eat your own ears
Eat Your Own Ears is an independent London-based live music promoter and record label, founded in 2002, that curates concerts across dozens of UK venues for fans of contemporary, alternative, and experimental music while releasing recordings via its EYOE Recordings imprint.
- Company typePrivate
- Founded2002
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What eat your own ears does
Eat Your Own Ears (EYOE) is an independent London-based music events promoter and record label founded in 2002, operating continuously for over two decades without external investment. The company curates and promotes live music events across London's venue landscape, spanning intimate grassroots showcases at venues such as The Horse Hospital, Moth Club, and ICA through to premium performances at Barbican, Roundhouse, O2 Forum Kentish Town, Troxy, and Alexandra Palace. Its artist roster is international and genre-diverse — spanning indie, electronic, experimental, jazz, folk, and pop — and includes acts such as Four Tet, Florence + The Machine, Caribou, Ride, Arab Strap, HONNE, Cornelius, The Mountain Goats, Beth Orton, and Kelsey Lu, drawn from 20+ countries.
The company's revenue model rests on two pillars. The primary stream is live event ticketing, with prices ranging from free entry (EYOE Recommends grassroots showcases) through £17.50 at intimate venues to £33-£55 for premium shows, distributed via DICE, Universe, See Tickets, TicketWeb, and the company's own website, with Tixel handling authorised resale. The secondary stream is EYOE Recordings, the company's own record label imprint launched in 2016, which releases physical (vinyl, CD, cassette) and digital recordings by artists including Cornelius, Falle Nioke, Jane Paknia, and Bloodmoon, distributed via Bandcamp and major streaming platforms.
EYOE serves individual live music enthusiasts and recorded music buyers rather than enterprise customers. Its marketing operates through owned digital channels (website archive spanning 2002-2027, email newsletter, Bandcamp) and broad social media presence across Instagram, Twitter, Facebook, YouTube, Spotify, and SoundCloud. Strategic partnerships with Ticketmaster Local (EYOE Recommends grassroots series), War Child (charity beneficiary), The Warehouse Project (Manchester co-promotion), Barbican (premium venue co-presentations), and major indie labels (Domino, Sub Pop, Fire Records, PC Music) extend the company's reach and artist pipeline.
eat your own ears firmographics
Firmographics- Name
- eat your own ears
- Website
- https://eatyourownears.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Short description
- Eat Your Own Ears is an independent London-based live music promoter and record label, founded in 2002, that curates concerts across dozens of UK venues for fans of contemporary, alternative, and experimental music while releasing recordings via its EYOE Recordings imprint.
- Ownership category
- akta.pro rank
eat your own ears industry classification
Industry- Product category
- Live Music Events Promotion
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Record Production and Distribution (51225)
- SIC
- Services-Amusement & Recreation Services (7900), Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- DJ & Electronic Music Venues (MPAGAIAE)
Keywords
eat your own ears business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D
Revenue model
- Live Event Ticketing: Revenue from ticket sales across all promoted events, with ticket prices ranging from free to approximately £40+ for larger venue shows. Ticketing platforms include DICE, Universe, See Tickets, and TicketWeb.
- EYOE Recordings (Record Label): The company's own record label releases artist recordings including vinyl, CD, limited edition cassettes, and digital formats. Releases span multiple artists including Cornelius, Falle Nioke, Jane Paknia, Bloodmoon, and Kieran Hebden + William Tyler.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Intimate/emerging artist shows |
| Other | Pay-as-you-go | Mid-tier established artists at club venues |
| Other | Pay-as-you-go | Premium shows at major venues |
| Freemium | Pay-as-you-go | Free-entry events and charity benefit shows |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
eat your own ears product offering
Product offeringCore offering
Eat Your Own Ears (EYOE) is a London-based independent live music events promoter and concert booker that curates and runs performances by international and emerging artists across London venues and occasional UK events. The company also operates EYOE Recordings, an in-house record label that releases artist music in vinyl, CD, cassette and digital formats. Supporting initiatives include the EYOE Recommends free-entry grassroots artist showcase series (partnered with Ticketmaster Local and War Child) and periodic anniversary event takeovers.
Product overview
Eat Your Own Ears (EYOE) operates as a music events promoter and independent record label based in London. The company consists of two core offerings: EYOE Events (concert promotion and booking across London venues and occasional UK events) and EYOE Recordings (a record label releasing music by artists including Cornelius, Falle Nioke, Jane Paknia, and Bloodmoon). Supporting initiatives include EYOE Recommends (grassroots emerging artist showcases) and periodic anniversary events such as Warehouse Project takeovers. The company maintains an artist archive directory and releases compilation albums under the EYOE Recordings imprint.
Differentiator
Problem solved
Functional benefit
Brands
- Eat Your Own Ears Recordings: Record label imprint of Eat Your Own Ears, releasing music by artists including Cornelius, Falle Nioke, Jane Paknia, and Bloodmoon.
Companies that use eat your own ears
Customer profileSegments1 record
Ideal customer profiles1 record
eat your own ears technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
eat your own ears partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Ticketmaster LocalcoreTicketmaster Local partnered with EYOE on the EYOE Recommends series, providing support for grassroots venues, artists, and charities in the live music sector. Ticketmaster Local offered one free drink per person to the first 50 attendees at each EYOE Recommends show.
- War ChildminorEYOE Recommends events donate all proceeds to War Child, a charity supporting children affected by conflict. The partnership combines music discovery with charitable fundraising.
- The Warehouse Project (WHP)coreEYOE co-promotes events with The Warehouse Project in Manchester, including the EYOE × WHP event curated by Barry Can't Swim and the EYOE anniversary celebration at Depot Mayfield in 2022.
- BarbicancoreEYOE co-presents events at the Barbican, including the Cornelius Barbican show in June 2027 and previously Shabaka Hutchings sold-out Barbican performance.
- Field Day LondonminorEYOE partners with Field Day for annual Christmas parties at the MOTH Club, including joint EYOE + Field Day + Moth Club Xmas Party events dating back to 2015.
- PC MusicminorEYOE presents PC Music label events, such as the PC Music presents: Pop Crypt event at Colour Factory featuring Sophia Stel, Babymorocco, GFOTY, Iglooghost, and others.
- Domino RecordsminorDomino-releasing artists including James Ellis Ford and Arab Strap are promoted through EYOE events.
- Sub Pop RecordsminorSub Pop-releasing artists including Shearwater and Loma are promoted through EYOE events.
- Fire RecordsminorEYOE partners with Fire Records for events such as the Vanishing Twin and Fenella show at Rio Cinema, and the Fire Records Christmas party at Studio 9294.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
eat your own ears competitors and assessment
Company assessmentDirect peers
- SJM Concerts: One of the UK's largest independent concert promoters, programming major artists across venues and festivals nationwide. Directly comparable to EYOE as a UK-based independent promoter curating live music events at mid-to-large venues, though operating at larger scale.
- Kilimanjaro Live: UK-based independent concert promoter operating major festivals including All Points East, Creamfields, and Standon Calling, plus venue programming. Directly comparable to EYOE as an independent UK promoter curating events across genres at prestigious UK venues and festivals.
- Metropolis Music: London-headquartered concert and festival promoter operating Lovebox, Citadel, and other events. Directly comparable to EYOE as a London-based independent promoter curating mid-to-large scale live music experiences with strong venue relationships.
- DHP Family: UK independent concert and venue promoter operating The Fleece, Rescue Rooms, and other venues plus festivals. Directly comparable to EYOE as a smaller-scale independent UK promoter with venue programming capabilities, though with more owned-infrastructure than EYOE.
- Domino Recording Company: Major UK independent record label releasing artists across indie, electronic, and experimental genres with whom EYOE has an active artist-promotion partnership. Comparable to EYOE Recordings as an established UK independent label, though at significantly larger catalog and distribution scale.
- Rough Trade Records: Iconic UK independent record label and record store chain with strong artist-development heritage and live event programming. Comparable to EYOE Recordings as a culturally-significant UK indie label, with overlap in the indie/experimental artist community both labels serve.
- Warp Records: Legendary UK independent electronic and experimental music label with global artist roster. Comparable to EYOE Recordings as a UK indie label releasing music by experimental and electronic artists, sharing significant genre overlap with EYOE's curated booking roster.
Broad incumbents
- AEG Presents: Global live entertainment company operating The O2 in London plus festivals and touring throughout the UK. Comparable to EYOE as a major UK concert promoter, though operating at substantially larger scale and with owned-venue infrastructure EYOE lacks.
- Live Nation Entertainment: World's largest live entertainment company with extensive UK operations including venue ownership, ticketing (Ticketmaster), and artist management. Comparable to EYOE as the dominant incumbent in UK concert promotion, with EYOE's EYOE Recommends partnership with Ticketmaster Local evidencing direct operational adjacency.
Regional players
- MCD Productions: Ireland's leading concert promoter operating major festivals and venue programming with selected UK crossover events. Comparable to EYOE as an independent concert promoter in the British Isles, though primarily serving the Irish market rather than competing directly in London.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
eat your own ears social profiles
Digital presenceeat your own ears financial estimates
Financial estimateRevenue estimate
Valuation estimate
eat your own ears leadership team
Management profileNumber of profiles
eat your own ears funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eat your own ears M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eat your own ears
What does eat your own ears do?
Eat Your Own Ears (EYOE) is a London-based independent live music events promoter and concert booker that curates and runs performances by international and emerging artists across London venues and occasional UK events. The company also operates EYOE Recordings, an in-house record label that releases artist music in vinyl, CD, cassette and digital formats. Supporting initiatives include the EYOE Recommends free-entry grassroots artist showcase series (partnered with Ticketmaster Local and War Child) and periodic anniversary event takeovers.
Is eat your own ears a public or private company?
eat your own ears is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eat your own ears founded?
eat your own ears was founded in 2002.
How does eat your own ears make money?
Two revenue lines are on record. Live Event Ticketing is the primary driver. The others are EYOE Recordings (Record Label).
Who are eat your own ears's main competitors?
Direct peers on record are SJM Concerts, Kilimanjaro Live, Metropolis Music, DHP Family, Domino Recording Company, Rough Trade Records and Warp Records. Broad incumbents are AEG Presents and Live Nation Entertainment. MCD Productions is listed as a regional player.
Does eat your own ears have an API?
No public API is recorded for eat your own ears.
What industry is eat your own ears in?
eat your own ears's product category is Live Music Events Promotion. Its primary akta.pro industry code is MPAGAIAE, DJ & Electronic Music Venues. Its NAICS code is 711320 and its SIC code is 7900.