Adjusting to Health Chiropractic

What Adjusting to Health Chiropractic does

Adjusting to Health Chiropractic is a privately held, multi-site chiropractic practice founded in 2014 in Sydney, Australia, operating three clinics in Bonnyrigg, Doonside, and Earlwood across Western Sydney and the Inner West, open seven days per week. The practice delivers evidence-based chiropractic care for musculoskeletal conditions, structured around its proprietary Health Blueprint™ ten-step clinical protocol that moves patients through comprehensive health history, spinal and neurological examination, digital posture screening, subluxation palpation, imaging referral, a two-part Report of Findings, individualised care recommendations, progress exams, and care plan review. Service delivery follows a three-phase model of Corrective Care, Stabilisation Care, and Wellness Care, with condition-specific treatment for back pain, neck pain, sciatica, headaches and migraines, postural dysfunction, workplace injuries, whiplash, shoulder pain, and pinched nerves, plus specialty services for children and pregnant women; non-surgical spinal decompression is being added at Bonnyrigg in 2026.

The practice makes money primarily through direct fee-for-service chiropractic consultations and treatment, with a new patient special at A$99 against a standard A$159 initial consultation and recurring visits across the three-phase care programme. Approximately half of patients pay via private health insurance rebates (HCF, Medibank, Bupa, and other providers), and the practice accepts government and quasi-government reimbursement including Medicare Chronic Disease Management referrals (with a small patient gap fee), Department of Veterans' Affairs billing for Gold and White Card holders (no out-of-pocket cost when criteria are met), and workers compensation cases. Go-to-market is hybrid: direct-to-consumer via online booking and content marketing through the website blog and Safety & Research Hub, formal GP referral partnerships across South Western Sydney, community outreach through workplace health talks, and reputation-led acquisition backed by 600+ verified five-star Google reviews. The practice is AHPRA-registered, a member of the Australian Spinal Research Foundation, and led by Dr Robin Broff (2022 Australian Chiropractor of the Year finalist) with Quinn Le as Practice Manager and Care Coordinator.

Name

Adjusting to Health Chiropractic

Legal name

Adjusting to Health

Website

https://adjustingtohealth.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Adjusting to Health Chiropractic is a Sydney-based, multi-site chiropractic practice founded in 2014, operating three clinics that deliver evidence-based spinal assessments and musculoskeletal treatment to general adults, pregnant women, children, veterans, and workers compensation patients via its proprietary Health Blueprint™ protocol.

Ownership category

akta.pro rank

Product category

Chiropractic Healthcare Services

NAICS

Offices of Chiropractors (62131), Offices of Chiropractors (621310)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Pediatric & Family Chiropractic (HSADALAC), Prenatal & Postpartum Chiropractic (HSADALAD), Corrective Chiropractic & Spinal Decompression (HSADALAE), Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI)

Keywords

• Chiropractic care services
• Spinal decompression therapy
• Musculoskeletal pain treatment
• Postural correction services
• Evidence-based chiropractic

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Chiropractic Consultation and Treatment Services: Direct patient consultations and treatments at clinic locations. New patient special offer at $99 (normally $159). Standard ongoing care across three phases: Corrective Care, Stabilisation Care, and Wellness Care.
2. Health Insurance Rebates: Private health insurance rebates accepted including HCF, Medibank, Bupa and other providers. Approximately 50% of patients have health insurance.
3. DVA (Department of Veterans' Affairs) Billing: Direct billing to DVA for eligible Gold Card and White Card holders with no out-of-pocket cost when criteria are met.
4. Medicare Chronic Disease Management (CDM): Accepts referrals under Medicare CDM framework. Patients pay a small gap fee as a premium provider.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Adjusting to Health Chiropractic provides evidence-based chiropractic consultations, spinal assessments, and treatment for musculoskeletal conditions across three Sydney clinic locations (Bonnyrigg, Doonside, Earlwood). Care is structured around the proprietary Health Blueprint™ 10-step assessment protocol and delivered in three phases: Corrective Care, Stabilisation Care, and Wellness Care, including spinal adjustments, digital posture screening, non-surgical spinal decompression, and specialty services for children and pregnant women.

Product overview

Adjusting to Health is a chiropractic healthcare practice operating across three Sydney locations (Bonnyrigg, Doonside, Earlwood). Their core offering is evidence-based chiropractic care structured around their proprietary Health Blueprint™ protocol—a 10-step clinical assessment system that ensures comprehensive diagnosis before treatment. The practice delivers care across three phases: Corrective Care (addressing immediate dysfunction), Stabilisation Care (building lasting strength), and Wellness Care (maintaining optimal function). Services include spinal adjustments, digital posture screening, and non-surgical spinal decompression. They specialize in treating conditions including lower back pain, neck pain, sciatica, headaches/migraines, and postural dysfunction, with specialty services for children and pregnant women. All care incorporates structured Report of Findings consultations and Progress Exams for ongoing monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• Health Blueprint™: Proprietary 10-step clinical protocol for assessment and treatment of musculoskeletal dysfunction, exclusive to Adjusting to Health clinics

Products and services

• Health Blueprint™ Assessment Protocol A proprietary 10-step clinical protocol providing structured, evidence-based assessment and care planning for musculoskeletal dysfunction, exclusive to Adjusting to Health clinics. Steps include Comprehensive Health History, Spinal & Neurological Exam, Digital Posture Screening, Subluxation Palpation, Imaging Referral, Two-Part Report of Findings, Individualised Care Recommendations, Progress Exams, Care Plan Review, and Referral Out when necessary.
• Chiropractic Care (Spinal Adjustments) Evidence-based spinal adjustments using high-velocity, low-amplitude (HVLA) techniques to restore proper spinal alignment, improve joint mobility, and reduce nerve interference. Delivered across three phases: Corrective Care (addressing immediate dysfunction), Stabilisation Care (building lasting strength), and Wellness Care (maintaining optimal function).
• Report of Findings Consultation A structured two-part consultation where the chiropractor explains assessment results in plain language before any treatment begins. Covers examination findings, postural analysis, neurological findings, imaging interpretation, diagnosis, and individualized care recommendations.
• Progress Exams Scheduled re-assessments that review how the body is responding to care, including neurological re-checks, postural reassessment, and functional scoring to determine whether care remains appropriate and effective.
• Lower Back Pain Treatment Evidence-based chiropractic treatment addressing spinal misalignments, restricted movement, and compensatory patterns contributing to lower back pain.
• Neck Pain Treatment Spinal manipulative therapy for acute and chronic neck pain, with outcomes comparable to exercise therapy and physiotherapy.
• Upper Back Pain Treatment Treatment addressing thoracic spine dysfunction, postural strain, and altered rib mechanics causing upper back pain.
• Headaches and Migraines Care Chiropractic care addressing cervical spine dysfunction and nervous system contributions to tension-type headaches and migraines.
• Sciatica Treatment Treatment for sciatic nerve pain through spinal adjustments addressing herniated discs, spinal stenosis, and nerve compression at the root cause.
• Postural Correction Chiropractic treatment identifying and correcting spinal misalignments contributing to poor posture, combined with long-term maintenance strategies.
• Workplace Injuries Treatment Diagnosis and treatment of musculoskeletal workplace injuries including strains, sprains, neck/back pain, and repetitive strain injuries.
• Whiplash Treatment Chiropractic treatment for whiplash injuries using spinal adjustments, mobilization, and exercises to restore proper alignment and mobility.
• Shoulder Pain Treatment Chiropractic care addressing shoulder pain through spinal adjustments and exercises to improve range of motion and reduce pain.
• Pinched Nerve Treatment Chiropractic adjustments to the spine and affected joints to relieve pain, tingling, numbness, and weakness from nerve compression.
• Children's Chiropractic (Chiro for Kids) Age-appropriate, gentle chiropractic care for infants, toddlers, children, and teens. Addresses postural concerns, sleep difficulties, ear infections, injuries, and concentration challenges using low-force techniques.
• Pregnancy Chiropractic Safe, gentle chiropractic care adapted for pregnant women throughout all trimesters. Uses pregnancy pillows and special tables, focusing on pelvic alignment and relieving stress as the baby grows.
• DVA Approved Chiropractic Care Chiropractic care for veterans with DVA Gold Card and White Card holders, billed directly to DVA with no out-of-pocket costs when criteria are met.
• Non-Surgical Spinal Decompression Therapy Gentle table-based traction therapy that stretches the spine to create negative pressure within discs, helping relieve disc-related nerve compression. Exclusive to the Bonnyrigg location.

Quantifiable outcome

• Over 7,000 patients served since 2015
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Australian Spinal Research Foundation (ASRF)coreStrategic or Co-development PartnerProud members of the Australian Spinal Research Foundation. This membership ensures the practice applies the latest spinal research findings into patient care and contributes to advancing evidence-based chiropractic practice.
• GPs Across South Western SydneycoreStrategic or Co-development PartnerFormal referral relationships with General Practitioners across South Western Sydney. The practice provides structured, evidence-based chiropractic care for patients with chronic pain, sciatica, and postural dysfunction. Seamless communication includes prompt acknowledgement, objective progress reports, and discharge summaries.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Joint Corp: Nashville-based publicly traded chiropractic chain (NASDAQ: JYNT) operating a multi-location membership-style chiro model. Highly comparable business model: standardized patient intake, recurring visit cadence, and clinic network expansion — analogous in structure to Adjusting to Health's three-clinic, three-phase-care approach.
• Chiro One Wellness Centers: US-based multi-clinic chiropractic group practice using proprietary assessment protocols and standardized patient education. Comparable to Adjusting to Health in protocol-driven care delivery, multi-location footprint, and emphasis on wellness/retention beyond acute pain treatment.
• Healthia Limited: ASX-listed Australian allied health group with a network of physiotherapy, chiropractic, and podiatry clinics across multiple states. Most directly comparable Australian peer by structure: multi-site allied health ownership, mixed payer mix, and multi-disciplinary clinical model.
• Back In Motion Health Group: Australian allied health group operating a multi-clinic physiotherapy network with similar multi-site operational structure, evidence-based positioning, and recurring visit model. Comparable as a parallel allied-health group practice expanding across Australian metros.

Broad incumbents

• HCF (Hospitals Contribution Fund): Major Australian private health insurer and a stated rebate partner of Adjusting to Health. Overlaps via HCF's own allied health clinic network and broader musculoskeletal care portfolio; comparable as both a payer channel and a potential operator/competitor.
• Medibank Private: Australia's largest private health insurer and a rebate partner of Adjusting to Health. Operates a broader portfolio of health services including rehabilitation; comparable as a payer and as a broader incumbent with musculoskeletal care interests.
• Bupa Australia: Major Australian private health insurer (named rebate partner) and operator of optical, dental, and broader health services. Comparable as a payer channel and as a vertically integrated incumbent in adjacent musculoskeletal categories.

Others

• iCare NSW: NSW state government workers compensation and care scheme. Not a competitor but a key reimbursement channel for Adjusting to Health's workplace injury and rehabilitation cases — analogous ecosystem participant.
• HealthEngine: Australia's largest consumer healthcare booking platform used by clinics including allied health practices. Comparable as the dominant digital discovery and appointment-booking channel that Adjusting to Health depends on for top-of-funnel patient acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tr?id=2103978110396564
• LinkedInlinkedin.com/company/adjusting2health

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adjusting to Health Chiropractic