Binero

What Binero does

Binero AB is a privately held Swedish web hosting and domain registration provider headquartered in Kista, Stockholm's technology district (Finlandsgatan 12, 164 74 Kista). Founded in 2001, the company operates as a direct-to-consumer provider selling exclusively through its Swedish-language website (binero.se) to individuals and small businesses within Sweden, with no disclosed operations outside the domestic market. Its core offering consists of three subscription tiers — Privatpaket at 69 SEK/month for individuals (100 GB storage, 2000 GB monthly traffic, unlimited domains/FTP/email accounts, phone and email support, virus and spam protection, and a 45-day money-back guarantee), Företagspaket at 138 SEK/month for business users (200 GB storage, 4000 GB monthly traffic), and a freemium Domänpaket at 0 SEK/month for domain-only management with DNS, parking, and forwarding. The company supplements hosting with domain registration services spanning major TLDs (.com, .net, .org, .biz, .info, .se, .eu, .nu) at 89-99 SEK per domain annually.

The underlying technology is conventional web hosting infrastructure with an in-house control panel ("kraftfull kontrollpanel") used to manage hosting services, domains, email, and FTP access. The company does not disclose any proprietary technology stack, AI/ML capabilities, APIs, or third-party integrations beyond the standard hosting and email service stack. There are no patents, certifications, partnerships, or institutional investors disclosed in the source material, and the company appears to be independently owned with no parent entity, venture backing, or recent funding events. Revenue is generated entirely through recurring monthly hosting subscriptions and annual domain registration fees, with the freemium domain package functioning as a top-of-funnel acquisition channel into the paid hosting tiers. Binero's positioning emphasizes Swedish-language local phone support (both landline and mobile-rate numbers), a 45-day money-back guarantee, and a self-described "friendliest" (vänligast) brand stance.

Name

Binero

Legal name

Binero AB

Website

https://ducto.se

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Binero AB is a privately held Swedish web hosting and domain registration provider founded in 2001 and headquartered in Kista, Sweden. It sells subscription-based hosting (Privatpaket at 69 SEK/month, Företagspaket at 138 SEK/month) and domain services directly through its Swedish-language website to individuals and small businesses in Sweden.

Ownership category

akta.pro rank

Headquarters

HQ city

Kista

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Web Hosting Subscriptions: Monthly subscription-based web hosting services offered in tiered packages (Privatpaket and Företagspaket) providing storage, bandwidth, email accounts, and domain management capabilities.
2. Domain Registration: Domain name registration services for various TLDs (.com, .net, .org, .biz, .info, .se, .eu, .nu) with free domain packages available with hosting plans and standalone domain packages at 0 SEK/month with email support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Binero sells subscription-based shared web hosting services and domain name registration to Swedish individuals and small businesses. Customers purchase tiered hosting packages (Privatpaket, Företagspaket, and Domänpaket) that include web storage, monthly bandwidth, unlimited domains/subdomains, unlimited FTP and email accounts, virus/spam protection, and DNS management. Domain registration is offered for major TLDs including .com, .net, .org, .se, .eu, and .nu.

Product overview

Binero is a Swedish web hosting and domain registration provider offering a unified service portfolio that combines domain registration and web hosting. The core offering includes three hosting packages: Privatpaket for individuals (100 GB storage, unlimited domains/FTP/email accounts), Företagspaket for businesses (200 GB storage, double traffic allocation), and Domänpaket for domain-only management. These are complemented by domain registration services supporting major TLDs (.com, .net, .org, .biz, .info, .se, .eu, .nu) with pricing from 89-99 kr per domain.

Differentiator

Problem solved

Functional benefit

Products and services

• Privatpaket

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Loopia: Loopia is one of the largest Swedish web hosting and domain registration providers, offering shared hosting, email, and .se domains to consumers and SMBs. It is the closest head-to-head competitor to Binero on product, pricing, and Swedish-language support.
• One.com: One.com is a European hosting provider with strong Nordic presence, offering shared hosting, domain registration, email, and a website builder. It competes directly with Binero in Sweden on similar entry-level hosting tiers and bundled domain services.
• Inleed: Inleed is a Swedish hosting provider offering shared hosting, VPS, and domain services to individuals and businesses. It targets the same Swedish SMB segment as Binero with comparable product structure and pricing.
• GleSYS: GleSYS is a Swedish hosting and infrastructure provider offering shared hosting, VPS, and dedicated servers with Swedish-language support. It competes with Binero for Swedish SMB and developer hosting customers.
• Oderland: Oderland is a Swedish hosting company offering shared web hosting, WordPress hosting, email, and domain services. It serves the same Swedish SMB and individual customer base as Binero with overlapping product tiers.
• Namecheap: Namecheap is a global domain registrar and budget hosting provider with strong presence in Europe. It competes with Binero on domain registration pricing and low-cost shared hosting, though without Swedish-language support.
• Hostinger: Hostinger is a global budget hosting provider offering shared hosting, VPS, and a website builder at very low entry pricing. It is a price benchmark Binero competes against in the Swedish SMB and entry-tier segment.

Regional players

• Surftown: Surftown is a Nordic hosting provider (originally Danish) offering shared hosting, domains, and email. It is comparable in product but primarily serves Denmark rather than directly competing head-to-head in Sweden.

Broad incumbents

• GoDaddy: GoDaddy is the world's largest domain registrar and a major hosting provider, offering shared hosting, domains, email, and a website builder. It competes with Binero broadly on domains and SMB hosting, though as a global incumbent rather than a Sweden specialist.
• Cloudflare: Cloudflare is a global infrastructure provider offering domain registration, hosting (Pages/Workers), DNS, and email security. It overlaps with Binero across domains, DNS, and basic hosting as a broader incumbent increasingly moving into the SMB segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Binero