etptravel

What etptravel does

Exclusive Travel Partners (ETP) is a privately held, family-owned travel agency founded in 2016 and headquartered in Cincinnati, Ohio. The company provides complimentary travel planning and booking services to individual travelers and families, specializing in Disney Destinations (Walt Disney World, Disneyland, Disney Cruise Line, Aulani, Adventures by Disney), Universal theme parks, major cruise lines (notably Norwegian Cruise Line), all-inclusive resorts (Sandals, Beaches), and international vacations to Hawaii, the Caribbean, Mexico, Europe, and Australia. Services are delivered by a distributed team of 40+ travel professionals working remotely across at least 13 US states; clients engage advisors directly via phone, email, the company website quote form, or advisor social media accounts on Facebook, Instagram, and TikTok.

The company operates a traditional agency model with no proprietary technology platform, no mobile app, no API, and no disclosed software integrations. The underlying technology stack is limited to a Wix-hosted website, standard social media profiles, and supplier-direct booking systems accessed via referral codes (e.g., Sandals/Beaches referral ID 147915, Norwegian Cruise Line insider code q7vzw-lesley-sawhook). The company is an authorized Disney vacation planner and holds affiliate memberships in ASTA, CLIA, and USTOA (EBD Authorized Travel Agency), as well as a Florida Seller of Travel registration (#ST42347).

The revenue model is 100% commission-based. Exclusive Travel Partners charges no planning or service fees to clients; revenue is earned exclusively through commissions and referral credits paid by travel suppliers on completed bookings. Go-to-market is sales-led and direct-to-consumer, with marketing conducted primarily through organic social media (individual advisor accounts), Google Reviews, and inbound quote requests. The business is co-owned by Lesley Sawhook (CEO) and Tim Sawhook (COO), with no external institutional investment or parent company.

Name

etptravel

Legal name

Exclusive Travel Partners

Website

https://exclusivetravelpartners.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Exclusive Travel Partners is a family-owned Cincinnati-based travel agency with 40+ advisors across the US providing complimentary Disney, cruise, and all-inclusive resort booking services to individual travelers and families, earning revenue through supplier commissions.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (56152)

SIC

Transportation Services (4700)

akta.pro primary industry

Private/Customized Multi-Day Tour Operators (THAKADAC)

akta.pro secondary industry

Luxury Travel Agencies (THAKAFAA)

Keywords

• Travel planning services
• Vacation booking agency
• Disney destination planning
• Cruise vacation booking
• All-inclusive resort booking

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Travel Agency Commissions: The company earns commissions from travel suppliers (Disney, cruise lines, resorts, hotels) on booked vacations. Services to clients are complimentary - no planning fees are charged to customers. Revenue comes from supplier commissions and referral arrangements with preferred partners including Beaches Resorts, Sandals Resorts, Norwegian Cruise Line, and other travel providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Exclusive Travel Partners provides complimentary travel planning and booking services for individual travelers and families, specializing in Disney Destinations, Universal theme parks, cruise lines, all-inclusive resorts, and international vacations. Services are delivered by 40+ independent travel advisors across the US, with revenue generated from commissions paid by travel suppliers on completed bookings.

Product overview

Exclusive Travel Partners (ETP) is a travel agency that provides personalized travel planning services. The company offers complimentary travel advisory services, connecting clients with various travel suppliers and destinations. Services are delivered through a team of individual travel professionals who assist with booking Disney destinations, Universal theme parks, cruise lines, all-inclusive resorts, and other vacation experiences. The company does not charge planning fees and operates as an authorized partner/reseller for major travel brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Complimentary Disney Destination Planning Personalized, complimentary planning and booking service for Disney Destinations including Walt Disney World, Disneyland, Disney Cruise Line, Aulani, and Adventures by Disney. Targeted at families and individuals seeking Disney vacations, with advisor expertise in park tickets, dining plans, and FastPass+ selection.
• Cruise Vacation Planning Complimentary cruise vacation planning and booking, including a referral partnership with Norwegian Cruise Line offering insider referral codes for client benefits. Targeted at individuals, families, and groups seeking cruise vacations; advisors provide itinerary selection and onboard planning support.
• All-Inclusive Resort Booking Complimentary booking service for all-inclusive resort vacations, with established referral partnerships for Sandals Resorts and Beaches Resorts. Advisors specialize in property selection, room categories, and excursion planning for adults-only and family-oriented all-inclusive experiences.
• International Travel Planning Complimentary planning and booking service for international leisure travel including destinations in Europe, Australia, the Caribbean, Mexico, and Hawaii. Targeted at individual travelers, couples, and families seeking curated international vacations with advisor support for logistics, documentation, and insurance.
• Universal Theme Park Vacation Planning Complimentary vacation planning service for Universal Studios Orlando and Universal Studios Hollywood. Targeted at families and individuals seeking Universal theme park vacations, with advisor support for park tickets, on-site hotel selection, and itinerary coordination.
• Group and Multi-Generational Travel Planning Complimentary planning service coordinating multi-generational family trips, group getaways, and corporate retreats. Designed for organizers handling complex multi-person trips with varying preferences, budgets, and schedules; advisors manage supplier coordination and group-friendly booking.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Disney (Disney Destinations)coreChannel Partner/ Reseller/ DistributorExclusive Travel Partners operates as an authorized Disney vacation planner with referral relationships for Disney Destinations including Walt Disney World, Disneyland, Disney Cruise Line, Aulani, and Adventures by Disney. The company receives referral credits for bookings made through their links.
• Sandals ResortscoreChannel Partner/ Reseller/ DistributorReferral partnership with Sandals Resorts. Advisors specialize in all-inclusive resort bookings and promote Sandals properties with referral links (referral ID: 147915).
• Beaches ResortscoreChannel Partner/ Reseller/ DistributorReferral partnership with Beaches Resorts (family-oriented all-inclusive). Referral ID: 147915 used for bookings.
• Norwegian Cruise LinecoreChannel Partner/ Reseller/ DistributorReferral partnership with Norwegian Cruise Line. Advisors promote NCL cruises with insider referral codes for client benefits.
• Universal Theme ParksminorChannel Partner/ Reseller/ DistributorAdvisors specialize in Universal Studios Orlando and Hollywood vacation planning.
• CLIA (Cruise Lines International Association)minorGTM or Marketing PartnerAffiliate membership in Cruise Lines International Association for industry recognition and training.
• ASTA (American Society of Travel Advisors)minorGTM or Marketing PartnerMember of American Society of Travel Advisors for industry credibility and professional development.
• U.S. Travel Insurance Association (USTOA)minorGTM or Marketing PartnerEBD Authorized Travel Agency member, part of the U.S. Travel Insurance Association providing travel protection products.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Dreams Unlimited Travel: Long-established travel agency specializing in Disney Destinations, Universal, and cruise vacations with a large home-based advisor network. Directly comparable to ETP in supplier mix (Disney/cruise/all-inclusive) and commission-only advisor model.
• MEI-Travel (MouseEarVacations): Disney-focused travel agency with multiple specialized advisors. Operates the same authorized Disney planner model with home-based advisors earning commissions - a near-identical business model to ETP.
• The Vacationeer: Authorized Disney vacation planner and Authorized Disney Cruise Line travel agency operating with home-based travel advisors across the US. Directly competes for the same Disney-family-cruise customer with similar commission-based economics.
• Mickey Vacations: Disney-specialist travel agency with network of independent travel advisors. Mirrors ETP's business model: complimentary planning services, commission-based revenue, and emphasis on Disney/cruise expertise.
• Park Savers: Authorized Disney ticket and vacation discount agency with similar advisor-led, commission-funded model. Comparable in customer segment (US families seeking Disney) and revenue mechanics (supplier commissions).

Broad incumbents

• Avoya Travel: Larger, established independent travel agency network with hundreds of independent travel advisors across multiple verticals (cruise, resort, tour). Comparable host-agency structure and advisor commission model, but at materially greater scale than ETP.
• Dream Vacations (Crown Agents): Major cruise-focused home-based travel advisor franchise network with1,000+ independent agents. Comparable in that advisors operate semi-independently earning commissions, though Dream Vacations is significantly larger and cruise-skewed.

Emerging players

• Fora Travel: Tech-enabled travel advisor network with hosted independent advisors focused on premium and luxury travel. Comparable in commission-only advisor model but differentiated by proprietary technology platform and backing from institutional capital - a benchmark for the model ETP could evolve into.

Regional players

• Scott Dunn: Luxury travel company specializing in tailor-made vacations, with overlap on all-inclusive and premium resort expertise. Comparable on luxury travel vertical but operates primarily in UK/European markets versus ETP's US footprint.

Others

• Universal Studios Hollywood Partner Travel Agents: Supplier-side program through which ETP is listed as an authorized Universal theme parks planner. Comparable as a partnership channel rather than competitor; included as a relevant ecosystem participant given ETP's Universal vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ExclusiveTravelPartners
• Instagraminstagram.com/exclusivetravelpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about etptravel