Long & Long

What Long & Long does

Long & Long Injury Attorneys is a privately held Alabama personal injury law firm founded in 1992. It serves injured individuals and policyholders across Alabama from offices in Mobile and Orange Beach, with a stated team of 14 attorneys and more than 200 years of combined legal experience. The practice covers motor-vehicle and other personal-injury claims, wrongful death, bad-faith insurance, mass torts, and disaster recovery. It reports more than $600 million in cumulative client recoveries and 72,000+ clients served; these figures represent case outcomes, not firm revenue.\n\nThe firm operates on a contingency-fee model: consultations are free, clients incur no upfront costs, and fees are deducted from compensation only when a recovery is secured. It acquires clients through 24/7 phone access, website forms, educational content, YouTube, archived television advertising, local search optimization, and physical offices. The supplied data identifies no separate software platform, mobile app, API, SDK, or proprietary AI capability, so technology primarily supports client acquisition and service delivery rather than a standalone software product.

Name

Long & Long

Legal name

Long & Long Injury Attorneys

Website

https://dontwaitlong.com

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Long & Long Injury Attorneys is an Alabama personal injury law firm serving injured individuals and policyholders through contingency-fee representation across motor-vehicle accidents, negligence, insurance disputes, mass torts, and disaster claims.

Ownership category

akta.pro rank

Headquarters

HQ city

Mobile

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Contingency Fee Legal Services: Long & Long operates on a contingency fee basis, meaning clients pay nothing upfront and the firm only receives payment when it secures compensation for the client. Fees are deducted from the settlement amount. This aligns the firm's interests with the client's outcome and eliminates financial barriers for injured individuals seeking legal representation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Long & Long is an Alabama-based personal injury law firm founded in 1992 by Earle W. Long IV that represents individual accident victims across the state. The firm handles personal injury matters including motor vehicle accidents, wrongful death claims, bad faith insurance disputes, mass torts, and disaster recovery cases, operating on a contingency fee basis with no upfront cost to clients.

Product overview

Long & Long Injury Attorneys operates as a personal injury law firm providing comprehensive legal services to clients in Alabama. The firm offers a unified service model centered on personal injury litigation, with specialized practice areas including motor vehicle accidents (car, truck, motorcycle, bicycle, pedestrian, bus, boating), wrongful death, bad faith insurance disputes, mass torts (Roundup, mesothelioma), and disaster recovery. The core offering is legal representation with no separate software product or platform—the firm's digital presence serves solely as a client acquisition and information channel. Services are delivered through a team of attorneys with combined experience exceeding 200 years, operating on a contingency fee basis where clients pay nothing unless compensation is secured.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Representation

Quantifiable outcome

• Over $600,000,000 recovered for clients
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and strategic.

• Alabama State BarcoreOthersBar association membership required for attorneys to practice law in Alabama. The firm displays Alabama State Bar membership as a credential.
• American Association for JusticestrategicOthersNational litigation organization for plaintiff attorneys. Firm displays membership as a credential indicating commitment to justice for victims.
• Alabama Association for JusticestrategicOthersState-level litigation organization for plaintiff attorneys in Alabama. Firm displays membership as a credential.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Morgan & Morgan: Largest plaintiff personal injury firm in the U.S., operating on a contingency fee model with heavy TV/digital marketing across dozens of states. Direct competitor for PI caseload in the Southeast.
• Morris Bart & Associates: Plaintiff personal injury firm operating across Louisiana, Mississippi, Alabama, and Arkansas on a contingency fee model with strong TV advertising presence. Directly comparable given overlapping Alabama/Louisiana footprint.
• Ken Nugent Law Firm: Regional plaintiff PI firm headquartered in Georgia with offices in South Carolina, operating on contingency with heavy advertising and similar practice areas (auto accidents, truck accidents, wrongful death). Comparable in size, GTM, and Southeast geographic focus.
• Bachus & Schanker: Plaintiff personal injury firm operating on a contingency fee model with a multi-attorney team and a similar mass tort + motor vehicle accident practice mix. Comparable business model and advertising-driven client acquisition.
• The Law Offices of David P. Shapiro: Plaintiff PI firm in San Diego offering car accident, truck accident, and catastrophic injury representation on contingency. Comparable contingency-based model and multi-practice area diversification.
• HensonFuerst Attorneys at Law: Plaintiff personal injury and medical malpractice firm with multiple offices in North Carolina, operating on contingency. Comparable in scale, multi-attorney structure, and mass tort/medical malpractice service mix.
• Larry H. Parker Attorney at Law: Plaintiff personal injury firm with a heavy TV advertising presence and contingency fee model. Similar in marketing-driven GTM and focus on motor vehicle accidents.
• Sokolove Law: National plaintiff mass tort and personal injury firm operating on contingency with a strong digital marketing footprint. Comparable in mass tort capabilities and multi-jurisdiction intake model.
• Pintas & Mullins Law Firm: Plaintiff personal injury and mass tort firm operating nationally on contingency. Comparable in mass tort practice areas (mesothelioma, Roundup) and contingency fee model.

Regional players

• Michles & Booth: Alabama-based plaintiff personal injury firm with similar practice areas (motor vehicle accidents, wrongful death, nursing home neglect). Regional competitor for caseload in Mobile and broader Alabama.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=uIbTxLgCzkM

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Long & Long