estes suremove
Estes SureMove is a self-service moving division of Estes Express Lines that delivers 28-foot trailers for customers to load and unload, charging per linear foot of space used and leveraging the parent's 250-terminal nationwide freight network.
- Company typePrivate
- Founded1931
- HeadquartersRichmond, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What estes suremove does
Estes SureMove is a self-service moving division of Estes Express Lines, the largest privately held transportation and logistics company in North America, founded in 1931 and headquartered in Richmond, Virginia. The company delivers a 28-foot pup trailer (8 feet wide, 9.5 feet tall) with a 12-foot ramp to a customer's location; the customer loads and unloads their belongings over a three-day window while Estes' professional drivers handle long-haul transportation. Pricing is usage-based, charged per linear foot of trailer space consumed (ranging from 4 feet for a studio apartment to 53 feet for a 5-bedroom house-plus), with no deposit required and payment collected en route.
The business is monetized through three layers: the core per-foot transportation fee (which bundles driver, trailer, ramp, partition, taxes, fuel, tolls, and mileage), optional declared-value insurance coverage up to $100,000, and a menu of premium add-ons (Same-Day Pickup at $200, Live Load/Unload at $100 per hour, Saturday Service at $350, Terminal Load/Unload at discounted rates). Distribution is hybrid self-serve/inside-sales: customers obtain quotes and reserve online through estessuremove.com with a Space Estimator tool, while a dedicated phone line at (866) 347-2260 supports quote assistance, corporate relocations, and add-on services.
The service is targeted at cost-conscious residential long-distance movers, with dedicated sub-brands for active-duty military (Personally Procured Moves), apartment/condo residents, and small/mid-sized business relocations. Operationally, SureMove piggybacks on the parent's nationwide network of nearly 250 terminals and its freight capacity, using partitioned trailers that allow commercial cargo to occupy unused space alongside customer goods. Geographic coverage spans most U.S. states (excluding Alaska and Hawaii), and the company is positioned as 50-60% cheaper than full-service movers while sparing customers from driving rental trucks.
estes suremove firmographics
Firmographics- Name
- estes suremove
- Legal name
- Estes Express Lines
- Website
- https://estessuremove.com
- Company type
- Private
- Founded year
- 1931
- Operating status
- Operating
- Short description
- Estes SureMove is a self-service moving division of Estes Express Lines that delivers 28-foot trailers for customers to load and unload, charging per linear foot of space used and leveraging the parent's 250-terminal nationwide freight network.
- Ownership category
- akta.pro rank
estes suremove industry classification
Industry- Product category
- Self-Service Moving Services
- NAICS
- Specialized Freight (except Used Goods) Trucking, Long-Distance (48423)
- SIC
- Trucking (No Local) (4213)
- akta.pro primary industry
- Interstate DIY/Hybrid Moving (Customer Packs; Carrier Linehaul) (HSAKABAI)
Keywords
Where estes suremove is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
estes suremove business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Self-Moving Container Service: Customers pay for trailer space based on linear feet used. Quotes include driver, trailer, ramp, partition, taxes, fuel, tolls, and mileage. Payment is collected while the trailer is in transit to the destination.
- Declared Value Coverage: Optional insurance product providing coverage up to $100,000 at $0.50 per $100 of coverage with minimum $50 charge. Basic $10,000 coverage included free with advance packing list.
- Premium Services: Same-Day Pickup ($200), Live Load/Unload ($100/hour driver on-site), Saturday drop-off/pickup ($350 in select areas). Terminal load/unload available at discounted rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Usage-Based Container Space |
| Other | One time/ perpetual license | Basic Liability Coverage |
| Other | One time/ perpetual license | Additional Declared Value Coverage |
| Unit Pricing | One time/ perpetual license | Same-Day Pickup |
| Unit Pricing | Pay-as-you-go | Live Load/Unload |
| Unit Pricing | One time/ perpetual license | Saturday Service |
| Other | One time/ perpetual license | Military Discount |
| Other | One time/ perpetual license | Early Reservation Discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
estes suremove product offering
Product offeringCore offering
Estes SureMove is a self-service moving solution operated as a division of Estes Express Lines. Customers load and unload their household belongings into a 28-foot trailer delivered to their home, while Estes handles the long-distance transportation using its professional drivers. The service functions as a hybrid alternative to full-service movers and DIY truck rental for interstate and long-distance relocations.
Product overview
Estes SureMove is a self-service moving platform offering an economical alternative to full-service moving companies and traditional truck rentals. The core offering is a 28-foot trailer drop-off service where customers pack, load, and unload their household or office items while Estes handles the driving. The platform operates on a pay-for-space-used model with various add-on services including Declared Value Coverage, Same-Day Pickup, Live Load/Unload, and Terminal Load/Unload. Specialized offerings include Military Moves (with 10% discount for active-duty personnel), Apartment Moves, and Corporate Relocations. The service is backed by Estes Express Lines' network of nearly 250 terminals and leverages the company's logistics infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Self-Moving Service Core long-distance moving service where Estes delivers a 28-foot trailer to the customer's home, the customer loads and unloads belongings, and Estes drives the trailer to the destination.
- Same-Day Pickup Premium service option that allows customers to schedule trailer pickup on the same day they finish loading, providing expedited service for time-sensitive moves.
- Live Load/Unload Service option where Estes personnel assist with the loading or unloading process at the customer's location, available for an additional fee.
- Terminal Load/Unload Service option where customers drop off and pick up their loaded trailer at one of Estes' nationwide terminal locations instead of at their home.
- Apartment Moves Specialized moving service tailored for apartment and condominium residents, addressing access constraints and loading dock logistics in multi-unit residential buildings.
- Military Moves Discounted self-moving service for active-duty military families undergoing permanent change of station (PCS) relocations.
- Corporate Relocations Self-moving service offered through corporate accounts and employer-sponsored relocation programs for employee transfers.
- Declared Value Coverage Optional protection coverage for customer's belongings during transit, allowing them to declare a value and pay an additional fee for increased liability coverage beyond the standard liability.
- Standard Liability Coverage Baseline liability protection included with every move at no additional charge, providing limited coverage for belongings during transport.
Quantifiable outcome
- 50-60% cost savings compared to full-service moving companies
- +3 more outcomes
Companies that use estes suremove
Customer profileSegments4 records
Ideal customer profiles2 records
estes suremove technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
estes suremove partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Estes Express LinescoreEstes SureMove is a division of Estes Express Lines, the nation's largest privately held transportation and logistics company. Estes Express Lines was founded in 1931 by W.W. Estes and remains family-owned. The company is a top 25 carrier in the industry with over 18,000-23,000 employees and nearly 250 terminals nationwide. SureMove leverages Estes' established freight network, equipment, and operational infrastructure.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
estes suremove competitors and assessment
Company assessmentDirect peers
- PODS: PODS provides portable moving and storage containers delivered to customer locations, with customers loading and the company handling transport or storage. It directly overlaps SureMove's hybrid self-service moving model and residential customer use case.
- U-Pack: U-Pack offers moving containers and trailers for long-distance and interstate moves, with customers loading their belongings and a carrier handling transportation. Its space-based self-service model is closely comparable to Estes SureMove.
- 1-800-PACK-RAT: 1-800-PACK-RAT provides portable moving and storage containers that are delivered for customer loading and then transported. It serves a similar DIY moving occasion and has the same customer-operated loading and company-operated transport sequence.
- Zippy Shell: Zippy Shell provides portable storage and moving containers delivered to customer locations for loading, with later pickup and transport. It directly overlaps the container-based hybrid model, although it also emphasizes storage use cases.
- SMARTBOX: SMARTBOX offers portable storage containers for moving and storage, including delivery to a customer's site and customer-controlled loading. Its on-site container delivery and subsequent transport make it a relevant direct alternative to SureMove.
Broad incumbents
- U-Haul: U-Haul is an established moving-truck, trailer, and equipment rental provider serving DIY and interstate movers. It competes for the same cost-conscious self-move customer, although customers generally drive the equipment rather than relying on a carrier to move a loaded trailer.
- Budget Truck Rental: Budget Truck Rental provides one-way and local truck rental for household moves and small-business relocations. It is comparable in customer and use case, but its self-operated rental model differs from SureMove's carrier-transport hybrid.
- Penske Truck Rental: Penske Truck Rental serves consumer and commercial moving needs with trucks, tractors, and trailers for long-distance moves. It competes for self-directed relocation demand, while SureMove removes the customer's driving requirement.
- TWO MEN AND A TRUCK: TWO MEN AND A TRUCK is an established full-service household and business moving franchise. It addresses the same relocation customer and corporate-moving occasions, but competes on labor-inclusive service rather than SureMove's self-loading model.
Emerging players
- Go Mini's: Go Mini's offers portable moving and storage containers delivered to customer locations for loading and later pickup. It overlaps the same container-based self-service category, with a particularly strong local and portable-storage orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
estes suremove social profiles
Digital presenceestes suremove financial estimates
Financial estimateRevenue estimate
Valuation estimate
estes suremove leadership team
Management profileNumber of profiles
estes suremove funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
estes suremove M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about estes suremove
What does estes suremove do?
Estes SureMove is a self-service moving solution operated as a division of Estes Express Lines. Customers load and unload their household belongings into a 28-foot trailer delivered to their home, while Estes handles the long-distance transportation using its professional drivers. The service functions as a hybrid alternative to full-service movers and DIY truck rental for interstate and long-distance relocations.
Is estes suremove a public or private company?
estes suremove is a private company. It is classified as corporate owned and is currently operating.
When was estes suremove founded?
estes suremove was founded in 1931.
Where is estes suremove based?
estes suremove is headquartered in Richmond, United States, in the North America region.
How does estes suremove make money?
Three revenue lines are on record. Self-Moving Container Service is the primary driver. The others are declared Value Coverage and premium Services.
Who are estes suremove's main competitors?
Direct peers on record are PODS, U-Pack, 1-800-PACK-RAT, Zippy Shell and SMARTBOX. Broad incumbents are U-Haul, Budget Truck Rental, Penske Truck Rental and TWO MEN AND A TRUCK. Go Mini's is listed as an emerging player.
Does estes suremove have an API?
No public API is recorded for estes suremove.
What industry is estes suremove in?
estes suremove's product category is Self-Service Moving Services. Its primary akta.pro industry code is HSAKABAI, Interstate DIY/Hybrid Moving (Customer Packs; Carrier Linehaul). Its NAICS code is 48423 and its SIC code is 4213.