tulsa recycling centers

What tulsa recycling centers does

Tulsa Recycling Centers operates Feed Mr. Murph, an Oklahoma recycling brand owned by Tulsa Recycle & Transfer, a subsidiary of American Waste Control, Inc. The company's core asset is the Mr. Murph Materials Recovery Facility (MRF) at 1150 N Peoria Ave, Tulsa — the first automated MRF in Oklahoma. Inside the facility, mixed recyclables are separated in stages using conveyor belts, high-powered magnets, optical sorters, mechanical screens, and AI-powered robots that classify materials by weight and dimensional shape (2D vs 3D) and remove non-recyclable contamination. The automated line achieves a 95% recovery rate, up from approximately 15% under prior manual sorting, and processes 36,000 to 40,000 pounds per hour. About 95% of processed material is baled and sold to manufacturers within Oklahoma.

The company delivers services to households and businesses through three channels: curbside recycling collection in eight Tulsa-area municipalities (Bixby, Catoosa, Claremore, Collinsville, Glenpool, Jenks, Owasso, and Verdigris), a network of more than 600 public drop-off bins accessible 24/7 across the Tulsa metro, and commercial container service offered to businesses regardless of their existing waste-hauling relationship. Education and community engagement are deliberate growth levers: the company runs facility tours for schools and citizen groups, sponsors the Tulsa Drillers baseball team, and produces branded content including a 3D augmented-reality recycling game and the "Hey Murph" song with Hot Toast Music Company. A strategic partnership with Sonoco has added paper containers with steel bottoms to the recoverable stream, and in 2023 the parent company launched American On-Site to take the automated MRF model to markets outside Oklahoma.

Revenue is generated through residential subscription-style curbside fees, commercial container contracts, and the sale of baled commodities to manufacturers; pricing is not publicly disclosed. The business is privately held under American Waste Control, Inc., with no institutional funding rounds, M&A activity, or executive team details surfaced in the available data.

Name

tulsa recycling centers

Legal name

American Waste Control, Inc.

Website

https://feedmrmurph.com

Company type

Private

Operating status

Operating

Short description

Tulsa Recycling Centers operates Feed Mr. Murph, an automated Materials Recovery Facility and recycling collection network serving residential and commercial customers across the Tulsa, Oklahoma metropolitan area via curbside service, 600+ drop-off sites, and commercial containers.

Ownership category

akta.pro rank

Product category

Recycling Services / Materials Recovery

NAICS

Materials Recovery Facilities (562920), Materials Recovery Facilities (56292), Waste Collection (56211), Solid Waste Collection (562111)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Single-Stream MRFs (Residential Curbside) (EUAIADAA)

akta.pro secondary industries

Single-Stream MRF Operations (Residential Curbside Sorting) (BPALADAA), On-site Recycling Programs (Single-Stream, Source-Separated) (BPABALAB), Recycling & E-Waste Collection/Hauling (HSAKALAJ)

Keywords

• Recycling services
• Materials recovery facility
• Curbside recycling
• Waste management
• Commercial recycling

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Recycling Services: Provides curbside recycling collection services to residential customers in participating communities. Families can sign up for recycling bins and have recyclables collected regularly.
2. Commercial/Business Recycling Services: Businesses can obtain recycle containers regardless of their current waste collection provider. Revenue generated from providing recycling collection services to commercial entities, potentially reducing their overall disposal costs.
3. Drop-off Location Network: Operates 600+ public drop-off recycling locations throughout the Tulsa area where residents can deposit recyclables. Free public access to bins.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tulsa Recycling Centers, branded as Feed Mr. Murph (Tulsa Recycle & Transfer), operates Oklahoma's first automated Materials Recovery Facility (MRF) that sorts mixed recyclables using conveyor belts, high-powered magnets, optical sorters, screens, and AI-powered robots, achieving a 95% recovery rate at 36,000–40,000 pounds per hour. It sells residential curbside recycling in eight Tulsa-area municipalities, free public drop-off access through 600+ bin locations, commercial recycling containers for businesses, glass recycling, and educational programs.

Product overview

Tulsa Recycling Centers operates the Feed Mr. Murph brand, a comprehensive recycling ecosystem consisting of automated Materials Recovery Facility (MRF) technology and multiple service channels. The core offering is Mr. Murph, Oklahoma's first automated MRF that sorts mixed recyclables using conveyor belts, magnets, optical sorters, and AI robots at a 95% recovery rate. Service delivery combines curbside recycling in 8 Tulsa-area communities with over 600 drop-off locations, supported by educational products including a 3D game with AR and the Hey Murph music program. In 2023, American On-Site was launched to expand the model nationally.

Differentiator

Problem solved

Functional benefit

Brands

• Mr. Murph: Mascot for Tulsa Recycle & Transfer's Materials Recovery Facility (MRF). Represents the automated recycling system that separates and processes mixed recyclables including plastic, paper, and aluminum.

Products and services

• Feed Mr. Murph Curbside Recycling Residential curbside recycling collection service for households in participating Tulsa-area communities. Residents receive recycle bins; the automated Mr. Murph facility handles sorting.
• Feed Mr. Murph Drop-off Locations Public 24/7 access to 600+ recycling drop-off bins throughout the Tulsa area for residents to deposit mixed paper, cardboard, plastic, cans, cartons, and glass.
• Mr. Murph Materials Recovery Facility (MRF) Automated Materials Recovery Facility that sorts mixed recyclables into individual storage bunkers for baling and sale to manufacturers, using AI robots, optical sorters, magnets, and mechanical devices.
• Business Recycling Containers Recycling container service for local businesses, available regardless of their current waste hauler, to remove recyclables from the waste stream and potentially reduce disposal costs.
• Glass Recycling Program Dedicated glass recycling accepting clear, brown, green, and blue glass bottles and jars at the main Peoria Avenue facility, with guidance on removing caps and lids.
• Facility Tours Educational guided tours of the MRF for groups up to 20 attendees (students 1st grade and up, plus adults), available on weekdays.
• Feed Mr. Murph 3D Game with AR Educational 3D recycling game for children with an augmented reality camera feature, designed to teach which materials are recyclable.
• Hey Murph Educational Song Educational recycling song created with Hot Toast Music Company and recorded at The Church Studio in Tulsa, designed to teach families what can be recycled.

Quantifiable outcome

• 95% recovery rate vs 15% with manual sorting
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• American On-SitecoreStrategic or Co-development Partner · 1 January 2023American On-Site was launched in 2023 to take the Feed Mr. Murph vision nationwide, expanding the automated MRF concept to other markets.
• SonococoreStrategic or Co-development PartnerMr. Murph partnered with Sonoco to increase recycling rates of paper containers with steel bottoms in Tulsa. The partnership aims to divert more paper containers from incineration and landfill, improving local recycling rates through consumer education about this packaging type.
• Hot Toast Music CompanyminorGTM or Marketing PartnerCollaborated with Hot Toast Music Company to create the 'Hey Murph' educational recycling song. Recorded at The Church Studio in Tulsa, the song makes recycling fun and memorable for children and families.
• The Church StudiominorOthersRecording studio in Tulsa where the 'Hey Murph' educational song was produced, supporting local music and education initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Waste Management, Inc. Largest North American waste and recycling services company with nationwide collection, MRF operations, and integrated disposal. Comparable as a broad incumbent offering single-stream recycling, commercial container services, and curbside programs that directly overlap Tulsa Recycling Centers' core services.
• Republic Services: Major U.S. solid waste and recycling company operating transfer stations, MRFs, and curbside collection across dozens of states. Comparable as a broad incumbent in residential recycling, commercial containers, and commodity bale sales — the same value chain Tulsa Recycling Centers participates in.
• Casella Waste Systems: Regional vertically integrated solid waste, recycling, and resource management operator in the Northeast U.S. with single-stream MRFs and curbside programs. Comparable for its focus on recycling as a growth segment and its mix of subscription residential and commercial collection.
• Waste Connections: Large North American waste services company with collection, recycling, and disposal operations across the U.S. and Canada. Comparable as a broad incumbent competing for municipal and commercial recycling contracts in overlapping geographies.
• Recology: Employee-owned California-based waste and recycling hauler operating MRFs and curbside collection programs. Comparable for its single-stream recycling focus, community-based brand positioning, and commitment to keeping materials in regional economies.
• FCC Environmental Services: National solid waste and recycling services provider in the U.S. with collection, MRF, and organics operations. Comparable as a broad incumbent in single-stream recycling and commercial recycling programs across multiple states.

Regional players

• Rumpke Consolidated Companies: Large family-owned regional waste and recycling company serving the Midwest and Mid-South U.S. Comparable as a regional recycler with MRF operations, curbside collection, and commercial recycling container services — directly overlapping Tulsa Recycling Centers' go-to-market.
• GreenWaste Recovery: California-based recycling, composting, and waste hauling company operating MRFs and curbside programs. Comparable for its mission-driven, community-engaged recycling brand and reliance on advanced sorting to deliver high-purity bales.

Emerging players

• Sierra Container Group: Regional recycling and container services provider focused on commercial recycling. Comparable as an emerging player in commercial recycling containers serving businesses independent of their primary waste hauler, similar to Tulsa Recycling Centers' commercial offering.

Others

• AMP Robotics: AI and robotics technology provider for recycling sorting lines. Comparable as an adjacent technology enabler — Tulsa Recycling Centers' AI-powered quality-control robots perform a similar function to AMP's sorting technology, making it a relevant ecosystem/technology peer rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tulsa recycling centers