dema

What dema does

DEMA AB is a Swedish private manufacturer of vehicle-specific load slides (lastslädar) for pickups and vans, headquartered in Malung, Sweden. The company's core products are organized under three sub-brands: HEAVY (premium tier, anchored by the HEAVY 600 model), LIGHT (entry tier, anchored by the LIGHT 200 model), and CHASSI (custom/utility tier), all fabricated from high-strength Swedish steel. The product line targets tradespeople and craftsmen in Sweden who require durable cargo management solutions integrated with their work vehicles.

The company operates a capital-light distribution model, selling exclusively through channel partners—primarily Trucker i Nykvarn AB (Trucker.se) and local car dealerships—rather than maintaining a direct-to-consumer sales operation. This dealer-channel approach ties revenue to partner sell-through and limits direct customer relationship ownership. Modular accessories (side panels, attachable boxes, storage units) extend the platform beyond the core slides and create add-on revenue per installed base.

Revenue mechanics are not disclosed in the source material, and the company has no visible funding, M&A, leadership-change, or external-investor footprint. The business model is a straightforward wholesale-to-channel arrangement: DEMA produces steel load slides in Sweden and channel partners distribute to end users. There are no software, AI, or recurring-revenue components in the product offering.

Name

dema

Legal name

DEMA AB

Website

https://demaindustries.se

Company type

Private

Operating status

Operating

Short description

DEMA AB is a Swedish manufacturer of vehicle-specific load slides for pickups and vans, selling exclusively through Trucker.se and local dealerships to tradespeople and craftsmen in Sweden.

Ownership category

akta.pro rank

Product category

Pickup Truck and Van Load Slide Systems

NAICS

Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Truck & Bus Bodies (3713)

akta.pro primary industry

Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)

Keywords

• Pickup truck load slides
• Van cargo systems
• Vehicle cargo accessories
• Sliding load platforms
• Work truck equipment

Headquarters

HQ city

Malung

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Load Platform Sales: DEMA generates revenue through the sale of physical load platforms (lastslädar) for pickup trucks and vans. Products are sold through authorized resellers (Trucker.se and local car dealerships) as one-time purchases with no recurring revenue component.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

DEMA AB manufactures and sells vehicle-specific sliding load platforms (lastslädar) for pickup trucks and commercial vans, constructed from high-strength Swedish steel. The product line comprises three core series — HEAVY 600 (up to 600 kg distributed load capacity), LIGHT 200 (up to 200 kg), and CHASSI (bare chassis for custom builds, up to 300 kg) — plus a van-specific load slide range and a modular accessory ecosystem (fixed sides, attached boxes, large box, raised walls, upper floor). All sales flow through channel partners (Trucker.se and local car dealerships) in Sweden.

Product overview

DEMA offers a modular load slide system for pickups and transport vans. The core product line includes three load slide models: HEAVY 600 (up to 600kg capacity, premium tier), LIGHT 200 (up to 200kg capacity, entry-level), and CHASSI (bare chassis for custom builds, up to 300kg). All models are built from high-strength Swedish steel. Accessories for the HEAVY model include Fasta Sidor (Fixed Sides), Påhängslådor (Attached Boxes), Stor Låda (Large Box), Förhöjningsväggar (Raised Walls), and Övre Golv (Upper Floor). The product range also includes van-specific load slides for the Swedish market.

Differentiator

Problem solved

Functional benefit

Brands

• HEAVY: Heavy duty load slide with 600kg load capacity, suitable for demanding use with full accessory compatibility.
• LIGHT
• CHASSI

Products and services

• HEAVY 600 Lastsläde (HEAVY 600 Load Slide) DEMA's premium and heaviest-duty sliding load slide for pickup trucks, manufactured from high-strength Swedish steel. Supports up to 600 kg distributed load, with two lock positions (retracted and ~70% extended), a rubber mat, and side cutouts for load securing. Platform height approximately 100 mm with ~35 mm edge borders. Available in multiple sizes (1430×1010 mm, 1430×1180 mm, 1700×1010 mm, 1620×1180 mm, 1820×1180 mm). Sold via Trucker.se and local car dealerships in Sweden.
• LIGHT 200 Lastsläde (LIGHT 200 Load Slide) Lighter-duty sliding load slide for pickup trucks who do not need maximum load capacity, manufactured from high-strength Swedish steel. Supports up to 200 kg distributed load, with two lock positions (retracted and ~70% extended). Platform height approximately 85 mm with ~25 mm edge borders. Available in size 1430×1180 mm. Sold via Trucker.se and local car dealerships in Sweden.
• CHASSI Lastsläde (CHASSI Load Slide) Bare chassis load slide with no load surface included, designed for DIY and custom builds. Maximum ~70% extension with three lock positions (retracted, 35% extended, 70% extended). Maximum 300 kg load capacity. Available in sizes 1430×980 mm and 1620×980 mm. Sold via Trucker.se and local car dealerships in Sweden.
• DEMA Skåpbilslastslädar (Van Load Slides) Sliding load platforms specifically designed for commercial vans / cargo vans, built on the HEAVY model platform. Available in various van-specific sizes including 1100×1150 mm, 1430×400 mm, 1430×600 mm, 1430×1150 mm, 1620×700 mm, 1620×900 mm, 1700×1150 mm, and 1900×1150 mm. Sold via Trucker.se and local car dealerships in Sweden.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Trucker i Nykvarn AB (Trucker.se)coreChannel Partner/ Reseller/ DistributorTrucker.se is the primary distributor and reseller for DEMA load platforms in Sweden. All DEMA products are sold through Trucker.se or local car dealerships. Trucker handles product sales, customer inquiries, and distribution to end customers.

Recent moves5 records

Expansion highlights3 records

Direct peers

• DECKED: DECKED manufactures molded storage drawer systems for pickup truck beds, directly comparable to DEMA's sliding load platforms. Both target tradespeople seeking organized, full-bed-access cargo solutions, though DECKED is US-focused and serves the light-duty pickup market.
• TruckVault: TruckVault builds secure, sliding storage systems for pickup trucks and vans used by trades, law enforcement, and outdoors users. Overlaps directly with DEMA's vehicle-specific, sliding-drawer cargo-management concept for working professionals.
• Adrian Steel: Adrian Steel is a leading North American manufacturer of commercial van shelving, racks, and cargo storage systems. It is comparable to DEMA's van-load-slide offering and accessories for tradespeople, though at much larger scale and broader product breadth.
• Sortimo: Sortimo is a European leader in van racking, modular storage, and cargo management for commercial vehicles. Closely comparable to DEMA's van load slides and accessory ecosystem and competes across the same European tradesperson segment.
• Bott Limited: Bott designs and installs in-vehicle storage, racking, and workshop solutions for vans and commercial vehicles. Comparable to DEMA's van load slides and modular accessories, with a stronger UK and pan-European installation footprint.
• Modul-System: Modul-System manufactures modular van racking, shelving, and cargo accessories for light commercial vehicles, primarily in Europe. Comparable to DEMA's van load slide and accessory business for tradespeople and service fleets.

Emerging players

• Weather Guard / Knaack: Weather Guard (part of Knaack) makes aluminum truck tool boxes and van storage products targeted at tradesmen. Comparable to DEMA's storage-focused accessory line, though Weather Guard focuses on fixed boxes rather than sliding platforms.

Broad incumbents

• Knapheide: Knapheide is a large North American upfitter of truck bodies, service bodies, and commercial vehicle equipment. Overlaps with DEMA at the level of truck body upfitting and accessory integration, but at far greater scale and with a focus on complete bodies rather than sliding load platforms.
• Reading Truck: Reading Truck designs and manufactures truck bodies, service bodies, and van upfit solutions. Comparable to DEMA's upfit-and-accessory approach for commercial vehicles, but serves a much broader set of body styles and fleet customers.

Regional players

• System Edström: System Edström is a Nordic/European manufacturer of in-vehicle racking and storage systems for vans. Comparable to DEMA's van-storage accessories and tradesperson target, though operating primarily in Norway and broader Nordics rather than Sweden specifically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dema