarf’s is headquartered in Denver, United States, in the North America region.
How does Snarf’s make money?
Five revenue lines are on record. Sandwich and food sales are the primary driver. The others are catering services, loyalty program, gift cards and merchandise.
Who are Snarf’s's main competitors?
Subway is listed as a broad incumbent. Direct peers are Penn Station East Coast Subs, Blimpie, Togo's, Jimmy John's, Which Wich Superior Sandwiches, Firehouse Subs, Jersey Mike's Subs, Potbelly Sandwich Shop and Capriotti's Sandwich Shop.
Does Snarf’s have an API?
No public API is recorded for Snarf’s.
What industry is Snarf’s in?
Snarf’s's product category is Fast Casual Restaurants. Its primary akta.pro industry code is THAFAAAD, Sandwiches & Subs QSR. Its NAICS code is 722513 and its SIC code is 5810.